2. Payment Terms Advertising must be prepaid until credit is approved. Political ads, ads of public controversy, going-out-of-business ads and ads taken with temporary addresses must be prepaid prior to publication. VISA, MasterCard, Discover and Debit Cards payments are accepted.
312 H Street, Crescent City, California 95531 Phone:(707) 464-2141 Fax:(707) 464-5102 www.triplicate.com A publication of Western Communications, Inc.
Customers who have an approved credit application on file are billed monthly. A 1.5% monthly service charge is applied to bills not paid within 30 days.
GET VISUAL IMPACT WITH PRINT ADVERTISING Effective February 1, 2013
3. Policies
Published 3 days a week, Tuesday, Thursday and Saturday. Located approximately 360 miles north of San Francisco and 340 miles south of Portland. Owned by Western Communications, Bend OR. Sister papers include: Baker City Herald (Baker City, OR) , Curry Coastal Pilot (Brookings, OR), La Grande Observer (La Grand, OR), The Bend Bulletin (Bend, OR), the Redmond Spokesman (Redmond, OR) and The Union Democrat (Sonora, CA).
All advertising should be in good taste as to form, subject matter, wording, size, illustration and composition. The publisher reserves the right to revise, edit, reject or cancel any advertisement at any time. All ads, advertising copy, photos, illustrations and web materials prepared by the Del Norte Triplicate staff become the property of the newspaper and may not be reproduced for any other use without explicit prior written approval by the publisher.
INDEX 1. 2. 3. 4. 5. 6. 7.
Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 2 Payment Terms . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 2 Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 2 Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 3 ROP Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 3 Color Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 3 Classified Rates . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 4 Class Display Rates Class Liner Rates Legal Rates 8. Preprint Insert Rates . . . . . . . . . . . . . . . . . . . .Pg. 4-5 9. Online Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 5 10. Additional Services . . . . . . . . . . . . . . . . . . . . . . .Pg. 5 11. Specialty Pages/Days/Features . . . . . . . . . . . . .Pg. 5 12. Ad Requirements & Sizes . . . . . . . . . . . . . . . . . .Pg. 5 ROP Sizes Class Display Sizes# Other Sizes 13. Impact of Ad Sizes . . . . . . . . . . . . . . . . . . . . . . . .Pg. 6 14. Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 6
Political ads will include “Paid for by” and an address or phone number within the ad. Contracts are for the use of individual advertisers only. Advertising space will not be sold by The Del Norte Triplicate for the purpose of resale or brokered to others. Omission and Error: Every effort is made to avoid errors. In the event of a mistake in an ad, the newspaper will be responsible for errors only to the extent of the space involved. The advertiser must notify the newspaper of corrections prior to the next publication. It is agreed that the Del Norte Triplicate is not to be held responsible for errors in publication, except where corrections marked on the advertising proof by the client have not been properly made. It is agreed that the Del Norte Triplicate accepts responsibility for errors only on the first insertion of the advertisement. It is further agreed that in no case shall the newspaper be held liable for selling merchandise at a lower price published in error or other losses. Claims for errors will be considered if made within 30 days following publication. Publisher reserves the right to revise advertising rates upon 30 days written notice, and the right to set additional rates for special promotions or publications.
1. Personnel Publisher . . . . . . . . . . . . . . . . . . . . . . . .Michele Thomas (707) 464-2141 mthomas@triplicate.com Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Richard Wiens (707) 464-2141 rwiens@triplicate.com Regional Ad Director . . . . . . . . . . . . . . . .Cindy Vosburg (707) 464-2141 or (541) 469-3123 cvosburg@triplicate.com Production Quality Contorl . . . . . . . . . .David DeLonge (707) 487-7100 ddelonge@triplicate.com Circulation Manager . . . . . . . . . . . . . . . . . . .Brad Barnes (707) 464-2141 bbarnes@triplicate.com Information Services Manager . . . . . . . . . . .Kyle Curtis (707) 464-2141 kcurtis@triplicate.com
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Ads less than one full page must be bordered. Ads that resemble news copy must be labeled “Paid Advertisement.” Retail advertising rates on this card are for run-of-paper (ROP) positioning. The Del Norte Triplicate will attempt to honor all position requests, but we cannot guarantee that your ad will be on a particular page or in a specific section. Position may be guaranteed by page if available, but not the location of an ad on that page, for an additional surcharge of 25% of the total cost of the ad. At certain times of the year, we may reach capacity to handle color advertising. The Earlier reservations are submitted, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color will be filled on a first come, first serve basis.
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Open Rate (Local) . . . . . . . . . . . . . . . . . . . . . . . . .PCI $12.50 Open Repeat Rate . . . . . . . . . . . . . . . . . . . . . . . .PCI $8.75
4. Deadlines
Commissionable Rate (National) . . . . . . . . . . . .PCI $18.50 Repeat into the Triplicate or Pilot for only $14.65 pci. Commissionable color: one color $185, full color $420 Repeat color: one color $125, full color $305
All deadlines apply for ordering new ads and for cancellations. ROP & CLASS DISPLAY DEADLINES (Triplicate Only) Scheduled by Deadline Publication Day Friday 11:00 a.m. Tuesday Thursday Tuesday 11:00 a.m. Saturday Thursday 11:00 a.m.
Non-Profit Rate . . . . . . . . . . . . . . . . . . . . . . . . . . .PCI $9.25 For schools, churches and organizations maintaining a 501C3 non-profit tax status that can be verified. Repeat Rate $7.75. Private Party Rate . . . . . . . . . . . . . . . . . . . . . . . . .PCI $9.25 For birthdays, anniversaries, memorial ads or any announcement not marketing goods or services. Repeat Rate $7.75.
ROP & CLASS DISPLAY DEADLINES (Pilot Only) Publication Day Scheduled by Deadline Wednesday Friday 2:00 p.m. Saturday Wednesday 2:00 p.m. CLASSIFIED LINER DEADLINES Publication Day Scheduled by Tuesday Monday Thursday Wednesday Saturday Friday LEGAL ADVERTISING DEADLINES Publication Day Scheduled by Tuesday Thursday Thursday Monday Saturday Wednesday
Triplicate/Pilot Combo Rate . . . . . . . . . . . . . . . .PCI $7.75 Reach Del Norte & Curry counties at a discount. We can place your ad in both the Del Norte Triplicate and the Curry Coastal Pilot (Brookings, OR). The ad must run within a week at the initial rate to qualify for this special rate.
Deadline 10:00 a.m. 10:00 a.m. 10:00 a.m.
Merchant Group Rate . . . . . . . . . . . . . . . . . . . . .PCI $9.70 For qualified merchant associations. Repeat Rate $7.75.
Deadline 11:00 a.m. 11:00 a.m. 11:00 a.m.
Church Directory . . . . . . . . . . .Per Space/Per Week $12.00 Professional Directory . . . . . .Per Space/ Per Week $25.00 One of the most consistent ways to market your services. 4 week minimum. No prices, points, coupons or time sensitive information (i.e., dates of sales, summer hours, or lunch special). Includes 4 weeks online!
Cancellations: Advertising that is cancelled after deadline may be charged a minimum of 50% of the full price. Holidays: Holidays will require earlier closing times. Deadlines and office hours will change because of holidays.
Monthly Rate . . . . . . . . . . . . . . . . . .PCI/Per Month $104.00 Get monthly exposure with this incredible discounted rate. Ad must run 12 consecutive publication dates with no copy changes to qualify for this rate. Includes 4 weeks online! Also, ask us about the “Pinch an Inch” special for the Curry Coastal Pilot at $7.25 pci. Must have a min. of 8 insertions, no copy changes and be a 1x2 or 2x2 in size in the Pilot.
5. ROP Rates Annual Dollar Volume Contracts Budget your advertising for a year and earn substantial discounts. Charges in both the Triplicate and the Pilot for display, classified display, color and pre-print insertions all apply to your annual dollar volume. Discounted rates are based on total advertising charges billed over 12 consecutive months with signed contract. If Advertiser does not meet the contract requirements, the Advertiser will be short-rated at the appropriate rate. If Advertiser exceeds contract, Advertiser is eligible for a rebate equal to the discount of the next contract level. Annual Contract . .Rate/PCI (per column inch) Color Disc. $1,500 . . . . . . .$10.50 . . . . . . . . . . . . . . . .10% Off $3,000 . . . . . . . .$9.90 . . . . . . . . . . . . . . . .15% Off $6,000 . . . . . . . .$9.40 . . . . . . . . . . . . . . . .20% Off $9,000 . . . . . . . .$9.10 . . . . . . . . . . . . . . . .22% Off $12,000 . . . . . . . .$8.90 . . . . . . . . . . . . . . . .24% Off $20,000 . . . . . . . .$8.45 . . . . . . . . . . . . . . . .28% Off $30,000 . . . . . . . .$8.25 . . . . . . . . . . . . . . . .30% Off $50,000 . . . . . . . .$7.85 . . . . . . . . . . . . . . . .33% Off
New Faces & Places . . . . .(2col.x5in, publishes 3 times) $175.00 If you have a new business, new location or new employee this is the perfect way to advertise regionally at a very affordable price! Run your New Faces & Places ad twice in the Del Norte Triplicate and once in the Pilot for just $175. All three insertions must run within one week. Call your Triplicate Sales Representative for details. Format provided.
6. Color Rates 1 Spot Color . . . . . . . . . .OPEN: $160 / COMMISSIONABLE: $185 CMYK (Full Color) . . . . . . .OPEN: $365/ COMMISSIONABLE: $420 Rates are for standard color inks. Your color purchases apply to your Dollar Volume Contract, and those contract discounts apply to your color charges. Special inks and PantoneTM colors may cost extra. Pick up color in your Curry Coastal Pilot ad or repeat in The Triplicate for an additional discount: $100 for 1 color / $250 for CMYK (Full Process Color)
Contract Repeat Rate . . . . . . . . . . . . . . . . . . . . .PCI $7.75 Repetition Sells! Any advertisement picked up with no copy changes within 30 days of the first insertion is eligible for this special deal. 7.23.13
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7. Classified Rates
Garage Sale Combo* This package includes up to 6 lines in both the Del Norte Triplicate and the Curry Coastal Pilot plus FREE placement on both paper ’s web sites. No discount for early cancellations. *Private party ads only Day 1 Day 2 Day 3 Combo Pack $11.50 . . . . . . . . .$17.95 . . . . . . .$19.00 Triplicate Only $7.00 . . . . . . . . . .$12.95 . . . . . . .$19.00 Pilot Only $7.00 . . . . . . . . . .$12.95 . . . . . . . .N/A
Annual Dollar Volume Contracts Annual Contract . .Rate/PCI(per column inch) . .Color Disc. $1,500 . . . . . . . . . . . . . . . .$8.25 . . . . . . . . . . . .10% Off $3,000 . . . . . . . . . . . . . . . .$7.75 . . . . . . . . . . . .15% Off $6,000 . . . . . . . . . . . . . . . .$7.40 . . . . . . . . . . . .20% Off $9,000 . . . . . . . . . . . . . . . .$7.20 . . . . . . . . . . . .22% Off $12,000 . . . . . . . . . . . . . . .$6.95 . . . . . . . . . . . .24% Off $20,000 . . . . . . . . . . . . . . .$6.65 . . . . . . . . . . . .28% Off $30,000 . . . . . . . . . . . . . . .$6.50 . . . . . . . . . . . .30% Off $50,000 . . . . . . . . . . . . . . .$6.25 . . . . . . . . . . . .33% Off CLASSIFIED DISPLAY RATES Open Rate (Local) . . . . . . . . . . . . . . . . . . . . .PCI
$9.40
Open Pick up Rate . . . . . . . . . . . . . . . . . . . . .PCI
$7.50
Do not forget your garage sale kit. Kit includes 3 weather-resistant signs, easy pricing stickers and a tip sheet for success! $4 per kit. CLASSIFIED LEGAL RATES General Legal . . . . . . . . . . . . . . . . . . . . . . . . .PCI
Fictious Business Name . . . . . . . . . .One Name $94.50 . . . . . . . . . . . . . . . . . . . . . .Each Additional Name $22.00
Commissionable Rate (National) . . . . . . . . .PCI $15.35 Pick up into the Triplicate or Pilot for only $12.95 pci. Repeat Rate . . . . . . . . . . . . . . . . . . . . . . . . . .PCI
$6.50
Triplicate/Pilot Combo Rate . . . . . . . . . . . . .PCI
$6.50
Abandonment of Business Name . . .One Name $94.50 . . . . . . . . . . . . . . . . . . . . . .Each Additional Name $22.00 Name Change . . . . . . . . . . . . . . . . . . . . . . . . . . . .$132.30
CLASSIFIED LINER AD RATES Cost per 4 lines Cost per additional lines Days 1-3 . . . . . . .$8.00 . . . . . . . . . . . . . . . . . . . . .50¢ 4-6 . . . . . . .$7.25 per day . . . . . . . . . . . . . . .50¢ 7+ . . . . . . . .$6.75 per day . . . . . . . . . . . . . . .50¢
Administer Estate . . . . . . . . . . . . . . . . . . . . .PCI
$8.45
Alcoholic Beverage Control . . . . . . . .One Run $60.00 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Three Runs $120.00 Lien Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PCI
Blind Box Rental . . . . . . . . . . . . . . . . . . . . . .Per ad Mail Forwarding Service . . . . . . . .Additional Charge
$9.40
$5.00 $5.00
$9.40
8. Preprint Inserts
Additional Features Photos & Graphic Attention Getters . . . . . . . . . . . FREE* *Requires the use of additional line space. Bold, italic, or underlining . . . . . . . . . . . . . . . . . . . $.50 One Time Charge. Borders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.00 One Time Charge Shading . . . . . . . . . . . . . . . . . . . . . . . . . . . .Per Day $1.00 Reverse Text . . . . . . . . . . . . . . . . . . . . . . . .Per Day $2.00
Reach all of the Del Norte Triplicate’s circulation, or target special areas with zoned insertion. These rates are per thousand inserts. Sign a contract, and the Del Norte Triplicate’s Dollar Volume Discounts apply. Please call us at (707) 464-2141 for the current amounts needed to match your advertising goals.
Bargain Corner . . . . . . . . . . . . . . . . .1 Item Per Ad FREE* No purchase necessary! Items for sale of $99 value and under. Includes 3 insertions into the Del Norte Triplicate and 2 into the Curry Coastal Pilot plus FREE placement on both papers’ web sites. Limit 1 ad per week, per household. *Private party ads only.
Annual Dollar Volume Discounts Level / discount 4T/2S 8T/4S $1,500 . . . . . . . .$34.00 $44.00 $3,000 . . . . . . . .$32.00 $42.00 $6,000 . . . . . . . .$31.00 $41.00 $9,000 . . . . . . . .$30.00 $39.00 $12,000 . . . . . . . .$29.00 $38.00 $20,000 . . . . . . . .$28.00 $37.00 $30,000 . . . . . . . .$27.00 $35.00 $50,000 . . . . . . . .$26.00 $34.00
Pages (Tab or Standard) 4T/2S Open Rates: $48.00
Power Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21.00* One full week, 5 lines in 2 newspapers. (Merchandise Only). Includes 3 insertions into the Del Norte Triplicate and 2 into the Curry Coastal Pilot plus FREE placement on both papers’ web sites. No refund for early cancellations *Private party ads only.
8T/4S 12T/6S 16T/8S $52.00 $57.00 $61.00 12T/6S $48.00 $45.00 $44.00 $42.00 $41.00 $40.00 $38.00 $37.00
16T/8S $51.00 $48.00 $47.00 $45.00 $44.00 $43.00 $41.00 $39.00
Single Sheet Rate: $47 per thousand or $42 per thousand for contract advertisers. Add $10 per thousand for zoning. Minimum 3,000 copies. Use 60 lb. or heavier paper. Contract Credit: Insert fees earn the same-dollar credit toward display or classified display contract agreements.
Deals on Wheels . . . . . . . . . . . . . . . Up to 8 Weeks 44.95* Includes insertion into the Del Norte Triplicate and the Curry Coastal Pilot for up to 8 weeks. Plus, you get FREE placement on both papers’ web sites. 2 vehicle maximum per household. No refund for early cancellations *Private party ads only.
Maximum size for insert will be 10.75” by 11.25”. Deadlines for placing insert orders is 10 days prior and materials are 5 business days prior.
Continued on pg. 5
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Continued from pg. 4 Shipping of Inserts: Smith River Plant 205 Timbers Blvd. Smith River, CA 95567
12. Ad Requirements & Sizes
Other Contact Info: Phone: (707) 487-7100 FAX (707) 487-7370
GENERAL REQUIREMENTS Printed offset. 85 line screen preferred for halftones. Electronically submitted ads must be a minimum of 220 dpi. All typefaces must be restricted to our standard library. Reverse type smaller than 12 points will not reproduce well. PDF files preferred; TIFF and EPS files also accepted. You can email ads smaller than 5mb to tripads@triplicate.com. Please contact your sales rep for files larger than 5mb as other arrangements may need to be prearranged.
Inserts should be palletized or in boxes. Inserts are due in Smith River four business days prior to insertion date. Receiving hours are 1 p.m. to 5 p.m. weekdays. Closed Thursdays. A forklift is available. For special appointments, call (707) 487-7100 or (707) 218-8067.
9. Online Rates
ROP REQUIREMENTS Minimum ad size is 1 column width by 1 inch high. Ads with a width exceeding its height may be charged an additional premium. All advertisements will be billed to the nearest half inch. Any advertisement that exceeds 18.5 inches (standard) or 10 inches (tabloid) high will be billed at full column depth.
Triplicate.com is the premier web site in Del Norte County for local news, sports and weather. Averaging over 4,400 daily visits in 2010. Type Leaderboard Leaderboard (bottom) Skyscraper Rectangle Button
Size . . . . . . . . . . . . . . . . (720X90px) . . . .Per Month (720X90px) . . . .Per Month (160X600px) . . . .Per Month (300X250px) . . . .Per Month (180X150px) . . . .Per Month
Rate $95.00 $75.00 $80.00 $55.00 $45.00
ROP SIZES Full page size is 6 columns wide by 21 inches high, plus .25 inches allowed for folio line. Billed at 129 column inches per page. Space between columns is 1 pica
Animation adds $10/mo. with a $25 one time creative fee. All classified liner ads are posted for FREE. Ask about featured classifieds on the home page of triplicate.com or currypilot.com for only $1 per day, per publication.
Width Picas/pts. Inches 1 column . . . . . . . . . . . . . . . . . . .9p8 . . . . . . . . . .1.6111” 2 columns . . . . . . . . . . . . . . . . . 20p4 . . . . . . . . .3.3889” 3 columns . . . . . . . . . . . . . . . . . 31p0 . . . . . . . . .5.1667” 4 columns . . . . . . . . . . . . . . . . . 41p8 . . . . . . . . .6.9444” 5 columns . . . . . . . . . . . . . . . . . 52p4 . . . . . . . . .8.7222” 6 columns . . . . . . . . . . . . . . . . . 63p0 . . . . . . . . . . .10.5” Double Truck . . . . . . . . . . . . . . 132p0 . . . . . . . . . . . . .22”
10. Additional Services Proofing. Display advertisements may be delivered, faxed or emailed to advertisers for proofreading additional proofs over 2 are subject to additiional charges.
CLASS SIZES Full page size is 9 columns wide by 21 inches high, plus .25 inches allowed for folio line. Billed at 193.5 column inches per page. Space between columns: 1 pica
Creative Services. Advertisers can take advantage of our art services which offer artwork, headings and borders at no extra charge. Basic ad design and copy writing is also included with your ad order, at no additional cost. Staff artist available for custom art/design for independent projects at $50 per hour. Extra-ordinary requests and compositions of advertisements solely for other publications will result in charges of $50 per hour. We charge $40 per “send” by email to other papers besides the Curry Coastal Pilot or other WesCom papers.
Width Picas/pts. Inches 1 column . . . . . . . . . . . . . . . . . . .6p6 . . . . . . . . . .1.0833” 2 columns . . . . . . . . . . . . . . . .13p6.75 . . . . . . . .2.2604” 3 columns . . . . . . . . . . . . . . . . .20p7.5 . . . . . . . . .3.4375” 4 columns . . . . . . . . . . . . . . . .27p8.25 . . . . . . . .4.6146” 5 columns . . . . . . . . . . . . . . . . . .34p9 . . . . . . . . .5.7917” 6 columns . . . . . . . . . . . . . . . .41p9.75 . . . . . . . .6.9688” 7 columns . . . . . . . . . . . . . . . .48p10.5 . . . . . . . .8.1458” 8 columns . . . . . . . . . . . . . . . .55p11.25 . . . . . . . .9.3229” 9 columns . . . . . . . . . . . . . . . . . .63p0 . . . . . . . . . . .10.5” Double Truck . . . . . . . . . . . . . . .132p0 . . . . . . . . . . . .22”
Co-op Billing. The billing department will gladly provide your business with a co-op billing statement and tear sheets if you inform your salesperson you are using co-op prior to your ad running.
OTHER SIZES TABLOID Full page size is 4 columns wide by 10.25 inches high, plus .25 inches allowed for folio line. Billed at 60 column inches per page.
Tear sheets. Tear sheets are available upon request. E-Tears now available
11. Specialty Pages/Days/Features Professional Directory . . . . . . . . . . . . . . . . . .Every issue TV Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . .Saturdays Neighbors Page . . . . . . . . . . . . . . . . . . . . . . . .Tuesdays
Tabloid Modular Size Width Height 1/8 Page . . . . . . . . . . . . . . . . .5.0417” . . . . . . . .2.4375” 1/4 Page . . . . . . . . . . . . . . . . .5.0417” . . . . . . . .5.0417” 1/2 Page Horizontal . . . . . . . . .10.25” . . . . . . . . .5.0417” 1/2 Page Vertical . . . . . . . . . . .5.0417” . . . . . . . . .10.25” Full Page . . . . . . . . . . . . . . . . . .10.25” . . . . . . . . . .10.25” Center Spread . . . . . . . . . . . . . .21.5” . . . . . . . . . .10.25”
(Highlighting weddings, births and other local achievements)
Health Features
. . . . . . . . . . . . . . . . . . . . . . .Saturdays
*Special rates and deadlines may apply. Call us for details. Please see our special sections calendar for a complete listing of all special publications.
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13. Impact of Ad Sizes PA G E F O L I O – . 2 5 ”
PA G E F O L I O – . 2 5 ”
PA G E F O L I O – . 2 5 ”
Box 3 x 5 Business Card 2 x 2 Ve r t i c a l H a l f Pa g e 3 x 21.5
Horizontal Half Page 6 x 10.5
Quarter Page 3 x 10.5
To w e r 3 x 7
Postcard 3 x 3
PA G E F O L I O – . 2 5 ”
PA G E F O L I O – . 2 5 ”
PA G E F O L I O – . 2 5 ”
Thumbnail 1 x 2 Full Page 6 x 21.5
3/4 Page 5 x 18
Pillar 2 x 5 Square 2 x 3
Large Box 4 x 6
14. Circulation Six month Average from Spring 2011
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Tuesday and Thursday . . . . . . . . . . . . . . . . . . . . . . .4,832 Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,090
6