Ideas for tomorrow!
Business Management Textbooks
CATALOG 2014
Indian Text Edition
Ideas for Tomorrow!
An Imprint of
Dear Readers,
Publisher’s Note
It gives me immense happiness to hand you over this new Catalog of Biztantra for the year 2014. As change is inevitable in everything we do, change is credo for our company in this coming year. This year we will be launching over 30 new textbooks for students in the MBA/BBA segment alone. Around 25 will be at bookshelves by March. Also, we have prepared a small but compelling list of business/corporate books which are already doing exceedingly well. Forex Management by Dr. Paresh Shah, Financial Institutions, Risk Management and Financial Institutions by Dr. S. S. Prasada Rao, and Dr. G.V. Satyasekhar, Computer Applications in Management by Kavindra Singh, Human Resource Management by Dr. S. Jaya Bharathi and Dr. T. Raju, Investment Management/ SAPM by Prof. Jay Mahesh Desai and Prof. Nisarg Ajay Joshi, Marketing Research by Dr. P. Sathyapriya, The Business Law Book for Managers by Dr. Premvir Kapoor, Strategic Management & Business Policy by Dr. Vijay Pithadia, It's these top notch author relationships, which make Biztantra a preferred publisher in India. At the point we have taken these established names in their fields for authorship. We have also been betting heavily on new and upcoming authors from across India. The books on the anvil include Consumer Behaviour by Dr. Gurpreet Kaur Chhabra Research Methodology by S. John Manohar, Entrepreneurship and Management by Dr.M.N. Hegde, Dr. S. Johnmanohar, and Prof. Bharthi Ganesh, Fundamentals of Management by Dr. R.K. Yadav, Managerial Economics by Prashant Kulkarni, Advanced Financial Management by Dr. U. M. Premlatha, Training and Development by Sh. Rakesh Sharma, etc. Another feather in the cap is our Monthly Journal on Management Ideas - COMDEX TIMES, as it is emerging as a highly readable management journal. A galaxy of corporate honchos and academicians continues to embellish our covers, as we move from strength to strength. Interestingly, the management professors, teaching in even in the remote corners of India, are sending their intellectual contributions in the form of articles. Thus, harnessing our initiative in the form of Comdex Times, and making it reach new dimensions altogether. At Biztantra, we are committed to deliver the best of content in all the emerging areas of management. Everytime you adopt a Biztantra book, we are pleased to establish a valued association and glad to become an integral part in the development of potential human resources. Best regards,
Rahul Gupta Publisher
Contents New Releases [ Management [ Human Resource Management [ Marketing [ Retail [ Corporate Governance [ Business Law [ Business Ethics [ Finance & Accounting [ MIS [ Operations Management [
1-10 11-12 13-17 17-23 24-25 26 27 28 29-31 31 32-34
Strategic Management [ Managerial Economics/Logistics [ Operations Management [ Global Trade/Summer Internship [ Business Communication [ Entrepreneurship/Corporate Book [ Business Books [ Dreamtech Press Management Textbooks [ Complete Price List [ Advertise in Comdex Times [
34 35 36 37 38 39 40-41 42-44 45-47 48
New Releases s Computer Applications in Management PPT ble a
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By Kavindra Kumar Singh Salient Features
The aim of this book is to provide sound knowledge in computers and their applications through diagrams and examples. If the reader follows this book in a sequential manner s/he would have covered the entire syllabi of this paper. Beginners and professionals alike will benefit from the numerous examples and extensive exercises developed to guide readers through each concept. This book contains up-todate information on topics pertaining to information technology and latest reforms.
Author’s Information Kavindra Kumar Singh is Assistant Professor of School of Computer and System Sciences at Jaipur National University (JNU), Jaipur. He holds his MCA, M.Sc. in Physics (Electronics), B.Sc. in Mathematics, and O-Level.
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ISBN: 978-93-5119-244-2 Pages: 744; Price: 499/-
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Chapter 1: Introduction, Chapter 2: Classification of Computer, Chapter 3: Computer Basics Organisation, Chapter 4: Algorithm and Flowchart, Chapter 5: Binary Arithmetic, Chapter 6: Concept of Information and Data Processing, Chapter 7: Computer Memory, Chapter 8: Processor, Chapter 9: Computer Languages, Chapter 10: Computer Software, Chapter 11: Operating System, Chapter 12: The Internet, Chapter 13: Data Communication and Computer Networks, Chapter 14: Multimedia, Chapter 15: Computer Virus and Antivirus, Chapter 16: Database System, Chapter 17: Artificial Intelligence, Chapter 18: Msdos, Chapter 19: Tally and ERP, Chapter 20: Emerging Trends of IT, Index
Strategic Human Resource Management By Dr. C. Appa Rao
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Salient Features The purpose of bringing out this book is to provide a comprehensive textbook on Strategic Human Resource Management (SHRM) to meet the needs of the management students. The author, with his extensive experience of teaching the subject has realized that, despite a plethora of books on SHRM, students still experience difficulty in finding out an easily understandable book covering, by and large, the course structure prescribed by various universities.
Author’s Information Dr. C. Appa Rao is a Distinguished Professor in GITAM Institute of Management, GITAM University, where he has been teaching strategic human resource management to MBA and MHRM students. Prior to joining GITAM University, he worked as Director (Personnel) and I/C CMD of Rashtriya Ispat Nigam Ltd (RINL), also known as Vizag Steel, a Govt. of India owned Public-sector undertaking.
Table of Contents Chapter 1: Transformation of Personnel Function, Chapter 2: Introduction to Strategic Human Resource Management, Chapter 3: Human Capital, Chapter 4: An Investment Perspective of Human Resources, Chapter 5: Human Resource Environment, Chapter 6: Concept of Strategy and Types of Strategies Chapter 7: HR Strategy and its Components, Chapter 8: Integration of HR Strategy with Organizational Strategies, Chapter 9: Human Resources as a Source of Competitive Advantage, Chapter 10: HR’s Role as a Strategic Partner, Chapter 11: Design and Redesign of Work Systems, Chapter 12: Strategic Human Resource Planning, Chapter 13: Strategic Recruitment and Selection, Chapter 14: Succession Planning and Management, Chapter 15: Strategic Training and Development, Chapter 16: A Learning Organization, Chapter 17: Performance Management, Chapter 18: Strategic Compensation Management, Chapter 19: Strategic Industrial Relations, Chapter 20: Separation, Chapter 21: Knowledge Management, Chapter 22: HR Evaluation and HR Audit, Chapter 23: HR Outsourcing, Chapter 24: Global Human Resource Management, Chapter 25: High Performance Work Practices, Chapter 26: Employee Engagement
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ISBN: 978-93-5119-258-9 Pages: 456; Price: 449/-
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(Security Analysis and Portfolio Management) By Prof. Jay Desai & Prof. Nisarg A Joshi
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Authors’ Information Prof. Jay Desai is Assistant Professor， Shri Chimanbhai Patel Institute of Management ＆ Research． Prof. Nisarg A Joshi is Assistant Professor， Shri Chimanbhai Patel Institute of Management ＆ Research， Ahmedabad．
Table of Contents Chapter 1: Landscape of Investment, Chapter 2: Risk and Return, Chapter 3: Fundamental Analysis, Chapter 4: Stock Valuation, Chapter 5: Bond Valuation, Chapter 6: Technical Analysis, Chapter 7: Efficient Market Hypothesis, Chapter 8: Portfolio Analysis and Construction, Chapter 9: Portfolio Evolution and Revision, Chapter 10: Introduction to Derivatives, Chapter 11: Basic Market Concepts and Mechanics, Chapter 12: Stock Futures, Chapter 13: Stock Index Futures, Chapter 14: Stock Index Futures Trading Strategies, Chapter 15: Options, Chapter 16: Option Trading Strategies, Chapter 17: Interest Rate Derivatives, Chapter 18: Foreign Currency Derivatives, Chapter 19: Accounting and Taxation of Futures and options, Chapter 20: Rights, Warrants and Convertibles, BIBLIOGRAPHY, GLOSSARY, INDEX PPTs Availa ble
ISBN: 978-93-5119-428-6 Pages: 750; Price: 595/-
Financial Engineering, Risk Management & Financial Institutions
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By Dr. S. S. Prasada Rao & Dr. G. V. Satya Sekhar Authors’ Information Dr. S.S. Prasada Rao is currently Director of Hyderabad Business School (HBS), GITAM University, Hyderabad Campus. Dr. G. V. Satya Sekhar, M.Com, MBA, M.Phil, Ph.D, Asst. Professor, Department of Finance, GITAM Institute of Management, GITAM University, Visakhapatnam.
Table of Contents Part I: Financial Engineering & Risk Management, Chapter 1: Introduction, Chapter 2: Financial Innovation, Chapter 3: New Product Development, Chapter 4: Valuation of Equity Shares, Chapter 5: Equity Related Instruments, Chapter 6: Debt Markets and Valuation of Bonds, Chapter 7: Management Of Financial Risk, Chapter 8: Hedging Tools and Techniques, Chapter 9: Asset Liability Management, Chapter 10: Portfolio Considerations in Risk Management, Chapter 11: Credit Risk Management, Chapter ISBN 978-93-5119-429-3 Pages: 475; Price: Rs. 499/12: Operational Risk Management, Part II: Financial Institutions, Chapter 13: Financial Institutions, Chapter 14: Financial Intermediaries, Chapter 15: The Banking Institutions, Chapter 16: Financial Services, Chapter 17: The Non-banking Financial Institutions (NBFI), Chapter 18: Insurance Industry In India, Chapter 19: Merchant Banking, Index Just d ase Rele
Human Resource Management By Dr. T. Raju & Dr. S. Jaya Bharathi
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Authors’ Information Dr. T. Raju is presently Professor and Head, MBA Department at Coimbatore Institute of Engineering and Technology, Coimbatore, Tamilnadu. Dr.S.Jaya Bharathi is currently Professor-MBA at Coimbatore Institute of Engineering and Technology, Coimbatore.
Human Resource Management Dr. T. Raju & Dr. S. Jaya Bharathi
Table of Contents Section A: Fundamentals of Human Resource Management, Chapter 1: Human Resource Management – An Introduction, Chapter 2: Job Analysis and Job Design, Chapter 3: Human Resource Planning and Human Resource Information System, Chapter 4: Recruitment, Chapter 5: Selection, Chapter 6: Socialization and Orientation, Chapter 7: Training, Chapter 8: Employee Development, Chapter 9: Performance Appraisal and Management, Chapter 10: Compensation: Pay, Incentive Systems and Employee Benefits, Chapter 11: Employee Safety and Health, Chapter 12: Career Development, Chapter 13: Labour Relations and Collective Bargaining, Chapter 14: Employee Separation and Retention, Section B: Special Topics In Human Resource Management, Chapter 15: Diversity at Work, Chapter 16: Managing Human Resources Globally, Chapter 17: Strategic Human Resource Management, Chapter 18: Creating High Performance Work System, Chapter 19: Ethics, Fair Treatment and Procedural Justice in HRM, Chapter 20: Financial Impact of HRM, Chapter 21: Human Resource Accounting and Audit, Chapter 22: Challenges in 2 HRM, Index
ISBN 978-93-5119-430-9 Pages: 475; Price: Rs. 499/-
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Design, Structure and Culture
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By Dr. Ananda Das Gupta
Author’s Information Dr. Ananda Das Gupta has been engaged in teaching and research for more than eighteen years in different universities and institutes across India, like North Eastern Hill University (Central university) as Head of the Department of Commerce at Aizawl, as Academic Counsellor to Indira Gandhi National Open University (North Eastern Regional Centre), and currently is Senior Faculty Member in the areas of Organizational Development, Strategic Human Resources Management, Corporate Social Responsibility and Business Ethics at Indian Institute of Plantation Management, Bangalore - a national level sectoral management school set up at the initiative of Ministry of Commerce, Government of India.
Table of Contents Chapter 1: Introduction, Chapter 2: Individual Behaviour: Emotion, Perception and Personality, Chapter 3: Defining Communities of Practice and Organizational Environment, Chapter 4: Implementing Strategy, Chapter 5: Organizational Culture, Chapter 6: Organizational Learning, Chapter 7: What is Organization Development?, Chapter 8: Organizational Innovations, Chapter 9: Leadership Development, Chapter 10: Virtual Organizations: Outsourcing & Sustainability, Chapter 11: New Organizational Structure: Dimensions and Applications, Chapter 12: Globalization and Workforce Diversity, Chapter 13: Training and Organizational Development, Chapter 14: New Paradigms in Organization Development, Chapter 15: Stress Management and Organizational Development, Chapter 16: Ignorance Management, Chapter 17: Organizational DNA, Business Cases, Index
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E-Marketing in Digital Age By Prof. Vinod V. Sople
ISBN: 978-93-5119-245-9 Pages: 616; Price: 449/-
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Author’s Information Prof. Vinod V. Sople is Director at ITM-SIA Business School, Dombivli Campus. He is head of Center for Supply Chain and Logistics Research at ITM Business School, Navi Mumbai. His areas of research are Marketing Management, Intellectual property Rights, Logistics and Supply Chain Management.
Table of Contents
ISBN 978-93-5119-242-8 Pages: 370; Price: Rs. 395/-
Chapter 1: Role of Internet, Chapter 2: Marketing on Internet, Chapter 3: Consumer Behaviour, Chapter 4: Product Decisions, Chapter 5: Pricing Decisions, Chapter 6: Advertisement and Promotion, Chapter 7: Marketing Research, Chapter 8: Marketing Strategy, Chapter 9: e-Retailing, Chapter 10: B2B Networks and E-commerce Hubs, Chapter 11: Search Engine Marketing, Chapter 12: Mobile Marketing, Chapter 13: Blogging: A Marketing Tool, Chapter 14: Customer Relationship Management, Chapter 15: E-Marketing & Globalisation of Business, Chapter 16: Legal & IPR Issues in Online Marketing, Chapter 17: Social Media Marketing: A New Wave, Chapter 18: Cloud Computing: Enhancing Marketing Effectiveness, Glossary, Company Index, Subject Index
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New Releases Marketing of Financial Services
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By Dr. Dhananjay Bapat
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Author’s Information Prof. Dr. Dhananjay Bapat is an currently teaching at the National Institute of Bank Management (NIBM), Pune, India. He holds a Ph. D. in Marketing from Sardar Patel University, Vallabh Vidyanagar, Gujarat in the area of Brand Management. He conducts executive training programs at the NIBM for national as well as international participants in the areas of Bank Marketing.
Table of Contents
ISBN: 978-93-5119-100-1 Pages: 352, Price: Rs.349/-
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Chapter 1: Introduction of Financial Services Marketing, Chapter 2:The Marketing Environment, Chapter 3: Strategic Marketing Planning, Chapter 4: Consumer and Organization Behavior, Chapter 5: Marketing Research, Chapter 6: Market Segmentation, Chapter 7: Marketing Strategy for Financial Services, Chapter 8: Product Management and New Product Development, Chapter 9: Pricing, Chapter 10: Distribution Channels, Chapter 11: Advertising, Chapter 12: Sales Function in Financial Services, Chapter 13: Building, Maintaining and Sustaining the Financial Services Brand, Chapter 14: Marketing at Branches, Chapter 15: Marketing of Retail Banking Products, Chapter 16: Marketing for Corporate Clients, Chapter 17: Bank Marketing in Rural Areas, Chapter 18: Customer Service in Banks, Chapter 19: Financial Services Marketing Organizations, Chapter 20: Customer Relationship Management, Index
Consumer Behaviour and Marketing Communication By Dr. Ajay Kumar & Dr. Kamal Singh
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Authors’ Information Dr. Ajay Kumar is a senior professor of management and marketing as well as Director at BLS Institute of Technology Management, affiliated to GGS IP University, New Delhi. Prof. Kamal Singh is currently working as Assistant Professor at BLS Group of Institutions, affiliated to GGS IPU, Delhi. He had over 8 years of industry experience prior to joining academics.
Table of Contents PART I: TEXT, Chapter 1: Consumer Behaviour and its Applications, Chapter 2: Consumer Behaviour and Market Segmentation, Chapter 3: Environment Influence on Consumer Behaviour, Chapter 4: Individual Determinants of Consumer Behaviour, Chapter 5: Consumer Decision Making, Chapter 6: Behavioural Based Safety Management, Chapter 7: Consumer Protection Act, 1986, Chapter 8: Retail Consumer and Outlet Selection Behaviour Pattern, Chapter 9: Customer Relationship Management (CRM), Chapter 10: Misbehaviour of Customer and Marketing Activities, Chapter 11: Consumer Loyalties Repeat Purchase Behaviour, Chapter 12: Introduction to Marketing Communications Management, Chapter 13: Advertising and Campaign Planning, Chapter 14: Integrated Marketing Communication, Chapter 15: E- Commerce an Effective Tool of Marketing Communication, Chapter 16: Rural Buying, PART II: CASES & ARTICLES, Index
Marketing Research Dr. P. Sathyapriya
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ISBN 978-93-5119-182-7 Pages: 452, Price: Rs. 395/-
Marketing Research By Dr. P. Sathyapriya
Author’s Information
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Dr. P. Sathyapriya is presently professor in Marketing and Strategy at ICFAI Business School Hyderabad. Earlier she was Professor at Alliance School of Business, Alliance University, Bangalore. She obtained her Masters in Business Administration and Doctorate from Coimbatore Institute of Management and Technology in the area of Marketing. She is an alumnus of the prestigious Faculty Development Programme from IIM Ahmedabad. She has about nine years of academic experience, teaching marketing courses. An ardent researcher, She has published notable research papers in national and international conferences and seminars.
Table of Contents
ISBN 978-93-5004-332-5 Pages: 312, Price: Rs. 349/-
Chapter 1: Marketing Research, Chapter 2: Marketing Research Process, Chapter 3: Research Design, Chapter 4: Sampling Design, Chapter 5: Data Collection Methods, Chapter 6: Measurement Scaling, Chapter 7: Field Work and Data Preparation, Chapter 8: Introduction to SPSS, Chapter 9: Basic Data Analysis, Basic Data Analysis Chapter 10: Establishing Hypothesis and Testing, Chapter 11: Determining Association among Variables, Chapter 12: Determining Dependent Independent Relationship, Chapter 13: Decision Making Models, Chapter 14: Data Reduction Techniques, Chapter 14: Brand Positioning Methods
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Cost Accounting By Renu Bhatia
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Author’s Information Mrs. Renu Bhatia, M.Com, M.Phil, MBA (Finance) & UGC (NET) Qualified has more than 10 years of rich and varied teaching experience of subjects like Financial Accounting, Cost & Management Accounting, Financial Management, Security Analysis & Portfolio Management and Statistics to the Management and Commerce students at undergraduate & post graduate levels.
Table of Contents Chapter 1: Cost Accounting, Chapter 2: Classification of Cost, Chapter 3: Material, Chapter 4: Techniques of Material Control, Chapter 5: Labour Cost, Chapter 6: Overheads: Indirect Material + Indirect Labour + Indirect Expenses, Chapter 7: Single Output/Unit Costing, Chapter 8: Job Batch & Contract Costing, Chapter 9: Process Costing, Chapter 10: Operating or Service Costing, Chapter 11: Reconciliation of Cost & Financial Accounting, Chapter 12: Standard Costing and Variance Analysis, Chapter 13: Budgetary Control, Chapter 14: Marginal Costing, Chapter 15: Decision Making with Marginal Costing, Index Just d ase Rele
ISBN: 978-93-5119-190-2 Pages: 720; Price: 495/-
Organizational Behaviour By Dr. T. Raju & Dr. R. Prabhu
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Authors’ Information Dr. T. Raju with M.A in Personnel Management, M.Sc. in Psychology, M.B.A in Human Resourse Management, M.Sc(Ag) in Soil Science and Ph. D in Soil Science [Nutritional management] was with the Research Department of Coffee Board, Govt. of India, for 28 years in different capacities. Dr. R. Prabhu with a first class M.B.A, PG Diploma in Public relations and Ph. D in Management is a university first rank holder in under graduation and started his career as a Senior Resource Person at a five star hotel. Presently he is the Assistant Professor at the Department of Business Administration at Government College of Arts for Men at Krishnagiri, Tamilnadu.
Table of Contents Chapter 1: Organizational Behaviour – An Overview, Chapter 2: Individual Dimensions of ISBN 978-93-5119-181-0 Organizational Behaviour, Chapter 3: Attitude and Behaviour, Chapter 4: Personality and Pages: 452, Price: Rs. 395/Values, Chapter 5: Perception, Chapter 6: Learning, Chapter 7: Emotional Intelligence, Chapter 8: Leadership and Leadership Style, Chapter 9: Motivation, Chapter 10: Groups and Teams, Chapter 11: Organizational Culture, Climate, Commitment, Development and Effectiveness, Chapter 12: Power, Politics and Impression Management, Chapter 13: Conflicts Management and Negotiation, Chapter 14: Change and Change Management, Chapter 15: Communication and Knowledge Management, Chapter 16: Stress and Stress Management, Glossary, Bibliography, Index s PPT ble a l i a Av
Accounting for Managers By Dr. Meena Goyal
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Author’s Information Dr. Meena Goyal received her Ph.D. from Pune University. She has more than therteen years’ experience in teaching key management subjects. Currently, she is serving as a Professor at the Indira School of Business Studies, Pune.
Table of Contents Chapter 1: Introduction to Accounting for Managers, Chapter 2: Accounting Principles, Chapter 3: Accounting Equation, Chapter 4: Journal, Ledger and Trial Balance, Chapter 5: Balance Sheet and Profit and Loss Statement, Chapter 6: Cash Flow Statement, Chapter 7: Cost Sheet, Chapter 8: Inventory Valuation and Control, Chapter 9: Cost Volume Profit Analysis, Chapter 10: Standard Costing (Variance Analysis), Chapter 11: Ratio Analysis, Chapter 12: Working Capital Management, Chapter 13: Cash Budget, Chapter 14: Capital Budgeting, APPENDIX -1, APPENDIX -2, APPENDIX -3, APPENDIX -4 Index
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ISBN 978-93-5119-030-1 Pages: 386 Price: Rs. 395/-
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Working Capital Management s PPT ble ila a v A
By G. V. Satya Shekhar, Ph. D.
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ISBN 978-93-5004-240-3 Pages: 384, Price: Rs. 395/-
The primary purpose of this text is to enlighten and elaborate the concepts in working capital management. A corporate or business entity needs capital for its formation and development. ‘Working capital’ is the part of capital structure of the organization. Working capital measures how much in liquid assets a company has available to build its business. The number can be positive or negative, depending on how much debt the company is carrying. In general, companies that have a lot of working capital will be more successful since they can expand and improve their operations. This indicates a number of different items and its management is difficult since these are often linked. Hence altering one item may impact adversely upon other areas of the business. For example, an increase in the level of stock will see a fall in storage costs and reduce the danger of goods becoming obsolete. It will also reduce the level of resources that an organization has tied up in stock. This book focuses on how companies invest in working capital and how they raise the money to pay for these investments.
Author’s Information
Dr.G.V.Satya Sekhar, M.Com, MBA, M. Phil, Ph. D., Asst. Professor, Department of Finance, GITAM Institute of Management, GITAM University, Visakhapatnam, has 17 years of teaching and research experience at Post Graduate level.
Table of Contents Chapter 1: Introduction, Chapter 2: Operating Cycle & Estimation of Working Capital, Chapter 3: Cash Management, Chapter 4: Marketable Securities/ Money Market Instruments, Chapter 5: Management of Receivables, Chapter 6: Inventory Management, Chapter 7: Ratio Analysis for Working Capital, Chapter 8: Liquidity & Government Policy, Chapter 9: Letters of Credit, Chapter 10 : Dividend Policy & Working Capital, Chapter 11: Logistics Management, Chapter 12: Factoring in Small and Medium Enterprises, Glossary, Index
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Total Quality Management By Dr. Puja Chhabra Sharma & Dr. Gunmala Suri
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Salient Features This book specifically caters to the requirement of MBA students in every major University throughout India. The chapters have been arranged in a logical manner to facilitate easy comprehension. The book follows a balanced approach with exclusive focus on the TQM syllabi of various Indian university, making it a required text book on TQM.
Authors’ Information Dr. Gunmala Suri is Reader at Univesity Business School, Panjab University, Chandigarh. She has been Teaching TQM, Quantitive Methods, IT & Operations Management, for over 15 Years to Students of MBA & M.Com Classes. Dr. Puja Chhabra is teaching management students at the Ansal Institute of Technology, Gurgaon. She has earned masters in Commerce & Human Resource Management from St. John's College, Agra & Jamna Lal Bajaj Institute of Management, Mumbai, respectively and was awarded Ph. D in Quality Management from CCS University, Meerut.
Table of Contents
ISBN 978-93-5004-317-2 Pages: 320, Price: Rs. 375/-
Chapter 1: Introduction, Chapter 2: TQM Road Map, Chapter 3 : Quality Grurus, Chapter 4: Cost of Quality, Chapter 5: Quality Leadership, Chapter 6: TQM Implementation, Chapter 7: Creating Quality Culture, Chapter 8: Customer Focus & Satisfaction, Chapter 9: TQM & Quality Improvement, Chapter 10: Quality Control and Problem Solving: Tools & Techniques, Chapter 11 : Business Process Re-engineering (BPR), Chapter 12: Six Sigma, Chapter 13: Quality Function Deployment (QFD), Chapter 14: Value Engineering and Value Analysis, Chapter 15: Total Productive Maintenance, Chapter 16: Quality Management Systems, Chapter 17: Quality System Audit , Chapter 18: Environment Management System and Total Quality Control, Chapter 19: Human Resource Development and Quality Circles, Chapter 20: Quality Awards, Index
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By Dr. C. Appa Rao
Author’s Information Dr. C. Appa Rao is a distinguished professor of management in the Institute of Management, GITAM University. He has done Master of Business Administration and Masters in English Literature and also holds a Doctoral degree from Andhra University. He joined GITAM University after an intensive exposure at various corporate offices for many years. Prior to joining this University, he worked as Director (Personnel) and I/C CMD of a Public Sector Enterprise. Dr. Rao has authored several books including Strategic Management and Business Policy, Organizational Behaviour, Strategic Human Resource Management and Human Resource Development.
Table of Contents PART ONE: Fundamentals of Performance Management, Chapter 1: Introduction to Performance Management Chapter 2: Defining and Measuring Performance, Chapter 3: Historical Perspective of Performance Management, Chapter 4: Goal Setting Theory and Expectancy Theory, Chapter 5: Performance Management Model and System, PART TWO: Performance Management Process-I, Chapter 6: Performance Planning, Chapter 7: Performance Standards, Chapter 8: Key Performance Areas and Key Result ISBN: 978-93-5004-289-2 Areas, Chapter 9: Competence and Competency Mapping, Chapter 10: Performance Pages: 388; Price: 395/Execution and Monitoring, PART THREE: Performance Management Process-II Chapter 11: Performance Appraisal, Chapter 12: 360-Degree Apraisal, Chapter 13: Performance Review and Feedback, Chapter 14: Employee Development through Performance Management, Chapter 15: Coaching, Counseling and Mentoring, PART FOUR: Team and Organizational Performance Management, CHAPTER 16: Performance Related Pay, Chapter 17: Managing Team Performance, Chapter 18: High Performance Work Teams, Chapter 19: Balanced Scorecard, Chapter 20: Integrated Performance and Concept of Maturity Alignment, PART FIVE: Case Studies, Index s PPT ble ila Ava
The Impact of E-Marketing on E- Buyer Behaviour Dr. Bijal Zaveri Amin
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Author’s Information Dr. Bijal Zaveri Amin is Director of Parul Institute of Engineering and Technology (MBA Programme), affiliated to Gujarat Technological University, Ahmedabad. She has 8 years of teaching and 1 year of Industry experience. She currently teaches Marketing management programmes at Parul Institute of Engineering and Technology (MBA Programme). She is working as a visiting faculty at M S University, Baroda Post Graduate Programme. She did her Ph.D from M S University Baroda in the area of Online Marketing. Her research Interest includes Marketing, Advertisement, Communication and E-commerce. Her paper has been published at Osmania University (Organized by Virginia Tech) on Cyber Branding Published By Excel Publication, MICA International Journal, book review in IIM Indore National Journal other one paper has been published at Shree Ram Group of Colleges (Delhi) Published by Tata McGrraw Hill, and Paper on Innovation Adoption of Internet Banking published by MICA in joint collaboration with Tata Mc graw Hill. She has presented various papers in 25 International and National Conferences and attended various workshops.
Table of Contents
E-Buyer
PART I: TEXT, Chapter 1: Marketing Perspective in the Internet Age: E-marketing, Chapter 2: E-marekting-mix: Marketing Mix In Internet Era, Chapter 3: The E-consumer Perspective: Topology of E-buyers and Adoption Process in Electronic Environment, Chapter 4: E-buyer ISBN 978-93-5004-320-2 Behaviour in Electronic Environment, Chapter 5: E-buying and Online Customer Experience, Pages: 400; Price: Rs. 449/Chapter 6: “E-branding”: Branding In Electronic Era, PART II: CASES, Case 1: Amazon.com: Case of Virtual Book Store, Case 2: Facing the Virtual Identity: Facebook, Case 3: mVine Ltd: New Digital Music Label from Conception to Launch, Case 4: Airline Websites: The Artfly Case, Case 5: Boo.com: Dotcom Failure Story, Case 6: Lastminute.com: B2C Ecommerce, Bibliography, Glossary, Index 7
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Human Resource Management By Debashish Sengupta, Ph. D.
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Salient Features This authoritative text appeals to management students in search of excellence, practicing managers and HRM professionals who require a thorough grasp of the field’s essential functional areas as well as emerging trends. Drawing on their extensive experience teaching abroad, the author introduces The New Brand Ambassadors issue in the first chapter and provide ongoing discussion throughout the text. Instructors can discuss and revisit strategic HRM, ethics, utility (cost/benefit analysis), plus productivity and quality at any point. The high quality text reveals the path to managing human resource with a fair grip on the issues and imperatives for achieving effectiveness.
Author’s Information
ISBN 978-93-5004-319-6 Pages: 664; Price: 449/-
Dr. Debashish Sengupta is a Ph.D. and specializes in Talent Management, Strategic Human resource Management and Training & Development. He has more than a decade’s academic and corporate experience. He has authored three books titled 'You Can Beat Your Stress', ‘Floriculture Marketing in India' and ‘Employee Engagement’. He is an avid researcher and has authored 63 research articles till now, published in various National and International publications. He occasionally writes columns for reputed business dailies like The Hindu 'Business Line' and for leading business magazines like 'Outlook Business'.
Table of Contents PART I-TEXT, Chapter 1: The New Brand Ambassadors, Chapter 2: The New Age HRM, Chapter 3: Human Resource Planning, Chapter 4: Job Analysis, Chapter 5: Recruitment, Chapter 6: Selection, Chapter 7: Reliability & Validity in Selection, Chapter 8: Performance Management Systems, Chapter 9: Competency Based Performance Management, Chapter 10: Learning Process & Trainers, Chapter 11: Employee Training & Development, Chapter 12: Compensation & Benefits, Chapter 13: Performance-based Compensation, Chapter 14: Workplace Health & Safety, Chapter 15: Industrial Relations, Chapter 16: Women Workforce & HR, Chapter 17: Human Resource Automation, Audit & Accounting, Chapter 18: Social Media Applications in Managing Human Resources, Chapter 19: Talent Management, Chapter 20: Employee Engagement, PART II Cases: 1 to 21 Business Cases, PART III Comprehensive Case Studies: 22 to 24, Index
Testimonials ... “We are in an age where proliferation of technology has reached overwhelming proportions in the workplace. With social media, online content, and electronic backbones for core business functions such as marketing, corporate collaboration and trans-organization knowledge sharing, it has become akin to distraction at the workplace. At such times, Human Resource Management is far more critical than it has ever been before. Harnessing the power of human capital in an organization is not only a challenge for HR Professionals today, it is also a key determinant for the success of an organization. With Dr. Debashish's deep understanding of the subject, I am certain that the insights brought out in this book will make the seemingly insurmountable challenge of effective human resource management, an easy possibility.” Buddhadeb Das Gupta, Chief Operating Officer (COO), Nous Infosystems, Bangalore (www.nousinfosystems.com) “In a tailor-made book for students, Sengupta has captured the essence of the HR profession in India today. The author gives us a seamless insight into contemporary issues like social networking, employee engagement and women in the workforce. Going beyond the theoretical, he delivers his message through a series of real-life case studies, which enhances comprehension.” K. G. Umesh, Head-Human Resources, The Himalaya Drug Company, Bangalore “.......HRD is the talk of the day in the world of Management. Prof. Debashish by his first hand experience as a practitioner has combined it with his academic flavour and has really produced a 'masterpiece' on the subject that would delight the student as well the manager....” Dr. J. Sadakkadulla, Principal, Reserve Bank Staff College, Chennai “Dr Debashish Sengupta has yet again written elegantly on the current issues in HRM. He brings out newer concepts like New Age HRM model remarkably well. Reliability coefficient calculation puts in objectivity in a hitherto abstract area. Matrices to map functional and behavioral competency refine objectivity in evaluating employees. Various components of compensation package are clearly outlined. I strongly recommend this book to everyone interested in contemporary issues of HRM.” Dr. Anil Kumar Mulpur, Chief Cardiothoracic, Surgeon, Vice President 5d Clinical Director, 8 Narayana Hrudayalaya, Hospitals, Hyderabad
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Mergers & Acquisitions
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By Prof. Jay M Desai & Prof. Nisarg A Joshi
Authors’ Information Nisarg Joshi is currently Assistant Professor at Ahmedabad Institute of Technology. He has rich experience of over 10 years. His teaching area include; Economics for Managers (EFM), Quantitative Analysis (QA) , Operation Research (OR), Financial Mgnt. (FM) , New Enterprise & Innovation Management (NEIM), Corporate Tax Planning(CTP), Corporate Restructuring (CR), and International Finance (IF). Prof. Jay Mahesh Desai is presently Professor & Head, Department of Management Studies, Ahmedabad Institute of Technology. He is a Post Graduate in Management from Gujarat University. He has a rich experience of industry, consultancy and teaching. During his tenure with industry, he was employed in the area of equity and economic research. He has worked as research analyst and head of equity research with leading financial institution.
Table of Contents Chapter 1: Introduction to Corporate Restructuring, Chapter 2: Mergers & Acquisitions, Chapter 3 : Theories of Merger, Chapter 4: Takeover & Defense Tactics, Chapter 5: Accounting for Mergers & Acquisition, Chapter 6: Laws for Mergers & Acquisition, Chapter 7: Framework for Takeovers in India, Chapter 8: Clauses for Listing Agreements of NSE & BSE, Chapter 9: Securities and Exchange Board of India Guidelines, 2003, Chapter 10: Valuation of Target Companies Final, Chapter 11 : Divestiture and Equity Carve Outs, Chapter 12: Financial Restructuring, Chapter 13: Strategic Alliances, Chapter 14: Joint Ventures, Chapter 15: Employee Stock Ownership Plan, Chapter 16: Leveraged Buy Out, Chapter 17: Cross Border M&A, Chapter 18: Financing Mergers & Acquisitions, Chapter 19: Due Diligence, Chapter 20: Case Studies, Bibliography, Glossary, Index
Just d ase Rele
ISBN: 978-93-5004-316-5 Pages: 592; Price: 449/-
Direct Taxation (A. Y. 2013-14) By Meena Goyal, Ph.D.
s PPT ble ila Ava
Author’s Information Dr. Meena Goyal, Ph. D. from Pune University, has more than a decade’s experience in teaching Financial Accounting, Management Accounting, Financial Management and Security Analysis and Portfolio Management at Post Graduate Level. She is serving as a Professor in Indira School of Business Studies, Pune. She has been a visiting faculty for core subjects of Finance at Maeer's MITCOM, ICFAI Business School, Dhole Patil Education Society's Institute of Management, Wigan and Leigh College, Matrix, Singhad Business School, International School of Corporate Management, International School of Management Research, Pune University, Indira Group of Institutes. She is active in corporate consultancy in areas of project financing and financial decision making. She is an author of the web page 'Financial Tabloid' in web magazine of 'Expressions' published by ISBS.
Table of Contents PART I: TEXT, Chapter 1: Basic Concepts and Tax Rates, Chapter 2: Residential Status (a) Resident, (b) Resident-Not Ordinary resident, (c) Non-Resident, Chapter 3: Agricultural Income and exempted Income (a) Basics, (b) Taxing Agricultural income, (c) Agricultural Income and Business Income, (d) Exempted Incomes, Chapter 4: Income from Salary (a) Basics, (b) Gratuity, (c) Leave encashment, (d) Pension, (e) Allowances, (f) Perquisites, (g) Provident Fund, (h) Pages: 359, Price Rs. 395/Deductions, Chapter 5: Income from House Property (a) Basics, (b) Self occupied property, (c) ISBN 978-81-7722-127-5 Deemed to be Let Out Property, (d) Let out property, (e) Deductions, Chapter 6: Profits and Gains from Business of Profession (a) Basics, (b) Permissible expenses and incomes, (c) Non- Permissible expenses and incomes, (d) Maintenance of books of accounts, (e) Tax audit, (f) Computation of income on presumptive basis, Chapter 7: Capital Gains, (a) Basics, (b) Long term and short term capital gain, (c) Indexation, (d) Period of holding, (e) Exemption from Capital Gain, Chapter 8: Income from Other Sources, (a) Basics, (b) Gift, (c) Winning of lotteries, crosswords and puzzles, (d) Family pension, (e) Other sources, Chapter 9: Clubbing of Income (a) Basics, (b) Remuneration to spouse from a concern in which the assessee has substantial interest, (c) Income from asset transferred to spouse, (d)Assets transferred to AOP (Association of persons) or other person for the benefit of spouse (e) Income from asset transferred to son's wife, (f) Transfer to AOP or other person for the benefit of son's wife (g) Income of minor child, (h) Exceptions, Chapter 10: Set off, or Carry Forward and Set off of Losses (a) Intra head adjustment, (b) Inter head adjustment, Chapter 11: Deductions under Chapter VIA and Relief, Chapter 12: Tax Deducted and Collected at Source, Chapter 13: Returns of Income and PAN, Chapter 14: Advance Tax and Interest, Chapter 15: Taxation of Individuals HUF and Firms, Chapter 16: Introduction to Wealth Tax, Chapter 17: Tax Planning, PART II : CASE LAWS, Appendix 1, Appendix 2, Index 9
New Releases
Retail Store Operations By Vishal Agarwal Salient Features
kind xt of its te First , leading ia dy in Ind the stu in tail on re
This book on Retail Store Operations is designed to meet need of all categories of readers, particularly, students of management and commerce. It provides an in-depth coverage of store concepts, day-to-day activities, practical aspects of operations and managing the system, starting with store opening and ends with store closing. This book is based on my personal experience at retail industry during my service and interaction with retail companies. The entire text is divided into 16 chapters. The body of the text contains photos, tables, and graphs, presenting the information and relationships in a visually appealing manner. The text also provides case studies with examples.
Author’s Information Vishal Agarwal is a practitioner and Professor of Marketing (formerly associated with G.L. Bajaj Institute of Technology and Management, Greater Noida, Asia-Pacific Institute of Management, Pages 408, Price: Rs. 349/New Delhi, and BLS Institute of Management, Ghaziabad), and has an experience of more than 10 ISBN 978-81-7722-516-7 years in teaching and industry. His teaching areas include: Retail Management, Marketing Management and Consumer Behaviour at Post-graduate level. He has already authored and edited a book on 'Scope & Challenges of Rural Marketing in India'. He is a prominent Retail Management Guru and his knowledge and skills have been widely acclaimed. He has also written many articles and research papers in leading journals. Presently, he is Managing Director of Vikhyaat Mercantile Pvt. Ltd. (Distributor and marketer of consumer goods, chemicals and agroproducts).
Table of Contents PART I: Introduction to Retail and Store, Chapter 1: Introduction to Retail, Chapter 2: Introduction to Store, Chapter 3: Store Opening and Closing, Chapter 4: Annual Business Plan, PART II: Front Operations and Merchandizing, Chapter 5: Store Employees and Services, Chapter 6: Store Reading, Chapter 7: Customer in Store, Chapter 8: Retail Front End Operations, PART III: Stock Management, Chapter 9: Distribution Center Operations, Chapter 10: Goods Handling in Store, Chapter 11: Merchandize Handling, PART IV: Administrative and Employee Management, Chapter 12: Store Administration, Chapter 13: Store HR Policies, PART V: Security Management, Chapter 14: Store Security, Chapter 15: Pilferage and Shoplifting, PART VI: CASES, Glossary, Index
Introduction to Management By Vijay Pithadia, Ph. D.
s PPT ble a il Ava
Salient Features This book titled 'Introduction to Management' is an ideal text book for students studying management for the first time, whether at undergraduate or graduate programs, covering all of the functional areas and processes of management i.e., Planning, Organizing, Staffing, Directing and Controlling etc. It provides a framework for students to understand the inter-relatedness of the different aspects of management and how they robust as one in the business organization. The primary objective of this book is to present prologue to the theory and practice of management and it is a base for a number of important undergraduate or graduate studies in India. A lot of credentials substantiate the educational worth of the content. All the presented methods, examples and cases are truthful and were momentarily accessible.
Author’s Information Dr. Vijay Pithadia cleared 13 years of teaching experience in three states Uttar Pradesh Tamil Nadu & Gujarat, and 6 years of Industry experience in the Electronics Engineering & Managerial areas during 1990 to 1997. He obtained his Electronics Engineering qualification (CPST) from INTRIN, Master of Commerce (Business) from Department of Commerce and Business Administration, Saurashtra University – Rajkot. He cleared MBA (HRM) from Alagappa University with first class marks and Doctorate in Management from Department of Business Management, Saurashtra University, Rajkot. Presently Dr. Vijay Pithadia is working as Director at Shri H. D. Gardi MBA College – Nyara, Rajkot.
Table of Contents
ISBN 978-93-5004-249-6 Pages: 424 Price: Rs. 349/-
Chapter 1: Introduction to Management and Organizations, Chapter 2: History of Management, Chapter 3: Organizational Design and Structure, Chapter 4: Organizational Culture and Environment,: Chapter 5: Social responsibility and Managerial Ethics, Chapter 6: Introduction to Marketing Management, Chapter 7: Introduction to Financial Management, Chapter 8: Introduction to Human Resource Management, Chapter 9: Introduction to Production Management, Chapter 10: Introduction to Strategic Management, Bibliography, Index
10
Management e usiv Excl ion by t u ib Distr s Group Ti m e
Essence of Good Management By K.R. Kim
the d as Rate usiness r b t s be of the yea book
Salient Features Essence of Good Management is a path breaking work distilling the 40 years experience of one of India’s most successful CEOs. The book is written in an unconventional way by cutting jargons so that managers, CEO’s, and students can grasp things quickly. Ranging from issues like Competitiveness, Employee Management and Innovation to Intelligence based marketing, corporate culture and ambidextrous management, the author talks about a variety of issues facing managers in India and abroad. Filled with over 60 illustrations and diagrams, K R Kim shares his strategies of success for the future.
Author’s Information
Pages: 272, Price: Rs. 549/ISBN 978-93-5004-008-9
Table of Contents
K.R. Kim is a Law graduate from Seoul National University. Before joining LG he served in the Korean Army for three years. During his tenure for over 34 years with LG, he served at esteemed positions of President and that of a Managing Director. As head of LG Electronics India, he had built the South Korean brand from scratch to a $2-billion organization in one decade flat. He was also the ViceChairman and CEO of Videocon Industries Ltd, one of the biggest consumer conglomerates in India. Presently, he is Vice-Chairman of ONICRA. He has also been awarded for Excellence in Corporate Leadership and Entrepreneurial Spirit, established by CNBC – TV 18, by Dr. Manmohan Singh, Honourable Prime Minister of India.
Chapter 1: Competitiveness, Chapter 2: Global Citizen, Chapter 3: Corporate Culture, Chapter 4: Investment Management, Chapter 5: Quality Management, Chapter 6: Fun Management, Chapter 7: Innovation Management, Chapter 8: Smart Management, Chapter 9: Intelligent Marketing, Chapter 10: Unique Experience in India, Chapter 11: Small Suggestions for India to be Better-off, Chapter 12 : Ambidextrous Management
Cases in Management (Indian & International Perspective) By Vimi Jham, Ph.D., Bindu Gupta, Ph.D. & Poonam Garg, Ph.D. Authors’ Information Dr. Vimi Jham (IMT Ghaziabad) received her Ph.D in the area of Relationship Marketing through Doctrate in Business Administration under AIMA AMU program, India. She has received awards in case writing competitions and undergone a training workshop in case writing with Richard Ivey school of Business, Toronto, Canada. She has addressed national and international conferences in India, USA and Canada. Dr. Bindu Gupta (IMT Ghaziabad) is Ph.D. in Psychology with specialization in Organizational Behavior from Indian Institute of Technology Kanpur, India. She has nearly ten years of post Ph.D. work experience in academics. Dr. Poonam Garg (IMT Ghaziabad), a CCNA Instructor and MCA, received her Ph.D. in Cryptology from Banasthali Vidyapeeth, Rajasthan, India. She has more than eighteen years of experience in teaching, research and consulting. She also has to her credit many MDPs, published papers and international conferences.
Table of Contents
Pages: 392, Price: Rs. 349/- (PB) Rs. 449/- (HB) ISBN 978-81-7722-914-1
STRATEGY: Case 1. A Telephone Call for Weld Trade Company Ltd., Case 2. Red Robin Gourmet Burgers, Inc., Case 3. Telekon Electronics, Case 4. HLL and BBLIL Merger, Case 5. Competition for Holding The 2010 World Cup, Case 6. Entrepreneurial Leadership and National and Global Economic Development, Case 7. Environmental Cost Impact of Plastic Bags, Case 8. To Sign or Not To Sign, Case 9. A Case Study of Modern Locational Problems, Case 10. The Case of Tunisia, MARKETING: Case 11. A Family-Oriented Business, Case 12. A Successful Pistol Story of HS- Produkt Ltd., Case 13. Contract Farming, Case 14. Cidade De Goa – Beach Resort, Case 15. Shareking’s Foray into Retailing, Case 16. International Marketing of Educational Services, Case 17. Customer Retention Through CRM, Case 18. WalMart, Case 19. Tata Nano: Is Small Always Beautiful?, OB/HRM: Case 20. Law of The Garbage Truck, Case 21. Uttampur Eye Hospital, Case 22. Dexter BPO, Case 23. The life and Travails of an Educational Entrepreneur, Case 24. NABR: A Small Maquiladora With High Expectations, Case 25. Leadership and Learning for Organizational Development and Transformative Change, Case 26. A Successful Joint Venture in Liquid Gold Industry: Goldie, Case 27. Successful Change Story of Yellow Auto Company, Case 28. (A case study discussion of Performance Appraisal of Sales People), FINANCE: Case 29. Demerging for Shareholders’ Sake: The Case of Bajaj Auto Ltd., Case 30. Atlas Ice Cream CASE, Capacity Issues, Just in Time, Profitability and Decision-Making, Case 31. Property Company Valuation and Strategic Purposes, Case 32. Shankar’s International Dolls Museum, OPERATIONS/IT: Case 33. Traffic Congestion in Delhi (A Creative Problem solving Approach), Case 34. Tata Motors, Case 35. Ceat Tyres–A Case of Business Intelligence Application Deployment, Case 36. Measuring Clientele’s Reactions to Waiting
11
Management
Management Principles & Guidelines By Thomas N. Duening, Ph.D. & John Ivancevich, Ph.D. Salient Features l Management Focus on Ethics, Technology, Careers, and Diversity throughout the text gives emphasis on these areas. l Opening Vignettes begin each chapter with a case study, taken from the headlines, to illustrate the main concepts at play within the chapter. l Learning Moments placed strategically throughout the text provide students additional information on select topics. l Each chapter begins with an outline and key terms along with learning objectives. All key terms annotated in the margins. Each chapter ends with management summary and review and discussion questions. l Internet exercise and experiential exercise at the end of every chapter. l The supplement package includes an Instructor’s Manual, an ExamView Test Bank with over 1,700 questions and over 400 slides.
Authors’ Information Pages: 544, Price: Rs. 379/ISBN 978-81-7722-386-6
Thomas N. Duening, Ph.D., Arizona State University, is Director of Entrepreneurial Programs at the Ira A. Fulton School of Engineering, Arizona State University. John M. Ivancevich is the CEO of AMSI and the Hugh Roy and Lillie Cranz Cullen Research Professor of Organizational Behavior in the C.T. Bauer College of Business at the University of Houston.
Table of Contents Chapter 1: The Manager's Job, Chapter 2: Management Skills and Roles, Chapter 3: Ethics and Social Responsibility, Chapter 4: Global Management, Diversity, and Technology, Chapter 5: Elements of Planning, Chapter 6: Strategic Planning, Chapter 7: Decision Making and Problem Solving, Chapter 8: Work Design and Schedules, Chapter 9: Organizational Structure and Design, Chapter 10: Managing Human Resources, Chapter 11: Leadership, Chapter 12: Motivation, Chapter 13: Interpersonal and Organizational Communication, Chapter 14: Work Groups and Teams, Chapter 15: Elements of Controlling, Chapter 16: Production and Operations Management, Chapter 17: . Individual Change, 1. A model for Managing Change, 2. Forces for change, 3. A Framework for Managing change in Organizational and Organisations, 4. Identifying alternative Change Techniques, 5. Trends in Organisational Change, 6. Recognising limiting Conditions, 7. Resistance to Change, 8. Implementing and Monitoring the Change Process
Business & Management Principles and Guidelines By Thomas N. Duening, Ph.D. & John M. Ivancevich, Ph.D. Virtually at ing th everyth in an t is taugh MBA
Salient Features l All aspects of business covered - foundations, production & operations management, HRM, Marketing, accounting and information systems, and financial management. l An integrated and practical approach with global, technological and consumer orientation. l Each chapter begins with a case study and ends with a case study. l Profusion of current examples of practices in all sizes of organisation. l Business Action boxes in each chapter focus on contemporary topics.
Authors’ Information
Pages: 654, Price: Rs. 349/ISBN 978-81-7722-433-7
Table of Contents
Thomas N. Duening, Ph.D., Arizona State University, is Director of Entrepreneurial Programs at the Ira A. Fulton School of Engineering, Arizona State University. He has previously served as founder and director of the Entrepreneur & Venture Development Center at the University of Houston Downtown, and as the assistant dean of the C.T. Bauer College of Business at the University of Houston. Dr. Tom Duening has published numerous trade books on management and business strategy. He is president of INSYTE Business Research Group, a business research and content development outsourcing firm. John M. Ivancevich is the CEO of AMSI and the Hugh Roy and Lillie Cranz Cullen Research Professor of Organizational Behavior in the C.T. Bauer College of Business at the University of Houston. A prolific writer and researcher, he received a charter membership to the Academy of Managements Hall of Fame for his aggregated research contributions. He holds an endowed chair at the University of Houston and earned his Ph. D. from the University of Maryland. He is the author or co-author of over 60 books and 140 research articles.
Part 1 - Foundations of Business Part 2 - Managing Business Part 3 - Human Resources Practices Part 4 - Marketing Management Part 5 Managing Information Part 6 - Managing Financial Resources. Appendix-I How to Prepare a Business Plan, Appendix-II Career Planning and Management.
12
HRM
Human Resource Management A Managerial Tool for Competitive Advantage Salient Features
By Lawrence Kleiman, Ph.D.
l Each chapter contains exercises designed to keep students thinking about competitive advantage
in a variety of scenarios; discussion questions. l Experiential exercises in which the user is asked to analyse a case study. l Dozens of up-to-date cases with analysis and discussion as well as cases for additional
student analysis. l Policies and materials from well-known companies’ HR Policy statements and practices, examples
of commonly used forms, and relevant laws and government regulations. l The Manager’s Guide, a section at the end of each chapter, provides useful practical guidelines. l The supplements package includes an Instructor’s Manual, an Exam View Test Bank with over 1,800
questions, and over 250 PowerPoint slides.
Pages: 512, Price: Rs. 349/ISBN 978-81-7722-375-0
Author’s Information
Lawrence Kleiman, Ph.D, University of Tennessee Dr. Kleiman is a professor of management in the College of Business at Bloomsburg University. He has completed his Ph.D in industrial/organisational psychology. Apart from teaching he has worked for various government departments. He has published over 40 articles in reputed journals on psychology and HRM. He has also consulted for numerous organizations, including Union Carbide, Heinz, and AT&T.
Table of Contents Part 1: Introduction 1. Human Resource Management and Competitive Advantage 2. Understanding the Legal and Environmental Context of HRM Part 2: Human Resource Management Selection Practices 3. Planning for Human Resources 4. Analyzing Jobs Part 3: HRM Selection Practices 5. Recruiting Applications 6. Selecting Applicants Part 4: Human Resource Management Postselection Practices 7. Training and Developing Employees 8. Appraising Employee Job Performance 9. Determining Pay and Benefits 10. Implementing Productivity Improvement Programs Part 5: HRM Practices Affected by External Factors 11. Complying with Workplace Justice Laws 12. Understanding Union s and their Impact on HRM 13. Meeting Employee Safety and Health Needs 14. Establishing HRM Practices Overseas Parc 6: Conclusions 15. Working in the HRM Field t IMI, ia r ted a Adop lhi, JaipuU, etc. e D D New , UPTU, M stitute
In
Training & Development By B. Janakiram, Ph.D.
vailable
PPTs A
Salient Features l The present book is an effort to blend training and organizational strategic planning to present
training management as a tool for enhanced productivity. l The book brings in more clarity to the training sub-system and that too in a simple language. It looks
at training from an Indian perspective. l Cases from the Indian context (12 in number), model case analysis and model answers to some
questions make this book extremely student-friendly. l At the end of each chapter, review questions have been given. l Though primarily meant to be a comprehensive textbook on Training and Development for
management students, the book will also be of interest to management practitioners, administrators and executives. l Professional tips like handling difficult training situations, trainers’ styles etc. would evoke interest in the trainers as well.
Author’s Information Pages 344, Price: Rs. 379/ISBN 978-81-7722-725-3
Dr. B. Janakiram, a graduate in commerce from Madras University and post graduate in Management (AIMA) and masters in Business Administration (Finance), is presently working as Professor & HOD, Department of Management Studies, M.S.Ramaiah Institute of Technology, Bangalore. He obtained his doctorate from School of Management, Pondicherry University. Before joining MSRIT, he had served Canara Bank for 23 yrs,
SBI for a year and was a consultant for 6 years. He has completed the Lead Auditor course of ISO 9001-2000. His other areas of interest include teaching HRM and Quality subjects. He has published several papers in reputed journals. He has also co-authored two other books viz., International Financial Management and Total Quality Management.
Table of Contents Chapter 1: Training, Chapter 2: Training Needs, Chapter 3: Training Design, Chapter 4: Learning, Chapter 5: Training Process, Chapter 6: Training Methods, Techniques and Aids, Chapter 7: Implementation of Training, Chapter 8: Trainer’s Skills and Styles, Chapter 9: Management Development, Chapter 10: Validation and Evaluation of Training, Chapter 11: Cases (Including Model Case Analysis) Solved Model Papers, Bibliography
13
HRM s PPT ble a l i Ava
Counselling and Negotiation Skills for Managers By Premvir Kapoor, Ph.D. Salient Features Counselling and guidance enjoy important status. It empowers the individuals to cope up with the adverse situations, reduce emotional stress, to engage in interpersonal relationship and to make effective decisions. It increases people control over present and future opportunities. Each area in life needs guidance and without guidance that area of life may remain untouched by the progress counselling and guidance bring about changes in knowledge, attitude and behaviour of individuals by employing different approaches. Negotiation is one of life’s fundamental activity. We negotiate on a daily basis. Negotiation is an art and can be handled by a few professionals. Adequate preparation is a key concern for the negotiation. Effective negotiation requires the skills of managing and controlling the interaction between two sides.
Counselling and Negotiation Skills for Managers
Author’s Information Dr. Premvir Kapoor has rich blend of experience of 30 years in industry and academics. He has worked as Director in Sri Ram Institute of Management and IIMT Professor of Human Resource Management at IMS Ghaziabad.
Dr. Premvir Kapoor Ideas for Tomorrow!
Table of Contents Pages: 268, Price Rs. 275/PART I: COUNSELLING SKILLS FOR MANAGERS, Chapter 1: Development of Counselling, Chapter ISBN 978-81-7722-565-5 2: Counselling Features, Chapter 3: Counselling: Objectives and Functions, Chapter 4: Counselling Approaches, Chapter 5: Standardized and Nonstandardized Techniques of Counselling, Chapter 6: Guidance and Counselling Services, Chapter 7: Vocational Guidance and Occupational Information, Chapter 8: Career Planning and Development, Chapter 9: Mentoring, Chapter 10: Training and Development, Chapter 11: Counselling & Related Fields, Chapter 12: Special Areas in Counselling, Chapter 13: Evaluation of Counselling, Chapter 14: Guidance as a Profession–Ethics in Counselling, PART II: NEGOTIATION SKILLS FOR MANAGERS, Chapter 15: Negotiation Skills Chapter 16: Collective Bargaining, Chapter 17: BATNA, Questions, Index
Soft Skills for Managers Dr. T. Kalyana Chakravarthi T. Latha Chakravarthi
Ideas for Tomorrow!
Pages: 214, Price Rs. 249/ISBN 978-81-7722-568-6
Soft Skills for Managers By T. Kalyana Chakravarthi, Ph.D. & T. Latha Chakravarthi
ed by Laud ress, P the e text u Uniq
Salient Features This book makes you aware of the various Soft Skills and Behavioural Skills needed for the students of professional courses like MBA, MCA, BE, B.Tech, MBBS; job aspirants of MNCs, IT/ ITES industry, Tourism, Banking, Insurance and Real Estate etc., to mention a few; focuses on skills that are expected by the employers and also on a number of activities related to Soft Skillsthat are required (acquired in a hard way) by the Corporate World. • It’s a comprehensive 5-IN-ONE book • It contains 12 important skills as chapters with suggested practice training methods • Every chapter has a Caselet with discussion questions to brainstorm • Most of the chapters have a questionnaire used as a testing tool to assess and understand oneself better Every chapter has a number of tried and tested activities • Detailed methodology is given for each of the activities so that a trainer or instructor could handle effectively. • At the end of each chapter, there is a debrief which explains the kind of feedback to be given to the trainees
Authors’ Information Dr. T. Kalyana Chakravarthi is a Ph.D., M.Phil, MA, B.Ed & DTCHM. And is a Sr. Faculty Member in the areas of Business Communications & Soft Skills, at IBS Hyderabad (Deemed University). T. Latha Chakravarthi is an M.Sc., MA, PGDPMIR, PGDELT, PGDCA and pursuing Ph.D. in management. She is a Sr. Faculty Member in the areas of HR, OB & Soft Skills at Amity Global Business School, Hyderabad.
Table of Contents Chapter 1: Introduction to Soft Skills, Chapter 2: Leadership, Chapter 3: Team Building, Chapter 4: Positive Attitude, Chapter 5: Communications, Chapter 6: Perception, Chapter 7: Decision Making, Chapter 8: Motivation, Chapter 9: Goal Setting, Chapter 10: Emotional Intelligence Management, Chapter 11: Time Management, Chapter 12: Stress Management
14
HRM
Employee Engagement Salient Features
By Debashish Sengupta, Ph.D. & S. Ramadoss
kind of its rld First the Wo rs o in k boo dian Auth by In
This book on ‘Employee Engagement’, that encompasses eight chapters and eight business cases, is an attempt to bring out various facets of engaging the most valuable resource in the organization from practical and application point of view. Engagement’s relationship with profitability of the enterprise, gender inequalities in engagement, creation of value-proposition for employees, changing workplace and changing workforce & their expectations especially that of the millennial generation or Gen Y, the servicemarketing-mix approach in engaging people, the extended honeymoon model, measurement of engagement and benchmarking practices are some of the issues that have been discussed in the eight chapters.
Ideas for Tomorrow!
Authors’ Information
Foreword by:
Bhaskar Bhat, MD, Titan Industries
Dr. Debashish Sengupta is Professor and Chairperson of Organizational Leadership & Strategy Area at School of Business, Alliance University, Bangalore (India). Mr. S. Ramadoss joined Titan Industries in 1997 and is presently the Senior Vice- President and Chief Human Resource Officer (CHRO) Titan Industries.
Table of Contents Chapter 1: Demystifying Employee Engagement, Chapter 2: Inequalities in Gender Engagement at Workplaces, Chapter 3: Building Blocks of Engagement, Chapter 4: Life @ Work, Chapter 5: Lens of the Service Marketer, Chapter 6: The Extended Honeymoon, Chapter 7: Measuring Engagement, Chapter 8: Best Practices and Benchmarking in Employee Engagement, Case 1: Taj Hotels: Pioneers in Engagement, Case 2: Titan’s Turnaround using engage-ment as a cornerstone of its strategy, Case 3: Tata Consultancy Services Engagement through Performance - based Learning Culture, Case 4: Engaging Employees the Oliver Wyman Way, Case 5: Who let the baby out?, Case 6: Google - Ideas above Hierarchy, Case 7: Bharti Airtel: The Engagement Tone, Case 8: Titan’s Employee Engagement – Survey Findings based on Gallup Model, Bibliography
Pages: 232, Price: Rs.325/- (P.B.) Rs.395/- (H.B.) ISBN 978-81-7722-913-4
SPIRIT OF INDIAN YOUTH
Soft Skills For Young Managers By M. S. Rao, Ph.D. Salient Features The book deals with soft skills, entrepreneurial skills, communication skills, leadership skills and decision making skills that help Indian youth become good managers and leaders. It presents the importance of communication skills for Indian youth and comes out with tools to improve the same for grabbing employment opportunities. It prepares students to respond to a commonly asked interview question, Tell Me Something about Yourself. It reveals about the importance of inner dialogue that improves their communication skills and takes them towards success. It unveils five fold strategy to speak English and improve communication skills. Outlining about soft skills the book busts the myths about soft skills.
Author’s Information
Pages: 264, Price: 375/ISBN 978-81-7722-377-4
Table of Contents
Professor (Dr.) M.S.Rao rose from humble origins. He has 30 years of experience in defence, consultancy, research, teaching and training. He has several qualifications that include MBA, PGDBM, PGDCLL, MA, BSc and DME. He earned Ph. D. in the area of Soft Skills. He has passion for teaching, training, writing and consultancy. He worked as a Professor in various educational institutions teaching Soft Skills and HR subjects.
Chapter 1: Introduction , Chapter 2: Indian Education , Chapter 3: Indian Cricket , Chapter 4: Employability Skills , Chapter 5: Communication Skills, Chapter 6: Soft Skills, Chapter 7: Entrepreneurial Skills, Chapter 8: Leadership Skills, Chapter 9: Decision Making Skills, Chapter 10: Time Management, Chapter 11: Indian Knowledge Workers, Chapter 12: Consultants vs. Contractors, Chapter 13: Failure is Only a Comma, Chapter 14: Suicide is not the Solution, Chapter 15: Grow Your Potential, Chapter 16: Westernization, Chapter 17: Indian Media, Chapter 18: Corruption, Chapter 19: Black Money, Chapter 20: Reverse Brain Drain, Chapter 21: Women Power, Chapter 22: India- An Emerging Super Power, Chapter 23: Conclusion, Bibliography, Epilogue
15
HRM , elling Top s ted at l adop E Schoo OR , IMI, F Mgt, IIFT of ria Jaipu
Organization Design & Development Concepts & Applications By B. K. Srivastava, Ph.D.
Salient Features
le
vailab
A PPTs
l The book is divided into four parts. The first part discusses the theoretical foundations of
organization design and development from a variety of perspectives including General Systems Theory and multiple stakeholders. The part concludes with a detailed analysis of paradigm shift in the world of business and the consequent need to design new paradigm organizations. l The second part is devoted to examining the structural and contextual dimensions of
organization design. l The Third part deals with organizational processes that provide dynamism and
momentum to the structural framework. l The Fourth and the last part of the book raises pertinent issues regarding the major
preoccupation of the organizations world over that is, management of change. l Divided into three chapters organization development (OD)
as a planned change strategy and various interventions used by OD practitioners to manage change have been presented.
l The book has been conceived as a textbook in such courses as Organization Theory,
Organization Design and Organization Development offered in the postgraduate programmes in management. l Divided into four parts with 16 chapters in all, the book presents a holistic perspective
with a comprehensive coverage of the subject bringing the reader up to date with the latest concepts.
Pages: 540, Price: Rs. 429/ISBN 978-81-7722-166-4
l The book captures the nuances of organization design and development in historical as well as contemporary perspectives. It
provides a blend of both theory and practice so as to make it relevant to management students, practitioners of management and HR professionals. l Wherever possible, examples and illustrations from Indian organizations have been presented to enhance learning. l Additional features of the book include learning objectives in the beginning of each chapter and glossary and review questions at
the end.
Author’s Information Prof. Bhupen Srivastava. M.Sc. (Gold Medalist), Ph.D. (Southern Illinois University) Prof. Srivastava has been involved in teaching, research and consultancy activities in India, USA, Canada, Europe and Africa forover four decades. His assignments include Prof., International Management Institute (IMI) New Delhi (currently, he is teaching OB, HRM and Strategy there), IIM Calcutta, University of Northern Iowa USA, Dean, IILM New Delhi; Director, FORE School of Management New Delhi; Dy. Director, Public Enterprises Center for Continuing Education New Delhi; Senior Fellow, National Labour Institute New Delhi; Specialist HRD, BHEL New Delhi. He has provided consultancy services and training inputs to practically all major public and private sector organizations. Prof. Srivastava has played a leading role in providing thrust to OD movement in India, Work redesign and Quality of Working Life experiments and developing participatory culture in a wide variety of organizations. His interventions have led to considerable improvements in the overall operations of various organizations.
Table of Contents PART I. ORGANIZATION THEORY-CONTEMPORARY PERSPECTIVE, Chapter 1: Organizations and Emergent Paradigm, Chapter 2: Organization Theories: An Overview, Chapter 3: Systems and contingency approaches to designing Organizations, Chapter 4: Creating the New Paradigm Organizations PART II. ORGANIZATION DESIGN - PRINCIPLES AND DIMENSIONS, Chapter 5: Structural Elements of Organization Design, Chapter 6: Contextual Dimensions and Structural Options, Chapter 7: Environmental and Strategic considerations, Chapter 8: Technological Imperative and size, Chapter 9: Conflict Power and Politics: Implications for Organization Design, PART III. ORGANIZATION DESIGN-PROCESSES AND CULTURE, Chapter 10: Life Cycle and Phases of growth, Chapter 11: Organizational Effectiveness and Excellence, Chapter 12: Organization Culture, Values and Ethics, Chapter 13: Creating a Learning Organization, PART IV. ORGANIZATION DEVELOPMENT, Chapter 14: Planned Change Strategy, Chapter 15: Interventions & Competencies, Chapter 16: Managing Change in Times of Turbulence
16 13
HRM/ Marketing
Industrial Sociology
Hkkjrh;e~ Indian Text Editions
Industrial Sociology Text & Practice
Text & Practice
By Deepak Mathur, Ph.D. The book covers entire syllabus of ‘Industrial Sociology’ subject for B.Tech students of various universities. Besides, the book will be useful for the students pursuing MBA with specialization in Human Resource Management. The book is divided into eight units. The first unit provides conceptual framework of Sociology and Industrial Sociology and also how Industrial Sociology is related to other social sciences. The second unit provides information on rise and development of industry of India. The third unit describes the industrialisation and industrial policy. The next units upto unit 8 describe various labour laws and trade unions issues.
Author’s Information Dr. Deepak Mathur
Management for the Flat World!
ISBN 978-81-7722-846-5 Pages: 263, Price: Rs. 299/-
Dr. Deepak Mathur, is an Associate Professor in Master School of Management, Meerut. He obtained his M.A. (Economics), LL.B (Labour Laws) and Ph.D from Ch. Charan Singh University, Meerut. He has also done MBA in HRD. Dr. Deepak Mathur has been teaching and coordinating PGDM and PGDMM courses for last 12 years.
Table of Contents UNIT 1: INDUSTRIAL SOCIOLOGY - An Introduction, Chapter 1: Nature and Scope of Industrial Sociology, UNIT 2: RISE AND DEVELOPMENT OF INDUSTRY, Chapter 2: Development of Industry, UNIT 3: INDUSTRIALIZATION IN INDIA AND INDUSTRIAL POLICY RESOLUTIONS, Chapter 3 : Industrialization in India, UNIT 4: CONTEMPORARY ISSUES IN INDUSTRIAL SOCIOLOGY, Chapter 4: Grievances and Grievance Handling Procedure, Chapter 5: Discipline and Management of Discipline, UNIT 5: INDUSTRIAL DISPUTES, Chapter 6: Nature and Causes of Industrial Disputes, Chapter 7: Strikes and Lock-outs, UNIT 6: MACHINERIES TO INDUSTRIAL SOCIOLOGY, Chapter 8: Industrial Relations Machinery, Chapter 9: Tripartite and Bipartite Machinery, UNIT 7: TRADE UNIONISM & ITS LEGALITIES, Chapter 10: Trade Unionism in India, Chapter 11: The Trade Union Act, 1926, UNIT 8: INDUSTRIAL EMPLOYMENT, Chapter 12: The Industrial Employment (Standing Orders) Act, 1946
s PPT ble a l i Ava
Marketing Management Prof. Vijay Prakash Anand Salient Features
d mende Recom book t as tex i Ranch in IIM
Marketing Management covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. It helps you familiarize with the concepts, you need to understand, plan and implement marketing programs. This hands-on guide with real life Indian examples makes you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. This book provides the foundation for developing the skills required for an MBA student.
Author’s Information
Pages: 360, Price: 359/ISBN 978-93-5009-248-9
Table of Contents
Prof. Vijay Prakash Anand is a management post graduate in Marketing from Symbiosis, Pune. He has got more than 14 years of experience in the field of Advertising, Marketing, Academics and Research. His areas of expertise are Marketing Management and Integrated Marketing Communications / Advertising & Sales Promotions. He has taught at leading B-Schools in India like Symbiosis, Pune, Bharti Vidyapeeth, Pune, S. P. Jain, Mumbai, Pune University MBA Department as a visiting faculty member and in EMPI Business School, New Delhi, NIILM Centre for Management Studies, New Delhi and IES Management College, Mumbai University as a full time faculty member. Currently, he is working with Shri Ram Murti Smarak International Business School, Lucknow as an Associate Professor.
Chapter 1: Overview of Marketing , Chapter 2: Market Oriented Strategic Planning, Chapter 3: Marketing Environment, Chapter 4: Marketing Research, Chapter 5: Consumer Markets, Chapter 6: Business Markets, Chapter 7: Segmentation, Targeting and Positioning, Chapter 8: Competition, Chapter 9: Brand, Chapter 10: Product, Chapter 11: Price, Chapter 12: Place, Chapter 13: Promotion – Integrated Marketing Communications, Chapter 14: Five Winning Strategies in 21st Century, Chapter 15: Marketing Area Overview, Index
17
Marketing
Shopper, Buyer & Consumer Behavior Theory and Marketing Applications By Jay Lindquist, Ph.D. & M. Joseph Sirgy, Ph.D. Salient Features text . rred iv Prefe alore Un g n a B at
Price (Textbook): Rs. 329/Pages: 620 ISBN 978-81-7722-383-5
The book is divided into five parts. PART I contains a single chapter, focusing on the consumer’s search for benefits in the marketplace, discovering segments of like consumers, positioning products to the minds of consumers, and applying a comprehensive consumer behavior model. PART 2 deals with a consumer as decision market. PART 3 focuses on the following psychological influences on consumer decision making and related topics: symbolic consumption, self image, and personality; personal values, lifestyles, psychographics, and relationships; memory, learning, and perception; motivation, emotion, mood, and involvement; beliefs, affect, attitude, and intention; and communications and persuasion. PART 4 is devoted to sociological influences on consumer decision making, with emphasis on the following topics: cultural influences; perspective; cultural influences; generalization and crosscultural perspectives; subcultural (co-cultural) influences; social class and reference group influence and household and family influences. PART 5, the closing section of the book, addresses “special topics,” including public policy and consumer advocacy, consumer behavior and society and organizational buying and diffusion of innovation. l The book forms the base for marketing strategy formulation through detailing how consumers shop around, buy and consume. l Not just the individual consumer, family and organizational behavior have also been studied. l Up-to-date coverage. The text is concise yet thorough, practical and ‘on-theory’. l ‘Marketplace boxes’ spread throughout the book provide interesting insights into real life situations. l Each chapter begins and ends with chapter spotlights, key terms annotated, Review questions, team talk, workshops and notes at the end. l Instructor’s Manual includes sample lesson plans, important topics, in-class teaching ideas and suggestions.
Authors’ Information
ISBN 978-81-7722-441-2 (Rs. 49/- for Casebook)
Jay Lindquist, Ph.D., Western Michigan University. Dr. Jay D. Lindquist is a consumer behaviorist and marketer (Ph.D., University of Michigan, 1973), Professor of marketing at Western Michigan University. M. Joseph Sirgy, Ph.D., Virginia Polytechnic Institute and State University. Dr. M. Joseph Sirgy is a social/industrial psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State university (Virginia Tech). He has published extensively in the area of quality of life research and has been invited frequently by academic institutions and conferences as a distinguished scholar to speak on quality of life issues to relation to business, philosophy, measurement and public policy
Table of Contents PART 1: THE CONSUMER IN THE MARKETPLACE, Chapter 1: Consumer Behavior and Marketing Management PART 2: THE CONSUMER AS DECISION MAKER, Chapter 2: Problem Recognition and Information Search, Chapter 3: Alternative Evaluation and Choice, Chapter 4: Consumption and Post-Purchase Behavior, PART 3: PSYCHOLOGICAL INFLUENCES ON CONSUMER DECISION MAKING, Chapter 5: Symbolic Consumption, Self Image, and Personality, Chapter 6: Personal Values, Chapter 7: Memory, Learning, and Perception, Chapter 8: Motivation, Emotion, Mood and Involvement, Chapter 9: Beliefs, Affect, Attitude, and Intention, Chapter 10:. Communication and Persuasion, PART 4: SOCIOLOGICAL INFLUENCES ON CONSUMER DECISION MAKING, Chapter 11: Cultural Influences: Perspectives, Chapter 12: Cultural Influences: Generalizations and Cross-Cultural Perspectives, Chapter 13: Subcultural Influences, Chapter 14: Social Class and Reference Group Influences 14.1 Social Class, 14.2 Social Class in the United States, 14.3 Values, Attitudes, and Lifestyles Across Social Classes 14.4 Social Class and Marketplace Behavior 14.6 Social Power Chapter 15: Household and Family Influences, PART 5: SPECIAL TOPICS, Chapter 16: Regulation of Marketing Practices, Chapter 17: Consumer Behavior and Society 17.1 The Consumer Society, 17.2 The Dark Side of the Consumer Society, 17.3 Social Responsibility and Marketing, Chapter 18: Organizational Buying and Diffusion of Innovation
18
Marketing
International Marketing (With Casebook) By Dana-Nicoleta Lascu, Ph.D.
Salient Features l Vivid, memorable examples that help students retain international marketing theory
and facts. l Text adopts a strategic, applications-oriented approach to country, and region-
specific environments. l Interviews with consumers are also used to illustrate a number of consumer
behavior issues in the chapters. l Throughout the text, these concepts are illustrated through interviews with
international and local (national) marketing managers and marketing theorists who uphold different international marketing philosophies. l Each chapter begins with key terms and an outline along with learning objectives. All key terms are annotated. Discussion questions are given at the end. l The supplements package includes an Instructor’s Manual, an ExamView Test Bank with 1,800 questions and over 250 PowerPoint slides. Pages: 360, Price: Rs. 399/ISBN 978-81-7722-370-5
Author’s Information Dana-Nicoleta Lascu, Ph.D., University of South Carolina, MIM, Thunderbird University, Arizona. The author is a product of different cultures. She has experienced and observed marketing on four continents, and both as an expatriate and as local has functioned under a free-market system and under a repressive, anticonsumerist command economy. The author worked as a simultaneous and consecutive translator for the Romanian Government and for the United Nations. The Author herself was educated at one of the top most business schools in US, which specialize in international business such as Thunderbird and USC.
Table of Contents PART I: INTRODUCTION TO INTERNATIONAL MARKETING, Chapter 1: Scope, Concepts, and Drivers of International Marketing, PART II: THE INTERNATIONAL MARKETING ENVIRONMENT, Chapter 2: An Overview of the International Marketing Environment, Chapter 3: International Trade: Barriers and Facilitators, Chapter 4: Regional, Economic and Political Integration, Chapter 5: Cultural Influences on International Marketing, PART III: INTERNATIONAL MARKETING STRATEGY DECISIONS, Chapter 6: International Marketing Research: Practices and Challenges, Chapter 7: International Marketing Segmentation, Targeting, and Positioning, Chapter 8: The International Marketing Plan and Entry Mode Selection, PART IV: MANAGING THE INTERNATIONAL MARKETING MIX, Chapter 9: Products and Services: Branding Decisions in International Markets, Chapter 10: International Product and Service Strategies, Chapter 11: Managing International Distribution Operations and Logistics, Chapter 12: International Retailing, Chapter 13: The International Promotional Mix and Advertising Strategies, Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies, Chapter 15: International Personal Selling and Personnel Management, PART V: INTERNATIONAL MARKETING STRATEGY: IMPLEMENTATION, Chapter 17: Organizing and Controlling International Marketing Operations and Developing an International Marketing Plan
19
Marketing
Fish Production & Marketing Management By A.K. Asthana, Ph.D.
of First d its kin
Salient Features Detailed discussion on Common Property Management: A new dimension of fishery management. Analytical study of inland and marine fishery sector. Comprehensive coverage of various theories of fishery management. Highlights objectives of fishery management. Exhaustive input in development of fishery through central five year plan. Includes marketing of fishery.
Author’s Information Dr. A.K. Asthana, B.Sc. (Physics Honors), M.B.A.(International Marketing), Ph.D. (Management), Author has 4 years of industrial experience and 13 years of teaching experience at post graduate level. He is presently working as Senior Faculty in National Council for Cooperative Training, New Delhi. He has vast experience in area of research and consultancy. He has conducted a number of research projects for Government of India and Sardar Sarovar Nigam Ltd, Government of Gujarat. He is a certified commodity professional from Multi Commodity Exchange (MCX), Mumbai. He has presented numerous papers in national and international seminars. His research papers have been published in national journals. He is also visiting faculty in ICFAI university, National Productivity Council, management institutes and Indian Institute of development, Bhopal.
Table of Contents
Dr. A.K. Asthana
Pages: 200, Price: Rs. 299/ISBN 978-81-7722-995-0
Chapter 1: Introduction, Chapter 2: Theory and Objective of Fishery Management, The Classical Theory of Adam Smith, The Economic Theory of Fisheries Management, The Modern Theory of Fisheries Management, The Global Theory of Fisheries Management, Objectives of Fishery Management, Increase Food Production, Chapter 3: Fishery Development in India, Introduction, Fishery Development in Pre-Independence India, Fishery Development in Post-Independence India, Departments of Central Government for Fishery Development, Fishery Research, Training, Promotion and Regulation Institutions, Chapter 4: Fishery Profile of Gujarat, Introduction, Fishery Profile of Gujarat, Fishery and Five Year Plan of Gujarat, Resources and Infrastructure available in the Inland Fishery Sector, Chapter 5: Inland Fishery Management in Gujarat, Introduction, Trends and Composition of Inland Fish Production, Riverine Fishery, Chapter 6: Marine Fishery Management in Gujarat, Introduction, Trend and Composition of Marine Fish Production, Marine Fish Species, Chapter 7: Marketing of Fish in Gujarat, Marketing of Inland Fish, Selling Procedure for Fish in Gujarat, Supply Chain in Marine Sector, Fishery Resource Management in Marine Sector, Property Right, Bibliography, Research Papers and Articles, Electronic Publications, Government Publications
Contemporary Indian Cases in Marketing By Mukesh Pandey, Ph.D.
00 r 40 Ove es sold i p o c
Salient Features Distinct emphasis on sunrise industries such as Telecom, BPO, IT, Entertainment, Low Cost Airlines, Automobiles where a majority of students are likely to be placed, along with excellent coverage of Internet marketing and rural marketing. All cases (32 in no.) relate to the current issues and companies in news in India. Each case begins with Purpose of the Case to facilitate meaningful classroom discussions. These lively, contemporary case studies are based on the author's research, consultancy and interaction with corporate managers during various MDPs conducted by him.
Author’s Information Dr. Mukesh Pandey is currently Associate Professor at G.B. Pant University of Agriculture and Technology, Pantnagar. Earlier he served as Associate Professor of Marketing at FORE School of Management, New Delhi. He is a PGDBM from IIM-Calcutta and a B.Tech in Mechanical Engineering from College of Technology, G.B. Pant University of Agriculture & Technology, Pantnagar, Uttaranchal. Prior to a career in academia, inter alia he handled Branding, Sales and Distribution functions in leading MNC's and Indian companies. He has conducted training programs at IIT-Delhi, IIT-Roorkee, CABM-Pantnagar as well as conducted several MDPs widely attended by managers of various reputed corporates.
Table of Contents
Pages: 360, Price: Rs. 329/ISBN 978-81-7722-695-9
Background Notes : What and Why of “Case Method” of Teaching — The “Finance” of Marketing, Sections 1 A Prelude to Marketing Conceptual Framework(CF), One Case 2. Marketing Environment CF, One Case 3. Consumer Behavior, CF, Two Cases 4. Segmentation, Targeting and Positioning CF, One Case 5. Marketing Research CF, One Case 6. Product CF, Two Cases 7. Brand Management CF, Two Cases 8. Sales Management CF, Two Cases 9. Distribution CF, Three Cases 10. Market Strategy CF, Two Cases 11. Price CF, Two Cases 12. Promotion CF, Two Cases 13. Services Marketing CF, One Case 14. International Marketing CF, Two Cases 15. Advertising & Communication CF, Two Cases 16. B2B Marketing CF, One Case 17. Internet Marketing CF, One Case 18. Supply Chain Management CF, One Case 19. Rural Marketing CF, One Case 20. Retailing CF, One Case
20
Marketing
Marketing, 8e Marketing in the 21st Century By Joel R. Evans Ph.D. & Barry Berman Ph.D. Authors’ Information Joel R. Evans, Ph.D., is the RMI distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. Barry Berman, Ph.D., is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He also serves as the Director of Hofstra University's Executive Master of Business Administration program.
Table of Contents
Table of Contents
PART 1: AN INTRODUCTION TO MARKETING IN THE 21ST CENTURY, Chapter 1: Marketing Today, Chapter 2: The Environment in Which Marketing Operates, Chapter 3: Developing and Enacting Strategic Marketing Plans, Chapter 4: Information for Marketing Decisions PART 2: BROADENING THE SCOPE OF MARKETING, Chapter 5: Societal, Ethical, and Consumer Issues, Chapter 6: Global Aspects of Marketing, Chapter 7: Pages: 780, Price: Rs. 399/Marketing and the Internet Short Cases, Comprehensive Case, PART 3: CONSUMER ISBN 978-81-7722-382-8 ANALYSIS. UNDERSTANDING AND RESPONDING TO DIVERSITY IN THE MARKETPLACE, Chapter 8: Final Consumers, Chapter 9: Organizational Consumers, Chapter 10: Developing a Target Market Strategy, Short Cases (4), PART 4: PRODUCT PLANNING, Chapter 11: Basic Concepts in Product Planning, Chapter 12: Goods Versus Service Planning, Chapter 13: Conceiving, Developing, and Managing Products Short Cases (4), Comprehensive Case, PART 5: DISTRIBUTION PLANNING, Chapter 14: Value Chain Management and Logistics, Chapter 15: Wholesaling, Chapter 16: Retailing Short Cases (4), PART 6: PROMOTION PLANNING, Chapter 17: Integrated Marketing Communications, Chapter 18: Advertising and Public Relations, Chapter 19: Personal Selling and Sales Promotion Short Cases, PART 7: PRICE PLANNING, Chapter 20: Considerations in Price Planning, Chapter 21: Developing and Applying a Pricing Strategy Short Cases, Comprehensive Case, PART 8: MARKETING MANAGEMENT, Chapter 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan Short Cases, Comprehensive Case, Appendices
Services Marketing, 2e Operation, Management and Strategy By Kenneth E. Clow, Ph.D. & David L. Kurtz, Ph.D. Authors’ Information Kenneth E. Clow, Ph.D., University of Arkansas. Dr. Kenneth is currently Dean of the College of Business Administration at the University of Louisiana at Monroe. He has published over 100 articles in academic journals and proceedings. Dr. Clow obtained his Ph.D. from the University of Arkansas in 1992. Prior to earning his doctorate, he was in service business for eight years. David L. Kurtz, Ph.D., University of Arkansas. Dr. David Kurtz is the author, co-author, or editor of 32 books and over 115 articles, Papers, cases and proceedings. Dr. Kurtz is also the co-author of two market leading texts. An estimated four million students have studied from his text books.
Pages: 472, Price: Rs. 429/ISBN 978-81-7722-376-7
PART I. THE FOUNDATION OF SERVICE MARKETING, Chapter 1: Introduction to Services Marketing, Chapter 2: The Purchase Process for Services Chapter 3: Consumer Expectations of Services Chapter 4: Service Quality PART II. MANAGING THE SERVICE OUTCOME, Chapter 5: Operations, Chapter 6: People, Chapter 7: Service Environment, Chapter 8: Pricing, Chapter 9: Distribution PART III. SERVICE STRATEGIES, Chapter 10: Competitive Marketing Strategies, Chapter 11: Managing Supply, Demand and Productivity, Chapter 12: Customer Retention, Chapter 13: Developing an Integrated Communication Program
21
Marketing
Research Methods By William M.K. Trochim, Ph.D.
t text a s rred e Prefe g colleg ia leadin s Ind acros
l Written by a leading authority from Cornell University, USA l Written in a lucid manner. The book’s major focus and structure centre around trans-disciplinary research methods theory & applications. l An encyclopedic database focusing on specific research method school of thought, the book explores how to ‘mix methods’ intelligently. l Adopted by leading institutions such as Standford University, Northwestern University, Johns Hopkins University, University of Michigan at Ann Arbor.
Author’s Information
Pages: 376, Price: Rs. 379/ISBN 978-81-7722-372-9
William M.K. Trochim, Ph.D., Cornell University, He is a Professor in the Department of Policy Analysis and Management at Cornell University. He has taught both the undergraduate and graduate required courses in applied social research methods since joining the faculty at Cornell in 1980. He received his Ph.D. in 1980 from the programme in Methodology and Evaluation Research of the Department of Psychology at Northwestern University. Trochim’s research interests include the theory and practice of research, conceptualization methods (including concept mapping and pattern matching), strategic and operation planning methods, performance management and measurement, and change management. He is the developer of The Concept Systems® Incorporated. He lives in Ithaca, New York.
PART I: FOUNDATIONS, Chapter 1: The language of Research, Philosophy of Research, Conceptualizing, Evaluation Research PART II: SAMPLING, Chapter 2: Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling, Nonprobability Sampling PART III: MEASUREMENT, Chapter 3: Theory of Measurement Construct Validity, Reliability, Chapter 4: Survey Research and Scaling Survey Research, Scaling, General Issues in Scaling, Chapter 5: Qualitative and Unobstrusive Measures, PART IV: DESIGN, Chapter 6: Design, Chapter 7: Experimental Design, Chapter 8: Quasi Experimental Design, Chapter 9: Advanced Design Topics, PART V: ANALYSIS, Chapter 10: Analysis, Chapter 11: Analysis for Research Design, Chapter 12: Write-up, Key Elements, Formatting, Glossary, Index
Effective Public Relations A Practical Approach
By Merry Shelburne, M.A. Salient Features l Updated case studies to reflect the latest situations. l Up-to-date technology references for print and broadcast news processes. l The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR process. l Useful websites listed at the end of every chapter. l A profusion of exercises for building high confidence level. l The razor-sharp writing and the work-text format ideal for hands-on learning.
Author’s Information Pages: 324, Price: Rs. 249/ISBN 978-81-7722-373-6
Merry Shelburne, Glendale Community College. Merry Shelburne has been the PIO at Glendale Community College since 1977. She has taught journalism/mass comm. courses since 1982. Shelburne has worked in all areas of the media, PR and advtg, and is the recipient of 2 PRO awards. Merry did her undergrad work at California State University-LA and received her M.A. from California State University, Northridge.
Table of Contents PART I: PREPARATION, Chapter 1: What is PR, Chapter 2: Types of PR Jobs and Activities, Chapter 3: How Comm. Works, Chapter 4: Understanding the Media, Chapter 5: Developing Credibility with the Media & Your Bosses, Chapter 6: Training Your Bosses and Co-Workers, Chapter 7: Setting Policy, Chapter 8: Walking the High Wire, PART II: GENERAL PRACTICE, Chapter 9: The Contact List Database, Chapter 10: The News Release, Chapter 11: Media Alerts, Advisories, Calendars & Feature Ideas, Chapter 12: The Broadcast Media, Chapter 13: PSA, Chapter 14: Direct Mail, Chapter 15: Advertising, Chapter 16: Developing Experts, Getting Products Mentioned, Chapter 17: Cyber PR, Chapter 18: The Don'ts, PART III: THE PR CAMPAIGN, Chapter 19: Set Realistic Goals, Chapter 20: Define Your Audience, Chapter 21: Consider the Budget, Chapter 22: Develop a Plan, Chapter 23: Implement Plan, Evaluate Effectiveness, PART IV: SPECIAL CIRCUMSTANCES, Chapter 24: Dealing with Dignitaries, Chapter 25: The Press Conference, Press Kits and Speech Writing, PART V: CRISIS MANAGEMENT. Chapter 26: How to Prepare, Chapter 27: PR Role in a Natural Disaster
22
Marketing
Customer Relationship Management: Concepts & Application 0,000 t than1 More ies in prinM cop ted at II rgaon p u o G d I A , MD elhi D alore Bang IIFT, New
By Alok Kumar, Chhabi Sinha & Rakesh Sharma Salient Features Bridging the chasm between theory and practice, this unique book puts the evolving l discipline of CRM/ Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of l customers, customer value, technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. l Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students/practitioners and general management to gain insights into l valuable customer relationships.
Authors’ Information
Pages: 350, Price: Rs. 429/ISBN 978-81-7722-622-5
Alok Kumar is currently Head-Operation & Customer Support (Enterprise & Data Business) of Aircel Ltd. He also served as the Vice President of CRM and Service Delivery Integration with Bharti Airtel Ltd. An IIT Kharagpur graduate, he has more than 28 years of experience with Nocil, Modi Xerox, Escotel Mobile Communication and Bharti Airtel. He has 18 years of experience in Strategic/Operational CRM domain and is with number of committees of AIMA, DMA and CII.
Chhabi Sinha is currently a Sr. Consultant with Johnson & Johnson Medical Asia Pacific, engaged in driving CRM and Voice of Customer initiatives in the Business Analytics division at the Business Knowledge Centre. Rakesh Sharma has worked extensively for designing and developing the CRM strategy for organizations namely Xerox, Modi Corp, VSNL, and Bharti Airtel Ltd. In Airtel Broadband and Telephone Services as Head - CRM he has led key CRM programs like Customer Portal and e-CRM implementation.
Table of Contents Chapter 1: Concept and Context of CRM, Chapter 2: Types of Customers and Customer Value:Values Drive Value, Chapter 3: Technology for Customer Relation-ship, Chapter 4: Managing Customer Relationship, Chapter 5: Consumer Research: Information Gathering, Collation, Analysis and Evaluation, Chapter 6: Developing and Deploying CRM Strategy, Chapter 7: CRM Measurement: What to Measure and How to Measure, Chapter 8: HR in CRM, Cases: Six Case Studies
Testimonials ... “This book will fill the void of a good reference-cum-textbook for teaching and learning about CRM. It demystifies the underlying concepts, tools, processes and strategies for effective customer relationship management. In a simple and succinct manner, the authors illustrate all core aspects of developing and deploying CRM programs. Well-supported by relevant case studies, the book presents framework and methodologies that are easy to comprehend and managerially operationalize. It is a must read for both students and managers interested in making organizations more customer-centric. Professors interested in teaching the subject of CRM should find this book an excellent resource to structure their course.” Dr. Atul Parvatiyar President & CEO, Institute for Customer Relationship Management (CRM) Atlanta, CA, USA “Alok's book will help executives understand the real implications and intricacies of CRM in a lucid and simple manner. The book will be a boon to students who have been bombarded with several theoretical concepts by professors of all sorts. This is the first time a veteran who is practicing CRM is writing about real cases and experiences at the same time connecting it with the theoretical foundations. I am sure this book will bring in a lot of new insights to the new batches of executives who pass out and join the services industry in India” Dr. Muhamed Muneer CEO and MD, CustomerLab Solutions (BSCol Affiliate in India and Middle East), and Author of a CRM book with Patricia Seybold “CRM is an essential discipline for success in the 21st Century. In this book you will find an extensive collection of ideas and insights you can use immediately to improve the way you and your organization attract, reward and retain good customers. Read this book and learn. Apply what you learn and prosper!” Ron Haufman International bestselling author of the book "Up Your Service!"
23
Management / Retail Change and Knowledge Management Salient Features
By B. Janakiram, Ph.D., P.V. Raveendra, Ph.D., and Shubha Muralidhar, Ph. D. Hkkjrh;e~ Indian Text Editions
l The book covers syllabi of different universities like VTU. l This is a modest attempt, it can be said that the text covers almost all topics on change and
knowledge management that a student ought to learn.
Change & Knowledge Management
l Besides, it is written in simple language and it is pedagogically easy going on the part of the
student. l The text contains comprehensive understanding of knowledge management. l It also covers advance topics like creativity and innovation and KM system life cycle.
B. Janakiram P.V. Raveendra Shubha Muralidhar
Table of Contents Chapter 1: Change, Chapter 2: Organisational Change, Chapter 3: Organisational Culture and Change, Chapter 4: Creativity and Innovation, Chapter 5: Introduction to Knowledge Management, Chapter 6: Essentials of Knowledge Management, Chapter 7: Knowledge Management System Life Cycle, Chapter 8: Futuristic Knowledge Management, Case Studies and Solved Model Papers: Cases 1-11
Author’s Information
Management for the Flat World!
Pages: 250, Price: Rs. 299/ISBN: 978-81-7722-825-0
Dr. B. Janakiram, a Graduate in commerce from Madras University and post graduate in Management (AIMA) and Masters in Business Administration (Finance), is presently working as Professor & HOD, Department of Management Studies, M.S.Ramaiah Institute of Technology, Bangalore. He obtained his Doctorate from School of Management, Pondicherry University. Before joining MSRIT, he had served at Canara Bank for 23 yrs,SBI for one year and was a consultant for 6 years. He has completed the Lead Auditor course of ISO 9001-2000. His other areas of interest include teaching HRM and Quality subjects. He has published several papers in reputed journals. He has also co-authored many books including, International Financial Management, Total Quality Management, Training & Development etc.
Customer Service in Retailing By Anil Mishra, Ph.D. & Ruchi Gupta Salient Features l A common thread running through all the six elaborate chapters and case studies in the book is the process of delivering value to the customer, where retailers and customers are strategic partners. l The book also aids prospective retailers and customers in taking effective retailing decisions on the ground. l In order to develop a holistic understanding of various aspects of customer service, the text can be used gainfully in light of the students' own experiential learning. l Readers may study this book while keeping an eye out for understanding and replicating the best practices of new format services as well as traditional retailers in real life.
Authors’ Information Dr. Anil Mishra, Ph.D (Mktg.), MBA (Mktg.) and BBA (Hons.). Dr. Mishra is currently working as professor and HOD, Indore Management Institute, Indore in the area of marketing and retail. He dovetails about 6 Pages: 352, Price: Rs. 279/years of academic and 2 years of corporate experience. He has taught marketing and retail at ASBM, ISBN 978-81-7722-371-2 Bhubaneswar, and also worked as faculty - marketing with ICFAI Hyderabad. He has contributed several articles to national and international journals apart from presenting papers in many seminars and conferences. Ms. Ruchi Gupta, MA (History), PG in Retail Management (ASBM, Bhubneswar) Ms. Gupta is working as team leader with Pantaloon Retail India Ltd. at Kanpur. She has 4 years experience in retailing and won many awards.
Table of Contents Chapter 1: Introduction of Customer Service - Understanding Customer Service, Developing Frameworks for Analyzing Services, Myths about Services Chapter 2: Retail Service Mix - Categories of Service Mix, Types of Conflict in Service Organizations Chapter 3: Customer Expectation and Perception from Retailers - Factors that Influence Customer Expectations, Managing Customer Service Expectations, Consumer Behavior, Customer's Perceptions, Strategies for Influencing Customer Perceptions. Chapter 4: Service Quality-Customer Evaluation of Service Quality, Gap Model for Improving Service Quality Chapter 5: Customer Complaints and Customer Service - Customer Complaints and Customer Service, Chapter 6: Managing the Customer Service Function - Technology to Improve Customer Service, Case Studies
24
Retail
Strategic Retail Management By Srini. R. Srinivasan, Ph.D. Salient Features India's first textbook emphasizing on Indian Retailing aspects. A blend of theory coupled with practical applications for a better understanding of the concepts so as to provide a thorough grounding in the subject. Specially formulated Indian case studies with real life situations. New chapters on Rural Retailing, Visual Merchandising, Unorganized Retailing & Category Management featured. This textbook is ideally suited for Post graduate and graduate students of all management courses of leading Indian universities and also corporates in the field of retailing apart from academic practitioners.
Author’s Information
Pages: 384, Price: Rs. 349/ISBN 978-81-7722-670-6
Prof. Srini. R. Srinivasan is presently working as a Faculty at K.J. Somaiya Institute of Management Studies & Research (one of the leading B-schools in India) and also coordinating the Retail Management Program. His areas of interest are International Marketing, Strategic Marketing, and Retail Management. He has more than 10 years of experience in corporate and academics. He is an alumnus of SCSVM University. He has published papers and presented more than 30 national and international conferences in India and abroad. He is also a consultant to leading retail foods chains in Mumbai. He is also a freelance writer for many retail journals and magazines.He obtained his Ph.D. in the area of retailing from the University of Mumbai.
Table of Contents MODULE-1 RETAIL MARKETING: CONCEPTUAL FRAMEWORK: Chapter 1: Overview of Retailing, Chapter 2: Retail Marketing Environment, Chapter 3: Retail Consumer Behavior, Chapter 4: Strategy for the Unorganized Retailers, MODULE-2 RETAIL MARKETING: APPLIED FRAMEWORK: Chapter 5: Retail Marketing Strategy, Chapter 6: Global Retailing, Chapter 7: Merchandize Management, Chapter 8: Category Management, Chapter 9: Store Location and Layout, Chapter 10: Visual Merchandizing, Chapter 11: Branding and Private Labels, Chapter 12: Financial Management In Retailing, Chapter 13: Retail Pricing Strategies, Chapter 14: Franchising Management, Chapter 15: IMC In Retailing, Chapter 16: HR Aspects In Retailing, MODULE-3 RETAILING: The Future: Chapter 17: CRM In Retailing, Chapter 18: SCM In Retailing, Chapter 19: Third Party Logistics Application In Retailing, Chapter 20: RFID Application In Retailing, Chapter 21: E-tailing, Chapter 22: Mall Management, Chapter 23: Luxury Retailing, Chapter 24: Green Retailing, Chapter 25: Rural Retailing, Glossary
Cases in Retail Management By Srini. R. Srinivasan & R.K. Srivastava, Ph.D. Salient Features This book is an effort to suggest different approaches and aspects of retailing. The book is based on the innovative method of learning through real life case studies. The book is oriented towards helping students, retailers, academicians, researchers, and retail consultants understand the practice of retail in detail. It offers a compilation of case studies developed in the purview of retail management, which includes consumer shopping behavior, future aspects of retail, visual merchandizing, global retailing, and entrepreneurship.
Authors’ Information
Pages: 200, Price: Rs. 275/ISBN 978-81-7722-912-7
Prof. Srini. R. Srinivasan is presently working as a Faculty and also coordinating the Retail Management Program at K.J.S.I.M.S.R. Mumbai (one of the leading B-schools in India). His areas of interest are International Marketing, Strategic Management, and Retail Management. Dr. R. K. Srivastava is presently working as an Emeritus professor of marketing at KJSIMSR. He is one of the leading Pharma consultants for many reputed companies in Mumbai. He has authored two books and published more than 150 research papers in Indian and international journals. He is heading the research cell in KJSIMSR and guiding more than a dozen of research scholars.
Table of Contents Case 1: Retail in Detail – Unorganized to Organized, Case 2: Strategic Realities in Retail, Case 3: Kanchi Silks, Case 4: Shreejii …?, Case 5: Akbarallys - Not in Rally, Case 6: Dosa in Plaza, Case 7: Hidesign, Case 8: Vimal is Back (Reviving its past glory), Case 9: Amul's Ready-to-Eat Pizza, Case 10: Shoppers Stop Limited, Case 11: IKEA Connecting Concept, Case 12: Tiffany & Co., Case 13: Dominating Pizzas, Case 14: Visual Merchandising, Case 15: Passion for Fashion, Case 16: The Big Endeavor, Case 17: Hindustan Oil XtraPower Fleet Card Program, Case 18: Garuda Transport, Case 19: ITC, Case 20: Case Study on Supply Chain Management, Case 21: Attraction to Attrition, Case 22: Mall Dhamaal…, Case 23: Luxury… Lifestyle or Lavish, Case 24: Catalogue Retailing – ‘Ar-Goes’, Case 25: Crossroad’s Retailing Lessons, Case 26: Vending Machines, Case 27: The LOOT – Great Steal on Big Brands
25
Corporate Governance d at Adopteuniverg in d s a le acros sities dia In
Corporate Governance Principles, Mechanisms & Practice
PPTs
ble
Availa
By Swami (Dr.) Parthasarathy, Ph.D.
Salient Features l Corporate Governance has evolved and grown significantly as a burning issue
Pages: 440, Price: Rs. 325/ISBN 978-81-7722-713-0 (Corporate Edition {HB} Available for Rs. 425/-)
especially since the mid-nineties following the high-profile collapse of firms such as Enron. l It has been attracting a good deal of public interest because of its importance for the economic health of corporations and society in general. l The first publication in the country of its kind, the present book sharp-focuses on the set of processes and clear mechanism of good corporate governance. l Enriched with figures and tables, the book also covers corporate governance in various countries such as Germany, France, UK, Denmark, USA and CIS. l The book unveils the sequential evolution of corporate governance and its history in different countries. l Part V deals with 11 companies and groups with exemplary practices as per 4 P’s of corporate governance. l Based on a rating process according to 4 P's of Corporate Governance, 11 companies and groups have been selected for best practices. These are Infosys, Hindustan Lever, the Aditya Birla Group, Nokia, Dabur, ONGC, Philips, the Tata Group, Toyota, Wipro and TNPL.
Author’s Information A monk of the Ramakrishna Cult, Swami (Dr.) Parthasarathy is an eminent personality of management academia in India and abroad. Swamiji, who is on the one hand an embodiment of high spirituality with diversified versatile intellect and on the other, is a unique combination of Indian traditional spiritual culture and modern dynamic thought. An MBA in International Business and Ph.D. in management from University of Chicago, Swamiji has done his D.Litt in indigenous management techniques. He has established the well-reputed Ramakrishna-Vivekananda International Foundation. In addition, he is also chairing and holding different prestigious portfolios in several national and international bodies. Swamiji is a Board member of the All India Council for Technical Education (AICTE).
Table of Contents PART I. Chapter 1: Introduction to Corporate Governance, Chapter 2: History of Corporate Governance, Chapter 3: Concepts of Corporate Governance and Stakeholder, Chapter 4: Corporate Governance Mechanism and Overview, Chapter 5: Principles of Corporate Governance, Chapter 6: Issues Related to Corporate Governance, PART II. Chapter 7: Decision System, Chapter 8: Corporate Capital and its Property Rights, Chapter 9: Mechanism and Control, Chapter 10: Performance Monitoring System, Chapter 11: Remuneration System, Chapter 12: Bankruptcy System PART III. Chapter 13: Ownership Structure, Chapter 14: Capital Structure, Chapter 15: Creditor Structure, Chapter 16: Systemic Problem of Corporate Governance, Chapter 17: Corporate Social Responsibility A Promise to Corporate Governance PART IV. Chapter 18: Codes and Guidelines, Chapter 19: Rules Versus Regulations, Chapter 20: Enforcement of Regulations, Chapter 21: International Corporate Governance, PART V. Best Corporates and Country Experiences with Special Reference as Models around the World: 1. Infosys Technologies Ltd., 2. Hindustan Lever Ltd., (HLL) 3. The Aditya Birla Group, 4. Nokia, 5. Dabur India Ltd., 6. ONGC Ltd., 7. Royal Philips Electronics, 8. The Tata Group, 9. Toyota, 10. Wipro Technologies Ltd., 11. Tamil Nadu Newprint & Papers Ltd., References
Testimonials ... “The book has created a comprehensive shape of corporate governance which was heavily lacking in the practice of good governance in the business and corporate world.” Merck A. Daines President & CEO, North American Center for Corporate Governance “Very handy containing four sections from conceptualization of topic, mechanism, principles and issues related to corporate governance with references for further readings and authentication of its material.” Dr. Markandey Rai CO, Inter-agency Affairs, United Nations Human Settlement Programme (UN-HABITAT)
26
Business Law
Business Law for Managers By Prof. (Commodore) P.K.Goel Salient Features This book adopts the approach that the study of business law for managers should and easy to understand. Various aspects of business law have been covered in different parts. PART 1 of the book deals with the introductory aspects of law and business and business law and managers. PART 2 deals with some relevant aspects of the constitution of India concerning business. PART 3 of the book covers the foundation of business law. It takes up the laws relating to contract, sale of goods, negotiable instruments and consumer protection in 4 separate chapters. PART 4 gives highlights of laws relating to intellectual property. It covers legal aspects of intellectual property in general and in particular about patents, copyright and trademark. PART 5 deals with highlights of some relevant economic laws like the Information Technology Act, 2000; the Foreign Exchange Management Act, 1999; and the Competition Act, 2002. PART 6 is on Corporate Laws. It has a chapter on Company Law with a separate section on Corporate Governance. PART 7 covers some other legal aspects relating to business. This part deals with laws relating to partnership, alternative dispute redressal, sexual harassment, right to information and environment protection. The book has several special features which make it distinct from other available books on the subject. These are: l The subject has been presented in a self-explanatory and to-the-point manner with practical examples. l The subject matter has been arranged in paras and sub-paras with suitable headings.
l Legalese has not been used. l Sections of the Act have been given separately only for reference purposes. l Before each chapter, objectives of the chapter are spelt out. l Glossary of legal terms is given for understanding commonly used legal words. l Cases are provided for the reader to apply the law in real life situations. The book is mainly intended for the students preparing for MBA or Post Graduate Diploma in Management where study of business law in some form or other is essential. The book is also useful for managers.
0 20,00 Over s sold it n u
Pages: 340, Price: Rs. 329/ISBN 978-81-7722-535-8
vailable
PPTs A
Comprehensive Coverage v Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. v Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. v Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. v Corporate laws include Company Law along with Corporate Governance. Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection.
v Relevant aspects of the Constitution of India concerning business.
Author’s Information Prof. (Commodore) P.K. Goel has been teaching business and corporate law at IMT Ghaziabad for over 12 years. He retired as Judge Advocate General (Navy) in the rank of Commodore. He has also been Visiting Faculty at Staff College, Wellington and Logistic School apart from institutes of the Indian Navy for over three decades. He holds an M.Com., LL.B and M.Phil from Agra, Bombay and Jawaharlal Nehru Universities respectively.
Table of Contents PART I – INTRODUCTION TO BUSINESS LAW, Chapter 1: Law and Business, PART II – CONSTITUTION OF INDIA-SOME RELEVANT ASPECTS, Chapter 2: Relevant Aspects of Constitution of India, PART III – FOUNDATION OF BUSINESS LAW, Chapter 3: Law of Contract, Chapter 4: The Law of Sale of Goods, Chapter 5: Law Relating to Negotiable Instruments, Chapter 6: Law Relating to Consumer Protection, PART IV – INTELLECTUAL PROPERTY LAW, Chapter 7: Highlights of Laws Relating To Intellectual, PART V – SOME OTHER RELEVANT ECONOMIC LAWS, Chapter 8: Highlights of Some Economic Laws, PART VI – CORPORATE LAWS, Chapter 9: Company Law, PART VII – MISCELLANEOUS LAWS, Chapter 10: Some other Legal Aspects Relating to Business Appendices: Appendix A. Glossary of Legal Terms, Appendix B. Cases 1 - 25
27
Business Ethics
Business Ethics: An Indian Perspective By Prof. (Col.) P.S. Bajaj & Raj Agarwal, Ph.D.
s PPT ble a il Ava
Salient Features l The book provides a comprehensive coverage of the subject of business ethics from an Indian
perspective dealing with all its facets in seven parts. l Starting with rich Indian heritage the book goes on to ethics as relevant in environmental
destruction and later to insights about managerial leadership. l Part 2 on Corporate governance covers both international and domestic experiences in the context
of socially responsible organizations. l Business Ethics in Practice, Part 3, brings up the issue of ethics as pertinent to MNCs, PSEs and
researches in social sciences along with social obligations of the organized sector. l Practical issues come in for a sharp focus in Part 4 where ethical issues in working, employee
rights, injustice, and approaches to ethical decision making in general management are examined. Pages: 336, Price: Rs. 369/ISBN 978-81-7722-167-1
l Ethics in genetic engineering, computers, media, and developments in the 21st Century are
focused on in Part V on New Economic Areas.
Authors’ Information Prof. (Col.) P.S. Bajaj (Elect.). C. Eng (I), FIE (I), M.M.M (A.U.), PGDBM, PGDHRD, PGDPM & IR, MIMA. Col. Bajaj has specialized in HRD and teachers the same at the Institute of Management Technology (IMT) Ghaziabad. With his vision for spreading management education within India and his adminstrative acumen, he heads the Distance Learning Programs being run by IMT. His current research interest is the application of Six Sigma quality initiatives to management institutes. Prof. Raj Agarwal, Ph.D. (Economics), Allahabad University. Dr. Agarwal teaches at IILM, New Delhi and is a visiting faculty to IMT Ghaziabad. His areas of specialization include managerial economics, business environment and international business. A prolific writer and keen researcher, he has contributed more than 60 articles to reputed journals and authored three books.
Table of Contents PART I. THE INDIAN PERSPECTIVE, Chapter 1: Business Ethics – Lessons from Past, Chapter 2: Ethics and Environmental Destruction in India, Chapter 3: Managerial Leadership Insights, PART II. THE CORPORATE GOVERNANCE, Chapter 4: Corporate Governance, Chapter 5: Effective Corporate Governance – International Experiences, Chapter 6: Desirable Codes for Corporate Governance (CII Recommendations), Chapter 7: Socially Responsible Organization in the Context of Corporate Governance, PART III. BUSINESS ETHICS IN PRACTICE, Chapter 8: Ethics of Multinational Business, Chapter 9: Ethics for the Public Sector Enterprises (PSEs) and Government, Chapter 10: Ethical Dimensions of Researches in Social Sciences, Chapter 11: Social obligation of Organized Sector, PART IV. PRACTICAL ISSUES, Chapter 12: Ethical Values for Working, Chapter 13: The Meaning of Injustice, Chapter 14: Employee Right to Privacy and Management Information Practices, Chapter 15: Approaches to Ethical Decision Making, Chapter 16: Ethical Issues in General Management, PART V. NEW ECONOMY AREAS, Chapter 17: Ethical Issues in Genetic Engineering, Chapter 18: Computer Ethics, Chapter 19: Business Values for the 21st Century, Chapter 20: Business Ethics and the Media, PART VI. CASE STUDIES AND ANALYSIS, Case 1: Of Ethics and Efficiency, Case 2: HR in the Personnel Orbit, Case 3: A question of Mindsets, Case 4: A Benchmark of Dishonesty, Case 5: External Influences: Business Ethics and Moral Behaviour, Case 6: India Kidney Trade, Case 7: Exportation of Risk: The Case of Bhopal, PART VII. SELECTED SPEECHES, Speech 1: Whistle Blowing: Can it Work?, Speech 2: Corporate Governance and Marketing Ethics, Speech 3: Ethics in the Modern Corporation.
Testimonials ... “The word ‘ethics’ comes from the Greek word ‘ethos’, which means character. Ethics can be defined as the planned attempt to follow society’s accepted norms, standards, and expectations that ought to follow. A number of factors contribute to the increasing role and importance of ethics in business. Ethics coupled with the Indian ethos is an important constituent of management. India has launched the major programmes of stabilization and structural reforms. We have crossed important milestones like deregulating trade, delicesing industry, making the rupee convertible and restructuring the public sector. As we go along the road of liberalization and second generation reforms, the opening up of business to private sector and multinationals would further raise many ethical issues having the wide implications on the conduct of business. In this fast changing business scenario, an in-depth understanding of the Western and the Indian ethos is essential for the Indian managers. Synthesis of the two should primarily be in terms of simultaneous development of the left side of brain controlling the logical sequential and analytical faculties, with that of the right side of the brain stimulating the intuitive, holistic and random-access processes. Towards the above objective, the authors have been able to integrate large number of diverse ethical issues involved in business.” Dr. Subir Chowdhury Former Director, IIM Calcutta
28
Finance & Accounting vailable
PPTs A
Salient Features
Financial Management By Paresh Shah, Ph.D.
One of the bestsellers Adopted at AIMA, New Delhi
l This 2nd edition contains cases in the form of Conceptual Cases and Business Application Cases developed for select chapters. l Four new chapters 'Valuation of Securities', 'Risk and Return', 'Corporate Risk Management' and 'Options' added. Majority of chapters enlarged. l Number of Illustrations (solved examples) increased in most of the chapters. New Problems (unsolved exercises) also added. l In the last chapter, 'Cases in Financial Management', comprehensive cases have been introduced. Out of these, three cases along with illustrated case analysis given. Additionally, ten unsolved comprehensive cases are given. l All topics, illustrations, problems, tables and diagrams are decimally numbered for easy location. l Self-evaluation exercises have been appended at the end of each chapter. l The student CD included with present edition contains solutions to the unsolved exercises given at the end of each chapter. l Designed to facilitate teaching with the book, the Tutor CD includes power point slides to enliven the Pages: 1200, Price: Rs. 499/classrooms along with solutions of cases. ISBN 978-81-7722-902-8 Author’s Information Dr. Paresh Shah, F.I.C.W.A., Ph.D., Alumni of IIM, Ahmedabad; has over two decades of experience in teaching Management Accounting, Financial Accounting, & Financial Management at Post graduate level. He has served as Assistant Professor, Institute of Management, Nirma University, Ahmedabad & J.D.C. Bytco Institute of Business Management, Nashik.
Table of Contents PART 1. FUNDAMENTAL CONCEPTS OF FINANCIAL MANAGEMENT, Chapter 1: Introduction to Financial Management, Chapter 2: Financial System, Chapter 3: Time Value of Money, Chapter 4: Valuation of Securities, Chapter 5: Risk and Return, Chapter 6: Financial Planning PART 2. LONG TERM INVESTMENT DECISIONS, Chapter 7: Capital Budgeting, Chapter 8: Risk in Investment Decisions, Chapter 9: Cost of Capital, PART 3. WORKING CAPITAL MANAGEMENT, Chapter 10: Working Capital Management, Chapter 11: Receivables Management, Chapter 12: Cash Management, Chapter 13: Inventory Management, PART 4. FINANCING AND DIVIDEND DECISIONS, Chapter 14: Sources of Finance, Chapter 15: Leverages, Chapter 16: Capitalization, Chapter 17: Capital Structure, Chapter 18: Approaches of Capital Structure, Chapter 19: Management of Profit, Chapter 20: Dividend Policy, PART 5. FINANCIAL ANALYSIS, PLANNING AND FORECASTING, Chapter 21: Analysis of Financial Statements, Chapter 22: Funds Flow and Cash Flow Statements, Chapter 23: Budgets and Budgetary Control System, PART 6. SPECIAL TOPICS IN FINANCIAL MANAGEMENT Chapter 24: International Business Finance, Chapter 25: Corporate Risk Management, Chapter 26: Options, Chapter 27: Contemporary Issues, Chapter 28: Cases on Financial Management
Financial Wisdom: Finance for Non-Finance Executives Author Top-notchrough Breakth Concept
By A.P. Dash, Ph.D. Salient Features The book takes the awe out of the field of finance and enables the non-finance readers in the following ways: l To demystify the core financial information, critical to firm's growth and strategy. l To use financial prudence in taking ideal decisions under difficult situations. l To translate the efficiency and efficacy of their decisions in clear financial terms. l To connect to individual and business goals in the language of finance. l To apply financial wisdom to achieve professional and business success.
Author’s Information Dr. A.P. Dash, FDP from IIM, Ahmedabad, is presently working as Sr. Faculty/Professor in the area of Finance & Strategy, in the Power Management Institute (PMI) of NTPC Ltd. Prior to this, he was Prof & Head, Finance, National Institute of Cooperative Management, Pune. He has got more than 15 years of teaching experience. In addition, he has 8 years of industry experience in power sector. He has published more than four books and 30 articles on various topics. Pages: 568, Price: Rs. 349/ISBN 978-81-7722-378-1
Table of Contents
PART I. MACRO-ECONOMIC SCENARIO AND FINANCIAL SYSTEM, Ch.1.Macro economic scenario, Ch.2. Financial system, PART II. BUSINESS ACCOUNTING AND FINANCIAL STATEMENTS ANALYSIS, Ch.3. Basics of Accounting Ch.4. Financial Statements Ch.5. Financial Statement Analysis PART III. COST AND MANAGEMENT ACCOUNTING FOR DECISION MAKING, Ch. 6. Cost Management Systems and Methods Ch.7. Managerial Decision Making Ch.8. Financial Forecasting Ch.9. Budgeting Ch.10. Management Control Ch.11. The time Value of money Ch.12. Risk and Return PART IV. FINANCIAL MANAGEMENT: ANALYTICAL APPLICATIONS Ch.13. Major financial decisions Ch.14. Measurement of Cost of Capital Ch.15. Capital expenditure planning Ch.16. Capital structure planning Ch.17. Sources of finance Ch.18. Working capital management Part V. Topics of special importance Ch.19. Valuation concepts Ch.20. International Finance Ch.21. Value Based Management (VBM) Ch.22. Corporate Governance
29
Finance & Accounting
Security Analysis & Portfolio Management
s PPT ble a l i Ava
By Suyash Bhatt, Ph.D. Salient Features
nded mme Reco t book x y e as t Universit ntral Pradesh e C l in ncha Hima
Capital market is the market for securities, where companies and governments can raise long-term funds. Selling stock and selling bonds are two ways to generate capital and long-term funds. The Indian Equity Market unlike past depends mainly on monsoons, global funds flowing into equities and the performance of various companies. The Indian Equity Market is almost wholly dominated by two major stock exchangesNational Stock Exchange of India Ltd. (NSE) and The Bombay Stock Exchange (BSE). The benchmark indices of the two exchanges - Nifty of NSE and Sensex of BSE are closely followed. The two exchanges also have an F&O (Futures and options) segment for trading in equity derivatives including the indices. Indian Equity Market at present is a lucrative field for investors. Indian stocks are profitable not only for long and medium-term investors but also the position traders, short-term swing traders and also very short term intra-day traders.
Table of Contents Chapter 1: Risk Management, Chapter 2: Fundamental Analysis, Chapter 3: Investment Risk and Return, Chapter 4: Capital Asset Pricing Model, Chapter 5: Modern Portfolio Theory, Chapter 6: Technical Theory, Chapter 7: Valuation of Shares & Business, Chapter 8: Efficient Market Hypothesis, Chapter 9: Bond Markets and Valuation, Chapter 10: Derivatives and Option Theory, Chapter 11: Mutual Funds, Chapter 12: Commodity Market, Chapter 13: Value at Risk, Chapter 14: Portfolio Management, Chapter 15: Portfolio Performance Measurement, Chapter 16: Behavioral Finance, Chapter 17: Case Studies, Glossary, Index Pages: 334, Price: Rs. 349/ISBN 978-81-7722-47-0
Author’s Information Dr. Suyash N Bhatt is a faculty of Finance at K.J.Somaiya Institute of Management Studies and Research, Mumbai. He is a Bachelor of Engineering from University of Mumbai with Specialisation in Computers and has done Masters in Management Science from University of Mumbai with Specialisation in Finance. He did his Ph.D from Padamashree Dr. D. Y. Patil University. He has experience in Training and Consulting for last 9 years. He worked as an Investment Manager for five years and then started his own Stock Broking Company.
Strategic Financial Management Text & Cases
By Meena Goyal, Ph.D.
s PPT ble a l i Ava
Salient Features The book presents a comprehensive blend of important topics on Strategic Financial Management. With the expansion of business opportunities, the business organizations are exposed to high risk. This can be attributed to increased volatility in asset prices in financial markets, integration of national financial markets with the international markets, competition, and increased reliance on capital markets for longterm funds. This risk can be reduced or modified with the help of derivatives. Mutual funds are moneymanaging institutions that pool money from the public and invest it in capital market (e.g., stocks, bonds and other securities). Such schemes are managed by Asset Management Companies (AMC), which are sponsored by different financial institutions or companies. This book specifically caters to the requirement of MBA (Finance) students in the 3rdsemester.
Author’s Information
Pages: 326, Price Rs. 369/ISBN 978-81-7722-252-4
Dr. Meena Goyal, Ph. D. from Pune University, has more than a decade’s experience in teaching Financial Accounting, Management Accounting, Financial Management and Security Analysis and Portfolio Management at Post Graduate Level. She is serving as a Professor in Indira School of Business Studies, Pune. She has been a visiting faculty for core subjects of Finance at Maeer's MITCOM, ICFAI Business School, Dhole Patil Education Society's Institute of Management, Wigan and Leigh College, Matrix, Singhad Business School, International School of Corporate Management, International School of Management Research, Pune University, Indira Group of Institutes.
Table of Contents Chapter 1: Introduction, Chapter 2: Valuation of Securities, (a) Bond valuation, (b) Equity Share valuation, Chapter 3: Capital Budgeting, (a) Time value of money, (b) Investment decisions (c) Replacement Analysis (d) Capital Rationing, Chapter 4: Financial Services (a) Lease, (b) Hire Purchase, (c) Factoring, Chapter 5: Corporate Dividend Policy, (a) Basics, (b) Dividend Models, (c) Dividend Policy, Chapter 6: Portfolio Management, (a) Risk and Return, (b) Diversification, (c) Alpha, Beta, (d) Capital Asset Pricing model, Chapter 7: Derivatives, (a) Basics, (b) Pricing of futures and options, Chapter 8: Mutual Funds, (a) Basics, (b) Evaluating Performance, Chapter 9: Mergers and Acquisitions, (a) Significance, (b) Valuation Models, (c) Defenses in Takeover, (d) Leveraged Buy out and Management buy-out, Chapter 10: Foreign Exchange Management, (a) Basic Concepts, (b) Hedging tools, Chapter 11: Project Finance, (a) Project Evaluation and Appraisal.
30
Finance & Accounting / MIS
International Financial Management By S. P. Srinivasan, CA, CS, ICWA & B. Janakiram, MBA (Finance), Ph.D. Salient Features l The book updates the reader with most of the critical issues in international finance including extensive case studies to widen the students' perspective. l The chapters have been arranged in a logical manner to facilitate easy comprehension. l Illustrations with solutions are given to guide the students (Eight solved model papers). l The book is a self-study guide adopting a non-mathematical oriented approach with lucidity in explanation which simplifies the learning process.
Authors’ Information
Pages: 208, Price: Rs. 199/ISBN 978-81-7722-621-8
S.P. Srinivasan, a Chartered Accountant, Company Secretary and Cost Accountant, a thoroughbred professional in the area of finance, has worked in first-rate companies for over two decades as a finance manager and as a consultant. He has been teaching finance, risk management derivatives and international finance at reputed colleges and institutions in Bangalore for over five years.
Dr. B. Janakiram, a graduate in commerce from Madras University and post graduate in management (AIMA) and MBA (Finance), is presently working as Professor & HOD, Dept. of Management Studies, M.S. Ramaiah Institute of Technology (MSRIT), Bangalore. Before joining MSRIT he had served Canara Bank for 23 years, SBI for a year and was a consultant for six years.
Table of Contents Chapter 1: Introduction to International Finance, Chapter 2: Balance of Payment, Chapter 3: International Monetary System, Chapter 4: Foreign Exchange Arithmetic, Chapter 5: Exchange Rate Theories and Exchange Rate Forecasting, Chapter 6: Exchange Risk Management, Chapter 7: Derivatives, Chapter 8: An Overview of Global Financial Market, Chapter 9: International Taxation, Chapter 10: Case Studies, Chapter 11: Solved Model Papers n MIS India r Only with ove t tex cases 51
Management Information Systems By Shubhalaxmi Joshi & Smita Vaze
s PPT ble a l i Ava
Salient Features l Uses of Information systems in business / Information systems for Business operations, Systems Approach to problem solving. l Functional Information Systems Marketing, Manufacturing, Human Resource, Financial Accounting, Inter-networked enterprise, Globalization & IT. l Information systems for Management, Management Information System, Decision Support System, Executive Information System, Geographical Information System, Artificial Intelligence System.
Authors’ Information Shubhalaxmi Joshi, B.E., MMS (Systems), Regd. for Ph.D. under Pune University. Mrs Joshi is currently Asst. Professor at MIT School of Management (MITSOM), Pune. Apart from teaching at a number of institutions, she has also worked as Network/R & D Engineer. Smita Vaze, a postgraduate in computers, has over 15 years' track record in MIS, SDLC, Database Management Systems, Systems Analysis & Design in different capacities.
Price: Rs. 379/Table of Contents ISBN 978-93-5004-007-2 Module 1 Information Technology and Systems, Case: Haworth Improves Furniture and Its Order Process, Role of IT in Indian Government: eGovernance, Module 2 Information Systems for Business Operations Case: Whirlpool Implements Automated Pricing System, Module 3 Information System for Management, Case: Farmers Insurance Finds Higher Revenue and Lower Claims in Information, Module 4 Managing Information Technology, Case: UPS Turns to Technology for a Strategic Advantage, Case: Federal Express Redefines Its Services to Maintain Competitive Advantage, Module 5 Planning and Implementing Changes with IT, Case: Textron Outsources IT Services, Case: Grameen Bank’s Village Phone Initiative-Connecting Rural Bangladesh to the World, Module 6 IT Security Controls, Case: New Center to Combat Terrorists Trading Explosives for Computers, Case: The Politics of Technology, Case: Monitoring E-mail—An Invasion of Privacy?, Module 7 Internet and e-commerce, Case: Canada Privatizes Air Traffic Controller System, Case: Intranets and Extranets in Operation, VPN Connecting Two Remote Sites Across the Internet, Case: Core Business Activities for Enterprise Resource Planning, Case: FedEx and SAP Team Up to Provide Integrated Logistics Solution, Case: Samsung Employs ASP to Accelerate e-commerce Initiative, Case: Web-Based Purchasing, Case: Get Ready for Global E-commerce, Case: Michelin Tyre, Focus: Five Business Models of e-commerce, Case: The Indian Internet Banking Journey, Case: SciQuest.com’s B2B e-marketplace, Module 8 IT for Distributed Team, CASE: Supply Chain Management in L&T (ECC Division), Case: eBay - Staying Online - Always, Glossary
31
Operations Management
Production & Operations Management By Martin K. Starr, Ph.D. Salient Features
one n by Writtee world’s in of th g thinker leadine subject th
l Globalization and real-world themes, cases, and anecdotes are addressed throughout the text with
many new service applications. l This text follows a systems approach that is both systematic and constructive. l Operations management decisions integrated with the functional areas of business whose challenge it
is to make the firm perform as a team. l It combines the methods of analysis and synthesis. l Security, safety, and crisis management are presented in the context of quality and project
management.
Author’s Information Martin K. Starr, Ph.D., Crummer Graduate School of Business, Rollins College. Dr. Martin Starr is currently Distinguished Professor of Operations Management at the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He was the Director of the Center for Enterprise Management, whose mission is to enable companies to remain competitive in the new millennium. He is Chair of the Council of Presidents of the Operations and Management Society (POMS). Starr received his bachelor's degree in Engineering at MIT, went on to earn masters degrees in Operations Research and Industrial Engineering from Columbia University, and earned a Ph.D. in Operations Research and Management Science from Columbia University.
Pages: 872, Price: Rs. 399/ISBN 978-81-7722-463-4
Table of Contents PART I. OVERVIEW AND INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT (P/OM), Chapter 1: Production and Operations Management (P/OM) and the Systems Approach, Chapter 2: P/OM’s Key Role in Productivity Attainment PART II. STRATEGIC PERSPECTIVES FOR OPERATIONS MANAGEMENT: Chapter 3: P/OM Strategies: Forecasting Life Cycle Stages, Chapter 4: Quality Management: Strategic Issues, PART III. DESIGNING THE PROCESS, ANALYSIS, AND IMPROVEMENT Chapter 5: Process Configuration Strategies, Chapter 6: Process Analysis and Process Redesign, Chapter 7: Methods for Quality Control, Chapter 8: Management of Technology (MOT), Chapter 9: Planning Teamwork and Job Design, Chapter 10: Capacity Management, Chapter 11: Facilities Planning, PART IV. OPERATING THE SYSTEM AND MAKING PRODUCT - P/OM TACTICS Chapter 12: Materials Management (MM), Chapter 13: Aggregate Planning, Chapter 14: Inventory Management, Chapter 15: Material Requirements Planning (MRP), Chapter 16: Production Scheduling, Chapter 17: Cycle-Time Management, PART V. TRANSITIONS MANAGEMENT: PREPARING FOR THE FUTURE, Chapter 18: Product Development and Project Management, Chapter 19: Change Management, Chapter 20: Environmental, Ethical, and Technological Forces
Management Guide to Quality & Productivity By John Bicheno & Mr.R. Gopalan, Ph.D. Salient Features l The book promotes professional management in small business sector through research, training and consultancy. l The key focus of the book is on the basics, concepts and approaches to managing quality and productivity in small scale industry. l The book is organized into 11 chapters. Separate Chapters on Six Sigma, ISO 9001 and Environment Management System (ISO 14000) and E-Enabled services for enhancing productivity have been added to the first edition
Authors’ Information
Pages: 290, Price: Rs. 349/ISBN 978-81-7722-458-0
Dr. M.R. Gopalan works as the additional Director (Research) at Institute of Finance and International Management, Bangalore and is also a Professor of Production and Operation Management. John Bicheno works as the Reader in Operations Management at the University of Buckingham. During his academic career, he has earned qualitifations such as MBA, MA (System Eng.).
Table of Contents Chapter 1: The Gurus, Chapter 2: Improved Cycles, Chapter 3: The “7 Tools” of Quality, Chapter 4: Holding the Gains, Chapter 5: Six New Tools, Chapter 6: The 7 Wastes, Chapter 7: General Tools, Chapter 8: Service Tools, Chapter 9: ISO 9001:2000, Chapter 10: Six Sigma, Chapter 11: E-Enabled Services for Enhancing Productivity.
32
Operations Management old, ies s elhi, 0 cop D 15,00ted at IIT re, Adop Bangalo IIM MDI
Supply Chain Management: Theories & Practice By R.P. Mohanty, Ph.D & S.G. Deshmukh, Ph.D.
le
ilab
a s Av PPT
Salient Features ² The book addresses Supply Chain Management (SCM) as it concerns with
book
Case
integration of firms in the face of coordinating materials and information flows within a procurement-production-distribution network in order to attain the enterprise’s goal of achieving a competitive edge. ² The book is a concerted effort to explain a set of concepts and methods to grasp the adoption and application of SCM concepts supported by no less than 20 diverse additional case studies in the companion book. ² Not just improving supply chain efficiency by usage of information technology, the book covers sound supply and distribution management processes impacting the bottomline results of the enterprise ² The book aims to transform the traditional mindsets of manages and processional and help them in preparing a holistic map for transforming the SCM systems and procedures. ² The book provides ample guidelines for the practitioners for implementing SCM initiatives to learn basically ‘why, what and how’ of Supply Chain Management.
Authors’ Information R.P. Mohanty, Ph.D. is currently Vice-chancellor of Shiksha ‘O’ Anusandhan University, Bhubneshwar. Earlier he was Vice President-HRD of Associated Cement Corporation (ACC) in Mumbai, India. In his illustrious career Dr. Mohanty has held important positions in the academic circuit as well. He has been elected as a Fellow of Indian National Engineering Academy-2004 towards outstanding contributions in Engineering. S.G. Deshmuh, Ph.D. is currently Director, IIITM, Gawalior. Previously he taught at Department of Indian Institute of Technology, New Delhi. He is credited to be one of the foremost authorities in the area of operations research in India. He received his M.Tech, Ph.D. from IIT Mumbai.
book
Case
ISBN 978-81-7722-191-4 Pages: 374, Price: Rs.399/ISBN 978-81-7722-580-4 Pages: 128, Price: Rs.199/Complete Set: Rs. 329/- + Rs. 159/- = Rs.488/-
Table of Contents Chapter 1: Supply Chain Management: What and Why? Chapter 2: Strategic Decision in Supply Chain Management, Chapter 3: Source Management in Supply Chain, Chapter 4: Inventory Management in Supply Chain, Chapter 5: Transportation Management in Supply Chain, Chapter 6: Information Technology Systems in Supply Chain, Chapter 7: Information Systems in Supply Chain,
Chapter 8: Mathematical Modeling for Supply Chain, Chapter 9: Reverse Supply Chain, Chapter 10: Integration and Collaborative Supply Chain, Chapter 11: Agile Supply Chain, Chapter 12: Cases in Supply Chain, Epilogue, Glossary, Bibliography.
Major Attractions
The Book in a Nutshell
F The authors bring forth a blend of industrial and academic
F Holistic and systemic treatment for
experience to cover theoretical as well as practical aspects of the subject. F First-ever Indian test bank with over 100 test questions in the companion book along with mini and major projects. F First-ever Instructor’s Resource Manual on SCM with over 500 PowerPoint Slides. F The books include up-to-date Indian case studies from a variety of situations and examples from contemporary industries. F The book has an extensive resource base on SCM.
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various themes F Review of State-of-the-art in SCM F Empirical evidences at every
stage F Extensive breadth of coverage F Modularity of topics F Cases & examples from industry F Tools and techniques F Focused objectives for learning
Operations Management
Total Quality Management By S. Rajaram, Ph.D. & M. Sivakumar Salient Features
Instructor Manual Available
The book covers TQM as a management strategy aimed at embedding awareness of quality in all organizational processes. It focuses on Quality Management as a process of identifying and administering the activities needed to achieve the quality objectives of an organization. The book is based on new syllabus at Anna University and will thus broadly meet the requirements of management and engineering students across a wide cross-section of Indian academia. Five Units in the book comprise Introduction to Quality Management, Principles and Philosophies of Quality Management, Statistical Process Control and Process Capability, Tools and Techniques for Quality Management, and Quality Systems - Organizing and Implementation.The book provides solved problems and review questions along with four Cases and a detailed Appendix on Important Concepts in TQM. The coverage is comprehensive yet compact as the presentation of text is extremely student-friendly. Instructor's Resource Manual for the book consists of unit wise PowerPoint slides.
Authors’ Information S. Rajaram is B.E., MBA, M. Phil, Ph. D. He is currently a faculty at Dept. of Business Admn., Kalasalingam University, Tamil Nadu. He also edits a management journal and has presented over 25 research papers in national and international level conferences. Pages: 424, Price: Rs. 399/M. Sivakumar, MBA, M.Phil., Ph.D, is currently teaching at PG Dept. of Mgmt. Studies, ISBN 978-81-7722-623-2 Velammal College of Engineering and Technology at Madurai, Tamil Nadu. Apart from a decade's teaching experience, he is an accredited trainer for Entrepreneurship Development Programmes. He has presented over 15 research papers in national and international level conferences.
Table of Contents Unit-1. Introduction to Quality Management Unit-2. Principles and Philosophies of Quality Management Unit-3. Statistical Process Control and Process Capability Unit-4. Tools and Techniques for Quality Management, Unit-5. Quality Systems Organizing and Implementation Unit-6. Cases & Appendices
Strategic Management Theory and Practice Salient Features
By John A. Parnell, Ph.D.
This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage, analyzing sources of competitive advantage and profitability, business strategy and game theory, how competition and strategy change as industries pass through different growth stages, and horizontal integration and strategic outsourcing. Incorporates strategic management concepts of interest to top managers, employees, supervisors and middle managers of all organisations. Contains ‘Strategy at Work’ boxes in each chapter that deal with current issues in business strategy. Chapter-by-chapter ‘Case Analysis’ boxes take the problem-oriented approach to cases. The interactive Case Appendix contains 20 comprehensive, interactive cases for students. The cases enable fruitful classroom discussions and facilitate learning through case analysis rather than just theoretical concepts
Author’s Information
Pages: 256, Price: Rs. 329/ISBN 978-81-7722-374-3
John A. Parnell presently serves as the William Henry Belk distinguished professor in management at the University of North Carolina at Pembroke. He is the author of more than 150 basic and applied research articles, published presentations, and cases in strategic management and related areas. He earned B.S.B.A., M.B.A., and M.A. (adult education) degrees from East Carolina University, an Ed.D. degree from Campbell University, and his Ph.D. degree in strategic management from the University of Memphis. Dr. Parnell's present research interests include such issues as competitive strategy, organizational culture, and strategic philosophy. Dr. Parnell was the recipient of a Fulbright research award in Egypt, and he has also lectured in a number of countries, including extensive recent involvement in China and Mexico.
Table of Contents Chapter 1: Fundamentals of Strategic Management, Chapter 2: Industry Competition, Chapter 3: External Environment, Chapter 4: Internal Environment, Chapter 5: Corporate-Level Strategies, Chapter 6: Business Unit Strategies, Chapter 7: Functional Strategies, Chapter 8: Strategy Formulation, Chapter 9: Strategy Implementation, Chapter 10: Strategic Control, Cases (20 in number)
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Managerial Economics/ Logistics
Managerial Economics
An Economic Foundation for Business Decisions By Barry Keating, Ph.D. & J. Holton Wilson, DBA Salient Features l Managerial Economics is designed to help students apply economic models and economic reasoning to making managerial decision in both the private and public sectors. l The text is appropriate for both undergraduate and graduate level courses. l Risk and uncertainty, consumer choice, demand and forecasting, production analysis and optimal input combinations, cost analysis, and market structure and regulation are five major areas covered.
Authors’ Information Barry P. Keating, Ph.D., University of Notre Dame. Dr. Barry Keating is a Professor of Economics at the University of Notre Dame. He is a Heritage Foundation Fellow, a Heartland Institute Research Fellow and serves on the Board of Advisors of the Indiana Policy Review Group and WNIT (Michiana Public Broadcasting). Pages: 736, Price: Rs. 369/ISBN 978-81-7722-385-9
J. Holton Wilson, DBA, Kent State University. J. Holton Wilson is a Professor of Economics and Marketing at Central Michigan University. He has won numerous teaching honours including CMU College of Business Dean's Teaching Award, Ameritech Teaching Award, and Outstanding MBA Faculty Award.
Table of Contents Chapter 1: Managerial Economics: An Introduction and Overview, Chapter 2: The Economic Environment of Business, Chapter 3: Optimization: Finding the Best Solution for Business Decisions, Chapter 4: Understanding and Building Business and Economic Models, Chapter 5: Understanding Demand, Chapter 6: Forecasting for Better Business Decisions, Chapter 7: Production and Technology, Chapter 8: Cost Analysis for Business Decisions, Chapter 9: Market Structure and Pricing, Chapter 10: Monopolistic Competition and Oligopoly, Chapter 11: Further Analysis of Pricing Decisions, Chapter 12: The Economics of Investment and Finance, Chapter 13: Economic Regulation of Business, Chapter 14: Economic Concepts for Global Managers.
International Logistics By Pierre David, Ph.D. Salient Features l Includes all of the information needed to gain a complete understanding of the ins and outs of exports and imports, types of shipping, international laws related to logistics and transportation of goods, financial processing, and distribution channels. l Up-to-date tables and charts showing various critical systems, forms, requirements, and import and export regulations. l Thorough discussion of INCOTERMS, insurances, and infrastructures.
Author’s Information
Pages: 318, Price: Rs. 399/ISBN 978-81-7722-430-6
Pierre David, Ph.D., Baldwin-Wallace College Pierre David is an Associate Professor of Business Administration at Baldwin-Wallace College, Ohio. He holds an MBA from l'Ecole de Hautes Etudes Commerciales du Nord in France, an MBA from the University of Pittsburgh, and a Ph.D. from Kent State University, all in marketing and operations management. He teaches courses in international logistics, international marketing, marketing management, international market research and operations management at the graduate and undergraduate levels. In 1998, David received the Bechberger Award for Excellence in teaching.
Table of Contents Chapter 1. Introduction Chapter 2. Methods of Entry into Foreign Markets Chapter 3. International Contract Chapter 4. Terms of trade or Incoterms Chapter 5.Terms of Payment Chapter 6. Currency of Payment (Managing Transaction Risks) Chapter 7. International Commercial Documents Chapter 8. International Insurance Chapter 9. International Ocean Transportation Chapter 10. International Air Transportation Chapter 11. International Land and Multi-Modal Transportation Chapter 12. Packaging for Export Chapter 13. Customs Clearance Chapter 14. International Logistics Infrastructure
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Operations Management
Business Process Reengineering & Change Management By B. R. Dey, Ph.D. Salient Features
of its First opted at . d A etc , d kin in, IIM-A a S.P. J
l The book deals with the powerful concept of Business Process Reengineering (BPR)
employed to bring about dramatic improvement in key business processes. l Management of Change, the greatest challenge in reengineering business processes, has
also been dealt with at length for a clear understanding of several aspects of change needed for the successful implementation of BPR in an organization. l Other important management concepts like Kaizen, TQM, Quality Function Deployment (QFD), ISO Standards and Enterprise Resource Planning (ERP) have been compared with BPR. l Management of Change, the greatest challenge in reengineering business processes, has also been detail with at length for a clear understanding of several aspects of change needed for the successful implementation of BPR in an organization.
India’s largest selling book on this subject
Author’s Information Dr. B.R. Dey, former director of the Tata Management Training Centre (TMTC) Pune, is a visiting faculty at various management institutes in Pune. He holds a Ph.D in Statistics from the University of Kolkata; he has been a gold medalist for both his graduation and postgraduation degrees from the same University. He has also worked at Tata Steel, and taught Quantitative Techniques at XLRI, Jamshedpur and Presidency college, Kolkata. In addition to authoring a book on Quality Circles, he has contributed more than 50 research papers and articles in various reputed journals and newspapers.
Table of Contents
Pages: 208, Price: Rs. 299/ISBN 978-81-7722-536-5
Chapter 1: Business Process Reengineering and Kaizen, Background, Japanese Business Strategy, Kaizen and Management, Management Orientation, Characteristic Features of Kaizen Relevant to Business Process Reengineering, Chapter 2: Definition and Illustrations of Business Process Reengineering, Introduction and Definitiion of Business Process Reengineering, Examples of Reengineered Business Processes, Issues in Business Process Reengineering, Chapter 3: Business Process Reengineering and Other Management Concepts, Introduction, Business Process Reengineering and Total Quality Management, Business Process Reengineering and Quality Function Development, Business Process Reengineering and ISO Standards, Business Process Reengineering and Enterprise Resource Planning, Chapter 4: Implementation of Business Process Reengineering, Introduction, Step 1: Development of Business Vision and Process Objectives, Step 2: Identification of Processes to be Reengineered, Step 3: Understanding and Measurement of Existing Processes, Step 4: Utilization of Information Technology as an Enabler, Step 5: Dimensions of Process Types, Chapter 5: Reengineering Structure, Introduction, BPR Leader, Process Owners, Reengineering Teams, Other Employees Involved in the Reengineered Processes. Chapter 6: Common Pitfalls in Business Process Reengineering, Introduction, Reengineering too many Processes at Initial Stages, Inadequate Training of Process Owners and Team Members, Unclear Knowledge of Reengineering, Improper Monitoring of a Reengineered Process, Wastage of Time in Detailed Process Analysis, Fear of Failure, Unfavourable Organizational Environment, Delay in Showing Results, Improper Appraisal System, Inability to Quantify Improvement, Complacency Management, Non-availability of Adequate Resources, Limited Awareness amongst Employees, Discountenance of Reengineering after Achieving Benchmark, Chapter 7: Change Management in Business Process Reengineering Introduction, Structure of Change, Approaches to Radical Change, Management of Change in Business Process Reengineering, Concepts and Application of Negotiation in Business Process Reengineering • End-of-chapter Questions • References • Index
Testimonials ... “The book is well-written and succinctly covers the major aspects related to a very thematic topic in management today.” Dr. S.G. Deshmukh Professor, Mechanical Engineering Dept, Indian Institute of Technology, Delhi “ ...a concise book ideally suited for management/engineering students as well as professionals ....” Prof. Siddharth Mahajan International Management Institute (IMI), New Delhi “... plenty of Indian examples and logical presentation ..” Prof. Vivek Kumar Sr. Professor, FORE School of Management, New Delhi
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Global Trade/ Summer Internship
Global Trade In The New Millennium By Swami (Dr.) Parthasarathy, Ph.D. Foreword by Karel De Guchet, European Commissioner for Trade, European Union & Former Deputy Prime Minister of Belgium
Salient Features l The book is based on empirical studies about the remarkable changes in the new
millennium that Global Trade has witnessed. l The content has been developed with special reference to the Indo-EU trade relations. l The book reflects the impact and acceptance of WTO in the worldwide trade activities.
Author’s Information Swami (Dr.) Parthasarthy, Chairman, Asia Pacific Development Initiative, UN OECD; A Joint Economic Forum of 25 Asia Pacific Countries, is a monk of Sanatan Vedic Tradition, is an eminent personality of management academia in India and abroad. He is on the one hand an embodiment of high spirituality with diversified versatile intellect and a unique combination of Indian traditional spiritual culture and modern dynamic thought on the other. Swamiji is an MBA in International Business and he has completed his Ph.D. under the Pages: 396, Price: US $80 guidance of Sir John D. Fox, the Nobel Laureate in Economics from University of Chicago. Rs. 349/- (PB), 449/- (HB) Dr. Parthasarthy has done his D. Litt in indigenous management techniques. He pursued ISBN 978-93-5004-011-9 his bachelor degree in Agricultural Science from University of California, Boston Campus. He has been conferred with six Honorary D. Litt from different Universities in India and abroad. His exponency in management science, corporate governance, strategic management of global trade and human values and ethics in management well recognized throughout the corporate and business world.
Table of Contents Chapter 1: Globalization, Chapter 2: Trade, Chapter 3: Trading Environment, Chapter 4: Government Influence on Trade, Chapter 5: Emerging Market Economies, Chapter 6: Foreign Direct Investment, Chapter 7: Financial Crisis and Economy, Chapter 8: Business Relations between India and EU, Chapter 9: Indo EU Cooperation, Chapter 10: Impact on Indo-European Trade of: FTA, GSP, WTO, Chapter 11: Sanitary and Phyto-sanitary Measures (SPS), Chapter 12: Challenges/Hurdles in Trade, Chapter 13: Rebuilding Global Trade For Sustainable Development Through Effective Global Economic Governance, Annexure I-XII, Glossary
Summer Internship Simplified By Anil Mishra, Ph.D.
t ’s firs India elling s top xt te
Author’s Information Dr. Anil Mishra. Ph.D (Mktg.), MBA (Mktg.) and BBA (Hons.). Dr. Mishra is currently teaching at the Asian School of Business Management (ASBM), Bhubaneswar. He has also taught marketing at ICFAI, Hyderabad and accounts at a College in M.P. He received Youngest Ph.D award in the area of management from ICFAI Hyderabad in Dec. 2005. Marketing, Advertising and Sales Promotion and International Marketing are his areas of specialization and interest.
Table of Contents
Dr. Anil Mishra
Pages: 304, Price: Rs. 229/ISBN 978-81-7722-537-2
1. Introduction: What is Summer Internship Program (SIP)?, Objectives of SIP, SIP Focus, 2. Conduct and Behavior: Do’s, Don’ts, Points to be remembered, 3. Major Stakeholders in SIP and their Role, Role of the Institute: Role of Faculty Guide, Role of the Company Guide, Role of Placement Manager during SIP, Role of the Student 4. Management Thesis: The Characteristics of a Good Thesis, 5. Initiate Your Thesis: Make the first move : Title Selection, Guidelines for Finalising Titles for Executive, A Suggested Thesis Structure, Cover Page, Case Study 1, Strengths and Limitations of the Methodology Case Study 2 Data Analysis, Selection from the data, Case Study on Detergents, 6. Thesis Presentation: The critical nature of Presentation, Presenting research results, 7. Keep in Mind: Common problems in preparing the Research Thesis, Grammar and Punctuation, Examiners, First Person or Third Person?, 8. Formats: Letter of undertaking by the student.
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Business Communication
Business Communication (A Simplified Approach) By Sangeeta Magan Salient Features This book has been divided into three Sections: the first deals with the Basics of Communication, the second with the Basics of Correspondence and the third with the basics of grammar. Part I ‘The Basics of Communication' deals with the importance of communication and ways and means to make all types of communication more effective. It deals with verbal as well as with non verbal means of communication, the various barriers and ways to overcome the same to make communication more effective. The Basics of Correspondence deals with the written communication in the business world. Business Communication is an art and a budding manager should excel at it. The last part of the book deals with the Basics of Grammar. Although some topics have been dealt with in depth but this has been done not to make you a Grammarian but to help you refine your communication and also has to help you avoid common errors in your written as well as oral communication.
Author’s Information ISBN 978-81-7722-828-1 Pages: 278, Price: Rs. 329/-
Sangeeta Magan, M.A. English, PGDEMP, is currently teaching at New Delhi Institute of Management. She has a rich and vast experience of teaching at various reputed institutes, apart from her stint in the corporate sector as well.
Table of Contents PART I: THE BASICS OF COMMUNICATION, Chapter 1: Communication, Chapter 2: Means of Business Communication, Chapter 3: Listening Skills, Chapter 4: Means of Communication - Non-verbal, Chapter 5: Principles of Effective Communication, Chapter 6: Types of Communication, Chapter 7: Barriers to Communication, Chapter 8: Effective Speeches, Chapter 9: Effective Presentation, PART II: THE BASICS OF CORRESPONDENCE, Chapter 10: Business Correspondence, Chapter 11: Business Letters, Chapter 12: Types of Letters, Chapter 13: Writing a Cover Letter, Chapter 14: Notice, Agenda & Minutes, Chapter 15: Report Writing & Press Release, Chapter 16: E-mail, PART III: THE BASICS OF GRAMMAR, Chapter 17: Introduction to Grammar, Chapter 18: SubjectVerb Agreement, Chapter 19: Articles, Chapter 20: Tenses, Chapter 21: Vocabulary Building, Chapter 22: Reading Skills.
Intercultural Communication By John Beatty, Ph.D. & Junichi Takahashi, Ph.D. Salient Features Intercultural Communication takes a refreshing look at the various aspects of communication within its cultural context. This book show the diverse ways cultural impacts communication between people from different cultures and helps students understand these distinct differences. The text is not merely packed with first-rate anecdotes and quality examples. but also discusses the underlying theories and principles in cross-cultural communication. Highlights potential pitfalls in communicating and lets students see how breakdowns in communication may occur. Includes examples from all over the world that help students reinforce the concepts and understand the impact of communication across cultures. Presents a structured analysis that allows students to extrapolate from general principles to specific, situations.
Table of Contents Chapter 1: An Introduction to the Nature of Communication, Chapter 2: Introduction to Culture, Chapter 3: The Nature of Symbols and Meaning, Chapter 4: Manipulation of Variables, Chapter 5: Non-Verbal Communication, Chapter 6: Actions, Chapter 7: Message and Meaning, Chapter 8: Dimensions of Intercultural Communication, Chapter 9: Intercultural Communication: The Final Frontier, References, Glossary, Index
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ISBN 81-7722-384-4 Pages: 180, Price: Rs. 149/-
Entrepreneurship/ Corporate Book
Entrepreneurship Theory at the Crossroads: Paradigms and Praxis By Mathew J. Manimala, Ph.D. Salient Features The book is a collection of the author's major research papers on entrepreneurship, deriving valuable propositions from a wide range of entrepreneurial practices. Of 20 chapters in the book eight have been newly added to the second edition including a brilliant critique on the author's Theory of Entrepreneurial Heuristics by three British scholars.The papers included in this book deal with a variety of themes in entrepreneurship theory.
Author’s Information h oug n thr k o ak h boo rship r e r B arc neu tho u e e e res trepr ling a galor En t sel Ban s IIM e B m fro
Pages: 504, Price Rs. 449/ISBN 978-81-7722-460-3
Dr. Mathew J. Manimala is Professor of Organisational Behaviour and Jamuna Raghavan Chair Professor of Entrepreneurship at the IIM, Bangalore. He was also the Chairperson NS Raghavan Centre for Entrepreneurial Learning at IIM Bangalore. Prior to this, he served as a Senior Faculty and Chairman Human Resource Area at the ASCI, Hyderabad. He obtained an MBA degree from the University of Cochin, an MBSc degree from the University of Manchester and a doctoral degree from IIM Ahmedabad. He is also editor of South Asian Journal of Management.
Table of Contents Chapter 1: Entrepreneurial Innovation, Chapter 2: Innovative Entrepreneurship, Chapter 3: Entrepreneurial Heuristics, Chapter 4: Rules of Thumb that help Innovators, Chapter 5: New Venture Strategies, Chapter 6: Beyond Innovators and Imitators, Chapter 7: Networking for Innovation, Chapter 8: Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate, Chapter 9: Organizational Learning through Partnerships, Chapter 10: Managing R & D in SMEs, Chapter 11: Growth Venture Policies and Founder Characteristics, Chapter 12: Policies and Founder Characteristics of New Technology-Based Firms (NTBFs), Chapter 13: Founder Characteristics and Start-up Policies of Entrepreneurial Ventures, Chapter 14: Entrepreneurial Motivation Revisited, Chapter 15: Promoting Industrial Clusters in India, Chapter 16: Entrepreneurship in Established Indian Firms, Chapter 17: Financing Innovation, Chapter 18: Turnaround Management, Chapter 19: Entrepreneurial Framework Conditions and Activity Levels in India, Chapter 20: Epilogue Manimala's Entrepreneurial Cognition Research
Passion: The Untold Story of LG Electronics India Salient Features
By Yasho V. Verma, Ph.D.
This book is the first account in which reader is taken through the adventurous journey which LG Electronics India (LGEIL) made successfully replicating in India the Korean parent's world renowned rigor for excellence after two aborted attempts. As a true tribute to the globalization drive, the book covers how Korean and Indian cultural confluence was achieved. The author addresses how LGEIL rose to US$ 2.5 billion in annual turnover, crossing barriers and setting new standards of performance. The book covers how LG India came up trumps with an able leadership and spirit of enterprise along with recourse to empathetic and innovative HR policies (as a welfare organization) for its over 3,000 employees.
Author’s Information Dr. Yasho V. Verma is currently COO (Chief Operating Officer) at LG Electronics India (LGEIL). He has been with the company since its inception in India in 1997 as its first employee. Dr. Verma has been conferred honorary fellowship by AIMA for his contribution to profession of management and has bagged several awards for Excellence in HR area. He is an Engineer with Masters in Personnel Management and IR and Ph.D in OB from IIT Kharagpur. He started his career with Tata Steel at Jamshedpur and worked there for over 12 years.
Table of Contents ISBN 978-81-7722-853-3 Chapter 1: The Beginning, The Untold Story of a Korean Company’s Transition into an Indian Pages: 216, Price: Rs. 349/Monolith, Chapter 2: Strategic Foundation, The Learning that ends in B-Schools, begins at (Paperback Edition) LGEIL, Chapter 3: Speed in Chaos, In those days, Performance and Quick Execution were the Name of the Game, Chapter 4: The Organisation, Anyone who has read Thomas L. Friedman’s The World is Flat, knows that LGEIL’s race was always to the top, Chapter 5: The Fountainhead, K.R. Kim, the CEO of LGEIL is a mirror that reflects light, Chapter 6: Life is not Monochromatic, Culture is like an Iceberg. Over 9/10 is invisible. How LGEIL overcame major cultural hiccups at LGEIL, Chapter 7: The HR Lab, A Performance-driven Culture that Focuses on Employee Growth helps LGEIL make the grade as a sought after Employer Managing Performance, Chapter 8: A New Beginning, Annexures: Landmark Distinctions, Milestone, Sales Infrastructure, Turnover Trend, Colour TVs, Washing Machines, Air Conditioners, Refrigerators, Evolution of LG in India, Bibliography.
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Business Reader
27
Tom Peters Company Press Your brand isn’t what you say you are.Your brand is what your customers think you are…The book builds a case that a customer’s experiences with a ISBN 978-81-7722-177-0 brand have to harmonise. It Pages: 172, takes a lot more to win over Price: Rs. 399/savvy buyers than a clever ad (Hardbound) or a catchy slogan, enlightens the book. Steve Yastrow, a former senior marketing executive with Hyatt Hotels and Resorts, is a marketing and branding expert, consulting with organizations such as McDonald’s and The Tom Peters Company.
Honest communication rather than commands is the real test for a leader. A leader’s voice is the language of associates and constituents. A leader listens in facts, emotions, and symbols, propounds the book.
ISBN 978-81-7722-185-5 Pages: 192, Price: Rs. 399/(Hardbound)
Boyd Clarke and Ron Crossland are CEO and vice chair of tompeters company respectively with expertise in leadership, organizational change and communication. Prior to this, they founded International Leadership Associates.
Global Leaders Series The difference between a good company and a great one may lie in its ability to communicate. Be it the leaders or the staff, communicating vision, strategies, insights and information is critical for achieving results, propounds the book. Thomas D. Zweifel is CEO of Swiss Consulting Group and a professor of leadership and cross-cultural management at Columbia University.
The book focuses on the global and intercultural competencies it takes to manage across cultures anywhere in the world thus enabling leaders to work across borders without cultural blind spots. Thomas D. Zweifel is CEO of Swiss Consulting Group and a professor of leadership and cross-cultural management at Columbia University.
ISBN 978-81-7722-161-9 Pages: 116, Price: Rs. 129/-
ISBN 978-81-7722-160-2 Pages: 140, Price: Rs. 129/-
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Select Books This book is a compilation of best practices adapted from some of the best-run firms on the planet. These winning habits need to be embraced by all companies. Also, there are case studies demonstrating the validity of various practical approaches. Verne Harnish, the “Growth Guru” columnist for Fortune.com, brings to business owners the habits that typified the world-famous John D. Rockefeller ’s exemplary success.
Like our muscles, our emotions need a good toning workout for them to remain fit and responsive. Too often, when confronted with an emotionally upsetting behavior, we tend to respond from the gut rather than the head. This book solves the problem. Dr. Arynne A. Simon has been offering guidance and instruction for over two decades and has influenced countless individuals with her lectures and lessons. She has written this book at the urging ISBN 978-81-7722-181-7 Pages: 208, Price: Rs. 399/- of her students and clients. (Hardbound)
ISBN 978-81-7722-457-3 Pages: 216, Price: Rs. 399/(Hardbound)
The book brazenly delves deep into the history of the Bible, the secrets of the Catholic Church and the foundational legends of Western European history. Mariano Fernandez Urresti and Lorenzo Fernandez Bueno are Cultural Advisor on the city council of Torrelavega,Cantabr ia (Spain), and a reporter for Onda Madrid and Radio Voz respectively.
ISBN 978-81-7722-456-6 Pages: 264, Price: Rs. 399/(Hardbound)
ISBN 978-81-7722-184-8 Pages: 176, Price: Rs. 479/(Hardbound)
The book lays down that when people are respected and appreciated, they want to contribute even more, to rise to their true potential. It can be called a heroic environment for work. Rob Lebow is also co-author of ‘Lasting Change’ as well as ‘Accountability Freedom and Responsibility Without Control’.
ISBN 978-81-7722-190-9 Pages: 208, Price: Rs. 399/(Hardbound)
The book offers a comprehensive approach for decision makers in both product-based and service-oriented businesses. It provides a proven approach that transforms a company from “business-as-usual” to “business-as-exceptional.” James A. Alexander and Marks Hordes are partners with Alexander Consulting, LLP, a management consultancy firm and have a wealth of knowledge about service organizations.
41
Dreamtech Press Management Textbooks
Management
International Marketing
Marketing Management Table of Contents
Table of Contents
Fundamentals of Marketing | Principles and Precepts of Marketing Management | Product Decisions | Products Decisions | Distribution Decisions | Communication Mix in Marketing | Marketing Strategies | NeoMarketing Trendss and more...
Introduction to International Marketing | Theories and Policies o f I n t e r n a t i o n a l Tr a d e | International Monetary System and Export Documentation | International Marketing Environment and Marketing Research | International Product Decisions | International Pricing Decisions | International Distribution Decisions and more...
Chopra, Mehra, KLSI | ISBN: 978-81-7722-842-7 Pages: 252 | Price: ` 329/-
Research Methodology
Shakeel Ahmed Siddiqui, KLSI | ISBN: 978-81-7722-975-2 Pages: 504 | Price: ` 349/-
Financial Management
Table of Contents
Table of Contents
Fundamentals of Research | Research Problem | Research Design and Research Methods | Sampling Design | Measurement a n d S c a l i n g Te c h n i q u e s | Methods of Data Collection | Data Processing and Analysis | Hypothesis Testing | Model Building and Decision Making | Research Proposal and Research Report Writing and more...
Financial Management: An Overview | Long-Term Financing | Short-Term Financing | Concepts of Organizational Health and Financial Analysis | Cash Flow and Funds Flows Statement | Leverages | Budget: Concept and types | Concept of time value of money and more...
Ramamurthy, KLSI | ISBN: 978-81-7722-971-4 Pages: 724 | Price: ` 399/-
Dhagat, KLSI | ISBN: 978-81-7722-022-5 Pages: 564 | Price: ` 399/-
Production and Operations Management
Managerial Economics
Table of Contents
Managerial Economics: Meaning, Nature, Scope, and Importance | Business Objectives of Organizations | Demand and Supply Analysis | Utility Analysis of Consumer Demand | Elasticity of Demand and Supply | Demand Forecasting | Production Analysis | Cost and Revenue Analysis | Market and Market Structures | Pricing and Output Decisions: Perfect Competition and Monopoly | Pricing and Output Determination: Monopolistic Competition | Pricing and Output Decisions under Oligopoly | Game Theory | Pricing Strategies and Practices | Factor Pricing | National Income | Theory of Employment |National Income Determination | Role of Government in an Economy |Money and Inflation |Business Cycles | Banking | Economic Growth and Tools of Economic Analysis | International Economics |Capital Budgeting and Investment Decisions
Overview of Production and Operations Management | Operations Strategy | Forecasting | Product Analysis | Capacity Management | Quality Management | Facility Location and Layout | Productivity | Aggregate Planning | Materials Management | Inventory Management| Production Planning and Control | Production Scheduling | Quality Control | Maintenance Management | Justin-Time System | Change Management
Jain, Verma, Kartikey, KLSI | ISBN: 978-93-5004-509-1 Pages: 476 | Price: Rs. 449/-
Table of Contents
42
Prof. (Dr.) Jaswinder Singh, KLSI | ISBN: 978-93-5004-303-5 Pages: 700 | Price: ` 429/- w/CD
Dreamtech Press Management Textbooks Project Management
Entrepreneurship Table of Contents Entrepreneur and Entrepreneurship | Small Scale Enterprises (SSE) | Establishing a New Enterprise | Financing and Managing the New Venture | New Venture Expansion Strategies and Issues | Role of Government in Small Scale Enterprise (SSE) Development and the Policy Framework and more...
Table of Contents Introduction to Project Management | The Human Aspect of Project Management | Planning of the Project | Analysis of Market | Techniques of Project Selections | Social Cost Benefit Analysis | Financing of a Projects | Financing of Infrastructure and other Projects and more...
Prof. (Dr.) Sanjiv Marwah, KLSI | ISBN: 978-81-7722-972-1 Pages: 464 | Price: ` 399/- w/CD
Shashikala Banoor, KLSI ISBN: 978-93-5004-304-2 Pages: 750 Price: ` 349/- w/CD
Management
Dr. Alpana Trehan, KLSI | ISBN: 978-93-5004-026-3 Pages: 632 | Price: ` 429/- w/CD
Management Information Systems
Principles and Practices of Management
Table of Contents
Table of Contents
Understanding Management Information System | Strategic Role of MIS | Introduction to Computer Systems |Management of Data Resources |Communication Technology and Network | Decision Support Systems | System Development and Design | Knowledge Management and Information Systems | Artificial Intelligence in Business | Information Technology (IT) and Global Trends | E-Commerce | MIS in Project Management | Information System Security and Control | General Technological Knowledge.
Introduction to Management | Decision Making and Planning | Organization and Organizing | Directing Function of Management | Motivation | Leadership | Groups and Teams in an Organization | Organizational Change and Stress Management | Conflict, Communication, and Coordination | Power, Politics, and Authority | Controlling Function of Management | New Concepts and Trends in Management | Management of Organizational Functions | Managing Strategies in an Organization | Case Studies | Additional Question | Glossary | Index |What’s on the CD-ROM
Organizational Behavior
Strategic Management
Table of Contents
Table of Contents
Introduction | Evolution of Organizational Behavior | Foundations of Individual Behavior | Motivation | Leadership | Group and Team in an Organization | Conflict and Negotiation | Organizational Culture and its Management | Organizational Change and Stress Management and more...
Introduction to Strategic Management | Strategic Intents of a Business | Environmental and Organizational Appraisal | Corporate-Level and BusinessLevel Strategies | Strategic Choice and Analysis | Strategy Implementation | Strategic Evaluation and Control | New Trends in Strategic Management and more...
Supreet Ahluwalia, KLSI | ISBN: 978-81-7722-798-7 Pages: 618 | Price: ` 349/-
Dr. Kiran Nerkar, Dr. Vilas Chopde, KLSI ISBN: 978-93-5004-250-2 Pages: 528 Price: ` 399/- w/CD
Dr. Alpana Trehan, KLSI | ISBN: 978-81-7722-822-9 Pages: 280 | Price: ` 299/-
43
Dreamtech Press Management Textbooks
Management
International Financial Management Table of Contents An Overview of International Financial Management | International Monetary System | International Financial Markets | Balance of Payments | Theories and Policies of International Trade | Derivatives – A Major Innovation in Financial Markets | Currency Futures Contracts | Currency Options | Interest Rate Parity, Futures, Options and Swaps | Foreign Exchange Risk Management | Measuring and Managing FOREX Exposure | Short-term International Financing | Long-term International Financing | Foreign Investments | Multinational Capital Budgeting and Project Appraisals | International Accounting Standards | International Taxation | International Banking | Country Risk Analysis | Case Studies | Glossary | Index | CD-ROM
Prof. Anuj Verma, KLSI | 978-93-5004-304-2 | Pages: 550 | Price: ` 399 /- w/CD
Customer Relationship Management Table of Contents Introduction to CRM | Importance of Relationship in Business | Planning a CRM Strategy | Selection of a CRM Tool | Managing a CRM Project | Creating Value for Customers | Customer Experience and CRM | Managing Customer Lifecycle | Customer Database | Sales and CRM | Marketing Automation | Service and CRM | Business Network and CRM | Customer Portfolio Management | Electronic CRM (e-CRM) | Role of Human Resource in CRM | Role of CRM in Service Sector | Emerging Trends in CRM | Appendix-A: Summarizing CRM | Appendix-B:Issues in CRM | Appendix-C:Reputed CRM Vendors | Appendix-D:Role of a Loyal Customer in an Organization | Case Studies | Additional Questions | Glossary | Index | What's on the CD-ROM
Dr. Jaspreet Kuar Bhasin, KLSI | 978-93-5004-454-4 | Pages: 446 | Price: ` 399 /- w/CD
Strategic Management and Business Policy Table of Contents Introduction to Strategic Management and Business Policy | Corporate Governance and Strategic Management | Strategic Intent of an Organization | External Environment and Industry Analysis | Internal Environment and Organizational Analysis | Formulating Corporate Level Strategies | Situation Analysis and Formulation of Business Level Strategies | Functional Strategies and Strategic Choice | Strategy Implementation | Structural and Behavioral Implementation of Strategy | Functional and Operational Implementation | Evaluation and Control of Strategy | Strategic Management in Family and Micro Business | Strategic Management and Business Policy in Public and Non-Profit Organizations | Strategic Planning and Change Management | Social Responsibility and Business Ethics in Strategic Management | Globalization and Strategic Management | Case Studies | Additional Questions | Glossary | Index | What's on the CD-ROM
Dr. Dharm Bir Singh, KLSI | 978-93-5004-499-5 | Pages: 608 | Price: ` 429 /- w/CD
Computer Applications in Management Table of Contents Introduction to Computer Systems | Operating Systems | Getting Started with Word 2007 | Working with Tables and Mail Merge | Macros | Preparing and Printing Documents in MS Word 2007 | Getting Started with Excel 2007 | Working with Formulas and Functions in Excel 2007 | Working with Graphs in Excel 2007 | Getting Started with PowerPoint 2007 Frames and more...
Niranjan Shrivastava, KLSI | 978-81-7722-850-2 | Pages: 684 | Price: ` 449/- w/CD
44
Complete List of Biztantra Titles TITLE
AUTHOR/s
New Releases 1. Strategic Human Resource Management 2. E-Marketing in Digital Age 3. Organizational Behaviour: Design, Structure and Culture 4. Consumer Behaviour and Marketing Communication 5. Marketing of Financial Services 6. Cost Accounting 7. Organizational Behaviour 8. Accounting for Managers 9. Total Quality Management 10. Working Capital Management 11. Direct Taxation (A.Y. 2013-14) 12. The Impact of E-marketing on E-buyer Behaviour 13. Performance Management 14. Human Resource Management 15. Mergers & Acquisitions 16. Retail Store Operations Management 17. Introduction to Management 18. Essence of Good Management 19. Cases in Management (Indian & International Perspective) 20. Business & Management: Principles & Guidelines 21. Management: Principles & Guidelines Human Resource Management/Organizational Behavior 22. Employee Engagement 23. Soft Skills for Young Managers 24. Soft Skills for Managers 25. Counselling and Negotiation Skills for Managers 26. Human Resource Management 27. HRM Ethics — Perspectives for a New Millennium 28. Organization Design and Development-Concepts & Applications 29. Training & Development 30. Industrial Sociology 31. Change and Knowledge Management Marketing 32. Marketing Management 33. Fish Production & Marketing Management 34. Marketing, 8e: Marketing in the 21st Century 35. Shopper, Buyer and Consumer Behavior — Theory and Marketing Applications 36. Shopper, Buyer and Consumer Behavior — A Casebook 37. International Marketing (with Casebook) 38. Effective Public Relations 39. Services Marketing, 2e: Operation, Management, and Strategy 40. Research Methods 41. Contemporary Indian Cases in Marketing 42. Customer Relationship Management (CRM): Concepts & Application Retail 43. Strategic Retail Management 44. Customer Service in Retailing 45. Cases in Retail Management Business Communication 46. Intercultural Communication 47. Business Communication Strategic Management 48. Strategic Management: Theory and Practice Ethics/Corporate Governance/Business Law 49. Corporate Governance: Principles, Mechanisms & Practice 50. Business Law for Managers
Dr. C. Appa Rao Dr. V.V. Sople Dr. Ananda Das Gupta Dr. Ajay Kumar, Kamal Singh Dr. Dhananjay Bapat Renu Bhatia Dr. T. Raju & Dr. R. Prabhu Dr. Meena Goyal Dr. Puja Chhabra Sharma & Dr. Gunmala Suri Dr. G. V. Satya Shekhar Dr. Meena Goyal Dr. Bijal Zaveri Amin Dr. C. Appa Rao Dr. Debashish Sengupta Prof. Jay Desai & Prof. Nisarg Joshi Prof. Vishal Agarwal Dr. Vijay Pithadia K.R. Kim Vimi Jham, Bindu Gupta, Poonam Garg Thomas N. Duening, John Ivancevich Thomas N. Duening, John Ivancevich
449/395/449/395/349/495/395/395/375/395/395/449/395/449/449/349/349/549/449/- (HB), 349/- (PB) 349/379/-
Dr. Debashish Sengupta, S. Ramadoss Dr. M. S. Rao Dr. T. Kalyana Chakravarthi & T. Latha Chakravarthi Dr. Premvir Kapoor Lawrence Kleiman Linda Gravett Dr. B.K. Srivastava Dr. B. Janakiram Dr. Deepak Mathur Dr. B. Janakiram
325/375/249/275/349/149/429/379/299/299/-
Prof. Vijay Prakash Anand Dr. A.K. Asthana Joel R. Evans, Barry Berman
359/299/399/-
Jay Lindquist, M. Joseph Sirgy Jay Lindquist, M. Joseph Sirgy Dana-Nicoleta Lascu Merry Shelburne Kenneth E. Clow David L. Kurtz William M.K. Trochim Dr. Mukesh Pandey Alok Kumar, Chhabi Sinha, Rakesh Sharma
329/49/399/249/429/379/ 329/429/-
Dr. Srini R. Srinivasan Dr. Anil Mishra, Ruchi Gupta Dr. Srini R. Srinivasan, R.K. Srivastava
349/279/275/-
John Beatty, Junichi Takahashi Sangeeta Magan
149/329/-
John A. Parnell
329/-
Dr. Swami Parthasarathy Prof. P.K. Goel
45
PRICE (Rs.)
325/- (PB) 425/- (HB) 329/-
Complete List of Biztantra Titles TITLE
AUTHOR/s
51. Business Ethics: An Indian Perspective Economics 52. Managerial Economics – An Economic Foundation for Business Decisions Finance & Accounting 53. Strategic Financial Management 54. Direct Taxation (A.Y. 2011-12) 55. Security Analysis and Portfolio Management 56. Financial Management 57. Financial Wisdom 58. International Financial Management Operations Management 59. Production and Operations Management 60. Supply Chain Management: Theories & Practice 61. Indian Case Studies in Supply Chain Management & Other Learning Resources 62. Total Quality Management 63. Management Guide to Quality & Productivity 64. International Logistics 65. Business Process Reengineering & Change Management Computer & IT 66. Management Information Systems 67. Comdex Computer Course Kit : Covers All Versions Upto 2003 (in 4 colour - with CD) 68. Comdex Computer Course Kit w/CD 69. Comdex Info. Tech. Course Kit ( with CD) 70. Fundamentals of Computers & Info. Technology 71. ASP.NET 4.5 Black Book 72. C, C++, C# Programming Concepts Black Book 73. Java 7 Black Book 74. Comdex – How to be a successful software engineer Course Kit 75. Comdex – Multimedia and Web Design CS 6 Course Kit 76. Comdex – Hardware and Networking Revised Edition with office 2010/win7/win2008 Course Kit 77. C# 2012 in simple steps 78. Dreamweaver CS6 in Simple Steps 79. Corel X6 in Simple Steps 80. Comdex Windows 7 and office 2010 Hindi Other Titles 81. Global Trade In The New Millennium 82. Summer Internship Simplified 83. Entrepreneurship Theory at the Crossroads: Paradigms & Praxis 84. Comdex How to Become a Sales Professional Course Kit (in Color), 85. Comdex Call Centre Training Kit, w/CD Corporate Books 86. Passion: The Untold Story of LG Electronics India Biztantra Business/Self-help Books 87. Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer’s Total Experience 88. Playing Life from Center Court: The Ultimate Guide to Emotional Fitness 89. S-Business: Reinventing the Services Organization 90. Mastering the Rockfeller Habits 91. Communicate or Die: Getting Results Through Speaking & Listening 92. Keys to Da Vinci Code : The Hidden Lineage of Jesus and other Mysteries 93. A Journey into the Heroic Environment 94. Culture Clash: Managing the Global High-Performance Team
PRICE (Rs.)
Col. P.S. Bajaj, Dr. Raj Agarwal
369/-
Barry Keating, J. Holton Wilson
369/-
Dr. Meena Goyal Dr. Meena Goyal Dr. Suyash N. Bhatt Dr. Paresh P. Shah Dr. A.P. Dash Dr. S.P. Srinivasan, Dr. B. Janakiram
369/325/349/499/349/199/-
Martin K. Starr Dr. R.P. Mohanty, Dr. S.G. Deshmukh
399/399/-
Dr. R.P. Mohanty, Dr. S.G. Deshmukh Dr. S. Rajaram & M. Sivakumar John Bicheno, M.R. Gopalan Pierre David Dr. B.R. Dey
199/399/349/399/299/-
Dr. Shubhalaxmi Josi, Smita Vaze
379/-
Vikas Gupta Vikas Gupta Vikas Gupta A. Jaiswal KLSI Shilbhadradas Gupta, Soumitra Banerjee, Tanuman Bhaduri, Rini Chakraborti KLSI Raghuraj Singh Vikas Gupta Vikas Gupta
349/219/199/299/629/TBA TBA TBA 379/399/- w/CD
KLSI KLSI KLSI Vikas Gupta
299/269/269/349/- w/CD
Swami Dr. Parthasarthy Dr. Anil Mishra Dr. Mathew J. Manimala Vikas Gupta, Sandeep Ghosh Vikas Gupta
USD 80/- 449/- (HB) 349/- (PB) 229/499/299/-w/VCD 219/-
Dr. Yasho V. Verma
349/-
Steve Yastrow
399/-
Arynne A. Simon James A. Alexander, Mark W. Hordes Verne Harnish Thomas D. Zweifel Lorenzo Fernandez Bueno, Mariano Fernandez Urresti Rob Lebow Thomas D. Zweifel
399/399/479/129/-
46
399/399/129/-
Complete List of Biztantra Titles TITLE
AUTHOR/s
PRICE (Rs.)
List of Kogent Management Titles 95. 96. 97. 98. 99. 100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 112. 113. 114.
Strategic Management and Business Policy Managerial Economics Management Information Systems Accounting for Managers Customer Relationship Management International Financial Management Computer Applications in Management Organizational Behavior Organizational Behavior Strategic Management Human Resource Management Marketing Management Corporate Governance Financial Management Research Methodology International Marketing Principles and Practices of Management Project Management Entrepreneurship Production and Operations Management
Dr. Dharmbir Singh Prof. (Dr.) Jaswinder Singh Shashikala Kapil Jain Jaspreet Kaur Bhasin Anuj Varma Niranjan Srivastava Supreet Ahluwalia Joshi Kamran Sultan Alpana Trehan P.K. Gupta Prof. (Dr.) P.K. Chopra & Bhawna Mehra Sumeet Khurana Anil Kumar Dhagat Dr. G. C. Ramamurthy Dr. Shakeel Ahmad Siddiqui Dr. Kiran Nerkar, Dr. Vilas Chopde Dr. Sanjiv Marwah Alpana Trehan Prof. K.C. Jain, Dr. P. L. Verma & Mr. Prabhat Kartikey
429/429/349/429/399/399/449/349/299/299/349/329/329/399/399/349/399/399/429/449/-
List of Kogent Engineering Titles 115. Basic Electrical Engineering 116 Basic Electronics Engineering 117. Engineering Drawing 118. Manufacturing Process Planning and Systems Engineering 119. Object Oriented Programming in Java 120. Computer Programming in Java 121. Advance Java Technology 122. Computer Programming in C++ 123. Data Structures and Algorithms in C++ 124. System Programming 125. Compiler Design 126. Introduction to Programming Using C 127. Computer Concept and C Programming 128. Advance Computer Network Note: Prices of text books are subject to change without prior notice.
Prof. Sunil T. Gaikwad Baru, Kadhuskar, Gaikwad Amar Phatak Anand K. Bewoor Dr. G.T. Thampi, Budhadev Khateeb, Thampi M. T. Savaliya Khateeb, Thampi B. M. Harwani Rajesh Kumar Maurya Rajesh Kumar Maurya Pawar, Lad, Shinde, Patil Vikas Gupta Ambawade, Shah
List of Biztantra Forthcoming Titles 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Forex Management Strategic Management & Business Policy Managerial Economics The Business Law Book for Managers Fundamentals of Management Research Methodology Entrepreneurship and Management Advanced Financial Management Training and Development Consumer Behaviour Business Communication Research Methodology: An Indian Perspective
Dr. Paresh Shah Dr. Vijay Pithadia Dr. Prashant Kulkarni Dr. Premvir Kapoor Dr. R. K. Yadav Dr. S. John Manohar Dr. M. N. Hegde, Dr. S. John Manohar & Prof. Bharathi Ganesh Dr. U. M. Premlatha Prof. Rakesh Sharma Prf. Gurpreet Kaur Chhabra Prof. Shruti Naik Dr. Amit Kohli & Rakesh Uppal
47
349/329/279/329/329/349/499/399/329/299/279/199/299/349/-
Advertise in Comdex Times
C MDEX
Times
A Monthly Journal on Management Ideas
In a span of more than 50 issues Comdex Times, a Monthly Journal on Management Ideas has moved from strength to strength. A recurrent feature has been every month's cover story appearing as Interview of the Month. Here is a partial list of corporate stalwarts and eminent management academicians we have been able to adorn our covers with: Dr. Yasho V. Verma, Director (HR & MS) at LG Electronics India, one of the leading South Korean chaebols in consumer electronics. n Mr. Senjam Raj Sekhar, Head (Corp. Comm.), Bharti Group, a leader in telecom services. n Mr. Luc de Brabendere, Partner, Boston Consulting Group, France a worldn renowned consultancy outfit. Mr. Vipul Doshi, CEO, InterGlobe Technologies, among top 25 Great Places to n Work. Mr. S.C. Aggarwal. Chairman & Managing Director, SMC Group of Companies n providing financial services all over India and Dubai. Dr. Kunal Banerji, President (Int'l Marketing & Corp. Comm.), Ansal Group. n Mr. D.P.S. Kohli, Chairman, Koutons Retail India Ltd., a known name in mfg. & n retailing readymade garments. Mr. Brijesh Bhanote, Vice President - Sales & Marketing, Vipul Ltd., a real estate n developing company. Dr. Sudeep Bandyopadhyay, Vice -Chancellor, GGSIP University, Delhi. n Mr. K. R. Kim, Vice-Chairman and C.E.O. of Videocon Group. n Prof. John Rosenberg, Deputy Vice-Chancellor, La Trobe University, Australia n Dr. Debashish Sengupta, Chairperson, Organisational Leadership & Strategy Area, n at School of Business, Alliance University, Bangalore. Prof. (Dr.) M.M. Salunkhe, Vice-Chancellor, Central University of Rajasthan n Prof. M. S. Subhas, Dean and Director, Kousali Institute of Management Studies n (KIMS), Karnatak University, Dharwar, India. Prof. M.J. Xavier, Director, Indian Institute of Management (IIM), Ranchi. n R. P. Mohanty, Vice Chancellor, Shiksha ‘O’ Anusandhan University Bhubaneswar, n Orissa. Dr. Keya Sengupta, Director, Rajiv Gandhi Indian Institute of Management (IIM) n Shillong. Prof. Vinod. V. Sople, Director, ITM-SIA Business School, Dombivli Campus, Navi n Mumbai. Dr. Pradeep Khandwala, Former Director, IIM, Ahmedabad n Now rea Professor Leigh Drake, Executive Dean of Faculty of Business, Economics and Law, n ching ove La Trobe University, Australia r 22,000 m anageme Prof. (Dr.) Vikas Arora, Director, Maharishi Markendeshwar Institute of n nt students across In Management (MMIM), Maharishi Markandeshwar University (MMU), Mullanadia Ambala Prof. (DR.) S. K. Baral, Director, Kushagra Institute of Information and Management n Science (KIIMS), Cuttack, Odisha Prof. N. C. Saha, Director, Indian Institute of Packaging n As you will gather from the illustrious list of personalities Comdex Times has been able to interview over the months, the journal has carved for itself a pride of place among the recent crop of management journals. Let us hear from you about your interest in advertising in Comdex Times. The mechanical details / advertisement tariffs are as follows:
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Invitation to Authors/Adopter Institutes
Calling High-Quality Indian Authors To extend our exquisite range of management text books To cover emerging and fast-developing areas
The Journey so far... l In addition to pioneering Indian Adaptation of world-renowned international titles, we have always focused on intensifying Indian content development drive for management students. l Economically priced Indian Text Editions written in Indian milieu have aimed at fostering management education for students in India. l In a short span of around five years, we have been able to bring out a good range of Indian Text Editions, many of which have gone on to become leaders in their subject areas.
The Road ahead... l While on the trail of publishing exquisite Indian content for the budding young managers in management institutes and universities all over India, we are on the lookout for competent authors who can write books in the domain of management and allied areas. l You may write in for the Book Proposal Form from us and subsequently send us the filled-in Form on the book for which you have a manuscript ready or you propose to write. l On hearing from you, we shall evaluate the market potential of the book and if our editorial and marketing teams find the proposed book idea attractive we shall enter into an agreement with you to go ahead with the book project. Address your communications to : Yoginder Singh,Chief Editor, 19-A, Ansari Road, Daryaganj, New Delhi-110002. Tel: +91-11-41563722, 23284212 Fax: +91-11-23243078, E-mail: yoginder.singh@biztantra.in, Website: www.biztantra.in
Few of the Institutes that have already adopted Biztantra titles include ? Indian Institute of Management (IIM), Bangalore ? Indian Institute of Management (IIM), Kozhikode ? Indian Institute of Management (IIM), Indore ? Indian Institute of Management (IIM), Ranchi ? Management Development Institute (MDI), Gurgaon ? ICFAI Business School ? S.P. Jain Institute of Management & Research (SPJIMR), Mumbai ? EMPI Business School, New Delhi ? Great Lakes Institute of Management, Chennai ? Balaji Institute of Modern Management (BIMM), Sri Balaji Society, Pune ? Symbiosis Institute of Management Studies (SIMS), Pune ? MITSOM, Pune ? International Management Institute (IMI), New Delhi ? Indian Institute of Foreign Trade (IIFT), New Delhi ? Institute of Integrated Learning in Management (IILM), New Delhi ? Indian Institute of Planning and Management (IIPM), New Delhi ? Indira Group of Institutes, Pune
? Amity Business School, Noida ? Institute of Management Technology (IMT), Ghaziabad & Nagpur ? All India Management Association - Centre for Management Education (AIMA - CME), New Delhi ? Jagannath International Management School, Jaipur ? Asian School of Business Management (ASBM), Bhubaneswar ? Jaipuria Institute of Management, Noida & Jaipur ? Global Institute of Management and Technology (GIMT), Noida ? Footwear Design & Development Institute (FDDI), Noida ? Institute of Management Studies (IMS), Noida ? New Delhi Institute of Management (NDIM), New Delhi ? Ansal Institute of Technology (AIT), Gurgaon ? Institute of Technology & Science (ITS), Ghaziabad ? Alliance Business School, Bangalore ? Institute of Technology & Management, Mumbai
Biztantra Books available at*: NORTHERN REGION: n New Delhi: UBS Publishers & Distributors Ltd., Ph: 23273601, 23266647; Asian Books (P.) Ltd., Ph: 23287577, 23282098; Educational Book Depot, Ph: 23266269, 23831054; Khanna's Computer Book Shop, Ph: 23281005; Adarsh Enterprises., Ph: 23246131,32; Allied Publishers Ltd., Ph: 23239001, 23239002; n Dehradun: Book World, Ph.: 0135 2655845/9897592383; n Bhopal: UBS Publishers & Distributors, Ph: 5203183, 5203193; Landmark Ph: 0755-465238; Indore: Mahavir Competition Book House, Ph: 4053618, 9827578758; n Lucknow: UBS Publishers' Distributors P. Ltd., Ph: 2294133, 2294134; Allied Publishers Ltd., Ph: 9335202549; n Chandigarh: The Browser Book Shop, Ph: 0172-2547340, 2547350; Capital Book Depot Ph: 0172-2702260, 2702594; n Jaipur: Ashirwad Publishers & Distributors, Ph: 0141-5111719, 2411719; Allied Informatic, Ph: 0141-2719034, 4003870; EASTERN REGION: n Patna: Bharati Bhawan Publishers & Dist., Ph: 0612-2671356, 2689717; UBS Publishers & Distributors Ltd., Ph: 0612-672856,673973,656170; n Bhubaneswar: Padmalaya. Ph.: 0674 3292159, 2396922; Kolkata: UBS Publishers & Distributors Ltd. Ph: 224-9473, 2910; Piccadilly Book Shop, Ph: 2164371; WESTERN REGION: n Mumbai: Students' Agency (India) (P.) Ltd., Ph: 23513334/ 3513335; Sangeeta Agencies, Ph: 3007091/6369914; Dharma Enterprises, Ph: 22611760; UBS Publishers & Distributors (P.) Ltd, Ph: 56376922,56376923; Allied Publishers, Ph: 2617926, 2617928; n Pune: International Book House (P.) Ltd., Ph: 020-24430790; UBS Publishers & Distributors (P.) Ltd, Ph: 020-2487271; Suyog Enterprises Ph: 020-27655181; Goel Computer Hut, Ph: 020-24492959; n Ahmedabad: Books India, Ph: 07926575542,26577349; Crossword Book Stores, Ph:6430238.6444180,6425186; Allied Publishers Ltd., Ph: 079-26465916/ 26401868; n Nagpur: International Book House (P.) Ltd. Ph: 0712-6451355; Central Book Stall, Ph: 0712-2521611,532015; The New Book House, Mob:09421807529; n Baroda: Crossword Book Store, Ph: 0265-2333338; Bindoo Agency, Ph: 0265-2438602; SOUTHERN REGION: Hyderabad: Bookionics. Ph: 24758216; Book Selection Centre, Ph: 4750522/4750624; Universal Book Show Room, Ph: 24757206; Rajalaxmi Book Depot, Ph: 24757362, 24757603; n Bangalore: Book Paradise, Ph: 6637466; Gangaram Book Bureau, Ph: 25586743, 25587277; Sapna Book House, Ph: 2261871,2266088; UBS Publishers' Distributors Ltd, Ph: 2263901; Crossword- Bangalore, Ph: 25582411-15; n Chennai: SNAMS Book House Ph.: 45576768, 45576769; Crosswords, Ph: 28204851 /28204852; Santham Books, Ph: 2354622, 2354655; Odyssey India Limited, Ph: 2114798, 52189366; UBS Publishers & Distributors Pvt. Ltd., Ph: 23746222, 3746351,3746352; n Kerala: (Calicut): Cosmo Books, Ph: 2703487
*Selected Outlets
Ideas for tomorrow!
Ishwar Saini, Mob.: 09717704014, E-mail: ishwar@biztantra.in
Our Representatives SOUTH ZONE K.V. Ravinaraayanan, Mob.:9845025926, Email.:rkiznatt@wiley.com
Andhra Pradesh, Orissa Mansoor Baig, Mob.: 9866143949, Email.:mbaig@wiley.com
EAST ZONE
WEST ZONE
N. K. Sinha Mob.: 9771492899, nsinha@wiley.com
R. Raman Kandpal Mob.: 9987020429, rkandpal@wiley.com