Graphic Design Package Design Creative Advertising
JULIA JOHNSON Graphic Designer Specializing in Creative Advertising
Graphic Design
Courier & Digi Grotesk Type Posters Class: Typography
Package Design
Assignment:
Design two typography posters that each showcase their own typeface. Each poster must include the full alphabet, the history and other facts about the typeface, author, date, and anatomy.
Passed Down Treasure:
An old typewriter was passed down to me when my Grandmother lost her battle with cancer. I wanted to incorporate the typewriter into my project to show how her memory inspires me in everything I do.
The Story Of Time:
Creative Advertising
I really wanted to tell the story of type evolving from print to the digital world. I chose Courier to represent a typewriter and Digi Grotesk because it was the first typeface designed for digital use.
Size: 11in x 17in Portrait Tools Used: Adobe Illustrator Mock ups
sk
HIJ
abc defghi klmnop uvwxyz
Courier Slab sarif
Bar
diates dignity, p tige, and stabili
Terminal
Base line
&
1968
#
The font is useful for IBM because of its monospaced quality.
Howard “Bud” Kettle
R
#
1955
Courier was made to Defenition of “Courilook like a typeface er” : 1. a messesnger from a mechanical type- who transports goods ( $ @ & ! # % * ^ writer. It was redrawn 5 6 in 1 2 3 or 4documents, 7 par8 9 by Adrian Frutiger for ticular 2. a person Tittle the IBM selectric Coemployed to guide and poser Series of elecassist a group of Bar tric typewriters. The SHIFT tourists. Kettler Tail LOCK font remains free be-X-Height first named the font cause IBM SHIFT didn’t seek “Messenger,” but de- < KEY any trademark or copy cided “A letter can be , rights so it became a just an ordinary mesC D EorFitG can H IbeJ standard font in the A B sanger, typewriter industry. the courier, which raK L M N O P Q The font is useful for diates dignity, presIBM because of its R Stige, T U and V stability.” monospaced quality.
)
0
Q W E R T Y U I O 1968 Digi A S D F G H J K L > . Z X C Grotesk B M N V
ab defgh WXY jklmno Z qrstuvwxy
Graphic Design
Pixar Profits Snapshot Class: Basics Of Print Design
Package Design
Assignment:
This project was completely opened to creativity. The snapshot had to include 3 subjects in the category and clearly convey a set of statistics through original graphic elements.
Just Learning:
This was my very first graphic design class, and I actually took it as a marketing major. My professor, Tim Cox, saw potential in me, and convinced me to switch my major. It was the best decision Iâ&#x20AC;&#x2122;ve ever made.
Starting My Passion:
Creative Advertising
Ever since I was little Iâ&#x20AC;&#x2122;ve had a burning passion for animation, especially Pixar films. It motivated me to create and I won most artistic as my senior superlative. This project was just me reliving that.
Size: 7in x 5in Landscape Tools Used: Adobe Illustrator
Graphic Design
Gotham Opening Credits Class: Motion Graphics
Package Design
Assignment:
Find an opening credit to a show or movie and completely redesign it. Use graphics relevant to the show or movie and be sure to include producers and other important members.
One Option:
Because most of my time is dedicated to school and my job, I donâ&#x20AC;&#x2122;t have much time to watch TV. Since I have so little free time there was only one show I was into which was Gotham.
Developing Character:
Creative Advertising
This project is completely focused on how the characters change throughout the show. Each character has their own intricate story with extreme character development, so this would be a later season credit.
Size: 1280 x 720 29.97 fps Landscape Tools Used: Adobe After Effects Adobe Illustrator Adobe Premiere Media Encoder
Cory Michael Smith
Cory Michael Smith
as Edward Nygma Watch the whole video at https://vimeo.com/414779805
Robin Lord Taylor as Oswald Cobblepot
M AYOR Production Location
Ben Mckenzie
Production Location
New York City
Graphic Design
Providence Foreign Currency Class: Imaging For Social Media
Package Design
Assignment:
Create four originally designed dollar bills inspired by the city of Providence and currencyâ&#x20AC;&#x2122;s from other countries. The bills must be cohesive and include all elements of a real currency.
Inspiration:
Some of the oldest and most beautiful art in the city lies in its architecture, making it a great focal point for my bills. The vibrant colors are a method used in other countries to make it easier to find a specific bill.
Personal Goal:
Creative Advertising
I set out to focus completely on the diversity in architecture around the city. I tried to include clear photos but enough texture to make the bills hard to recreate for counterfeit purposes.
Size: 6in x 2.5in Landscape Tools Used: Adobe Photoshop
The Creative Capitol
1
Mayor
Jorge O. Elorza
10
1
Mayor
Jorge O. Elorza
1
Mayor
Jorge O. Elorza
J 02136525
5
The Creative Capitol
FIVE
10
The Creative Capitol
TEN
20
J 02136525
EN 5
Jorge O. Elorza
10
The Creative Capitol
ONE
Mayor
J 02136525
he reative Capitol
TWENTY
J 02136525
20
20
5
Mayor
Jorge O. El
Graphic Design
Gorillaz World Tour Poster Series Class: Imaging For Social Media
Package Design
Assignment:
Design at least three world tour posters for a single band. The posters should be for different locations around the world, but should also carry similarities to ensure the posters are cohesive when placed together.
An Old Bond:
Growing up, my siblings and I bonded over this band. We were interested in the animated music videos that we watched â&#x20AC;&#x153;on demandâ&#x20AC;? before we had access to computers and the worldwide web.
The Bigger Picture:
Creative Advertising
My goal off the bat was to give the posters the same layout, and only change the content. I also decided early that I wanted the posters to be interactive when placed beside one another.
Size: 11in x 17in Landscape Tools Used: Adobe Photoshop Adobe Illustrator
Graphic Design
Personal Reflection Minizine Class: Publication
Package Design
Assignment:
Turn your life into a magazine. Everything in this magazine needs to be personal, from ads to interviews and spreads. Create appealing layouts using grids and text aligning tools.
Time Capsule:
Instead of focusing on things I am currently into, I decided to reflect on the progress I have made in the past. From high school to college my life has progressed and my story is shown here.
Blast To The Past:
Creative Advertising
My actual story is explained in the article â&#x20AC;&#x153;MY ART HISTORYâ&#x20AC;?. I go into depth on journey Ive traveled in art, where I started, what motivated me, the obstacles I ran into, and where I want it to end.
Size: 7in x 10in Portrait Tools Used: Adobe Illustrator Adobe InDesign Adobe Photoshop Mock ups
Graphic Design
Childrenâ&#x20AC;&#x2122;s Activity Type Specimen Book Class: Typography
Package Design
Assignment:
Design and layout an original type specimen book for a classic typeface. Be sure to show the strengths and uniqueness of the typeface and show off its alphabet, number line, and other features like ligatures.
Baby Talk:
Iâ&#x20AC;&#x2122;m at the point in my life where I have a lot of friends who are having their first kids. In an age of technology, this motivated me to create something to help teach children about design without the internet.
Creative Advertising
Pushing Uniqueness:
This project gave me an opportunity to push my creativity. I wanted to make this book into a different and new idea. My plan was to make it interactive and educational, but fun and engaging with activities and even fold out pages.
Size: 5.5in x 5in Landscape Tools Used: Adobe Illustrator Adobe InDesign Mock ups
Graphic Design
PPD Cruiser To-Go Dessert Box Class: Design Solutions Team
Package Design
Assignment:
By following a theme and menu of a team of culinary students, work within your design team to create deliverables needed for a complete dining experience for the chosen audience.
A Lul In The Workload:
Because of the timing that this project came around to in the class, this was the only project my team was working on, and with a small deliverable list, all I had to do was make 25 doughnut hole to-go boxes.
Raising The Bar:
Creative Advertising
With only one deliverable due, this was my chance to do something extraordinary. Instead of a regular box, I pushed my passion for creative packaging and created a police cruiser with an opening hood.
Size: 8in x 3in x 2in 3 Dimensional Tools Used: Adobe Illustrator Laser Cutter Basic Car Shape Template
Graphic Design
SUBWAY® Employee Acceptance Box Class: Print Design / Subway®
Package Design
Assignment:
Choose a university, besides Johnson & Wales, and create a box that could be sent to accepted students to pursued them to choose the university and to get them excited for their first day.
Reading Between The Lines:
Out of JWU pride, I did not want to promote another University, so I chose University of Subway®, an online training program for subway® employees from sandwich artist® to franchisee.
Next Level Execution:
Creative Advertising
As the Marketing Assistant at Subway Development, in East Providence, I showed this Idea to my superior, and he decided to implement 20 of my handmade boxes in his stores to successfully boost hiring rates.
Size: 7in x 10n x 3in 3 Dimensional Tools Used: Adobe Illustrator Adobe InDesign
Graphic Design
Adobe Fold-In 6 Page Magazine Ad
Package Design
Tools Used: Adobe Illustrator Adobe InDesign
Competition: NSAC / Ad Team
Assignment:
As part of an advertising campaign for a new Adobe product Cloud, our team needed to creatively execute a multi-page AdAge ad, to create a “big splash” to spread product awareness and spark word of mouth.
Working Together:
Inspired by an old Adobe fold out ad launching Adobe Stock (a product utilized for our magazines imagery), I wanted to capitalize on this interactive element, to show that Adobe is a partner in creating.
Thinking Inside The Box:
I took “interactive” to the next level, by having the reader fold the pages inward. This takes fragments of a crowd photo, and pieces it into a complete photo revealing our tagline: Welcome To The Bigger Picture. Creative Advertising
Size: 10in x 13in Portrait
Meet The Team:
Julia Johnson - Print Designer Lindsay Saiia - Copywriter
See how it works at https://vimeo.com/417373154
Graphic Design
Adobes Experience Cloud For Advertising Campaign Competition: NSAC / Ad Team
Package Design
Assignment:
As part of a team we were asked to raise awareness for a new adobe cloud. We were given objectives and a budget to create an entire awareness campaign including everything from media to creative.
Hitting Reset:
After putting in a lot of work into our strategy and creative executions, we realized our campaign wasnâ&#x20AC;&#x2122;t strong enough. We started over placing ourselves as the only independent, omni-channel end-to-end platform.
Welcome To The Bigger Picture:
Creative Advertising
With our new stance, we saw an opportunity to point out something that we provide, that other platforms could not. We can show advertisers the whole process, the bigger picture, from concept to completion.
Meet The Team:
Sarah DeFlaminio - Media Planner / Strategist Lindsay Saiia - Copywriter / Strategist / Research Andrew Thompson - Art Director Julia Johnson - Print Design / Production Andrew Badway - Project Manager / Production Shane Sukhlal - Research / Strategist / Production Taylor Haughton - Design Team Madelyn Geisinger - Research / Strategist Mariana Sosa - Media Strategist / Research Shaylyn McCarthy - Project Manager Rebecca Stillman - Events / Research Alexxus Garvey - Copywriter / Research Prof. Ure & Prof. Chilabato - Faculty Advisors
BUILD
Building the Foundation Ad Age refers to itself as a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.5 And since it’s already got the attention of VPs, GMs, and Directors (36.4% of its audience),6 this is where we launch the campaign. We’re promoting our digital adtech platform using the most traditional form of media, but in a very untraditional way. We’re taking over the September 2020 Issue and reshaping it to be the
first ever AdTech issue (it shocked us, too) with a 2 page cover wrap, 6 consecutive full page buy, and 6 consecutive horizontal quarter right hand page ads. These pages work together to provide an untraditional print experience, prompting readers to interact by folding the pages to see the bigger picture. This launch generates awareness as well as earned impressions through social sharing and trade news coverage.
Find your crowd. Combine data sources into audience segments with exceptional control using the Adobe Audience Manager.
See where they’re coming from. Bring data from any channel under one roof and develop a 360-degree customer view with Adobe Analytics.
See where they are right now. Access premium, on-demand inventory from more than 100 publishers and TV broadcasters using Adobe’s independent, omnichannel DSP.
See where they’re going. Predict customer behavior based on attributes, differences, and conversion factors with Adobe Sensei.
Learn their preferences. Automatically build thousands of digital ads informed by real-time results with Creative Management.
Do it all in one platform. Introducing the Adobe Experience Cloud For Advertising.
8
Learn more at www.adobe.com/biggerpicture
See how it works at https://vimeo.com/417373154 BUILD
Building Up SOCIAL VIDEOS
We know that 76% of B2B tech companies are using social media to drive results,8 so we decided to create AECA’s social media profiles. These social media pages will be established during the build phase to provide our audience with a place to land; the engaging content will encourage visitors to clickthrough to the website, thus driving visits. ORGANIC SOCIAL
We know that video posts receive about 38% more engagement than those just containing images,9 so we launch our anthem videos here to raise unaided awareness for Adobe. YouTube ads command an attention rate of 62%,10 so our social videos are later repurposed as YouTube pre rolls during the connect phase to increase reach and frequency.
SCRIPT
Advertising is an industry that changes how we see the world. We see a world of opportunity in every moment. And we help the world see our brands in the best light. But every obstacle makes it harder for us to really see the world and all of its people as the consumer journey has become less linear and more fragmented than ever before, And our world has been broken into segments and benchmarks and snapshots. What if we can look to the future for our brand, look back at the data we’ve created, and look all around us in real time at any given moment? And what if we could do it all in the same platform? That was the dream for Adobe’s Experience Cloud for Advertising, the only independent, omnichannel, end-to-end adtech platform built so we can see the big picture, and far beyond that. Adobe: Welcome to the Bigger Picture
Watch the social video at https://vimeo.com/417392843
10
Graphic Design
IBM And The Weather Channel App Campaign Competition: Effies Collegiate
Package Design
Assignment:
IBM is am innovative tech company, but doesn’t label their products “IBM”, so they’ve lost visibility. Our objective was to creatively leverage The Weather Channel App as a public facing touch point for IBM.
Look Around:
In our research, we found that IBMs technology is everywhere, it is in every home and it helps us get around every day. Everyone already uses IBM, all we had to do was prove it, and do so through the app.
The Consumers Journey:
Creative Advertising
We found a way to walk consumers through our message by telling them first, they already use IBM, second, they are associated with The Weather Channel App, and finally, working together they can improve the quality of life.
Meet The Team:
Julia Johnson - Art Director / Production / Designer / Copywriter Andrew Badway - Project Manager / Assistant Copywriter Shane Sukhlal - Media
HOW CAN YOU SCORE A TOUCH DOWN WITH THE WEATHER CHANNEL APP?
IBM makes purchases like this possible with it IBM database and other IBM technology, by powering most ATMs, and validating transactions including those made via card and mobile pay, to help you buy your favorite team merch. The Weather Channel app uses GRAF, an IMB technology that updates hourly, making it the most accurate weather app available, helping you prepare for game day. IBM, weâ&#x20AC;&#x2122;ve been the technology behind the curtain.
Follow us @PullTheCurtain to stay updated on what big things come next!
See the creative reel at https://vimeo.com/414842981
Graphic Design
SUBWAYÂŽ Managers Marketing Program Job: Subway Development
Package Design
Assignment:
Our goal with this marketing plan, was to allow motivated managers to improve the condition of their restaurant and service, and increase their over all sales while growing their personal relations.
Secret Shopper:
The easiest way to find a problem is to experience it first hand. We launches a secret shop program to see where most restaurants were struggling. We also observed the surrounding area for business and competition.
Creative Advertising
Step By Step:
We formulated an easy to follow plan, explaining how to increase productivity and provide a better customer experience. We also gave each store a â&#x20AC;&#x153;How Toâ&#x20AC;? on plattering, and planned their first trip for them including all the marketing materials they would give out.
Meet The Team:
Julia Johnson - Strategist / Art Director / Copywriter / Marketing assistant Brieanne Johnson - Strategist / Marketing Director / Deliverable Pack Designer
Graphic Design
Dollar Product Advertising Campaign Class: Editorial 2
Package Design
Assignment:
Find a product at the dollar store that is not a well known brand. Re-brand the product, and create an advertising campaign utilizing different forms of media to show different formats for the ad.
The Noise Substitute:
The best part of window markers is they allow people to be loud without the noise. Whether they want the volume or not, they can scream their message to the world with window markers.
Creative Advertising
Split Target:
I established two targets for my brand. The secondary target is consumers who will use the product now, this is for sports and for parties. The primary target is brides to be, they can use the product now, but they are more likely to keep it in mind for many future events.
WINDOW MARKERS
Graphic Design
SubJammers速 2020 Awareness Campaign Job: Subway Development
Package Design
Assignment:
SubJammers速 is a speed and quality contest between sandwich artists. We decided to bring the exciting competition back to our territory in 2020 with a short awareness campaign.
Update:
All materials like score sheets and videos were very outdated. We had to start completely over, but it gave us a lot of freedom to fix old problems and make the whole SubJammers速 experience more exciting.
Creative Advertising
Assembling the team:
The marketing director at Subway development is also my sister, we recruited some workers from a Subway速 restaurant we used to work at together. She had a production team she had worked with before, and we made the perfect team to shoot our new video.
Meet The Team:
Brieanne Johnson - Marketing Director / Sandwich Artist Julia Johnson - Art Director / Copywriter / Editor / Sandwich Artist Shane Sukhlal - Production Andrew Badway - Production Manal Jakhar - Production Hunter Norris - Sandwich Artist Megan Major - Sandwich Artist
See the full video at https://vimeo.com/414844722
Graphic Design
Kayak / Dicks Sporting Goods Ads Class: Editorial 2
Package Design
Assignment:
Choose a product that you use and like, and create a campaign with a minimum of three ads. Be sure the ads work together, but are also capable of standing alone. Length of copy is optional.
Why Kayak:
Kayaks provide an easy way to get outside and reconnect with mother nature. They are light weight and easy to transport, and they help you explore places that where not reachable before.
COVID:
Creative Advertising
Some where some how, COVID-19 was going to wiggle its way into my portfolio, and here it is. I used the product benefits to leverage kayaks as a fun and creative way to get out of the house while social distancing.