Business Finance Economics Catalog 2012

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CONTENTS

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BUSINESS

1

COMMUNICATION

2

ENTREPRENEURSHIP

4

HUMAN RESOURCE MANAGEMENT

5

INTERNATIONAL BUSINESS

7

MANAGEMENT

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MANAGEMENT INFORMATION SYSTEMS

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MARKETING

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OPERATIONS MANAGEMENT

24

ORGANIZATIONAL BEHAVIOUR

30

STRATEGIC MANAGEMENT

32

FINANCE

35

ACCOUNTING

43

ECONOMICS

45

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BUSINESS Business Process Reengineering and Change Management

Business Strategy Pathfinder: Core Concepts and Micro-Cases

Dey

Angwin Description The Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kind of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The book also brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. Table of Contents • The Strategy Pathfinder User’s Guide • Strategic Pathways • The Strategy Paths Combined • Macro-Shocks • Movers & Shakers • Industry Terrain • The Big Picture • Perfect Positioning • Living Strategy • Corporate Character • Crossing Borders • Guiding Change • Sustain Ability • Maverick Strategies ISBN: 9788126515882 |

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Business Statistics for Contemporary Decision Making, 5ed Black Description The sixth edition helps business professionals see the big picture in the application of business statistics. It includes the Tree Taxonomy Diagram for Unit 3, which illustrates the connection between topics and helps them pick the correct technique to use to solve problems. A new organization of the chapters also makes the material easier to learn. And additional real-world examples are included as well to make the concepts more relevant. Business professionals will be able to apply this information in order to make the most effective decisions. Table of Contents • Unit I: Introduction • Unit II: Distributions and Sampling • Unit III: Making Inferences about Population Parameters • Unit IV: Regression, Forecasting, and Quality: Relationships, Prediction, and Process Improvement ISBN: 9788126521548 |

Description The book deals with the powerful concept of Business Process Reengineering (BPR) employed to bring about dramatic improvement in key business processes. It compares other important management concepts with BPR like Kaizen, TQM, Quality Function Deployment (QFD), ISO Standards and Enterprise Resource Planning (ERP). The book also deals with the management of change at length for a clear understanding of several aspects of change needed for the successful implementation of BPR in an organization. Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering ISBN: 9788177225365 |

Business Law for Managers, 2006-2007ed Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business. ISBN: 9788177225358 |

Harnish Description Mastering the Rockfeller Habits is a compilation of best practices adapted from some of the bestrun firms on the planet. These winning habits need to be embraced by all companies. Also, there are case studies demonstrating the validity of various practical approaches.

E-Commerce: Fundamentals and Applications Chan

Table of Contents • Part I: Technologies (Fundamentals) • Part 2: Applications ISBN: 9788126514694 |

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` 329 Mastering the Rockefeller Habits

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Description This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. Placing this technical know-how in business context, the authors walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and Publishing. It is a running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

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ISBN: 9788177228120 |

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Forthcoming Titles Applied Business Statistics, 7ed Black

The Business Law Book Kapoor

Business Law Kogent

Business Process Re-engineering Kogent

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COMMUNICATION Management Communication, 3ed Bell Description This book builds the essential writing, speaking, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers. Table of Contents • Part One: Pillars of Management Communication • Part Two: Letters, Memos, and E-mail • Part Three: Reports and Proposals • Part Four: Career Communication • Part Five:Communication Issues for Management Success ISBN: 9788126529452 |

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Business Data Communications and Networking, 8ed FitzGerald Description This revised edition with new technologies, new applications, and new examples, offers balanced coverage of the technical and managerial aspects of data communications to help understand how networks operate and how to successfully apply them. It features a chapter on wireless LANS, an expansion of the security chapter to include more on security design and new technologies, and more coverage of technology design material on network design including a selection of technologies and best practices for network design. Table of Contents • Introduction • Application Layer • Physical Layer • Data Link Layer • Network and Transport Layers • Local Area Networks • Wireless Local Area Networks • Backbone Networks • Metropolitan and Wide Area Networks • The Internet • Network Management • Network Security • Network Design ISBN: 9788126513406 |

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current events appear at the end of each chapter so that students can practice solving real-world communication problems. Table of Contents • Understanding Business Communication • Work-Team Communication • Communicating Technology • Writing with Style: Individual Elements • Writing With Style: Overall Tone and Readability • The Process of Writing • Routine Messages 8. Persuasive Messages • Bad-News Messages • Planning the Report • Collecting and Analyzing the Data • Writing the Report • Planning the Business Presentation • Illustrating and Delivering the Business Presentation • Employment Communication • Indian Case Studies ISBN: 9788177225228 |

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Contemporary Business English Ober Description The book contains chapters on mechanics that are spread throughout the text to prevent boredom and give students sufficient time to practice writing. Each of these chapters includes a 100-word spelling list based on Ober’s published research of the most frequently occurring as well as the most frequently misspelled words in business writing. The book includes extensive examples that illustrate each rule of grammar and end-of-chapter summaries provide students with a convenient review of these rules. It also includes end-of-chapter exercises that steadily progress from simple to more complex activities, continuing to challenge and engage students throughout the text. Table of Contents • The Language of Business • Sentences • Commas and Semicolons • Verbs • SubjectVerb Agreement • Punctuation: Other Marks • Pronouns • Adjectives and Adverbs • Capitals and Abbreviations • Prepositions and Conjunctions • Plurals and Possessives • Number Expression • Compound Words • Word Confusions • Spelling ISBN: 9788177225709 |

` 199 Public Speaking, 6ed Osborn

Table of Contents • The Foundations of Public Speaking • Preparation for Public Speaking • Developing Presentation Skills • Types of Public Speaking ISBN: 9788177225273 |

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Contemporary Business Communication, 5ed, w/CD Ober Description In this book, each chapter begins with an on-the-job interview with managers from MNCs, small entrepreneurial companies and nonprofit organisations. The text places minor emphasis on traditional technology (such as word processing) and major emphasis on newer technologies (such as teleconferencing, videoconferencing, and video and electronic presentations). To make the book reader friendly, continuing examples are used throughout the chapter (and sometimes carried forward to the next Chapter). It contains mini-cases based on

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Soft Skills for Young Managers Rao

NEW

Description The book describes the spirit of Indian youth. It unfolds their aspirations and expectations. It presents their problems and prospects and addresses their current challenges to excel as global citizens. The book reminds Indian youth that the India’s future lies in their hands as they constitute more than half of Indian population. It is meant for Indian youth, students, educators and to all those who have concern for India and Indians.


COMMUNICATION Table of Contents • Introduction • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power • Conclusion ISBN: 9788177223774 |

` 375 Communication Skills Handbook: How to Succeed in Written and Oral Communication

case studies to demonstrate various concepts. Table of Contents • Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to Your Publics • Internal Communication: Messaging within Your Company • The Importance of Effective Communication in the Workplace • Issues of Organisational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead ISBN: 9788126513451 |

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Forthcoming Title

Summers ISBN: 9788126522231 |

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Business Communication

Sharma

Integrated Business Communication in a Global Marketplace Stuart Description This book is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and

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ENTREPRENEURSHIP Patterns of Entrepreneurship Kaplan Description This book is designed to share real entrepreneurial business experience. The goal is to provide a more complete understanding of the textual material and make the book as interactive as possible, encouraging internet research and study. Table of Contents • Starting the Venture • Sources of Financing • Implementation • Alternatives and Options ISBN: 9788126512829 |

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PART 2 Getting into business: • Options for going into business • Market research and strategy formulation • Preparing a business plan • APPENDIX Sample business plan • Legal issues • Financing new and growing business ventures • Accessing business advice and assistance • Marketing • Operations management • Human resource issues in new and small firms • Financial information and management PART 4 Selected topics: • ICT as a business tool • Managing growth and transition • Corporate entrepreneurship • Contemporary issues in small businessand entrepreneurship ISBN: 9788126531165 |

Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed Manimala Description The book is a collection of the author’s major research papers on entrepreneurship, deriving valuable propositions from a wide range of entrepreneurial practices. It contains eight newly added chapters including a brilliant critique on the author’s Theory of Entrepreneurial Heuristics by three British scholars. The papers included in this book deal with a variety of themes in entrepreneurship theory. ISBN: 9788177224603 |

Table of Contents PART 1 The nature of small business and entrepreneurship: • Entrepreneurship: definition and evolution • The personality of entrepreneurs • Creativity, innovation and entrepreneurship • Small business: definitions and characteristics

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Entrepreneurship and Small Business, 3rd Asia-Pacific Edition Schaper Description Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own and manage a new, small or growing business venture. It covers all of the key concepts and tools needed in both entrepreneurship and small business management. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong, providing students with a truly international perspective.

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Entrepreneurship, w/CD Trehan Description This book is divided into two parts. First part covers the concept of entrepreneurship and the challenges, rewards, and issues faced by entrepreneurs in starting and growing the enterprises. It provides a more practical and detailed roadmap defining entrepreneurial development theory, process, decision making, and the skills and characteristics required for real world business practices. Throughout the book you will find the tips on how to become a successful entrepreneur and issues to be avoided. The second part relates to Small Scale enterprises which includes the concept of small scale enterprises, their roles, significance, characteristics, sickness in small scale enterprises, establishing a small Scale enterprise and its successful management. All concepts are explained in an easy comprehensible manner, to facilitate a clear understanding among the readers, about Entrepreneurship and Small Scale Enterprises. Table of Contents • Introduction to Entrepreneurship • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity, and Culture • Decision Support System • Intellectual Property • Franchising ISBN: 9789350040263 |

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Forthcoming Title Management and Entrepreneurship: An Introduction for Engineers Hegde

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HUMAN RESOURCE MANAGEMENT Strategic Human Resources: Frameworks for General Managers, 3ed Baron Description This book deals with the strategic implications of Human Resource Management as an important strategic asset and emphasizes its importance within the overall strategy of the firm. The book covers issues such as job design, evaluation, recruitment, training, career concern, and outsourcing and downsizing. The book is aimed at the general manager, not the HRM practitioner and it stresses conceptual frameworks, not procedural methodology. Table of Contents • Introduction • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society, and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases, and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

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Human Resource Management, 10ed DeCenzo Description Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at the most critical issues in human resource management (HRM). The tenth edition includes an extensive update with new examples and timely HR topics added. The majority of opening vignettes and Did You Know? boxes are new to provide the most relevant information. The Workplace Issues, Technology Corner, and Ethical Issues in HRM boxes have also been updated to reflect current ideas and issues in HR. And HR professionals will find more detailed discussions on a wide range of topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more. Table of Contents • Part 1 Understanding HRM • Part 2 The Legal and Ethical Context of HRM • Part 3 Staffing the Organization • Part 4 Training and Development • Part 5 Maintaining High Performance • Part 6 Labor-Management Environments ISBN: 9788126531196 |

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Human Resource Management, 2008ed Fisher Description The book covers the current theoretical approaches to strategic HRM, impact of “bottom line”practices, a streamlined discussion of HRIS and how HR activities fit into a company’s overall business strategy. Updated end-of-chapter exercises and cases challenge students to put concepts into action and to make decisions like

those faced by today’s human resource managers. Instructor’s Resource Manual with PowerPoint slides contains instructional resources as well as test bank of questions. For each chapter, the Manual includes Chapter Synopsis, chapter objectives, lecture outlines, teaching notes for the end-of-chapter cases and exercises, and answers to discussion questions etc. Table of Contents • Overview and Introduction • Planning for Organizations, Jobs, and People • Acquiring Human Resources • Building and Motivating Performance • Maintaining Human Resources • Multinational Human Resource Management ISBN: 9788177227567 |

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Human Resource Management, 2ed Griffin Description This comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas of controversy within HRM. HR Legal Briefs sections call attention to important legal issues. Similarly, HR Tech Talk inserts look at how different innovations have affected HR practices. Other inserts include HR around the Globe and HR in the Twenty-First century. Chapteropening cases focus on a recent event, issue or trend that illustrates key concepts. A more detailed case appears at the end of each chapter. Chapter Summary and Review & Discussion questions along with Ethical dilemmas in HRM are provided at the end of each chapter. Table of Contents • An Overview of Human Resource Management • The Environment of Human Resource Management • Staffing the Organization • Enhancing Motivation and Performance • Compensating and Rewarding the Workforce • Managing the Existing Workforce ISBN: 9788177225235 |

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Human Resource Management Gupta Description The book is structured in a reader-friendly manner to explain the principles and fundamentals of human resource management. To enhance readers’ knowledge, the book focuses on the current and emerging trends in the field of HRM, such as Succession Planning, Change Management, HRD Audit and Accounting, Future of HRM, High Quality Work Life, iHRM and HRIS. It also includes figures, charts, tables, exhibits, and real world examples to simplify the complex concepts and to enrich the understanding of the readers. In addition, case studies are provided to give a practical view of the concepts and theories of HRM. Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification, and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management ISBN: 9788177228212 |

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HUMAN RESOURCE MANAGEMENT Training and Development (Indian Text ed) Janakiram Description The present book is an effort to blend training and organizational strategic planning to present training management as a tool for enhanced productivity. Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases (Including Model Analysis) solved Model Papers, Bibliography ISBN: 9788177227253 |

` 329 Human Resources Management: A Managerial Tool for Competitive Advantage Kleiman

Description The book contains exercises in each chapter that are designed to keep students thinking about competitive advantage in a variety of scenarios; discussion questions. The book is having dozens of up-to-date cases with analysis and discussion as well as cases for additional student analysis. It contains experiential exercises in which the user is asked to analyse a case study. The book also features policies and materials from well-known companies’ HR Policy statements and practices, examples of commonly used forms, and relevant laws and government regulations. ISBN: 9788177223750 |

` 349 Strategic Human Resource Management, 2ed Schuler

Description This book provides management students and senior practitioners with a completely new and updated guide to the latest work in the field of strategic Human Resource Management. It also has a collection of important and highly readable articles from authors around the world charts key developments that have changed the theory and practice of SHRM over the last six years. The new edition reflects important shifts in areas like knowledge management, the resource based approach to corporate strategy and globalization. Table of Contents • Overview of SHRM • Global Demensions • Strategy into Action • Role of HR Department of HR Professionals • Conclusion ISBN: 9788126515899 |

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Employee Engagement in HB Sengupta Description This book on ‘Employee Engagement’, that encompasses eight chapters and eight business cases, is an attempt to bring out various facets of engaging the most valuable resource in the organization from practical and application point of view. Engagement’s relationship with profitability of the enterprise, gender inequalities in engagement, creation of value-proposition for employees, changing workplace and changing workforce & their expectations especially that of the millennial generation or Gen Y, the service-marketing-mix approach in engaging people, the extended honeymoon model, measurement of engagement and benchmarking practices are some of the issues that have been discussed in the eight chapters. The eight business cases primarily look at how an enduring culture of an organization is important in creating true engagement. Organization like Taj Hotels, Resorts & Palaces, Titan Industries limited, Tata Consultancy Services, Oliver Wyman, Google, Bharti-Airtel feature in these cases. Table of Contents • Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement ISBN: 9788177226713 |

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Also available in Paper Back ISBN: 9788177229134 |

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Forthcoming Titles Human Resource Management, Revised and Updated Edition

Gupta

Industrial Relations and Labor Laws

Kogent

Personnel Management Kogent

TQM and HR Kogent

Human Resource Planning and Developmet Mishra

Performance and Potential Management Parveen

Strategic HR

Parveen

Performance Management Rao

Human Resource Management

Sengupta

HR Development and Training

Srinivasan

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INTERNATIONAL BUSINESS Elements of International Business Chary Description This is a book that refers to international business in the Indian and Asian context and looks at the whole array of factors – economic, political, social and cultural. In doing so, it presents facts, figures, trends, theories and practical analysis. The aspects of international business such as international trade, foreign direct investment, international politics, regional integration, regulatory organizations, intercultural management, and company-level strategies have all been presented around the specific environment in which the businesses from India and the other developing countries operate.

write a successful dissertation or project which makes this a useful text for both MBA and advanced undergraduate courses. Table of Contents • Part One Introduction • Part Two: Cross-Cultural Management • Part Three: International Management • Part Four: Conclusions ISBN: 9788126529759 |

Parthasarathy

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International Business, 8ed NEW Czinkota Description The most up-to-date book in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government’s role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the book. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective. Table of Contents PART I: IMPACT PART II: FOUNDATIONS Part II Cases: • Iceland 2006: A Small Country in a Global Capital Market • The Venezuelan Bolivar Black Market • Will Tire Tariffs Launch a Trade Dispute? • The Catfish Dispute PART III: ENVIRONMENT Part III Cases: • Mattel’s Chinese Sourcing Crisis of 2007 • Nine Dragon’s Paper • The H1-B • The Banana Wars • MG Rover Plant PART IV: STRATEGY Part IV Cases: • Koch Industries Acquires Georgia Pacific • Petroleum Development and The Curse of Oil • Honey Land • Tao kae noi Seaweed Snack PART V: OPERATIONS Part V Cases: • Nova Macedonia • Porsche Changes Tack • When Diamonds Weep • The Market Entry Strategy Social Approach ISBN: 9788126534074 |

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International Management, 4ed Mead Description As in previous editions of this popular text on crosscultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book’s key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions. The 4th edition retains the special appendix on how to

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Global Trade in the New Millennium H/B

Table of Contents • Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126506941 |

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Governance

Table of Contents • Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and Phyto-Sanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development Through Global Economic

ISBN: 9789350040997

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Also Available in P/B ISBN: 9789350040119 |

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International Business , w/CD Shenkar Description Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and actionfocused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives. Table of Contents • International Trade Theory and Application • Foreign Direct Investment-Theory and Application • The Multinational Enterprise • Country Competitiveness • The Cultural Environment • The Political and Legal Environment • International Economic and Institutions • The International Monetary System and the Financial Markets • International Entry Strategies • Organizing and Structuring Global Operations • Building and Managing Global Strategic Alliances (GSAs) • Managing Global Research and Development (R&D) • Financial Management for Global Operations International Accounting for Global Operations • Global Marketing and Supply Chain • Global Human Resources Management • Global Internet and E-Commerce • Ethics and Corruption in the Global Marketplace ISBN: 9788126516445 |

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INTERNATIONAL BUSINESS Global and Transnational Business: Strategy and Management, 2ed Stonehouse Description In this book the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. The topics covered in this book includes leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, etc.

Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends ISBN: 9788126515233 |

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MANAGEMENT Coaching: The Art of Developing Leaders NEW Babu Description This book addresses multiple stakeholders of coaching. These include the coach, the client, the sponsor (the organization) and the leaders. If you are interested in being a coach or are a practicing coach, you would find this book extremely useful. If you are someone who wants to hire a coach and experience coaching, this book will show you what to expect and how the coaching happens. If you are a professional who would like to know more about coaching and use this in your organization, this can be a handy guide. And, if you are someone who would like increase your effectiveness then the pages of this book have much to offer you!

Attitudes, and Styles • Contingency and Situational Leadership • Leadership Ethics and Social Responsibility • Power, Politics, and Leadership • Influence Tactics of Leaders • Developing Teamwork • Motivation and Coaching Skills • Creativity, Innovation, and Leadership • Communication and Conflict Resolution Skills • Strategic Leadership and Knowledge Management • International and Culturally Diverse Aspects of Leadership • Leadership Development and Succession ISBN: 9788177227659 |

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Knowledge Management Debowski Description This book provides suggestions for building a strategic knowledge philosophy into a business culture, values and recognizes knowledge management activities, explores the influences and support systems that should be offered from various service areas within the organization, and the new forms of service that should be built into the organization. Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and Leading a Knowledge Culture • Developing the Knowledge Architecture: A Humanistic Perspective • Building an Integrated Strategic Organisational Knowledge System • Defining and Capturing Core Knowledge • Capturing and Managing the Strategic Knowledge • Developing an Effective Knowledge Service • Developing Effective Knowledge Users • Measuring Knowledge Takeup • Knowledge Management Challenges • A Holistic View of Strategic Knowledge Management ISBN: 9788126514502 |

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` 379

Management, 8ed Griffin Description The book presents a functional approach to management (planning, leading, organizing, and controlling), and integrates real-world examples throughout the text. It has new or enhanced coverage of the service sector, ethics, global management, and IT. This book explains the conceptual framework underlying key managerial activities and offers relevant examples. Each chapter includes an opening incident that features companies such as Nike, Pfizer, JetBlue and starbucks.

Table of Contents • Coaching for Leadership Development • Who Can Be A Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as A Coach • Trends and Future Possibilities • Toolkit for A Coach ISBN: 9788126534791 |

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Table of Contents • An Introduction to Management • The Environmental Context of Management • Planning and Decision making • The Organizing Process • The Leading Process • The Controlling Process • Indian Supplement ISBN: 9788177225129 |

` 419

Strategic Management: An Integrated Approach, 2009 ed Hill Description This is the most widely used strategic management textbook and presents a complete and clear account of strategic management in the 2000s. The book is more closely aligned with the needs of today’s professors and students and the realities of competition in the new global environment. Table of Contents • Introduction to Strategic Management • The Nature of Competitive Advantage • Strategies • Implementing Strategy • Cases in Strategic Management (34 Cases) ISBN: 9788177227635 |

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Leadership Research Findings, Practice and Skills,2008 ed

Management: Principles and Guidelines

DuBrin

Ivancevich

Description The present book takes a practical, skill-building approach to studying or teaching leadership. The text balances theory with real-world applications. DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events.

Description The world’s economies and organizations, and people are in a state of rapid and continuous change. Individuals who are contemplating a career in management must be prepared for competition, speed, change, and demands for better quality products and services, decisive decision making attention to detail and continuous learning. This book is written for individuals preparing for an exciting, fast-paced challenge awaiting

Table of Contents • The Nature and Importance of Leadership • Traits, Motives, and Characteristics of Leaders • Charismatic and Transformational Leadership • Leadership Behaviors,

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MANAGEMENT Management, 2008ed

them in terms of management and leading others. Table of Contents • Introduction to Management • Planning • Organizing • Leadership • Controlling • Managing Change and Innovation ISBN: 9788177223866 |

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Cases in Management Jham ISBN: 9788177229141 |

` 299

Kreitner Description The 10th edition, Management continues to offer a practical, student-oriented approach to four central themes: change, diversity, ethics, and globalization. It contains updated data and examples which reflect current trends, the 10th Edition integrates issues from popular culture and media, putting topics in context and engaging students. The text promotes skill development through hands-on exercises and team-building activities to cover timely and relevant issues such as corporate responsibility. The Closing cases in most of the chapters are replaced with Indian equivalents to give the book a local flavour. Table of Contents • The Management Challenge • Planning and Decision Making • Organizing, Managing Human Resources, and Communicating • Motivating and Leading • Organizational Control Processes

Cases in Management: Indian and International Perspectives

ISBN: 9788177227598 |

Table of Contents • Strategy • Marketing • OB/HRM • Finance • Operations/IT ISBN: 9788177229936 |

` 449

Corporate Governance Khurana Description This book provides a profound insight on policies, practices, rules, regulations, processes, and procedures that are prevalent in contemporary business world. It comprises case studies, activities, and other elements that help the students to recapitulate the knowledge imparted throughout the chapters. The book touches upon various scams and their root causes, giving a clear view of the common errors in the contemporary business world. The special feature of this book is its simple and concise writing style and structure, which channelizes conceptual framework of corporate governance through real-world examples. Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility, and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions ISBN: 9788177228090 |

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Mathur Description The book is divided into four units. The first unit provides conceptual framework of Sociology and Industrial Sociology and also how Industrial Sociology is related to other social sciences. It also deals with the development of Industrial Sociology as a separate discipline. The second unit highlights the various phases of industrialization. It also depicts the causes of the Industrial Revolution as well as its contribution in the development of modern day industries. The third unit discusses the process of industrialization in India and the influence of the Industrial Policy Resolutions on industrialization in the country. The fourth unit addresses various contemporary issues related to Industrial Sociology such as grievances and grievance handling procedure, industrial disputes, industrial relations machinery, bipartite and tripartite machinery and code of discipline in industry. Table of Contents • Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946 ISBN: 9788177228465 |

` 229

Summer Internship Simplified Mishra Description The book contains HOW (for skill) and WHAT (for knowledge) of Summer Internship Program (SIP). HOW: To prepare SIP report; To conduct research; To behave; To make presentation after completion of SIP. WHAT: is SIP; Is Company’s and institute’s expectation from SIP. Table of Contents • Introduction What Is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats (Including a Complete Specimen Project Report) ISBN: 9788177225372 |

Visit us at www.wileyindia.com

` 375

Industrial Sociology

Jham Description A thoroughly practical book contains practical cases that identify issues and challenges experienced by various organizations across geographical regions. It provides insights into some of the organizations successes and failures in managing their ever-changing and demanding business environments. The book highlights the various strategies adopted by different companies to successfully maintain an edge over their competitors by achieving high profit and growth rate or a wider market share.

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MANAGEMENT Corporate Governance, 4ed

Regulations • International Corporate Governance

Monks

ISBN: 9788177227130 |

Description This new edition offers an indispensable guide to the key concepts of corporate governance every student and business professional should know. It includes more exercises and student questions, penetrating analysis of the latest examples of corporate failure and controversy, and the lively “cases in point” which have characterized previous editions. It provides an authoritative overview, offering the latest codes of practice, new cases of current interest; and a web link to The Corporate Library, the leading independent research firm in the field. Table of Contents • What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis. ISBN: 9788126524907 |

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Principles and Practices of Management, w/CD Nerkar Description The book, titled Principles and Practices of Management provides a comprehensive theoretical and practical knowledge of all the major aspects of management in a simple and easy-to-understand language. Overview of the recent developments and trends in the global environment of management are the key highlights of the book. Real-life examples and case studies have been included in the book to provide readers with a glimpse of the actual corporate environment. Summary and learning exercises are supplemented at the end of each chapter for better understanding of the subject matter. Table of Contents • Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication, and Coordination • Power, Politics, and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization • Case Studies ISBN: 9789350042502 |

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Corporate Governance: Principles, Mechanisms & Practice Parthasarathy Description Corporate Governance has evolved and grown significantly as a burning issue especially since the mid-nineties following the high-profile collapse of firms such as Enron. The book examines the issue in current context. Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of

` 325

Introduction to Management Pithadia

NEW

Description The themes in the present context areas respect, participation, empowerment, teamwork and self management. In the light of the above challenges a new kind of leader is needed to guide the business through turbulence. A manager is someone who coordinates and takes charge of the work of other people so that organizational goals can be accomplished. It is not about individual achievement but serving others does their work effectively. Managers may have additional work duties not related to coordinating the work of others. The book provides insights into such issues and explores international business management practices & challenges that require management consideration. The book is a blend of long practical experience and knowledge of the learned author. Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

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Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed Powell

forming model-based analysis.

Description The new Excel 2007 update of this innovative book covers spreadsheet engineering, management science techniques, and those essential craft skills needed to develop real expertise in business modeling. Readers will discover how to utilize effective methods for designing, building, and testing models, and for per-

Table of Contents • Introduction • Modeling in a Problem-Solving Framework • Basic Excel Skills • Advanced Excel Skills • Spreadsheet Engineering.• Analysis Using Spreadsheets • Data Analysis for Modeling • Regression Analysis • Short-Term Forecasting • Nonlinear Optimization • Linear Programming • Network Models • Integer Programming • Decision Analysis • Monte Carlo Simulation • Optimization in Simulation ISBN: 9788126526918 |

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Total Quality Management Rajaram Description The book focuses on Quality Management as a process of identifying and administering the activities needed to achieve the quality objectives of an organization. It covers TQM as a management strategy aimed at embedding awareness of quality in all organizational processes. The book provides solved problems and review questions along with four Cases and a detailed Appendix on Important Concepts in TQM. The coverage of the book

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MANAGEMENT Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools, Revised ed

is comprehensive yet compact as the presentation of text is extremely student-friendly. Table of Contents • Unit-1. Introduction to Quality Management • Unit-2. Principles and Philosophies of Quality Management • Unit-3. Statistical Process Control and Process Capability • Unit-4. Tools and Techniques for Quality Management • Unit-5. Quality Systems Organizing and Implementation • Unit-6. Cases & Appendices ISBN: 9788177226232 |

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Schermerhorn Description Managers have gained invaluable insight from Schermerhorn’s Management, which presents managerial concepts and theory related to the fundamentals of planning, leadership, organizing, and controlling. The discussion of theory is framed in a unique, engaging, and practical way. Concepts are emphasized by many hands-on applications, exercises, cases, and the integration of technology. The revised pedagogy is based on the concept of “from the inside, out” so readers can immediately start applying what they’ve learned. It focuses on the most important aspects of the PLOC model without extraneous discussion, thereby emphasizing skill-building. Each chapter also encourages managers to conduct self-assessments and complete experiential exercises which enable them to build skills to prepare for a successful career in the workplace. Table of Contents • Introducing Management • Management Learning Past to Present • Environment and Organizational Culture • Ethics and Social Responsibility • Global Dimensions of Management • Information and Decision Making • Planning Processes and Techniques • Strategy and Strategic Management • Designing Organization Structures • Human Resources Management • Managing Innovation and Change • Individual Behavior • Motivation Theory and Practice • Teams and Teamwork • Communication and Collaboration • Leading and Leadership Development • Control Processes and Systems • Operations Management and Services |

` 549

Management, 8ed Schermerhorn Description The book show students how to “Get Connected” as they discover the dynamics of management in the context of a challenging and new work environment. Readers will learn about the responsibilities of a manager and what this means for their future career through many practical examples that are interwoven with core concepts and theories. Table of Contents • The Dynamic New Workplace • Management - Past to Present • Ethical Behavior and Social Responsibility • Environment and Diversity • Global Dimensions of Management • Entrepreneurship and Small Business • Information and Decision Making • Planning and Controlling • Strategic Management • Organizing • Organization Design and Work Processes • Human Resource Management • Leading • Motivation - Theory and Practice • Individual Behavior and Performance • Teams and Teamwork • Communication and Interpersonal Skills • Change Leadership • Self-Test Answers ISBN: 9788126508785 |

` 559

Description Written by the co-founders of a leading business school admissions service, this book guide you through the demanding application process and help you differentiate yourself in the ever-growing pool of applicants.

` 369

Introduction to Management, 10ed, ISV

ISBN: 9788126523160 |

Shrum

Table of Contents • New Game, New Rules • The Four Dimensions Of A Perfect Applicant • Applicant Profiles • Understanding The Application Components • Developing Strategies For Top Programs • Assembling Your Game Plan • Game Over ISBN: 9788177227741 | (Exclusively distributed by Book Service Syndicate)

Corporate Governance and Accountability Solomons Description Corporate Governance and Accountability has been written to provide readers with an up-todate summary of both theory and practice in the area. It provides a full discussion of corporate governance issues taking the broadest view of the corporate governance agenda. It contains numerous contemporary illustrations and case studies, including a chapter dedicated to the collapse of Enron. Table of Contents • Defining Corporate Governance • Enron: A Case Study in Corporate Governance Failure • Corporate Governance Reform in the UK • The Role of Boards in Corporate Governance • The Role of Institutional Investors in Corporate Governance • The Role of Transparency in Corporate Governance • An Introduction to Corporate Governance Systems Worldwide • A Reference Dictionary of Corporate Governance Systems • Discharging a Broader Corporate Accountability • Socially Responsible Investment • The future of corporate governance and accountability ISBN: 9788126513925 |

` 389

Forthcoming Titles Management and Entrepreneurship: An Introduction for Engineers Hegde

Project Management: A Systems Approach to Planning, Scheduling and Controlling, 9ed Kerzner

Compensation Management Kogent

Principles of Economics and Management Kogent

International Management Behavior, 6ed

Lane

Practicing Leadership Principles and Applications, 3ed

Shriberg

Fundamentals of Management

12

Yadav Visit us at www.wileyindia.com


MANAGEMENT INFORMATION SYSTEMS MIS: Management Information Systems in Business, Government and Society NEW De

Description The central viewpoint of this book - managerial decision making - informs the discussions on information technology and information systems, their use and management and their role in organisations. Most of the examples in the book are drawn from case studies in an Indian context. This textbook on Management Information Systems has 16 chapters organised under three broad themes - MIS and Organisations, Fundamentals of IT, and Social Aspects of IS - including separate chapters on important and emerging topics on IT, such as open source software, social networks, ICT for development and e-governance. Table of Contents • Organisations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

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English Description This book covers the unique requirements for data warehouse and business intelligence information, and e-business data. Throughout, the author takes a handson approach, showing readers how to apply the core concepts to real business scenarios. He provides stepby-step instructions, along with templates that readers can use to model their own quality initiatives. The companion website provides updates to the book as well as links to related sites. Table of Contents • Introduction: Business Excellence through Information Excellence • From Information Crisis to Business Excellence through Information Excellence • The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management • Information Quality Applied to Core Business Value Circles

Business Statistics: Decision Making with Data Johnson

Table of Contents • Describing Patterns in Data • Organizing Data: Association and Relationships • Collecting Data • Probability • Random Variables and Probability Distributions • Continuous Random Variables and Sampling Distributions • From Samples to Populations: Inferences About Means • Comparing Means • Analyzing Count Data • Simple Linear Regression • Multiple Linear Regression and Time Series Models • Management and Statistics ISBN: 9812530150 |

$8.25 Management Information Systems Joshi Table of Contents • Module 1: Information Technology and Systems • Module 2: Information Systems for Business Operations • Module 3: Information Systems for Management • Module 4: Managing Information Technology • Module 5: Planning and Implementing Changes with IT • Module 6: IT Security and Controls • Module 7: Internet and E-Commerce • Module 8: IT for Distributed Teams ISBN: 9789350040072 |

` 499

Information Quality Applied: Best Practices for Improving Business Information, Processes, & Systems

ISBN: 9788126524068 |

and adding economic value to the organization. The goal of this book is to provide readers with an understanding of the reasoning by which findings from sample data can be extended to general conclusions to solve business problems.

` 599

Business Statistics: Decision Making with Data Johnson Description Johnson and Wichern’s new business statistics text offers readers experience in dealing with real data and numerous opportunities to see how data analysis and inference can effect sound business decisions. The text casts statistical methods as useful tools for generating, summarizing, and analyzing numerical information with the general goal of improving processes and products,

` 329

Information Technology: Strategic Decision Making for Managers Lucas Table of Contents • Technology Transforms the Organization • A Dynamic Model of IT Strategy in a Netcentric Economy • New Business Models • Organizational Transformation with IT • Globalization and IT in International Business • Assessing the Value of Investing in IT: The Productivity Paradox • Making the IT Investment Decision • Choosing Technology • Implementing IT• Structuring and Managing The IT Function • Management Control of Information Technology • The Legacy Environment • The First Component: Computer Systems • The Second Component: The Database • The Third Component: Powerful Networks • Electronic Commerce: Changing How Business Is Done • Business Process: Examples from ERP and CRM • Decision and Intelligent Systems • Knowledge Management: Benefiting from Core Competencies • Technology Haves and Have Nots: The Digital Divide in the US and the World • Ethical Issues and a Look Ahead ISBN: 9788126517596 |

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Essentials of Business Processes and Information Systems Magal Description Written in partnership with SAP, this is the first IS book that provides the right introductory content and combines it with hands-on practice in the form of a simulated SAP environment. It also offers a unique perspective by discussing both the typical processes in organizations and the role of information systems in supporting these processes. Readers will learn about the steps that enable businesses to function and the enterprise soft-

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MANAGEMENT INFORMATION SYSTEMS ware needed for the successful execution and management of those operations. Table of Contents • Organizations, Processes, and Information Systems • Enterprise Systems • The Procurement Process • The Fulfillment Process • The Production Process • Integrated Processes ISBN: 9788126521753 |

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Forecasting: Methods and Applications, 3ed Makridakis Description Known from its last editions as the “Bible of Forecasting”, the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: “Explaining the past is not adequate for predicting the future”. In this book, readers will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it’s accomplished. Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The BoxJenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the Long-Term • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: Its Uses, Advantages, and Limitations ISBN: 9788126518524 |

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` 549

Computer Simulation in Management Science, 5ed

Computer Simulation in Management Science, 5ed

Pidd

Description The fifth edition of this book reflects its continued popularity and standing in the field. It provides a clear guide to the role of modelling and the computer simuPidd lation methods used in management science. Readers will find an in-depth coverage of the modelling, computing and statistical aspects of discrete simulation and systems dynamics. Overall the book shows how practical simulation models are built and used, and provides the theory needed to do this. Revisions to this edition include a new chapter on Monte Carlo simulation using spreadsheets, a new look inside discrete simulation software and simulation models in Visual Basic, SIMUL8 and Micro Saint. Table of Contents • Fundamentals of Computer Simulation in Management Science • Discrete Event Simulation • System Dynamics ISBN: 9789812531933 |

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Fundamentals of Business Analytics, w/CD Prasad Description The book provides a holistic coverage beginning with an enterprise context, developing deeper understanding through the use of tools, touching a few domains where BI is embraced and discussing the problems that BI can help solve. It covers the complete life cycle of BI/ Analytics project: Covering operational/transactional

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data sources, data transformation, data mart/warehouse design-build, analytical reporting, and dashboards. To ensure that concepts can be practiced for deeper understanding at low cost, the book is accompanied with step-by-step hands-on manual in the CD. Table of Contents • Business View of Information Technology Applications • Case Study Briefs - ü GoodLife HealthCare Group ü GoodFood Restaurants Inc ü TenToTen Retail Stores • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead ISBN: 9788126532032 |

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Introduction to Information Systems: Enabling and Transforming Business, 2ed Rainer Description This second edition helps make information technology come alive. It clearly shows how IT is utilized in today’s businesses and in our daily lives while also helping readers understand how valuable this area is to their future careers. Throughout the pages, the authors connect IT to accounting, finance, marketing, human resources, and operations to demonstrate how critical IT is to each functional area and every business. Table of Contents • The Modern Organization in the Global, Web-Based Environment • Information Systems: Concepts and Management • Ethics, Privacy, and Information Security • Data and Knowledge Management • Network Applications • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce • Organizational Information Systems • Managerial Support Systems • Acquiring Information Systems and Applications ISBN: 9788126526406 |

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Introduction to Information Systems: Supporting and Transforming Business Rainer Description This streamlined, easy-to-read book provides readers with the basics of information technology (IT). It is based on the fundamental premise that the major role of IT is to support employees, regardless of their functional area or level in the organization. The authors take a hands-on approach with the help of a case study that actually shows how to apply the material in an organization. They also present strong coverage of e-commerce and wireless technologies, an excellent variety of examples, and a website with additional real-world applications and cases. Table of Contents • Information Systems: Concepts and Management • The Modern Organization in the Digital Economy • Ethics, Privacy, and Information Security • Data and Knowledge Management • Network Computing • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce • Organizational Information Systems • Managerial Support Systems • Acquiring IT Applications • Technology Guide 1. Computer Hardware • Technology Guide 2. Computer Software ISBN: 9788126508662 |

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` 449


MANAGEMENT INFORMATION SYSTEMS Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/CD

Computer Applications in Management, w/CD Shrivastava Description The book provides an introduction about computers and operating systems develops a basic understanding about the software programs applied for office automation, introduces the basic concepts of database management, and provides an overview about the concepts of data communication, Internet, and E-commerce. It helps you to learn about computer usage in business organizations with specific reference to commercial data processing systems. The book is ideal for the management students who are willing to have a grasp over fundamental concepts of computers and the software and hardware systems applied in various domains of business organizations for office automation and communication. Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 • Working with Text, Graphs, and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables, and Frames • Working with Hyperlinks, Images, and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

Description This comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate and compete in the current global environment. The text addresses the major principles of MIS and its major objective is to prepare managers and staff in the modern enterprise to understand the role of information technology in the digital enterprise Table of Contents • IT Support of Organizational Performance • Information Technologies: Concepts and Management • Data Management: Data, Databases, and Warehousing • Networking: Discovery, Communication, Collaboration • E-Business and E-Commerce • Mobile, Wireless, and Pervasive Computing • Transaction Processing, Functional Applications, and Integration • Enterprise Systems • Inter-organizational and Global Information Systems • Knowledge Management • Business Intelligence and Corporate Performance Management• Management Decision Support and Intelligent Systems • IT Strategy and Planning • Information Technology Economics • Acquiring IT Applications and Infrastructure • Security • Impacts of IT on Individuals, Organizations, and Society ISBN: 9788126514410 |

` 399 Information Technology for Management:Transforming Organizations in the Digital Economy 7ed Turban

Description This book provides managers in all departments with a strong understanding of how IT can help them achieve their business goals. It highlights new technology that is changing how organizations operate and compete in the current global environment. This includes a look at how social networks are transforming how people communicate, work, and play. The technology aspects are now featured in the technology guides and the discussions on strategy are reduced. New cutting edge topics such green IS and business intelligence are also integrated throughout the chapters. Table of Contents • IT Support of Organizational Performance • Information Technologies • Data Management • Networking Discovery, Communication, Collaboration • E-Business • Wireless. • Transaction Processing & Functional Areas • Enterprise Systems. • IOS and Global IS • KM • Business Intelligence and Performance Management • Managerial Decision Making • Using IT for Strategic Advantage • Econ • Acquiring & Developing Systems • Security • Impacts ISBN: 9788126526390 |

Turban

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` 529

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` 549

Introduction to Information Technology, 2ed, w/CD Turban Description This book is based on the fundamental premise that the major role of information technology (IT) is to support employees, regardless of their functional area (e.g. sales, marketing, accounting, HR) or level in the organization. Intense global competition, a heightened focus on the bottom line, and an increasingly rapid pace of change are forcing organizations, and their employees, to continuously improve their performance. IT provides the tools that enable all employees to better perform. Table of Contents • IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals ISBN: 9788126509683 |

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` 539

Management Research Methods Velde Description This textbook shows business students how to conduct reliable research and how to argue the soundness of their research approach. Guide to Management Research Methods is a practical introduction to research methods and also gives students the ability to conduct reliable research on the basis of empirical field data. It helps in deciding which methods are most appropriate and is filled with real-life examples, cases and practical guidelines.

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MANAGEMENT INFORMATION SYSTEMS Table of contents • Planning The Research Project • Conducting The Research Project • Reporting The Research Project ISBN: 9788126515912 |

` 299 Data Management, 3ed

Relational Model • SQL • Reference 2: SQL Playbook • Data Structure And Storage • Data Storage And Data Processing Architectures • Hierarchical And Network Models • ObjectOriented Database Management Systems • Groupware And Imaging • Organizational Intelligence Technologies • The Web And Data Management • Xml • Data Integrity • Data Administration ISBN: 9788126515622 |

Watson Description Twice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the managerial issues and business philosophy behind databases. Table of Contents • Managing Data • Information • The Single Entity • The One-To-Many Relationship • The Many-To-Many Relationship • One-To-One And Recursive Relationships • Data Modeling • Reference 1: Basic Structures • Normalization And Other Data Modeling Methods • The

Forthcoming Titles Management Information Systems Banoor

Introduction to Information Systems: Enabling and Transforming Business, 3ed Rainer

Information Technology Management, 8ed

Turban

Business Intelligence: Data Mining and Optimization for Decision Making

Vercellis

FEATURED TITLES

16

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` 429


MARKETING Marketing Research,10ed Aaker

after each chapter.

Description The new tenth edition will show them how to utilize these techniques to compliment traditional methods. New co-author Robert Leone adds his expertise on the role of marketing intelligence today. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book’s Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions

Table of Contents PART I - The Nature and Scope of Marketing Research PART II - Data Collection: • SECTION A - Secondary and Exploratory Research • SECTION B - Descriptive Research • SECTION C - Causal Research • SECTION D - Sampling PART III - Data Analysis PART IV - Special Topics in Data Analysis PART V - Applications of Marketing Intelligence ISBN: 9788126531189 |

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` 599

Marketing Management Anand Description The book covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. It provides the foundation for developing the skills required for an MBA student with lots of Indian examples and more than 275 photos, tables and diagrams to understand the Marketing better. It also serves as a must have resource for marketing professionals and entrepreneurs to become efficient and effective marketer. Table of Contents • Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion–Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview ISBN: 9789350042489 |

` 329 Consumer Behavior: A Strategic Approach (Indian Edition 2005) Assael

Description The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook.

Table of Contents • Introduction to Consumer Behavior • The Individual Consumer • Group and Cultural Influences • Marketing Action ISBN: 9788177225211 |

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Fish Production & Marketing Management Asthana Description The book is an analytical study of inland and marine fishery sector. It is a comprehensive coverage of various theories of fishery management that highlights the objective of Fishery Management. This book also contains the detailed discussion on Common Property Management: A new dimension of fishery management and includes marketing of fishery. Table of Contents • Introduction • Theory and Objective of Fishery Management • Fishery Development in India • Fishery Profile of Gujarat • Inland Fishery Management in Gujarat • Marine Fishery Management in Gujarat • Marketing of Fish in Gujarat

` 299

ISBN: 9788177229950 |

Marketing Management Chopra Description The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and end-of-chapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers. It also contains concise, lucid, and engaging information supplemented with real-life examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books. Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends ISBN: 9788177228427 |

` 299

Services Marketing: Operation, Management and Strategy, 2ed Clow Description The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a service business and every concept is followed by a real-world example. The book uses a unique triangular method of positioning a service operation. It contains eight comprehensive cases that can be used for term projects. Each chapter

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MARKETING Marketing Management, 7ed

of this book ends with discussion and critical thinking questions to pose challenging scenarios. Table of Contents • Part I. The Foundation of Service Marketing • Part II. Managing the Service Outcome • Part III. Service Strategies ISBN: 9788177223767 |

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Dalrymple Description This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy, including all the main terms and concepts associated with marketing management. Cases integrated throughout the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope.

Marketing Management, 7ed Dalrymple

International Marketing Research, 2ed International Marketing Research, 2ed

Craig Description The edition is completely updated to reflect changes in both the structure and practice of international marketing research. The book covers latest researches being conducted in developing markets. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.

Craig

Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International Marketing Research • Future Directions in International Marketing Research ISBN: 9971513862 |

$6.50 Sales Management: Concepts and Cases, International Student Version, 10ed Cron

Description This book arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they’ll find streamlined coverage for easier readability and retention. Numerous new cases have been added and several others have been significantly updated. The majority of case studies at the beginning of each chapter have been reworked. This material empowers sales managers to build a sales force, manage strategic relationships, and motivate the sales team.

Table of Contents • The Role of Marketing in Organizations and Society • Marketing Strategy • Customer Analysis • Market Segmentation and Product Differentiation • Competitive Analysis and Product Positioning • Product Development and Testing • Brand Management • Services Marketing • Pricing • Selecting Distribution Channels • Personal Selling and Sales Force Management • Direct Marketing • Designing Advertising Programs • Sales Promotion and Public Relations • International Marketing • Marketing Planning. ISBN: 9814126217 |

$7.50 Consumer Behavior, 2008 ed Dasgupta

Description The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents. Table of Contents I. An Introduction to Consumer Behavior III. The Process of Making Decisions IV. The Consumer’s Culture V. Consumer Behavior Outcomes VI. Consumer Welfare ISBN: 9788177227543 |

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Consumer Behaviour Evans Description This is a particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown The book is appropriate for the increasing number of consumer behaviour elements within professional programmes and is very student centric in its approach.

Table of Contents • Early Management Thought • The Scientific Management Era • The Social Person Era • The Modern Era ISBN: 9788126526383 |

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Table of Contents • Consumer Motives and Values • Consumer Response to Marketing: Exposure, Attention, Perception • Consumer Response to Marketing: Learning, Attitudes • Consumer Response to Marketing: Action, Post Purchase Dissonance, Consumer Involvement • Consumer Demographics • Consumer Psychographics • Social Group, Tribal and Household Buying Influences • Culture, Sub Culture • New Product Buying • Repeat, Loyal and Relational Behaviour • Databased Consumer Behaviour • Consumer Misbehaviour ISBN: 9788126513444 |

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` 499


MARKETING Service Management and Marketing: Customer Management in Service Competition, 3ed Gronroos Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption, and its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing the Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite For Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm Into a Service Business • Conclusions: Managing Services and Relationships ISBN: 9788126512874 |

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Global Marketing Strategies, 6ed Hennessey Description This book earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the “global mindset,” with current examples from wellknown companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization. Table of Contents • Understanding the Global Marketing Environment • Analyzing Global Marketing Opportunities • Analyzing Global Marketing Opportunities • Designing Global Marketing Programs • Managing the Global Marketing Effort ISBN: 9788177225181 |

` 349 Consumer Behaviour, 2008ed, 4ed Hoyer

Description The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.

Table of Contents • An Introduction to Consumer Behavior • The Process of Making Decisions • The Consumer’s Culture • Consumer Behavior Outcomes • Consumer Welfare ISBN: 9788177227543 |

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` 399

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Hoyle Description This book involves advertising, sales, public relations, community involvement, to name a few components, all integrated into a campaign designed to attract interest, to persuade one to take action, and to achieve desired quantitative and qualitative results for the event. Table of Contents • Introduction to Event Marketing. • Event Promotion, Advertising, and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events, and Expositions. • Marketing Corporate Meetings, Products, Services, and Events. • Marketing Festivals, Fairs, and Other Special Events. • Trends in Event Marketing. ISBN: 9788126524679 |

` 349 Global Marketing Management, 5ed NEW Kotabe

Description Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment. The approach discusses marketing with an interdisciplinary, cross-functional perspective, where the marketing manager has a sound understanding of how the various functional areas interface with marketing. Table of Contents • Globalization • Global Economic Environment • Financial Environment • Cultural Issues and Buying Behavior • Political / Legal Environment • Global Marketing Research • Global Segmentation and Positioning • Global Marketing Strategies • Global Market Entry Modes • Global Product Development • Marketing Products and Services • Global Pricing • Communicating with the World Consumer • Sales Management • Global Logistics and Distribution • Export/Import Management • Planning, Organization and Control of Global Marketing Operations • Marketing in Emerging Markets • Global Marketing and the Internet ISBN: 9788126534128 |

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` 599

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MARKETING Customer Relationship Management : Concepts and Application Kumar Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships. ISBN: 9788177226225 |

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Customer Relationship Management: A Databased Approach

International Marketing (with Casebook) Lascu Description This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters. Table of Contents • Part I. Introduction to International Marketing • Part II. The International Marketing Environment • Part III. International Marketing Strategy Decisions • Part IV. Managing the International Marketing Mix • Part V. International Marketing Strategy: Implementation ISBN: 9788177223705 |

Table of Contents • CRM, Database Marketing, and Customer Value • CRM Industry Landscape • Strategic CRM • Implementing the CRM Strategy • Introduction to Customer-Based Marketing Metrics • Customer Value Metrics-Concepts and Practices • Using Databases • Designing Loyalty Programs • Effectiveness of Loyalty Programs • Data Mining • Campaign Management • Applications of Database Marketing in B-to-C and B-to-B Scenarios • Application of the Customer Value Framework to Marketing Decisions • Impact of CRM on Marketing Channels ISBN: 9788126509133 |

Essentials of Marketing Research, 2ed Kumar

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Essentials of Marketing Research, 2ed Kumar Description Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.

Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

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$7.50

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` 399

Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications

Kumar Description This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

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Lindquist Description This book offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and color to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where “consumer behavior rubber meets the marketing road.” Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topic ISBN: 9788177223835 |

International Marketing: Consuming Globally, Thinking Globally

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International Marketing: Consuming Globally, Thinking Globally McAuley

Description This book has been written for students taking a modular or one semester course in international marketing. McAuley In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace such as market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations. Table of Contents • Trading Places: An Overview of the World Economy • Get a Good Guide-Book: The


MARKETING Influence of Culture in International Marketing • The Process of Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising ISBN: 9812532358 |

$5.50 Marketing Research, 8ed, w/CD McDaniel

Description In order to make the concepts more relevant, this eighth edition includes more examples and mini-cases of contemporary companies. It presents marketing research through the eyes of a manager using and purchasing research information while also covering quantitative methods. New real-world examples including opening vignettes for each chapter and boxed inserts are included to provide relevant material from the popular press. End-of-chapter cases and mini cases help readers synthesize chapter concepts by focusing on real marketing research problems and real companies. New examples based on products like MP3s, cell phones and blackberries are incorporated in an effort to further engage marketing professionals and make the material even more relevant. Table of Contents • The Role of Marketing Research in Management Decision Making • The Marketing Research Industry and Research Ethics • Problem Definition, Exploratory Research, and the Research Process • Secondary Data and Databases • Qualitative Research • Traditional Survey Research • Online Marketing Research • Primary Data Collection: Observation • Primary Data Collection: Experimentation and Test Markets • The Concept of Measurement • Using Measurement Scales to Build Marketing Effectiveness • Questionnaire Design • Basic Sampling Issues • Sample Size Determination • Data Processing and Fundamental Data Analysis • Statistical Testing of Differences and Relationships • Bivariate Correlation and Regression • Multivariate Data Analysis • Communicating the Research Results • Managing Marketing Research ISBN: 9788126529353 |

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` 599

Integrated Retail Management Ogden Table of Contents An Introduction to Retailing: • The World of Retailing • Customer Value, Services, and Retailing Technologies Effective Retail Strategies: • An Overview of the Retail Planning and Management Process • The Retail Environment: A Situational and Competitive Analysis • Evaluation and Identification of Retail Customers Internal Planning and Management: • Retailing Information Systems and Research • Selecting the Appropriate Market and Location • Financial Aspects of Operations Management • Merchandise Buying and Handling • Human Resource Management Retail Tactics, Laws, and Ethics: • Pricing in Retailing • Developing an Effective Integrated Marketing Communications Mix • Customer Service in Retailing • Laws and Ethics Diversity and Trends in Retailing • Indian Case Studies

` 399

ISBN: 9788177225112 |

Marketing: Concepts and Strategies, 12ed Pride Description The book is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text’s visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.

Customer Service in Retailing, Indian Text ed

Table of Contents I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing

Mishra

ISBN: 9788177225204 |

Description This book is designed to meet the needs of management students for a comprehensive textbook on a significant aspect of retail management. It provides an in-depth coverage of retail service theory with an original and fresh treatment. It presents concepts that are clearly explained through illustrations, exhibits, tables and figures. Table of Contents • Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function • Cases ISBN: 9788177223712 |

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Research Methodology Ramamurthy Description The book is designed for the students of varied management streams and for practitioners doing research projects to enrich and sharpen their analytical skills and business expertise. It provides a comprehensive description about the research problems, research design, data collection, analysis, and interpretation, followed by the guidelines of writing a concise and an effective research report. The book demonstrates the complex statistical tools and techniques in an easy to understand way. The summary and end-of-chapter exercises help readers to recapitulate the main ideas of the chapter. Case studies based on diverse real-life business research projects is the unique feature of the book, which will assist the readers while undertaking their dissertation or internship report.

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MARKETING Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

` 399 Research Methods for Business: A Skill Building Approach, 5ed Sekaran

Description Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout. Table of Contents • Introduction to Research • Scientific Investigation • The Research Process: The Broad Problem Area and Defining the Problem Statement • The Research Process: Theoretical Framework and Hypothesis Development • The Research Process: Elements of Research Design • Measurement of Variables: Operational Definition • Measurement: Scaling, Reliability, Validity • Data Collection Methods • Experimental Designs • Sampling • Quantitative Data Analysis • Quantitative Data Analysis Part 2: Hypothesis Testing • Qualitative Data Analysis • The Research Report ISBN: 9788126531318 |

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Effective Public Relations, 2ed Shelburne Description The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confidence level.

helping students, retailers, academicians, researchers, and retail consultants understand the practice of retail in detail. Table of Contents • Case-1. Retail in Detail - Unorganized to Organized • Case 2. Strategic Realities in Retail • Case 3. Kanchi Silks • Case-4. Shreejii …? • Case-5. Akbarallys - Not in Rally • Case-6. Dosa in Plaza • Case-7. Hidesign • Case-8. Vimal is Back (Reviving its past glory) • Case-9. Amul’s Ready-to-Eat Pizza • Case-10. Shoppers Stop Limited • Case-11. IKEA Connecting Concept • Case-12. Tiffany & Co. • Case-13. Dominating Pizzas • Case-14. Visual Merchandising • Case-15. Passion for Fashion • Case-16. The Big Endeavor • Case-17. Hindustan Oil XtraPower Fleet Card Program • Case-18. Garuda Transport • Case-19. ITC • Case-20. Case Study on Supply Chain Management • Case-21. Attraction to Attrition • Case-22. Mall Dhamaal… • Case-23. Luxury… Lifestyle or Lavish • Case24. Catalogue Retailing - ‘Ar-Goes’ • Case-25. Crossroad’s Retailing Lessons • Case-26. Vending Machines • Case-27. The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

International Marketing Description The book entitled International Marketing serves the students, exporters, importers, and entrepreneurs exploring international boundaries. The book contains essential and relevant information about international trade theories and practices. The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, export-import procedures, and documentation, and concludes with the information on Indian foreign trade policies with emerging new trends in the global arena. Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting, and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

Srinivasan Description This extremely useful book is an effort to suggest different approaches and aspects of retailing. The book is based on the innovative method of learning through real life case studies. It offers a compilation of case studies developed in the purview of retail management, which includes consumer shopping behavior, future aspects of retail, visual merchandizing, global retailing, and entrepreneurship. The book is oriented towards

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` 349 E-Marketing: Text & Cases Sople Description This book provides a strategic framework for e-Marketing management, leading to competitive advantage for a business enterprise. It consists of sixteen chapters followed by Glossary and index. The book presents a comprehensive treatment of online marketing concepts and applications therein.

` 249 Cases in Retail Management

` 225

Siddiqui

Table of Contents • Part I. Preparation • Part II. General Practice • Part III. The PR Campaign • Part IV. Special Circumstances • Part V. Crisis Mgmt ISBN: 9788177223736 |

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Table of Contents • Role of Internet • Marketing on Internet • Consumer Behaviour • Product Decisions • Pricing Decisions • Advertisement And Promotion • Marketing Research • Marketing Strategy • E-retailing • B2B Networks and Ecommerce Hubs • Website Design • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • Globalisation of Business • IPR and Legal Issues ISBN: 9788177224320 |

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MARKETING Forthcoming Titles

Research Methods, 2ed Trochim Description The book’s major focus and structure centre around transdisciplinary research methods theory & applications. It guides students in making good choices in applying research methods to reach quality conclusions (methodology for valid research), rather than just the principles and awareness about research methods. An encyclopedic database focuses on specific research method school of thought, the book explores how to ‘mix methods’ intelligently. Table of Contents Part I. Foundations: • The language of Research Part II. Sampling: • Sampling: External Validity Part III. Measurement: • Theory of Measurement Construct Validity • Survey Research and Scaling Survey Research • Qualitative and Unobtrusive Measures Part IV. Design: • Design • Experimental Design • Quasi- Experimental Design • Advanced Design Topics Part V. Analysis: • Analysis • Analysis for Research Design • Write-Up ISBN: 9788177223729 |

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` 349

Marketing of Financial Services Bapat

Customer Relationship Management Bhasin

Marketing Management, Revised and Updated Edn.

Chopra

Business Research Methodology Dwivedi

Advertising and Brand Management Kaur

Customer Relationship Management Kaur

Advertising and Public Relations Kogent

Customer Relationship Management

B2B Markets and CRM

Zikmund

Cases in CRM

Table of Contents • The Nature of Customer Relationship Management • Understanding Customer Differences • Information Technology and Collecting Customer Data • The CRM Data Warehouse • Customer Loyalty • Customer Retention Strategies • Winback and Acquisition Strategies • Sales Force Automation and Automated Customer Service Centers • The Basics of Data Mining, Online Analytical Processing, and Information Presentation • Measuring Customer Satisfaction and Loyalty • Issues for Implementing CRM Systems. ISBN: 9788126528059 |

Impact of E-Marketing on E-Buyer Behaviour

Amin

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` 359

Kogent Kogent

Industrial Marketing

Kogent

Marketing Research Kogent

Services Marketing

Kogent

Consumer Behaviour Kumar

Research Methodology Manohar

Managing Customer Satisfaction Marwah

Strategic Brand Management

Mohanty

Email Updates Register for Wiley India email updates to:

Indian Retailing: Text and Cases

Ramkishen

Marketing Research

Sathapriya

Find out when new books, journals, and articles are publishing in your field

Fundamentals of Management

Yadav

Visit us at www.wileyindia.com or email - acadmktg@wiley.com

Prices are subject to change without prior notice.

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OPERATIONS MANAGEMENT Store Operations

Project Management: Planning and Control Techniques, 4ed

Agarwal Description This book in Store Operations is designed to meet the need of all categories of readers, particularly, students of management and commerce. It provides an in-depth coverage of store concepts, day-to-day activities, practical aspects of operations and managing the system, starting with store opening and ends with store closing. The entire text is divided into 15 chapters. The text also provides case studies with examples. Thus, it is a pedagogically ideal book for students. Table of Contents • Part I: Introduction to Retails and Store • Part II: Front Operations and Merchandizing • Part III: Stock Management • Part IV: Administrative and Employee Management • Part V Security Management ISBN: 9788177225167 |

` 299 Excel Models for Business and Operations Management, 2ed

Burke Description The book provides coverage of improvements in communications through the Internet and mobile telephones, and the implications of these changes for project managers. It includes numerous worked examples and practical exercises, which introduce the reader to the latest planning and control techniques. Table of Contents • Introduction to Project Management • History of Project Management • Project Life-Cycle • Feasibility Study • Project Selection • Project Estimating • Planning and Control Cycle • Scope Management • Work Breakdown Structure (WBS) • Critical Path Method (CPM) • Schedule Barchart • Procurement Schedule • Resource Planning • Project Accounts • Project Control • Earned Value • Quality Management • Project Risk Management • Project Communications • Project Organisation Structures • Project Teams • Project Leadership • Project Management Computing ISBN: 9788126521647 |

Table of Contents • A Systems View of Business • Model-Building tools • Financial Models • Investment Analysis Models • Worksheet Applications in Cost Accounting • Marketing Models • Purchase Order Processing • Statistical Applications in Quality Control • Inventory Control Models • Models for Production Operations • Project Management ISBN: 9788126509515 |

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Modern Production/Operations Management, 8ed Buffa Description This book provides a conceptual and analytical operations management framework for both manufacturing and service firms. The thrust of this edition is more quantitative in approach and more comprehensive in its discussion of strategic issues. It provides treatments of multi-criteria decision methods, quality control, and operations strategy not found in other texts. Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

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` 419

Managing Quality, 5ed

Barlow Description This text adopts an active learning approach with the emphasis being placed on the utilization of software tools to help build models. The book’s primary approach is to help the reader put theory into practice. The ‘learn by example’ approach used throughout the book guides the user through the complexities of model building. Every day examples from business and operations management form the basis of the book’s ‘hands on’ development models that help the reader to appreciate Excel’s power and flexibility.

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Date Description This popular and highly successful text on Quality Management has been fully revised and updated to reflect recent developments in the field. New to the fifth edition are chapters on Improvement Approaches, Six Sigma, and new challenges in Quality Management. The latest information on the ISO 9000 series of quality management system series standards is combined with up-to-date tools, techniques and quality systems. Some of the material has been re-ordered and changes to terminology have been made to bring the book completely up to date. Contributions from new co-author Ton van der Wiele offer insights from a veteran teacher with experience in the latest international practices. Table of Contents • Part I: The Development, Introduction and Sustaining of Total Quality Management (TQM) • Part II: The Business Context of TQM • Part III: Quality Management Systems, Tools and Techniques ISBN: 9788126522460 |

` 419 International Logistics David Description The book includes all of the information needed to gain a complete understanding of the ins and outs of exports and imports, types of shipping, international laws related to logistics and transportation of goods, financial processing, and distribution channels. It contains up-to-date tables and charts showing various critical systems, forms, requirements, and import & export regulations. The book has thorough discussion of INCOTERMS, insurances, and infrastructures.

Table of Contents • Introduction • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction


OPERATIONS MANAGEMENT Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and MultiModal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure ISBN: 9788177224306 |

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` 399

Global Operations and Logistics: Text and Cases

Table of Contents • The World of Project Management • The Manager, The Organization, and The Team • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project

Management Guide to Quality and Productivity, 2ed

Dornier

Gopalan

Description This book addresses the process of global operations management from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia. Table of Contents • Part I: Global Operations and Logistics Strategies • Part II: Global Operations and Logistics Planning • Part III: Effective Management of Global Operations and Logistics ISBN: 9788126516841 |

Applied Data Mining: Statistical Methods for Business and Industry

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Applied Data Mining: Statistical Methods for Business and Industry

Table of Contents • Organisation Of The Data • Exploratory Data Analysis • Computational Data Mining • Statistical Data Mining • Evaluation Of Data Mining Methods • Market Basket Analysis • Web Click stream Analysis • Profiling Website Visitors • Customer Relationship Management • Credit Scoring • Forecasting Television Audience ISBN: 9812531785 |

$5.50 Project Management Core Textbook, First Indian ed, w/2CDs Gopalan

termination.

Description The book promotes professional management in small business sector through research, training and consultancy. It focuses on the basics concepts and approaches to managing quality and productivity in small scale industry. The book is organized into 11 chapters. Separate chapters are added on Six Sigma, ISO 9001 and Environment Management System (ISO 14000) and E-Enabled Services for enhancing productivity. Table of Contents • The Gurus • Improvement Cycles • The “7 Tools” of Quality • Holding the Gains • Six New Tools • The 7 Wastes • General Tools • Service Tools • ISO 9001: 2000 • Six Sigma • E-Enabled Services for Enhancing Productivity ISBN: 9788177224580 |

Giudici

Description This book is the first to describe applied data mining methods in a consistent statistical framework, and then show how they can be applied in practice. In this book, all the methods described are either computational, or Giudici of a statistical modelling nature. Complex probabilistic models and mathematical tools are not used, so the book is accessible to a wide audience of students and industry professionals. The second half of the book consists of nine case studies, taken from the author’s own work in industry, that demonstrate how the methods described can be applied to real problems.

Description Responding to the rising demand for education on Project Management, this hands-on guide offers streamlined coverage and an applied approach to the subject. Project Management Core Textbook clearly explains how to apply proven management tools and techniques at each stage in a project’s life cycle – from selecting, and initiating projects, to scheduling and budgeting, to project monitoring and control, and to

` 599

ISBN: 9788126509409 |

` 299

Operations, Strategy, and Technology: Pursuing the Competitive Edge Hayes Description In Operations, Strategy, and Technology: Pursuing the Competitive Edge--the long-awaited follow-up to the highly successful classic, Restoring Our Competitive Edge--Bob Hayes, Gary Pisano, Dave Upton, and Steve Wheelwright take a fresh look at the foundations of corporate success. This book addresses the basic principles that guide the development of a powerful operations organization, and describes how a company’s operating and technological resources can be applied to create a sustainable competitive advantage in today’s “new” (global and IT-intensive) economy. Achieving a competitive advantage through superior operations is what the authors refer to as the “operations edge.” Table of Contents • Operations Management Confronts a New Millennium • Operations Strategy: Origins and New Directions • Capacity Strategy • Determining Organizational Boundaries: Vertical Integration and Outsourcing • Designing and Managing Operating Networks • Information Technology and Operations • Creating an Edge Through New Process Development • Creating an Edge Through Superior Project Management • Evaluating and Justifying Capital Investments • Sharpening the Edge: Driving Operations Improvement • Guiding the Pursuit of an Operations Edge ISBN: 9788126531158 |

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` 529

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OPERATIONS MANAGEMENT Quality Control Kulkarni Description Quality Control is designed with an integrated approach for the interdisciplinary courses on Quality Control and Total Quality Management. The book serves as a textbook for the core course on Statistical Quality Control and is aimed at undergraduate students of engineering at all Indian universities. The text provides a comprehensive coverage of the subject from basic principles to state-of-the-art concepts and applications. With a strong engineering and management orientation, the book explores the modern use of statistical methods in quality control and improvement Table of Contents • Quality Concepts • Quality Milestones • Juran’s Trilogy • Cost of Quality and Value of Quality • Total Quality Management • Statistical Quality Control and Acceptance Sampling • Taguchi’s Quality Engineering • Six Sigma • Reliability, Availability and Maintainability • Quality Culture: A Global Paradigm Shift ISBN: 9788126519071 |

` 399 Information Technology Project Management, 3ed, w/CD Marchewka Description This book provides IT project managers with the tools to create Measurable Organizational Value (MOV). This edition presents more hands-on, practical exercises at the end of every chapter to show how the concepts are applied in the field. The chapters have been updated and reorganized to improve the flow of topics. An appendix that discusses how to prepare for the PMP certification exam is also included.

Table of Contents • The Nature of Information Technology Projects • Conceptualizing and Initializing the IT Project • Developing the Project Charter and Baseline Project Plan • The Human Side of Project Management • Defining and Managing Project Scope • The Work Breakdown Structure and Project Estimation • The Project Schedule and Budget • Managing Project Risk • Project Communication, Tracking, and Reporting • IT Project Quality Management • Managing Organizational Change, Resistance, and Conflict • Project Procurement Management and Outsourcing • Leadership and Ethics • Project Implementation, Closure, and Evaluation ISBN: 9788126523184 |

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Information Technology Project Management: Providing Measurable Organizational Value, 2ed ,w/CD Marchewka Description This text fits a quickly emerging course in the IT curriculum- project management for IT. The focus is on addressing the issues that arise with software projects in industry- the costs, complexities and risks associated with IT projects, even as IT becomes more reliable, faster and less expensive. These risks are alleviated by effective use of project management techniques, and this book addresses those issues and the techniques used to solve them.

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Table of Contents • The Nature of Information Technology Projects • Conceptualizing and Initiating the IT Project • Developing the Project Charter and Baseline Project Plan • The Human Side of Project Management • Defining and Managing Project Scope • The Work Breakdown Structure and Project Estimation • The Project Schedule and Budget • Managing Project Risk • Project Communication, Tracking, and Reporting • IT Project Quality Management • Managing Organizational Change, Resistance, and Conflict • Project Implementation, Closure, and Evaluation ISBN: 9788126508044 |

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Project Management, w/CD Marwah Description The book entitled Project Management not only helps you acquire the knowledge of the project management process, but also helps you build the desired skills and acumen to manage different projects effectively; and consequently, lead the projects to success. Targeted primarily at students of management and other technical courses, the book also promises to serve as a good read for professionals. Along with the theoretical concepts of project management, project life cycle, and project planning and implementation, you also get to explore a plethora of case studies that help you to exercise your brain, analyze diverse situations, and develop the required project management acumen. The book adopts a holistic approach to each topic and helps you to internalize the concepts and core ideas. ISBN: 9788177229721 |

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Production and Operations Management: An Applied Modern Approach Martinich Description This book explains why operations management tools are critical and how to successfully use them. Over 200 examples from real companies show how non operations professionals are using operations management concepts daily. It also introduces operations strategy early and often throughout to show how operational decisions are crucial to developing and executing a company’s overall strategy. Table of Contents • Production Systems and Operations Management • Operations Strategy • Tours of Operations • Forecasting • Capacity Planning and Facility Location • Selecting the Process Structure and Technology • The Quality Management System • Aggregate Planning • Managing Materials with Dependent Demands • Operations and Personnel Scheduling • Project Planning and Scheduling ISBN: 9788126516094 |

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Operations Management for MBAs, 3ed Meredith Description This informative book arms them with a much-needed introduction to operations management and explains how to deal with the challenges in these areas. It guides them through all the basics including core competency, mass customization, benchmarking, business process design, and enterprise resource planning (ERP).


OPERATIONS MANAGEMENT All the while, it emphasizes the critical role that operations management will play in all the career paths that they choose. Table of Contents • The Nature of Operations • Strategy, Operations, and Global Competitiveness • Process Planning and Design • Six Sigma for Process and Quality Improvement • Capacity and Location Planning • Schedule Management • Supply Chain Management • Supplement: The Beer Game • Inventory Management • Enterprise Resource Planning • Lean Management • Project Management ISBN: 9788126518319 |

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Description This book prepares you to select, initiate, operate, and control all types of projects while managing risks and uncertainties. The book includes screenshots of Microsoft Project and Crystal Ball throughout the pages. A number of end-of-chapter exercises also show how to apply these computer software packages to project management problems. Project managers’ will gain the quantitative skills, knowledge of organizational issues, and insights needed to do project management effectively. Table of Contents • PART I: Project Initiation. • PART II: Project Planning. • PART III: Project Execution.

Introduction to Statistical Quality Control, 4ed Description This book is about the use of modern statistical methods for quality control and improvement. It provides comprehensive coverage of the subject from basic principles to state-of-art concepts and applications. The objective is to give the reader a sound understanding of the principles and the basis for applying them in a variety of both product and non-product situations. While statistical techniques are emphasized throughout, the book has a strong engineering and management orientation. Table of Contents • Statistical Methods Useful in Quality Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling ISBN: 9788126514717 |

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Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning |

` 299

Description This edition includes a new chapter on decision analysis, and additional material on computer solutions of linear programming problems, LP applications, the use of sensitivity analysis output, minimal spanning tree, goal programming, network of queues, and more. Throughout, mathematics is kept to an intermediate level. Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queueing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming ISBN: 9788126512560 |

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Production Systems: Planning, Analysis and Control, 3ed Riggs

Supply Chain Management (Indian Case Studies) Mohanty Description Indian Cases in Supply Chain Management Theories and Practices brings forth a blend of industrial and academic experience to cover theoretical as well as practical aspects of the subject. ISBN: 9788177225808 |

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Ravindran

Mohanty Description Professionals engaged in managing the supply chain today do express the needs for a usable knowledge base, which can transform their traditional mindsets and help them in preparing a holistic map for transforming the supply chain management process. This book is an attempt to attain this objective. The book provides ample guidelines for the practitioners for implementing SCM initiatives to learn basically the “why, what and how” of supply chain management. The aspects covered in this book are:

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Operations Research: Principles and Practice, 2ed

Supply Chain Management (Theories & Practices)

ISBN: 9788177221916 |

` 329

Montgomery

Meredith

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ISBN: 9788177225914 |

` 499

Project Management: A Managerial Approach, 7ed

ISBN: 9788126525218 |

Also available in SET Supply Chain Management (2 Books) Theory and Practices + Indian Case Studies

Description This thoroughly updated version of the book presents the newest concepts and explores the current problems facing production analysts; how to treat inflation, energy conservation, limited resources, preservation of the environment, computer-aided design and manufacturing, consumer and worker protection, the encompassing issue of productivity improvement, and many others.

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OPERATIONS MANAGEMENT Production and Operations Management

Table of Contents • Section 1: Planning • Section 2: Analysis • Section 3: Control ISBN: 9788126520268 |

Starr

(Exclusively distributed by Jyoti Book Depot)

Successful Project Management: A Step-by-Step Approach with Practical Examples, 4ed Rosenau Description The Fourth Edition of this internationally bestseller details the quick and easy way to master the basics of project management. Using a lively, conversational style, project management gurus Mickey Rosenau and Gregory Githens equip readers with fundamental principles and “tested-in-the-trenches” techniques for managing projects in any type of organization. Extensively revised and updated, this Edition examines the role of integration in project planning, risk-and-issues management, virtual teams, new theories, project management offices, and more! Successful Project Management, Fourth Edition is an ideal primer for students and an indispensable quick reference for experienced professionals.

Description This book has been developed through extensive research to reflect both the practices and traditional concepts that instructors feel are important for students to know. The author uses real-world themes such as quality, technology, people and teamwork, globalization, service and manufacturing, environmental awareness and initiatives, and problem solving. It also has detailed coverage of security, safety, and crisis management in the context of quality and project management. Table of Contents • Overview and Introduction to Production and Operations Management (P/OM) • Strategic Perspectives for Operations Management • Designing the Process, Analysis, and Improvement • Operating the System and Making Product - P/OM Tactics Transitions Management: Preparing for the Future ISBN: 9788177224634 |

Software Engineering Project Management, 2ed

Table of Contents • Defining the Goals of a Project • Planning a Project • Leading the People Who Work on a Project • Controlling the Project • Completing a Project • Other Issues in Project Management ISBN: 9788126508693 |

Thayer

` 389 Operations Management: Along the Supply Chain, 6ed Russell

Description Featuring an ideal balance of managerial issues and quantitative techniques, this introduction to operations management keeps pace with current innovations and issues in the field. It presents the concepts clearly and logically, showing readers how OM relates to real business. The new edition also integrates the experiences of a real company throughout each chapter to clearly illustrate the concepts. Readers will find brief discussions on how the company manages areas such as inventory and forecasting to provide a real-world perspective. Table of Contents • Introduction to Operations and Supply Chain Management • Quality Management • Statistical Quality Control • Product Design • Service Design • Process Planning, Analysis and Innovation • Capacity and Facilities • Human Resources • Project Management • Supply Chain Strategy and Design • Global Sourcing and Logistics • Forecasting • Inventory Management • Sales and Operations Planning • Resources Planning • Lean Systems • Scheduling ISBN: 9788126518661 |

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` 399

port each function.

Description Richard Thayer’s popular; bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that sup-

Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets ISBN: 9788126508358 |

` 619 Facilities Planning, 3ed Tompkins

Description Updated with the latest advances, Facilities Planning, Third Edition introduces current industry practices, and shows how to approach facilities planning with creativity, precision, and analytic techniques that encourage quantitative thinking. The text guides you through each step in the planning process, from defining requirements to developing alternative material handling techniques and manufacturing/warehouse operations to selecting and evaluating facilities plans. You’ll learn how to apply quantitative tools and engineering design principles to achieve highly effective, efficient, and successful plans.


OPERATIONS MANAGEMENT Table of Contents • Defining Requirements • Developing Alternatives: Concepts and Techniques • Facility Design for Various Facilities Functions • Developing Alternatives: Quantitative Approaches• Evaluating, Selecting, Preparing, Presenting, Implementing, and Maintaining ISBN: 9788126517817 |

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Operations Management: Concepts, Methods and Strategies

Operations Management: Concepts, Methods and Strategies

Vonderembse

Table of Contents Introduction to Operations Management in a Global Environment. PART I: BUILDING CAPABILITIES TO COMPETE GLOBALLY: • Gaining Competitive Advantage Through Operations. • Enhancing Vonderembse Productivity: A Key to Success • Quality Management • Enterprise Integration and Supply Chain Management: A Strategic Perspective. PART II: DESIGNING THE SYSTEM TO PRODUCE SERVICES AND GOODS: • Product Development: A Team Approach • Models and Forecasting • Process Selection: Volume Drives Costs and Profits • Capacity Decisions • Facility Location in a Global Environment • Facility Layout. PART III: PLANNING AND MANAGING OPERATIONS: • Aggregate Planning • Planning for Material and Resource Requirements. • Inventory Management • Just-In-Time and Theory of Constraints • Scheduling • Project Management. Additional Chapters online: • Time-Based Competition • Redesigning Business Proc esses • Quality Control • Supply Management • Job Design and Work Management. ISBN: 9812531637 |

$6.90

Waters Description This book is a clear, practical, and self-contained guide to inventory management. It describes recent thinking about stocks and the methods for their control, developing the subject from basic principles through to higher level materials and newer developments. It does not assume any previous knowledge of the subject, nor of any other specific field such as management, operations, mathematics, or accounting. The Second Edition has been completely rewritten to improve the clarity and flow of the text, and includes a host of new information, examples, and support materials. Table of Contents • Stocks and Inventories • Stocks within an Organisation • Economic Order Quantity • Models for Known Demand • Models for Uncertain Demand • Sources of Information • Forecasting Demand • Material Requirements Planning • Just-in-Time ISBN: 9788126516483 |

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Forthcoming Titles Operations Research Kogent

Productions and Operations Management Kogent

Quantiative Techniques

Modern Methods for Quality Control and Improvement, 2ed Wadsworth Description This text provides a single source for information on both the structure and management of quality systems and the use of statistics to control and improve quality. The goal of the second edition is to promote learning by means of practical, effective applications intended to develop, control, and improve quality systems and processes. Table of Contents • History and Evolution of Quality Control and Assurance • Quality and Quality Systems • The ISO 9000 Quality System • Total Quality Management • Review of Fundamental Statistical Concepts • Introduction to Control Charts • Control Charts for Attributes • Control Charts for Variables • Special Control Charts • Specification Limits, Tolerances, and Related Techniques • Process Control and Improvement Techniques • Industrial Experimentation • Robust Design • Reliability • Acceptance Sampling for Attributes • Attribute Sampling Tables • Acceptance Sampling by Variables • Special Attribute Sampling Procedures ISBN: 9788126516452 |

Inventory Control and Management, 2ed

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Kogent

Sales and Distribution Management

Kogent

Supply Chain Management

Kogent

Operations Management for MBAs, 4ed Meredith

Operations Management: Creating Value Along the Supply Chain, 7ed Russell

Total Quality Management Suri

Facilities Planning, 4ed

Tompkins

` 499

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ORGANIZATIONAL BEHAVIOUR Business Ethics: Ethical Decision Making and Cases, 6ed Ferrell Description The book help students, to prepare for real-world ethical dilemmas instead of focusing on intellectual reasoning or a philosophical discussion of ideas. It includes chapter on best practices, ethics audits, and disaster recovery planning helps increase students’ awareness of cross-national ethical issues and develop their strategic skills for planning and working through disasters. It incorporates nine new cases that reinforce the text’s applied approach to ethics and cover a range of organizations and topics. Table of Contents • An Overview of Business Ethics • The Ethical Decision-Making Process • Implementing Business Ethics in a Global Economy • 18 Cases, Appendices ISBN: 9788177225136 |

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Organizational Behaviour: Design Structure and Culture Gupta Description The book meets the syllabus requirements of Post Graduate Students of Management, Education and Psychology and those pursuing Diploma Courses in Counselling and Guidance. It provide a clear and concise account of different aspects of Counselling and Negotiation, and other issues related to Human Resource Management, including Trade Unions, Collective Bargaining and related Negotiation. The 34 years teaching experience of the author has made it a unique and indispensable book for working managers as well. Table of Contents • Introduction • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9788177224597 |

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Organizational Behavior: A Strategic Approach, 2ed Hitt

updated to the present.

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Description This book presents up-to-date concepts of organizational behavior in a lively and easy-to-read manner. It takes a strategic approach, communicating how managing people is critical to implementing an organization’s strategy, gaining an advantage over competitors, and ensuring positive organizational performance. The second edition presents extended examples, opening cases and insert materials that have been changed or

Visit us at www.wileyindia.com

Table of Contents • Part I -The Strategic Lens • Part Ii -Individual Processes • Part Iii - Groups, Teams and Social Processes • Part Iv -The Organizational Context ISBN: 9788126523948 |

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Organizational Behavior Joshi Description The book entitled Organizational Behavior is authored to serve the students of mainstream OB courses and allied programs. It is written in a reader-friendly language and maintains a balance between theory and practice. The book describes organizational behavior from the individual, group, and organizational perspectives. It covers several topics, such as perception, personality, attitude, motivation, and morale. In addition, it explains various theories and models of leadership, conflict management, and stress management. It attempts to simplify complex ideas through descriptive and clear explanations, contemporary examples, and learning exercises. Case studies, figures, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter. Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior ISBN: 9788177227987 |

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Organizational Behaviour: Managing People and Organizations, 2009 ed Moorhead Description The most exciting task of the new century is managing people in organizations. A market leader since the publication of its first edition two decades ago, Organizational Behavior: Managing People and Organization helps managers of the future gain a firm grasp of the fundamentals of human behavior in organizations-the basic foundations of behavior –so that they can develop new answer to the new problems they encounter. Four key elements characterize the text: a strong student orientation; contemporary content; a real world, applied approach; and effective pedagogy. Table of Contents • Introduction to Organizational Behavior • Individual Process in Organizations • Interpersonal Processes in Organizations • Organizational Processes and Characteristics ISBN: 9788177227642 |

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ORGANIZATIONAL BEHAVIOUR Management and Organizational Behaviour Essentials

Management and Organizational Behaviour Essentials Schermerhorn ISBN: 9812531459 |

$5.00

Schermerhorn

Organizational Behavior, 10ed Schermerhorn Description With this book as their guide, readers learn the skills and attributes they require in order to become more effective employees in the workplace. Whether it’s turning into a stronger communicator, team member, or problem-solver, the Tenth Edition shows them how. They also gains a better understanding of the four major dimensions of organizational behavior: leading, communicating, decision making/problem-solving, and team building.

Organizational Behavior Sultan Description The book describes the organizational behavior from the individual, group, and organizational perspectives. It covers the topics, such as perception, personality, attitude, motivation, and morale. It also explains various theories and models of leadership, conflict management, and stress management. The book attempts to simplify complex ideas through descriptive and clear explanations, contemporary examples, and learning exercises. Case studies, figures, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter. The exceptional features of the book are its consistent pedagogical structure and methodical framework. Table of Contents • Introduction • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management ISBN: 9788177228526 |

Baldrige User’s Guide: Organization Diagnosis, Design, and Transformation, 4ed, w/CD

Table of Contents • Organizational Behavior Today • Individuals and Performance • Group Dynamics and Teamwork • Leadership and Organizational Processes • Organizational Context ISBN: 9788126524211 |

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Organization Design & Development: Concepts and Applications Srivastava Description The book is based on author’s conviction that we have to start focusing on organization design as a tool for gaining and maintaining competitive advantage in the present day world of business marked by rapid changes in technology and a turbulent environment. Table of Contents • Organizations and Emergent Paradigm • Organization Theories: An Overview • Systems and Contingency Approaches to Designing Organizations • Creating the New Paradigm Organizations • Structural Elements of Organization Design • Contextual Dimensions & Structural Options • Designing Organization: Environmental & Strategic considerations • Designing Organization: Technological Imperative and Size • Conflict Power and Politics: Implications for Organization Design • Life Cycle & Phases of Growth • Organizational Effectiveness & Excellence • Organization Culture, Values & Ethics • Creating a Learning Organization • Organization Development: Planned Change Strategy • Organization Development: Interventions & Competencies • Managing Change in Times of Turbulence ISBN: 9788177221664 |

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Vinyard Description Whether diagnosing the existing organization, designing or redesigning systems or leading the transformation, this practical guide has the tools and advice that readers need to build a high performing organization. The second edition delves into the latest advances in the Baldrige process, which helps drive organizations to be more competitive and achieve performance excellence. Authors Latham and Vinyard strike a balance between theoretical and practical approaches, emphasizing the impact of the leader’s role in determining healthy directions for a changing organization. ISBN: 9788126521906 |

` 879 Culture Clash: Managing the Global High-Performance Team Zweifel

Description Like it or not, all of us are touched by globalization. But few leaders are prepared for working across borders, and the costs of cultural blind-spots can be immense— from lawsuits to lost opportunities. In Culture Clash, Dr. Zweifel gives you the global and intercultural competencies it takes to manage across cultures anywhere in the world. Using a variety of proven processes, learn how to: • Parachute into any culture and get the job done while respecting local customs. • Avoid costly mistakes in your cross-cultural interactions. • Use the Global Results Pyramid™ to decode any national or corporate culture. • Work with Global Integrator™ to navigate cross-cultural mergers and joint ventures. ISBN: 9788177221619 |

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Forthcoming Titles Organizational Development Kogent

Prices are subject to change without prior notice.

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STRATEGIC MANAGEMENT Business Ethics: An Indian Perspective Agrawal Description The book is designed to provide a comprehensive coverage of the subject of business ethics from an Indian perspective dealing with all its facets in seven parts. The book starts with rich Indian heritage & goes on to ethics as relevant in environmental destruction and later to insights about managerial leadership.

Table of Contents • Introduction to E-Business • The Basics of E-Business Technology • The Markets for Electronic Commerce E-Marketing • The Economics of E-Business • Analysing the Industry Impacts of E-business • Developing an E-Business Strategy • Implementing an E-Business Strategy • Public Policy Issues • Future Trends ISBN: 9812531890 |

$5.50 Strategic Management: Creating Value in a Turbulent World Fitzroy

Table of Contents • Part I. The Indian Perspective • Part II. The Corporate Governance • Part III. Business Ethics in Practice • Part IV. Practical Issues • Part V. New Economy Areas • Part VI. Case Studies and Analysis • Part VII. Speeches ISBN: 9788177221671 |

Description This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles.

` 329 Business Strategy Pathfinder: Core concepts and Micro-Cases Angwin

Description The Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The book also brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.

Table of Contents • Managing Strategically • The Fundamentals of Strategic Management • The Competitive Environment • Financial Markets • Internal Analysis: Managing Competences, Costs and Knowledge • Creating Future Direction • Business Level Strategy • Corporate Level Strategy • Managing Innovation and the Dynamic Scope of the Firm • Leading Organizational Change • Designing Organizational Architecture • Measuring Organizational Performance • Corporate Governance • Strategic Management in Transition ISBN: 9788126512805 |

Contemporary Strategic Management Case Studies, 6ed Grant

Table of Contents • The Strategy Pathfinder User’s Guide • Strategic Pathways • The Strategy Paths Combined • Macro-Shocks • Movers & Shakers • Industry Terrain • The Big Picture • Perfect Positioning • Living Strategy • Corporate Character • Crossing Borders • Guiding Change • Sustain Ability • Maverick Strategies ISBN: 9788126515882 |

Strategic Management of e-Business, 2ed

Chen

Description This updated textbook focuses on the strategic implications of e-business and examines the strategies Chen employed in a range of industries, providing a comprehensive review of current research and practice. The second edition features up-to-date case studies and data, and includes new material on developments in mobile Internet technology, the success and failure of Internet business models, developments in Asia-Pacific markets, integrating e-strategy with general business strategy, the use of electronic communities in information and software production, developments in marketing using wireless devices, changes in political initiatives and public policy, the global impacts of e-Business, and lessons learned from the dot com crash.

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Description This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th ed), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.

` 369 Strategic Management of e-Business, 2ed

Visit us at www.wileyindia.com

` 469

Table of Contents • Madonna • Laura Ashley Holdings plc: The Battle for Survival • The US Airline Industry in 2007 • Ford and the World Automobile Industry in 2007 • Wal-Mart Stores Inc., 2007 • Manchester United: The Glazer Takeover • Eastman Kodak: Meeting the Digital Challenge • Organizational Restructuring within the Royal Dutch Shell Group • HarleyDavidson, Inc., January 2007 • Raisio Group and the Benecol Launch • Rivalry in Video Games • Eni SpA: Building an International Energy Major • Birds Eye and the UK Frozen Food Industry • Outback Steakhouse: Going International • Euro Disney: From Dream to Nightmare • Richard Branson and the Virgin Group of Companies in 2007 • Jack Welch and the General Electric Management System • Jeff Immelt at General Electric, 2001-2006 • AES Corporation: Rewriting the Rules of Management ISBN: 9788126519637 |

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STRATEGIC MANAGEMENT Contemporary Strategic Management, 6ed Grant Description The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at

business and corporate level.

Table of Contents • Fundamentals of Strategic Management • Industry Competition • External Environment • Internal Environment • Corporate-Level Strategies • Business Unit Strategies • Functional Strategies • Strategy Formulation • Strategy Imple-mentation • Strategic Control • Cases (20 in number) ISBN: 9788177223743 |

Global Strategy and the Organization

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Parthasarthy Description The book is written in a simple, engaging, and conversational style. Included ideas in each chapter are clearly developed to enable students to quickly grasp and internalize the concepts. Each chapter begins with an anecdotal vignette and ends with a recapitulative summary. The book contains one chapter which is devoted entirely to corporate governance and social responsibility.

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Global Strategy and the Organization Gupta

Table of Contents • Strategic Management Context • Situation Analysis • Strategic Choice • Strategy Implementation • Evaluating Performance ISBN: 9788177227666 |

Description The twin forces of ideological change and technology revolution are making globalization one of the most Gupta important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? This book is designed to help students and managers learn how to address this important question. Table of Contents • The Challenge of Globalization • Developing a Global Expansion Strategy • Analysis of Wal-Mart’s Global Expansion • Building Global Competitive Advantage • Cultivating a Global Mindset • Leveraging Knowledge Across the Global Network • Creating and Managing Global Business Teams • Transforming the Global Game • Globalization in the Digital Age ISBN: 9812531238 |

$2.90 Strategic Management: Theory and Practice Parnell

strategic outsourcing.

Description This text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage, analyzing sources of competitive advantage and profitability, business strategy and game theory, how competition and strategy change as industries pass through different growth stages, and horizontal integration and

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Fundamentals of Strategic Management, 2008ed

Table of Contents • Part I Introduction • Part II The Tools of Strategy Analysis • Part III The Analysis of Competitive Advantage • Part IV Business Strategies in Different Industry Contexts • Part V Corporate Strategy ISBN: 9788126519644 |

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Strategic Management Saloner Description This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The book provides insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding. Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multibusiness Company • The Strategy Process ISBN: 9788126515684 |

` 389 Strategic Retail Management Srinivasan

Description This is India’s first textbook that emphasizes on Indian Retailing aspects. The book is a blend of theory coupled with practical applications for a better understanding of the concepts so as to provide a thorough grounding in the subject. It contains specially formulated Indian case studies with real life situations. Here new chapters on Rural Retailing, Visual Merchandising, Unorganized Retailing & Category Management are also featured. This textbook is ideally suited for Post graduate and graduate students of all management courses of leading Indian universities and also corporate in the field of retailing apart from academic practitioners.

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STRATEGIC MANAGEMENT Table of Contents • Module I. Retail Conceptual Framework (6 chapters) • Module II. Retail - Applied Framework (15 chapters) • Module III. Retailing - The Future (4 chapters) ISBN: 9788177226706 |

` 349 Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed Tidd

NEW

Description Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. The 4th edition will continue to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field. Building on extensive user feedback, the new edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support. Table of Contents PART 1: MANAGING INNOVATION: • Innovation - what it is and why it matters • Innovation as a core business process. PART 2: CONTEXT: • Building the innovative organization • Developing an innovation strategy PART 3: SEARCH: • Sources of innovation • Innovation networks. PART 4: SELECT: • Decision making under uncertainty • Building the innovation case PART 5: IMPLEMENT: • Creating new products and services • Exploiting new ventures PART 6: CAPTURE: • Capturing the benefits of innovation • Capturing learning from Innovation ISBN: 9788126534050 |

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Strategic Management Trehan Description The book discusses the principles and concepts of strategic management. Strong emphasis on the current trends in the strategic management discipline is one of the special attributes of the book. A complete chapter is dedicated for each current topic that explains strategic management process in the context of globalization, international business, and information technology. Coverage of latest theories related to strategic management, new business models, and advanced techniques make this book a distinguished text. Case studies, diagrams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter. Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management ISBN: 9788177228229 |

Forthcoming Titles Strategic Market Management, 9ed

Aaker

Strategic Management and Business Policy Kogent

` 579

FEATURED TITLES

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` 299


FINANCE Market Models: A Guide to Financial Data Analysis Alexander Description This new book provides numerous real world examples to illustrate concepts in an accessible manner, the accompanying CD will allow the reader to implement the examples themselves and adapt them for their own purposes. Carol Alexander brings many new insights to the practicalities of volatility and correlation analysis, modelling the market risk of portfolios and statistical models. New models that are based on cointegration, principal component analysis, normal mixture densities, GARCH and many other areas are elegantly and rigorously explained, with an emphasis on concepts that makes this text accessible to a very wide audience. The book is also designed to be self contained, with many technical appendices. Table of Contents • Volatility and Correlation Analysis • Modelling the Market Risk of Portfolios • Statistical Models for Financial Markets ISBN: 9788126523702 |

` 599 Valuation for Mergers, Buyouts and Restructuring, 2ed, w/CD Arzac

Description It offers a unique combination of practical valuation techniques with the most current thinking and provides readers with an up-to-date synthesis of valuation theory as it applies to mergers, buyouts and restructuring. Readers will gain a strong understanding of the problems encountered in valuation practice as well as sound solutions. This includes detailed discussions of free cash flow valuation, financing and valuation of leveraged buyouts, real option analysis, and much more.

Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies ISBN: 9788177224870 |

Applied Corporate Finance: A User’s Manual, 2ed Damodaran Description The second edition classifies all decisions made by any business into three groups: decisions on where to invest the resources or funds that the business has raised, decisions on where and how to raise funds to finance these investments, and decisions on how much and in what form to return funds back to the owners. All sections of the book are traceable to this framework. Also, four very different firms are used as examples throughout the text to illustrate the universality of corporate financial principles across different firms in different markets and across different types of decisions. Table of Contents • The Foundations • The Objective in Decision Making • The Basics of Risk • Risk Measurement and Hurdle Rates • Measuring Return on Investment • Project Interactions, Side Costs and Side Benefits • Capital Structure: Overview of the Financing Decision • Capital Structure: The Optimal Financing Mix • Capital Structure: The Financing Details • Dividend Policy • Analyzing Cash Returned to Stockholders • Valuation: Principles and Practice ISBN: 9788126518517 |

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Bhatt Description Indian Equity Market at present is a lucrative field for investors. Indian stocks are profitable not only for long and medium-term investors but also the position traders, short-term swing traders and also very short term intra-day traders. In India as on December 30 2009, market capitalisation (BSE 500) at US$ 1638 billion was 150 per cent of GDP, matching well with other emerging economies and selected matured markets. To derive profit from the current market we need to learn the basics of Security Analysis and having invested we should also learn Portfolio Management to ensure that our capital does not get eroded. Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares &

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Damodaran Description Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

` 499

Security Analysis and Portfolio Management

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Corporate Finance Theory and Practice, 2ed

Table of Contents • Part One: The Tools of Valuation • Part Two: Mergers, Acquisitions, and Buyouts • Part Three: Recapitalizations and Restructuring ISBN: 9788126524129 |

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Table of Contents • Introduction to Corporate Finance • Investment Analysis • The Financing Decision • The Dividend Decision • The Link Between Valuation and Corporate Finance Decisions ISBN: 9788126511150 |

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Damodaran on Valuation, 2ed Damodaran Description In order to be a successful CEO or corporate strategist, or an analyst properly valuing competing firms, Damodaran on Valuation stands out as the most comprehensive book on these subtle but critical valuation questions. Now completely revised and updated, it is the ideal book on valuation for CEOs and corporate strategists, and a perfect complement to the widely popular “nuts and bolts” valuation classic, Investment

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FINANCE Modern Portfolio Theory and Investment Analysis, 8ed

Valuation 2/e. Damodaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed for the most complex and subtle valuation scenarios.

Elton

Table of Contents • Introduction to Valuation• Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts ISBN: 9788126518852 |

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International Finance: A Casebook Desai Description Desai’s case studies provide readers with a unique perspective in the field of international corporate finance. His cases will help them understand international financial markets, including the instruments and techniques used in the foreign exchange market, monetary policy and international asset allocation. With the help of practical examples, readers will also examine the decision-making that goes into formulating an appropriate foreign exchange hedging strategy, how to finance multinational operations, cross-border mergers and leveraged buy-outs, and much more. Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance ISBN: 9788126510832 |

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` 499

Cost Management: Measuring, Monitoring, and Motivating Performance

management.

Table of Contents • Chapter 1. Introduction. • Chapter 2. Financial Markets. • Chapter 3. Financial Securities. • Chapter 4. The Characteristics of the Opportunity Set Under Risk. • Chapter 5. Delineating Efficient Portfolios. • Chapter 6. Techniques for Calculating the Efficient Frontier. • Chapter 7. The Correlation Structure of Security Returns: The Single-Index Model. • Chapter 8. The Correlation Structure of Security Returns: Multi-Index Models and Grouping Techniques. • Chapter 9. Simple Techniques for Determining the Efficient Frontier. • Chapter 10. International Diversification. • Chapter 11. Estimating Expected Returns. • Chapter 12. How to Select Among the Portfolios in the Opportunity Set. • Chapter 13. The Standard Capital Asset Pricing Model. • Chapter 14. Alternative Forms of Capital Asset Pricing Models. • Chapter 15. Empirical Tests of the CAPM Forms. • Chapter 16. The Arbitrage Pricing Model and Its Empirical Relevance. • Chapter 17. Efficient Markets. • Chapter 18. Behavioral Finance, Investor Decision Making, and Asset Pricing. • Chapter 19. Valuation Models. • Chapter 20. Earnings Estimation. • Chapter 21. Interest Rate Theory and the Pricing of Bonds. • Chapter 22. The Management of Bond Portfolios. • Chapter 23. Valuation and Uses of Options. • Chapter 24. The Valuation and Uses of Financial Futures. • Chapter 25. Evaluation of Portfolio Performance. • Chapter 26. Evaluation of Security Analysis. • Chapter 27. Portfolio Management Revisited. ISBN: 9788126528141 |

scenarios.

Table of Contents • The Role of Accounting Information in Management Decision Making • The Cost Function • Cost-Volume-Profit Analysis • Relevant Costs for non-Routine Operating Decisions • Job Costing • Process Costing • Activity Based Costing and Management • Measuring and Assigning Support Department Costs • Joint Product and By Product Costing • Static and Flexible Budgets • Standard Costs and Variance Analysis • Strategic Investment Decisions • Joint Management of Revenues and Costs • Measuring and Assigning Costs for Income Statements • Performance Evaluation and Compensation • Strategic Performance Measurement ISBN: 9788126511457 |

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` 499

Finnerty Description This second edition includes updated and revised material on the rationale for project financing, assessing risk, security arrangements, legal structure and contract options, preparing the financial plan, estimating the borrowing capacity on a project, legal requirement, and much more. Using examples and case studies, the author takes the reader through all of the necessary steps involved in a project financing attempt. He also uses these examples to analyze the shortcoming of unsuccessful project financing attempts. New material covers the work of renowned Harvard researcher Benjamin C. Esty, a description of the techniques used for hedging project risks, and an overview of the financiers of large projects. Table of Contents • What is Project Financing? • The Rationale for Projects? • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability • Designing Security Arrangements • Structuring the Project • Preparing the Project Financing Plan • Discounted Cash Flow Analysis • Financial Modeling and Project Evaluation • Using RealOptions Analysis to Evaluate a Project • Sources of Project Funds • Managing Project Risks • Issues for the Host Government • Case Study: The Indiantown Cogeneration Project • Case Study: The Tribasa Toll Road Project • Case Study: The Euro Disneyland Project • Case Study: The Eurotunnel Project • Conclusion ISBN: 9788126531288 |

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Project Financing: Asset-Based Financial Engineering, 2ed

Eldenburg Description Cost Management not only provides readers with an in-depth understanding of cost accounting procedures, it also empowers them to use cost accounting information for decision-making. The authors also present a problem-solving model, Steps for Better Thinking (SBT), which can be used to analyze and tackle various ethical

Description This book examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. The majority of chapters have been revised or changed in this edition. A new chapter on behavioral finance has been added to explore the nature of individual decision making. A new chapter has also been added on forecasting expected returns, a key input to portfolio

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FINANCE Mergers, Acquisitions, and Corporate Restructurings, 5ed Gaughan Description Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. Table of Contents Part One Background: • Introduction • History of Mergers • Legal Framework • Merger Strategy. Part Two Hostile Takeovers: • Antitakeover Measures • Takeover Tactics. Part Three Going Private Transactions And Leveraged Buyouts: • Leveraged Buyouts • Topics In Going Private Transactions • Employee Stock Ownership Plans. Part Four Corporate Restructuring: • Corporate Restructuring • Restructuring In Bankruptcy • Corporate Governance • Joint Ventures And Strategic Alliances • Valuation • Tax Issues ISBN: 9788126531660 |

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Strategic Financial Management, w/CD Goel

student.

Description The book gives a comprehensive view of the mutual fund market. The text includes numerous application oriented problems with solutions along with extra problems for practice. The chapters are arranged in a logical manner to facilitate easy comprehension. A key feature about this book is the inclusion of relevant discussion of the contemporary practical aspects of the corporate world, essential for every finance and Management

Table of Contents • Introduction • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance ISBN: 9788177222524 |

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Direct Taxation, A.Y. 2011-2012 Goyal Description This book specifically caters to the requirement of MBA (Finance) students in every major University throughout India. The book follows a balanced approach with exclusive focus on the MBA (finance) syllabus making it a required text book for Direct Taxation. The chapters have been arranged in a logical manner to facilitate easy comprehension. It includes numerous application oriented problems with solutions to ease understanding of the material. Extra practice problems help in better preparation for the subject. The book has been updated with the latest amendments in the Finance Act 2011-12. Relevant case laws are mentioned in appropriate sections throughout the book. Table of Contents • Basic Concepts and Tax Rates • Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains from

Business of Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off, or Carry Forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Source • Returns of Income and PAN • Advance Tax and Interest • Introduction to Wealth Tax ISBN: 9788177221275 |

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Wiley 2011-12 Interpretation and Application of IFRS for Indian Companies Mackenzie Description For many years the International Accounting Standards Board (IASB) has been working to develop a set of accounting standards which can be used to bring about uniformity in financial reporting around the world. Uniform accounting will reduce the costs of preparing financial statements for multinational companies and facilitate the jobs of investment analysts, investors, and others in assessing business results. Written by two well-known international experts on the subject who have handson experience in applying these standards, this book is an indispensable guide to IFRS compliance. Table of Contents • Introduction to International Financial Reporting Standards • Presentation of Financial Statements • Statement of Financial Position • Statements of Income, Comprehensive Income, and Changes in Equity • Statement of Cash Flows • Fair Value • Financial Instruments • Inventory • Revenue Recognition, Including Construction Contracts • Property, Plant, and Equipment • Intangible Assets • Interests in Associates, Joint Ventures, and Investment Property • Business Combinations and Consolidated Financial Statements • Current Liabilities, Provisions, Contingencies, and Events after the Reporting Period • Financial Instruments--Noncurrent Liabilities • Leases • Income Taxes • Employee Benefits • Shareholders’ Equity • Earnings Per Share • Interim Financial Reporting • Operating Segments • Accounting Policies, Changes in Accounting Estimates, and Errors • Foreign Currency • Related-Party Disclosures • Specialized Industry Accounting • Inflation and Hyperinflation • Government Grants • First-Time Adoption of International Financial Reporting Standards ISBN: 9788126529520 | (Exclusively distributed by Times Group Books)

Wiley IFRS 2010-11: for Indian Companies Epstein, Jermacovicz ISBN: 9788126525270 | (Exclusively distributed by Times Group Books)

Behavioural Finance Forbes Description Behavioural Finance’ builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps

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FINANCE the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers’ decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life. Table of Contents • Part I Foundations • Part II Asset Pricing • Part III Corporate Finance • Part IV The Professions ISBN: 9788126529360 |

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Commercial Banking: The Management of Risk, 3ed Gup Description The book provides a comprehensive, practical introduction to bank management, emphasizing risk management. It examines current banking practices that control different kinds of risk. It explores the management of bank lending, securities, capital, liabilities, and liquidity; and discusses regulation, competition, policy, and internal bank management. It also covers the latest banking developments, including new product and service offerings and the changing role of banks in the financial system. Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset/Liability Management (ALM) • Techniques of Asset/Liability Management: Futures, Options, and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment, and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services ISBN: 9788126510443 |

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` 499

International Financial Management (Indian Text ed.) Janakiram ISBN: 9788177226218 |

` 199

Amex, and more. Expanded coverage is also presented in behavioral finance and the bond markets. Table of Contents • Investing is an Important Activity Worldwide • Investment Alternatives: Generic Principles All Investors Must Know • Indirect Investing: A Global Activity • Securities Markets Matter to All Investors • All Financial Markets Have Regulations and Trading Practices • Return and Risk: The Foundation of Investing Worldwide • Portfolio Theory is Universal • Portfolio Selection for All Investors • Asset Pricing Principles • Common Stock Valuation: Lessons for All Investors • Managing a Stock Portfolio: A Worldwide Issue • What Happens If Markets are Efficient--Or Not? • Economy/Market Analysis Must Be Considered By All Investors • Sector/Industry Analysis • Company Analysis • Technical Analysis • Fixed Income Securities Are Available Worldwide • Managing Bond Portfolios: Some Issues Affect All Investors • Understanding Derivative Securities: Options • Understanding Derivative Securities: Futures • All Investors Must Consider Portfolio Management • Evaluation of Investment Performance: A Global Concept ISBN: 9788126526376 |

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` 549

Futures, Options, and Swaps, 5ed Kolb Description Written in an accessible, non-technical style, this is the most comprehensive text on derivatives markets available. As the only book to utilize such a reader-friendly, instructive approach, students will find the material readily comprehensible without a professor’s guidance, thereby freeing instructors to cover only the vital topics, or to teach a more technical course.New and updated information reflects current conditions in a variety of areas, including electronic trading platforms, globalization of markets, hedge funds, financial scandals involving derivatives, and government regulation. Table of Contents • Introduction • Futures Markets • Futures Prices • Using Futures Markets • Interest Rate Futures: An Introduction • Interest Rate Futures: Refinements • Security Futures Products: An Introduction • Security Futures Products: Refinements • Foreign Exchange Futures • The Options Market • Option Payoffs and Option Strategies • Bounds on Option Prices • European Option Pricing • Option Sensitivities and Option Hedging • American Option Pricing • Options on Stock Indexes, Foreign Currency, and Futures • The Options Approach to Corporate Securities • Exotic Options • Interest Rate Options • The Swaps Market: An Introduction • Swaps: Economic Analysis and Pricing • Swaps: Applications ISBN: 9788126523665 |

` 599 Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know

Investments: Principles and Concepts, 11ed Jones Description In today’s economy, it’s critical for investors to have a strong understanding of the strategies needed to make the best decisions. Jones arms them with the most upto-date information in the field while offering a proper balance between investment opportunities, techniques and analytics. He includes new discussions on the rapid rise and interest in exchange-traded funds, the new NYSE-Euronext market, the merger of the NYSE and

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Narayanan, Nanda Description In Finance for Strategic Decision-Making, the authors show how a corporation’s financing decision can critically enhance or hamper their ability to respond to competitive challenges, undertake new projects, and to overcome financial setbacks, and how this affects shareholder value. As with all books in the UMBS series, this will be a short practical guide to help managers understand the interplay between financing choices and a corporations’ overall strategic objectives. It will provide the reader with a coherent framework that provides practical and intellectually sound guidance on financing issues.


FINANCE Fundamentals of Financial Derivatives, 2ed, w/CD

Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

` 399 Understanding Microfinance Panda

Description This book is both textual and contextual and focuses on the Indian Microfinance scenario. It gives an in-depth understanding on microfinance products, supported by relevant case studies and examples. The different components of microfinance in the Indian context are discussed with suitable examples such as demand and supply of microfinance, intermediation and regulations and so on. The book analyzes the role of microfinance and microfinance institutions in natural disasters and also scans various microfinance lending models practiced throughout the world, and focuses on the models practiced in India. Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups ISBN: 9788126519446 |

` 369 Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange, and Derivatives NEW Parameswaran

Description Fundamentals of Financial Instruments deals with the global financial markets and the instruments in which they trade. While most books on finance tend to be heavily mathematical, this book emphasizes the concepts in a logical, sequential fashion, introducing mathematical concepts only at the relevant times. As a result, the reader gains conceptual clarity reinforced by just the right level of technical detail to ensure a comprehensive exposure to the skills needed in the financial world. Table of Contents • An Introduction to Financial Institutions, Instruments, and Markets • Mathematics of Finance • Equity Shares, Preferred Shares, and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

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Parasuraman Description This book covers the complex subject of derivatives in a step-by-step approach, with each chapter containing a number of practical and easy-to-understand examples and includes explanations on more complex applications. The book takes a simple and practical approach and avoids use of complex mathematical derivations. This second edition has been brought out encouraged by the overwhelming success of the first edition. In response to requests by students, more practical examples have been included in this 2nd edition. Table of Contents • Introduction to Derivatives Markets • Forwards and Futures • Types of Options • Principles of Option Pricing – Put–Call Parity • The Binomial Model for Pricing of Options • The Black–Scholes Model • Volatility and Implied Volatility from the Black–Scholes Model • Exotic Options – An Introduction • Introduction to Options Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives ISBN: 9788126520756 |

` 439 Fundamentals of Corporate Finance Parrino

Description This book offers a unique approach helping corporate finance professionals develop the critical judgments necessary to apply financial tools in real-world decision-making situations. The theme of value creation is integrated throughout the pages to demonstrate the relationships between the various concepts. Along with numerous examples, most chapters include Learning by Doing applications that contain quantitative problems with step-by-step solutions. Decision-Making Checkpoints also provide corporate finance professionals with experience in financial decision making. Table of Contents Part 1: Introduction. • The Financial Manager and the Firm. Part 2: Foundations. • The Financial Environment and the Level of Interest Rates. • Financial Statements, Cash Flows, and Taxes. • Analyzing Financial Statements. Part 3: Valuation of Future Cash Flows and Risk. • The Time Value of Money. • Discounted Cash Flows and Valuation. • Risk and Return. • Bond Valuation and the Structure of Interest Rates. • Stock Valuation. Part 4: Capital Budgeting Decisions. • The Fundamentals of Capital Budgeting. • Cash Flows and Capital Budgeting. • Evaluating Project Economics and Capital Rationing. • The Cost of Capital. Part 5: Financing Decisions. • Working Capital Management. • How Firms Raise Capital. • Capital Structure Policy. • Dividends and Dividend Policy. Part 6: Business Formation, Valuation, and Financial Planning. • Business Formation, Growth, and Valuation. • Financial Planning and Forecasting. Part 7: Valuation and International Decisions. • Options and Corporate Finance. • International Financial Management. ISBN: 9788126530069 |

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FINANCE Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor Description Unlike the more technical financial modeling books on the market which often require knowledge of VBA (Visual Basic for Applications), this book provides beginning or intermediate level computer users with a comprehensive guide to building financial models using Microsoft Excel, the most popular spreadsheet program available. Building Financial Models with Microsoft Excel provides step-by-step instructions on the building of financial models using Excel, and the accompanying CD-ROM contains sample Excel worksheets to guide the reader. Table of Contents • PART ONE: The Master Budget. • PART TWO: Financial Statements and Free Cash Flows. • PART THREE: Analysis of a Financial Model. ISBN: 9788126525157 |

International Financial Management

Financial Services Shanmugham Description This book deals with the functioning and performance of the vibrant financial services sector of India in a well-structured format. It contains chapters devoted to credit rating, factoring, venture capital, securitisation and depositories. The dynamic growth of the capital market in India has opened up the need for various services like merchant banking, stock broking and issue management. This book throws light on such financial services with a focus on the basic concepts, regulatory issues and the contemporary developments in the industry. Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitisation • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services ISBN: 9788126519903 |

` 499

Shapiro

Sathye

Description The book provides a conceptual framework within which key financial decisions of the multinational firm can be analyzed. The approach is to treat international financial management as a natural extension of financial management principles.

$8.50

Sathye

Financial Management, 2ed, w/CD Shah Description This 2nd edition contains cases in the form of Conceptual Cases and Business Application Cases developed for select chapters. Numbers of Illustrations (solved examples) are increased in most of the chapters & new problems (unsolved exercises) are also added. It contains four new chapters ‘Valuation of Securities’, ‘Risk and Return’, ‘Corporate Risk Management’ and ‘Options’. In the last chapter, ‘Cases in Financial Management’, comprehensive cases have been introduced. Out of these, three cases along with illustrated case analysis are given. Additionally, ten unsolved comprehensive cases are given. The book has self-evaluation exercises that have been appended at the end of each chapter. Table of Contents • Part 1. Fundamental Concepts of Financial Management • Part 2. Long term investment decisions • Part 3. Working capital management • Part 4. Financing and dividend decisions • Part 5. Financial analysis, planning and forecasting • Part 6. Special topics in Financial management ISBN: 9788177229028 |

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` 449

` 429

Multinational Financial Management, 8ed

International Financial Management ISBN: 9812532374 |

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Table of Contents • Environment of international financial management • Foreign exchange Risk Management • Financing the multi National Corporation • Foreign investment analysis • Multinational working capital management. ISBN: 9788126516056 |

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Risk Management and Insurance Perspectives in Global Economy Skipper Description Risk Management & Insurance: Perspectives in a Global Economy provides an in-depth understanding of international risk management and insurance, their dynamics, and the economic, social, political, and regulatory environments surrounding global risk and insurance markets. Table of Contents • Introduction • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy • Conclusions ISBN: 9788126515936 |

` 559


FINANCE Analysis of Financial Time Series, 2ed

Fundamentals of Risk and Insurance, 9ed

Tsay

Vaughan

Description This book provides a comprehensive and systematic introduction to current financial econometric models and their applications to modeling and prediction of financial time series data. It utilizes real-world examples and real financial data throughout the book to apply the models and methods described. The author begins with basic characteristics of financial time series data before covering three main topics: analysis and application of univariate financial time series; the return series of multiple assets; and Bayesian inference in finance methods. The overall objective of the book is to provide some knowledge of financial time series, introduce some statistical tools useful for analyzing these series, and gain experience in financial applications of various econometric methods. Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • ContinuousTime Models and Their Applications • Extreme Values, Quantile Estimation, and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126523696 |

Essentials of Insurance: A Risk Management Perspective Vaughan

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Table of Contents • Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liablity insurance ISBN: 9788126513062 |

Veronesi

Essentials of Insurance: A Risk Management Perspective Vaughan Description A condensed version of Vaughan’s classic Fundamentals of Risk and Insurance, this accessible text contains the latest forms, statutes, and court decisions along with such timely issues as the high cost of medical care and automobile insurance. Examines specific contracts in detail to emphasize insurance principles. There is also a special section on buying insurance educates the reader for future purchases.

$8.90

` 549 Fixed Income Securities: Valuation, Risk, and Risk Management

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Table of Contents RISK AND INSURANCE. • The Problem of Risk. • The Insurance Device. • Risk Management. • The Fields of Insurance. • The Private Insurance Industry. • Regulation of the Insurance Industry. • Functions of Insurers. • The Legal Framework. LIFE AND HEALTH INSURANCE. • Managing Personal Risks. • Social Insurance Programs. • Introduction to Life Insurance. • The Life Insurance Contract. PROPERTY AND LIABILITY INSURANCE. • The Homeowners Policy. • Negligence and Legal Liability. • The Personal Auto Policy. • Insurance in the Future. ISBN: 9971514222 |

Description This consumer-oriented textbook addresses the principles of risk management without skimping on the discussion of insurance. It summarizes the nature of pure risk on the individual and on society and illustrates how insurance can be used to deal with the problems posed by such risk. Mirroring the diverse experience of its authors, the text is equally effective in presenting the principles of insurance theory and offering how-to advice to students. The traditional fields of life insurance, health insurance, property and liability insurance, and social insurance are treated in terms of their relationship to the wide range of insurable risks to which the individual and the business firm are exposed.

have been understood.

Description This book provides a thorough discussion of these complex securities, the forces affecting their prices, their risks, and of the appropriate risk management practices. Fixed Income Securities, however, provides a methodology, and not a “shopping list” of all the possible interest rate securities ever been invented. It provides instead examples and methodologies that can be applied quite universally, once the basic concepts

Table of Contents PART I: BASICS: • An Introduction to Fixed Income Markets • Basics of Fixed Income Securities • Basics of Interest Rate Risk Management • Basic Refinements in Interest Rate Risk Management • Interest Rate Derivatives: Forwards and Swaps • Interest Rate Derivatives: Futures and Options • Inflation, Monetary Policy, and the Federal Funds Rate • Basics of Residential Mortgage Backed Securities. PART II: TERM STRUCTURE MODELS: TREES: • One Step Binomial Trees • Multi-Step Binomial Trees • Risk Neutral Trees and Derivative Pricing • American Options • Monte Carlo Simulations on Trees. PART III: TERM STRUCTURE MODELS: CONTINUOUS TIME: • Interest Rate Models in Continuous Time • No Arbitrage and the Pricing of Interest Rate Securities • Dynamic Hedging and Relative Value Trades • Risk Neutral Pricing and Monte Carlo Simulations • The Risk and Return of Interest Rate Securities • No Arbitrage Models and Standard Derivatives • The Market Model for Standard Derivatives • Forward Risk Neutral Pricing and the LIBOR Market Model • Multifactor Models ISBN: 9788126531714 |

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FINANCE The Analysis and Use of Financial Statements, 3ed, w/CD White Description This text is an expert guide to interpreting financial statements and information that helps readers in the competitive edge they need. This book shows how to accurately evaluate a firm’s financial status and make informed investment decisions. It features a comparative analysis of US and international reporting requirements, and the latest methods of financial research. Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of LongLived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables ISBN: 9788126510221 |

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Mergers and Acquisitions

Joshi

Capital Market Kogent

Financial Institutions and Banking Kogent

International Financial Management

Kogent

Investment Analysis and Portfolio Management

Kogent

Legal Aspects of Finance Kogent

Project Finance Kogent

Strategic Finance

Kogent

Taxation Kogent

Advanced Financial Management Premlatha

Working Capital Management

Forthcoming Titles

Sekhar

Multinational Financial Management, 9ed

Applied Corporate Finance: A User’s Manual, 3ed

Shapiro

Mergers and Acquisitions

Tsay

Damodaran Desai

Analysis of Financial Time Series, 3ed

Direct Taxation, 2ed

Goyal

FEATURED TITLES

42

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ACCOUNTING Core Concepts of Accounting Information Systems, 9ed

Core Concepts of Accounting Information Systems, 9ed

International GAAP 2011, Set of Vol. 1 & Vol. 2

Bagranoff

Ernst & Young

ISBN: 9812531661 |

$8.00

Bagranoff

Managerial Accounting Balakrishnan Description This book lays the groundwork by presenting managerial accounting in a strategic framework. Each module examines cost estimation and planning decisions in both the short- and long-term context. Budgets are then discussed as devices that connect planning and control decisions. Within each chapter, a specific decision problem is framed in a four-step manner. Throughout the pages, Chapter Connections ties the decision problems to concepts in earlier chapters. End-of-chapter material also provides a good balance of quantitative and qualitative problems.

Description The 2011 edition of International GAAP® is the leading and most comprehensive guide to interpreting and implementing IFRS International GAAP® 2011 has been fully revised and updated in order to: • Deal with all new and amended authoritative pronouncements, including the new standard on Financial Instruments (IFRS 9) and the recent and significant revisions of IAS 1 (Presentation of Financial Statements), IAS 24 (Related Party Disclosures), IAS 27 (Consolidated and Separate Financial Statements), IFRS 3 (Business Combinations) and all changes that have been made through the Annual Improvements process. • Explain the many current initiatives that are being pursued by the IASB that will lead to significant changes in accounting requirements; in particular projects on Consolidation, Revenue Recognition, Leases, Financial Statement presentation and Financial Instruments and Insurance Contracts may all significantly change current accounting practices. • Provide insight and guidance on the interpretation and practical application of IFRS from a truly global perspective, based on the experience of the book’s authors in dealing with recent day-to-day practical issues. Extensive interpretation and practical guidance helps resolve complex financial reporting problems. Providing leading interpretation and practical guidance, every chapter contains detailed analysis of how complex financial reporting problems can be resolved appropriately and effectively. ISBN: 9788126529728 |

Table of Contents • Module I: Introduction and Framework • Module II: Short-Term Planning And Control: Maximizing Contribution • Module III: Planning and Control Over the Long Term: Maximizing Profit • Module IV: Cost Accounting Systems ISBN: 9788126526444 |

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` 3,999 International GAAP 2010, Vol. 1 & Vol. 2 Ernst & Young

` 729

ISBN: 9788126525003 |

` 2,999

Modelling and Designing Accounting Systems: using Access to Build a Database, w/CD Chang Description With Chang and Ingraham’s Data Modeling and Database Design: Using Access to Build a Database you can develop the skills needed to build an actual accounting information system. Taking an approach that is both conceptual and practical, this book will help you understand the theory of data modeling, as well as its application and ultimate implementation in database design. Table of Contents • Business Processes, Data Modeling and Information Systems • Data Models and Relational Databases • Using Access to Implement a Rational Databases • Sales/ Collection Business Process • Acquisition/Payment Business Process • Human Resource Business Process ISBN: 9788126507900 |

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Managerial Accounting, 2ed,w/CD Jiambalvo Description This text focuses on key concepts and themes important to readers learning managerial accounting. It provides a new, flexible learning system designed to enhance the understanding of managerial accounting. It places equal importance on text and media, providing readers with a conceptual understanding which includes problem solving, exploration, research and enjoyment. Table of Contents • Managerial Accounting in the Information Age • Job-Order Costing and Modern Manufacturing Practices • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decision, Analyzing Customer Profitability, and Activity-Based Pricing • Capital Budgeting Decisions • Budgetary Planning and Control • Standard Cost and Variance Analysis • Decentralization and Performance Evaluation • Analyzing Financial Statement: A Managerial Perspective ISBN: 9788126508259 |

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Prices are subject to change without prior notice.

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ACCOUNTING Accounting for Non-Specialists Jones Description Accountancy for Non-Specialists is a resource for professionals and non professionals who are familiar with accounting practices but have never received training. As well as a thorough treatment of core material on financial and management accounting, this book provides coverage of other important topics such as the regulatory framework, corporate governance, creative accounting, international accounting and strategic management accounting. The text blends theory and practice by stressing the underlying concepts and context of accounting and supplemented by working examples to illustrate key issues. Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting ISBN: 9788126512638 |

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Financial Accounting: Tools for Business Decision Making, 5ed Kimmel Description The fifth edition begins by presenting a macro view of accounting information, taking readers through real financial statements. Readers will quickly discover how these statements communicate the financing, investing, and operating activities of a business to users of accounting information. Kimmel, Weygandt and Kieso also arm readers with a Decision Toolkit consisting of a finite set of tools necessary to make intelligent business decisions based on financial information. The integration of this toolkit and the use of financial statements for decision-making make this one of the most user-oriented books available today. Table of Contents • Introduction to Financial Statements • A Further Look at Financial Statements.Just Fooling Around? • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and

Analyzing Inventory • Fraud, Internal Control, And Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture ISBN: 9788126523931 |

Visit us at www.wileyindia.com

` 699

Financial Accounting, 4ed Weygandt Description From one of the hottest author teams in accounting comes a new edition of the highly-successful Financial Accounting! This edition retains the traditional procedural coverage of the previous editions along with a practical decision-making focus. Table of Contents • Accounting in Action • The Recording Process • Adjusting the Accounts • Completion of the Accounting Cycle • Accounting for Merchandising Operations • Inventories • Accounting Principles • Internal Control and Cash • Accounting for Receivables • Plant Assets, Natural Resources, and Intangible Assets • Liabilities • Corporations: Organization, Stock Transactions, Dividends, and Retained Earnings • Investments • The Statement of Cash Flows • Financial Statement Analysis ISBN: 9788126510511 |

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Forthcoming Titles Cost Accounting

Agarwala

Accounting for Managers Goyal

Managerial Accounting, 4ed

Jiambalvo

Accounting for Managers Kogent

Financial Accounting: IFRS Edition, 1ed

Weygandt

FEATURED TITLES

44

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ECONOMICS Economics of Strategy, 3ed

Essential Mathematics for Economics and Business, 2ed

Besanko

strategy.

Bradley

Description Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm’s strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and

Table of Contents • Firm Boundries • Market and Competitive Analysis • Strategic Position and Dynamics • Internal Organization ISBN: 9788126517756 |

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` 549

Microeconomics, 4ed

Description Essential Mathematics for Economics and Business has become established as one of the leading introductory books on mathematics. It combines a non-rigorous approach to mathematics with applications in economics and business. The fundamental mathematical concepts are explained as simply and as briefly as possible, using a wide selection of worked examples, graphs and real-world applications. Table of Contents • Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equations • Solutions to progress exercises ISBN: 9788126509188 |

Besanko Description Business professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It includes numerous new practice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boosting overall math skills. Graphs are included throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more practical resource. Table of Contents • Part 1: Introduction To Microeconomics • Part 2: Consumer Theory • Part 3: Production and Cost Theory • Part 4: Perfect Competition • Part 5: Market Power • Part 6: Imperfect Competition and Strategic Behavior • Part 7: Special Topics ISBN: 9788126532063 |

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Boyes Description The book focuses on business strategy and the usefulness of economics to the manager. It provides a window into the strategic workings of the modern firm - businesses both small and large, domestic and multinational, businesses that provides a wide array of products and services. Each chapter in this book begins with an introductory case profiling a company. Near the end of each Chapter the case is reviewed which enables the students to examine the company’s choices in light of underlying chapter concepts. Table of Contents • Part I. Introduction and Foundation • Part II. Seeking Competitive Advantage • Part III. Sustaining Competitive Advantage • Part IV. Analytic Problem-Solving Tools • Part V. Looking Outside the Firm • Part VI. Putting It All Together ISBN: 9788177225150 |

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` 549

Applied Econometric Time Series, 2ed Enders Description This new edition reflects recent advances in time-series econometrics, such as out-of-sample forecasting techniques, non-linear time-series models, Monte Carlo analysis, and bootstrapping. Numerous examples from fields ranging from agricultural economics to transnational terrorism illustrate various techniques. Table of Contents • Difference Equations • Stationary Time-Series Models • Modeling Volatility • Models with Trend • Multiequation Time-Series Models • Cointegration and Error-Correction Models • Nonlinear Time-Series Models ISBN: 9788126515646 |

` 579

The New Managerial Economics (Indian Adaptation), 2005ed

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` 359

Applied Time Series Modelling and Forecasting Applied Time Series Modelling and Forecasting Harris

Harris Description A time series is a sequence of numerical data in which each item is associated with a particular instant in time. Examples of time series include: monthly unemployment figures, weekly measures of money supply, and daily closing prices of stock indices. The purpose of time series analysis is to study the dynamics or temporal structure of the data.

Table of Contents • Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate System • Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series ISBN: 9812532323 |

$6.00

` 299

Prices are subject to change without prior notice.

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ECONOMICS Managerial Economics: An Economic Foundation for Business Decisions, 2ed Keating Description The book is designed to help students apply economic models and economic reasoning to making managerial decision in both the private and public sectors. The text is appropriate for both undergraduate and graduate level courses.

Table of Contents • What is Macroeconomics? • The Language of Macro - The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems ISBN: 9788126516414 |

Table of Contents • Managerial Economics: An Introduction and Overview • The Economic Environment of Business • Optimization: Finding the Best Solution for Business Decisions • Understanding and Building Business and Economic Models • Understanding Demand • Forecasting for Better Business Decisions • Production and Technology • Cost Analysis for Business Decisions • Market Structure and Pricing • Monopolistic Competition and Oligopoly • Further Analysis of Pricing Decisions • The Economics of Investment and Finance • Economic Regulation of Business • Economic Concepts for Global Managers ISBN: 9788177223859 |

Maddala

NEW

Description Introduction to Econometrics has been one of the most important textbooks in its field influencing several generations of students. G.S Maddala died in 1999 whilst he was completing the manuscript for the third edition. The time is right for a new edition and Kajal Lahiri is the ideal person to update the text. He was one of Maddala’s closest colleagues and also has a high profile in the econometrics profession and is particularly noted for his work on panel data. The third edition of Introduction to Econometrics has been translated into Hungarian, Japanese and Portuguese. Table of Contents Part I Introduction and the Linear Regression Model: • What is Econometrics? • Statistical Background and Matrix Algebra • Simple Regression • Multiple Regression Part II Violation of the Assumptions of the Basic Regression Model: • Heteroskedasticity • Autocorrelation • Multicollinearity • Dummy Variables and Truncated Variables • Simultaneous Equation Models • Diagnostic Checking, Model Selection, and Specification Testing • Errors in Variables Part III Special Topics: • Introduction to Time-Series Analysis • Models of Expectations and Distributed Lags • Vector Autoregressions, Unit Roots, and Cointegration • Panel Data Analysis • SmallSample Inference: Resampling Methods ISBN: 9788126534159 |

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` 599

Macroeconomics: Understanding the Wealth of Nations, 2ed Miles Description The goal of this book is to help the reader understand how the global economy works and the way economists think. Completely up to date and full of international data, the second edition covers current events as well as many striking historical examples. The information will enable the reader to think more clearly about the economy and evaluate the arguments of economists.

46

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` 459

Economic Analysis in Health Care Morris Description This book provides a comprehensive coverage of both the economics of health care systems and the evaluation of health care technologies. It has been written as a core textbook for advanced undergraduate and postgraduate students with knowledge of economic analysis and will appeal to an international audience.

` 369 Introduction to Econometrics, 4ed

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Table of Contents Part I Health Care Markets: • The Demand for Health Care • The Production and Costs of Health Care • The Supply of Health Care • Markets, Market Failure and the Role of Government in Health Care • Health Insurance and Health Care Financing • Equity in Health Care Part II Economic Evaluation in Health Care: • Principles of Economic Evaluation in Health Care • Measuring and Valuing Health Care Output • Economic Evaluation Methods • The Use of Economic Evaluation in Decision Making ISBN: 9788126522156 |

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` 589

International Economics, 8ed Salvatore

basic flow of the narrative.

Description This book has an even handed, unbiased introduction to the concepts and the latest theoretical and policy issues in international economics. The text’s balanced presentation of policy controversies allows the reader to consider different sides of crucial issues. Over 100 case studies-many new to this edition-back up the material with real-world examples and applications from economics and business. Appendices provide expanded coverage to enrich the material without interrupting the

Table of Contents Part One: International Trade Theory: • The Law of Comparative Advantage • The Standard Theory of International Trade • Demand and Supply, Offer Curves, and the Terms of Trade • Factor Endowments and the Heckscher-Ohlin Theory • Economies of Scale, Imperfect Competition, and International Trade • Economic Growth and International Trade. Part Two: International Trade Policy: • Trade Restrictions: Tariffs • Nontariff Trade Barriers and the New Protectionism • Economic Integration: Customs Unions and Free Trade Areas • International Trade and Economic Development • International Resource Movements and Multinational Corporations Part Three: The Balance Of Payments, Foreign Markets And Exchange Rates: • Balance of Payments • Foreign Exchange Markets and Exchange Rates • Exchange Rate Determination Part Four: Open Economy-Macroeconomics And The International Monetary System: • The Price Adjustment Mechanism with Flexible and Fixed Exchange Rates • The Income Adjustment Mechanism and Synthesis of Automatic Adjustments • Open-Economy Macroeconomics: Adjustment Policies • Prices and Output in an Open Economy: Aggregate Demand and Aggregate Supply • Flexible versus Fixed Exchange Rates, the


ECONOMICS Principles of Microeconomics, 5ed

European Monetary System and Macroeconomic Policy Coordination • The International Monetary System: Past, Present, and Future ISBN: 9788126514137 |

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Taylor

` 579

Description This book presents modern economics in an intuitive, relevant and memorable way addressing the needs of students who have had no prior exposure to the subject. The world economy has changed radically over the recent years. The book gives these changes a prominent, clearly explained place within the basic tradition of economics upon which they stand. Enrichment with Indian content at appropriate places enhances the value of this world-class book for Indian students.

Managerial Economics, 5ed Samuelson Description In today’s highly competitive business environment, managers must be able to make increasingly more complex decisions. This book illustrates the central problems they face and provides the economic analysis needed to guide their decisions. This edition includes many revised applications and coverage of game theory, decision making under uncertainty, international topics, e-commerce, and the Internet. Table of Contents • Introduction to Economic Decision Making • Optimal Decisions Using Managerial Analysis • Demand Analysis and Optimal Pricing • Estimating Demand • Forecasting • Production • Cost Analysis • Decision Making Under Uncertainty • The Value of Information • Perfect Competition • Monopoly • Oligopoly • Game Theory and Competitive Strategy • Regulation, Public Goods, and Benefit-Cost Analysis • Asymmetric Information and Organizational Design • Bargaining and Negotiating • Auctions and Competitive Bidding • Linear Programming • Capital Budgeting ISBN: 9788126517725 |

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Table of Contents • Introduction to Economics • Principles of Microeconomics • The Economics of the Firm • Markets, Income Distribution, and Public Goods • Labor Markets • Trade and Global Markets ISBN: 9788177227628 |

Truett Description The textbook shows how to use economic analysis to make effective managerial decisions in the complex world of business. The book provides a clear, concise, and current statement of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how those principles are applied.

` 619

NEW

Description This book, Managerial Economics provides an in-depth discussion on various concepts and theories of economics that can be applied in business environment. The book provides a systematic presentation of text that covers the various aspects of the world economy. It also discusses the recent issues and developments in economics. Apart from incorporating the latest facts and figures, the book contains a vast number of solved problems to highlight the practical aspects of managerial economics. The style and structure of the book is lucid and designed to cater to the needs of graduate and postgraduate students pursuing business, commerce, and economics. The book will also prove to be useful for corporate managers and entrepreneurs. Table of Contents • Introduction • Managerial Economics: Meaning, Nature, Scope, and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies ISBN: 9789350043035 |

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` 399

` 399

Managerial Economics: Analysis, Problems, Cases, 8ed

Managerial Economics, w/CD Singh

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Table of Contents • Introduction, Basic Principles, and Methodology • Revenue of the Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of the Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information, and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal And Regulatory Environment Of The Firm ISBN: 9788126512539 |

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Economics: Theory and Practice, 7ed Welch Description This edition introduces and surveys basic economic concepts and institutions to provide a solid understanding of key economic relationships and terms. It offers up-todate and broad coverage of key concepts and institutions that allows the reader to use economic thinking in their educational pursuits, careers, and every-day lives. Table of Contents • Introduction to Economics • The Macroeconomy • The Microeconomy • The International Economy ISBN: 9788126512621 |

` 519

Forthcoming Titles Principles of Economics and Management Kogent

Prices are subject to change without prior notice.

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ISBN

AUTHOR

TITLE

PRICE

Angwin Black Black Chan Dey Goel Harnish Kapoor Kogent Kogent

Business Strategy Pathfinder: Core Concepts and Micro-Cases pg. 1 Applied Business Statistics, 7ed Business Statistics for Contemporary Decision Making, 5ed pg. 1 E-Commerce: Fundamentals and Applications pg. 1 Business Process Reengineering and Change Management pg. 1 Business Law for Managers, 2006-2007ed pg. 1 Mastering the Rockefeller Habits pg. 1 The Business Law Book Business Law Business Process Re-engineering

369 TBA 599 489 349 329 399 TBA TBA TBA

Management Communication, 3ed pg. 2 pg. 2 Business Data Communications and Networking, 8ed pg. 2 Contemporary Business Communication, 5ed, w/CD Contemporary Business English pg. 2 pg. 2 Public Speaking, 6ed pg. 2 Soft Skills for Young Managers NEW Business Communication Communication Skills Handbook: How to Succeed in Written and Oral Communication pg. 3 Integrated Business Communication in a Global Marketplace

559 519 399 199 299 375 TBA 149 499

BUSINESS 9788126515882 Releasing Soon 9788126521548 9788126514694 9788177225365 9788177225358 9788177228120 Releasing Soon Releasing Soon Releasing Soon

COMMUNICATION 9788126529452 9788126513406 9788177225228 9788177225709 9788177225273 9788177223774 Releasing Soon 9788126522231 9788126513451

Bell FitzGerald Ober Ober Osborn Rao Sharma Summers Stuart

pg. 3

ENTREPRENEURSHIP Releasing Soon 9788126512829 9788177224603 9788126531165 9789350040263

Hegde Kaplan Manimala Schaper Trehan

Management and Entrepreneurship: An Introduction for Engineers pg. 4 Patterns of Entrepreneurship Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed pg. 4 pg. 4 Entrepreneurship and Small Business, 3rd Asia-Pacific Edition pg. 4 Entrepreneurship, w/CD

TBA 419 449 559 399

HUMAN RESOURCE MANAGEMENT 9788126524914 9788126531196 9788177227567 9788177225235 Releasing Soon 9788177228212 9788177227253 9788177223750 Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon 9788126515899 9788177226713 9788177229134 Releasing Soon Releasing Soon

Baron DeCenzo Fisher Griffin Gupta Gupta Janakiram Kleiman Kogent Kogent Kogent Mishra Parveen Parveen Rao Schuler Sengupta Sengupta Sengupta Srinivasan

Strategic Human Resources: Frameworks for General Managers, 3ed pg. 5 Human Resource Management, 10ed pg. 5 Human Resource Management, 2008ed pg. 5 Human Resource Management, 2ed Human Resource Management, Revised and Updated Edition Human Resource Management pg. 5 Training and Development (Indian Text ed) pg. 6 Human Resources Management: A Managerial Tool pg. 6 Industrial Relations and Labor Laws Personnel Management TQM and HR Human Resource Planning and Developmet Performance and Potential Management Strategic HR Performance Management Strategic Human Resource Management, 2ed pg. 6 Employee Engagement in HB pg. 6 Employee Engagement pg. 6 Human Resource Management HR Development and Training

pg. 5

519 469 429 349 TBA 349 329 349 TBA TBA TBA TBA TBA TBA TBA 499 395 295 TBA TBA

INTERNATIONAL BUSINESS 9788126506941 9788126534074 9788126529759 9789350040119 9789350040997 9788126516445 9788126515233

Chary Czinkota Mead Parthasarathy Parthasarathy Shenkar Stonehouse

Elements of International Business pg. 7 pg. 7 International Business, 8ed NEW pg. 7 International Management, 4ed Global Trade in the New Millennium pg. 7 Global Trade in the New Millennium in H/B pg. 7 pg. 7 International Business , w/CD Global and Transnational Business: Strategy and Management, 2ed

pg. 8

459 639 589 349 449 599 469

MANAGEMENT 9788126534791 9788126514502 9788177227659 9788177225129 Releasing Soon

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Babu Debowski DuBrin Griffin Hegde

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Coaching: The Art of Developing Leaders NEW pg. 9 pg. 9 Knowledge Management pg. 9 Leadership Research Findings, Practice and Skills,2008 ed Management, 8ed pg. 9 Management and Entrepreneurship: An Introduction for Engineers

399 419 379 419 TBA

QTY.


ISBN

AUTHOR

9788177227635 9788177223866 9788177229141 9788177229936 Releasing Soon 9788177228090 Releasing Soon Releasing Soon 9788177227598 Releasing Soon 9788177228465 9788177225372 9788126524907 9789350042502 9788177227130 9789350042496 9788126526918 9788177226232 9788126523160 9788126508785 Releasing Soon 9788177227741

Hill Ivancevich Jham Jham Kerzner Khurana Kogent Kogent Kreitner Lane Mathur Mishra Monks Nerkar Parthasarathy Pithadia Powell Rajaram Schermerhorn Schermerhorn Shriberg Shrum

9788126513925 Releasing Soon

Solomons Yadav

TITLE

PRICE

Strategic Management: An Integrated Approach, 2009 ed pg. 9 pg. 9 Management: Principles and Guidelines Cases in Management pg. 10 Cases in Management: Indian and International Perspectives pg. 10 Project Management: A Systems Approach to Planning, Scheduling and Controlling, 9ed Corporate Governance pg. 10 Compensation Management Principles of Economics and Management pg. 10 Management, 2008ed International Management Behavior, 6ed Industrial Sociology pg. 10 Summer Internship Simplified pg. 10 pg. 11 Corporate Governance, 4ed pg. 11 Principles and Practices of Management, w/CD Corporate Governance: Principles, Mechanisms & Practice pg. 11 Introduction to Management NEW pg. 11 pg. 11 Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed pg. 11 Total Quality Management pg. 12 Introduction to Management, 10ed, ISV Management, 8ed pg. 12 Practicing Leadership Principles and Applications, 3ed Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools, Revised ed (Exclusively distributed by Book Service Syndicate) pg. 12 Corporate Governance and Accountability pg. 12 Fundamentals of Management

QTY.

429 379 299 449 TBA 329 TBA TBA 375 TBA 229 179 549 399 325 349 679 369 549 559 TBA 389 TBA

MANAGEMENT INFORMATION SYSTEMS Releasing Soon 9788126520190 9788126524068 9812530150 9789350040072 9788126517596 9788126521753 9788126518524 9789812531933 9788126532032 Releasing Soon 9788126526406 9788126508662 9788177228502 Releasing Soon 9788126526390 9788126514410 9788126509683 9788126515912 Releasing Soon 9788126515622

Banoor De English Johnson Joshi Lucas Magal Makridakis Pidd Prasad Rainer Rainer Rainer Shrivastava Turban Turban Turban Turban Velde Vercellis Watson

Management Information Systems pg. 13 MIS: Management Information Systems in Business, Government and Society NEW Information Quality Applied: Best Practices for Improving Business Information, Processes, & Systems pg. 13 Business Statistics: Decision Making with Data pg. 13 Management Information Systems pg. 13 pg. 13 Information Technology: Strategic Decision Making for Managers pg. 13 Essentials of Business Processes and Information Systems pg. 14 Forecasting: Methods and Applications, 3ed pg. 14 Computer Simulation in Management Science, 5ed pg. 14 Fundamentals of Business Analytics, w/CD Introduction to Information Systems: Enabling and Transforming Business, 3ed pg. 14 Introduction to Information Systems: Enabling and Transforming Business, 2ed pg. 14 Introduction to Information Systems: Supporting and Transforming Business Computer Applications in Management, w/CD pg. 15 Information Technology Management, 8ed pg. 15 Information Technology for Management:Transforming Organizations in the Digital Economy 7ed pg. 15 Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/CD pg. 15 Introduction to Information Technology, 2ed, w/CD Management Research Methods pg. 15 Business Intelligence: Data Mining and Optimization for Decision Making Data Management, 3ed pg. 16

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Aaker Amin Anand Assael Asthana Bapat Bhasin Chopra Chopra Clow Craig Cron Dalrymple Dasgupta Dwivedi Evans Gronroos

Marketing Research,10ed pg. 17 Impact of E-Marketing on E-Buyer Behaviour Marketing Management pg. 17 pg. 17 Consumer Behavior: A Strategic Approach (Indian Edition 2005) Fish Production & Marketing Management pg. 17 Marketing of Financial Services Customer Relationship Management Marketing Management, Revised and Updated Edn. Marketing Management pg. 17 pg. 17 Services Marketing: Operation, Management and Strategy, 2ed International Marketing Research, 2ed pg. 18 pg. 18 Sales Management: Concepts and Cases, International Student Version, 10ed Marketing Management, 7ed pg. 18 pg. 18 Consumer Behavior, 2008 ed Business Research Methodology pg. 18 Consumer Behaviour Service Management and Marketing: Customer Management in Service Competition, 3ed

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MARKETING 9788126531189 Releasing Soon 9789350042489 9788177225211 9788177229950 Releasing Soon Releasing Soon Releasing Soon 9788177228427 9788177223767 9971513862 9788126526383 9814126217 9788177227543 Releasing Soon 9788126513444 9788126512874

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AUTHOR

TITLE

PRICE

Hennessey Hoyer Hoyle Kaur Kaur Kogent Kogent Kogent Kogent Kogent Kogent Kotabe Kumar Kumar Kumar Kumar Lascu Lindquist Manohar Marwah McAuley McDaniel Mishra Mohanty Ogden Pride Ramamurthy Ramkishen Sathapriya Sekaran Shelburne Srinivasan Siddiqui Sople Trochim Yadav Zikmund

Global Marketing Strategies, 6ed pg. 19 pg. 19 Consumer Behaviour, 2008ed, 4ed Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions pg. 19 Advertising and Brand Management Customer Relationship Management Advertising and Public Relations B2B Markets and CRM Cases in CRM Industrial Marketing Marketing Research Services Marketing pg. 19 Global Marketing Management, 5ed NEW Consumer Behaviour pg. 20 Customer Relationship Management : Concepts and Application pg. 20 Customer Relationship Management: A Databased Approach Essentials of Marketing Research, 2ed pg. 20 pg. 20 International Marketing (with Casebook) pg. 20 Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Research Methodology Managing Customer Satisfaction International Marketing: Consuming Globally, Thinking Globally pg. 20 pg. 21 Marketing Research, 8ed, w/CD Customer Service in Retailing, Indian Text ed pg. 21 Strategic Brand Management Integrated Retail Management pg. 21 pg. 21 Marketing: Concepts and Strategies, 12ed Research Methodology pg. 21 Indian Retailing: Text and Cases Marketing Research pg. 22 Research Methods for Business: A Skill Building Approach, 5ed Effective Public Relations, 2ed pg. 22 Cases in Retail Management pg. 22 International Marketing pg. 22 E-Marketing: Text & Cases pg. 22 pg. 23 Research Methods, 2ed Fundamentals of Management pg. 23 Customer Relationship Management

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Store Operations pg. 24 pg. 24 Excel Models for Business and Operations Management, 2ed Modern Production/Operations Management, 8ed pg. 24 pg. 24 Project Management: Planning and Control Techniques, 4ed Managing Quality, 5ed pg. 24 pg. 24 International Logistics pg. 25 Global Operations and Logistics: Text and Cases Applied Data Mining: Statistical Methods for Business and Industry pg. 25 Project Management Core Textbook, First Indian ed, w/2CDs pg. 25 Management Guide to Quality and Productivity, 2ed pg. 25 pg. 25 Operations, Strategy, and Technology: Pursuing the Competitive Edge Operations Research Productions and Operations Management Quantiative Techniques Sales and Distribution Management Supply Chain Management Quality Control pg. 26 pg. 26 Information Technology Project Management, 3ed, w/CD Information Technology Project Management: Providing Measurable Organizational Value, 2ed ,w/CD pg. 26 Project Management, w/CD pg. 26 Production and Operations Management: An Applied Modern Approach Operations Management for MBAs, 4ed pg. 26 pg. 26 Operations Management for MBAs, 3ed pg. 27 Project Management: A Managerial Approach, 7ed pg. 27 Supply Chain Management (Theories & Practices) Supply Chain Management (Indian Case Studies) pg. 27 SET Supply Chain Management (2 Books) pg. 27 pg. 27 Introduction to Statistical Quality Control, 4ed

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OPERATIONS MANAGEMENT 9788177225167 9788126509515 9788126513727 9788126521647 9788126522460 9788177224306 9788126516841 9812531785 9788126509409 9788177224580 9788126531158 Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon 9788126519071 9788126523184 9788126508044 9788177229721 9788126516094 Releasing Soon 9788126518319 9788126525218 9788177221916 9788177225808 9788177225914 9788126514717

50

Agarwal Barlow Buffa Burke Date David Dornier Giudici Gopalan Gopalan Hayes Kogent Kogent Kogent Kogent Kogent Kulkarni Marchewka Marchewka Marwah Martinich Meredith Meredith Meredith Mohanty Mohanty Mohanty Montgomery

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ISBN 9788126512560 9788126520268 9788126508693 Releasing Soon 9788126518661 9788177224634 Releasing Soon 9788126508358 Releasing Soon 9788126517817 9812531637 9788126516452 9788126516483

AUTHOR Ravindran Riggs Rosenau Russell Russell Starr Suri Thayer Tompkins Tompkins Vonderembse Wadsworth Waters

TITLE Operations Research: Principles and Practice, 2ed pg. 27 Production Systems: Planning, Analysis and Control, 3ed (Exclusively distributed by Jyoti Book Depot) Successful Project Management: A Step-by-Step Approach with Practical Examples, 4ed pg. 28 Operations Management: Creating Value Along the Supply Chain, 7ed pg. 28 Operations Management: Along the Supply Chain, 6ed Production and Operations Management pg. 28 Total Quality Management Software Engineering Project Management, 2ed pg. 28 Facilities Planning, 4ed pg. 28 Facilities Planning, 3ed Operations Management: Concepts, Methods and Strategies pg. 29 pg. 29 Modern Methods for Quality Control and Improvement, 2ed pg. 29 Inventory Control and Management, 2ed

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Business Ethics: Ethical Decision Making and Cases, 6ed pg. 30 pg. 30 Organizational Behaviour: Design Structure and Culture pg. 30 Organizational Behavior: A Strategic Approach, 2ed Organizational Behavior pg. 30 Organizational Development pg. 30 Organizational Behaviour: Managing People and Organizations, 2009 ed Management and Organizational Behaviour Essentials pg. 31 pg. 31 Organizational Behavior, 10ed Organization Design and Development: Concepts and Applications pg. 31 Organizational Behavior pg. 31 Baldrige User’s Guide: Organization Diagnosis, Design, and Transformation, 4ed, w/CD pg. 31 Culture Clash: Managing the Global High-Performance Team pg. 31

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Strategic Market Management, 9ed Business Ethics: An Indian Perspective pg. 32 Business Strategy Pathfinder: Core concepts and Micro-Cases pg. 32 Strategic Management of e-Business, 2ed pg. 32 Strategic Management: Creating Value in a Turbulent World pg. 32 pg. 32 Contemporary Strategic Management Case Studies, 6ed pg. 33 Contemporary Strategic Management, 6ed Global Strategy and the Organization pg. 33 Strategic Management and Business Policy pg. 33 Strategic Management: Theory and Practice pg. 33 Fundamentals of Strategic Management, 2008ed Strategic Management pg. 33 Strategic Retail Management pg. 33 Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed NEW Strategic Management pg. 34

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Alexander Arzac Bhatt Damodaran Damodaran Damodaran Damodaran Desai Desai Eldenburg Elton Finnerty Gaughan Goel Goyal Goyal Joshi Mackenzie Epstein, Jermacovicz Forbes Gup

Market Models: A Guide to Financial Data Analysis pg. 35 pg. 35 Valuation for Mergers, Buyouts and Restructuring, 2ed, w/CD Security Analysis and Portfolio Management pg. 35 Applied Corporate Finance: A User’s Manual, 3ed pg. 35 Applied Corporate Finance: A User’s Manual, 2ed pg. 35 Corporate Finance Theory and Practice, 2ed pg. 35 Damodaran on Valuation, 2ed pg. 36 International Finance: A Casebook Mergers and Acquisitions pg. 36 Cost Management: Measuring, Monitoring, and Motivating Performance pg. 36 Modern Portfolio Theory and Investment Analysis, 8ed Project Financing: Asset-Based Financial Engineering, 2ed pg. 36 pg. 37 Mergers, Acquisitions, and Corporate Restructurings, 5ed pg. 37 Strategic Financial Management, w/CD Direct Taxation, 2ed pg. 37 Direct Taxation, A.Y. 2011-2012 Mergers and Acquisitions Wiley 2011-12 Interpretation and Application of IFRS for Indian Companies (Exclusively distributed by Times Group Books) pg. 37 Wiley IFRS 2010-11: for Indian Companies, (Exclusively distributed by Times Group Books) pg. 37 pg. 37 Behavioural Finance pg. 38 Commercial Banking: The Management of Risk, 3ed

Ferrell Gupta Hitt Joshi Kogent Moorhead Schermerhorn Schermerhorn Srivastava Sultan Vinyard Zweifel

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pg. 34

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ISBN

AUTHOR

9788177226218 9788126526376 Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon 9788126523665 9788126509584 9788126519446 9788126534043 9788126520756 9788126530069 Releasing Soon 9788126525157 9812532374 Releasing Soon 9788177229028 9788126519903 Releasing Soon 9788126516056 9788126515936 Releasing Soon 9788126523696 9971514222 9788126513062 9788126531714 9788126510221

Janakiram Jones Kogent Kogent Kogent Kogent Kogent Kogent Kogent Kogent Kolb Narayanan, Nanda Panda Parameswaran Parasuraman Parrino Premlatha Proctor Sathye Sekhar Shah Shanmugham Shapiro Shapiro Skipper Tsay Tsay Vaughan Vaughan Veronesi White

TITLE

PRICE

International Financial Management (Indian Text ed.) pg. 38 pg. 38 Investments: Principles and Concepts, 11ed Capital Market Financial Institutions and Banking International Financial Management Investment Analysis and Portfolio Management Legal Aspects of Finance Project Finance Strategic Finance Taxation Futures, Options, and Swaps, 5ed pg. 38 Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 38 Understanding Microfinance pg. 39 Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange,and Derivatives NEW Fundamentals of Financial Derivatives, 2ed, w/CD pg. 39 pg. 39 Fundamentals of Corporate Finance Advanced Financial Management Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed pg. 40 International Financial Management pg. 40 Working Capital Management pg. 40 Financial Management, 2ed, w/CD pg. 40 Financial Services Multinational Financial Management, 9ed pg. 40 Multinational Financial Management, 8ed Risk Management and Insurance Perspectives in Global Economy pg. 40 Analysis of Financial Time Series, 3ed pg. 41 Analysis of Financial Time Series, 2ed Essentials of Insurance: A Risk Management Perspective pg. 41 Fundamentals of Risk and Insurance, 9ed pg. 41 pg. 41 Fixed Income Securities: Valuation, Risk, and Risk Management pg. 42 The Analysis and Use of Financial Statements, 3ed, w/CD

pg. 39

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Agarwala Bagranoff Balakrishnan Chang Ernst & Young Ernst & Young Goyal Jiambalvo Jiambalvo Jones Kimmel Kogent Weygandt Weygandt

Cost Accounting Core Concepts of Accounting Information Systems, 9ed pg. 43 pg. 43 Managerial Accounting Modelling and Designing Accounting Systems: using Access to Build a Database, w/CD International GAAP 2011, Set of Vol. 1 & Vol. 2 pg. 43 International GAAP 2010, Vol. 1 & Vol. 2 pg. 43 Accounting for Managers Managerial Accounting, 4ed pg. 43 Managerial Accounting, 2ed,w/CD pg. 44 Accounting for Non-Specialists pg. 44 Financial Accounting: Tools for Business Decision Making, 5ed Accounting for Managers Financial Accounting: IFRS Edition, 1ed pg. 44 Financial Accounting, 4ed

Besanko Besanko Boyes Bradley Enders Harris Keating Kogent Maddala Miles Morris Salvatore Samuelson Singh Taylor Truett Welch

Economics of Strategy, 3ed pg. 45 pg. 45 Microeconomics, 4ed pg. 45 The New Managerial Economics (Indian Adaptation), 2005ed pg. 45 Essential Mathematics for Economics and Business, 2ed pg. 45 Applied Econometric Time Series, 2ed Applied Time Series Modelling and Forecasting pg. 45 Managerial Economics: An Economic Foundation for Business Decisions, 2ed pg. 46 Principles of Economics and Management pg. 46 Introduction to Econometrics, 4ed NEW pg. 46 Macroeconomics: Understanding the Wealth of Nations, 2ed pg. 46 Economic Analysis in Health Care pg. 46 International Economics, 8ed pg. 47 Managerial Economics, 5ed pg. 47 Managerial Economics, w/CD NEW pg. 47 Principles of Microeconomics, 5ed pg. 47 Managerial Economics: Analysis, Problems, Cases, 8ed Economics: Theory and Practice, 7ed pg. 47

pg. 43

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ECONOMICS 9788126517756 9788126532063 9788177225150 9788126509188 9788126515646 9812532323 9788177223859 Releasing Soon 9788126534159 9788126516414 9788126522156 9788126514137 9788126517725 9789350043035 9788177227628 9788126512539 9788126512621

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CONTENTS

WILEY INDIA REPRESENTATIVES You may place orders with any of our representatives whose contact details are mentioned below.

BUSINESS

1

COMMUNICATION

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ENTREPRENEURSHIP

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HUMAN RESOURCE MANAGEMENT

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INTERNATIONAL BUSINESS

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MANAGEMENT

9

MANAGEMENT INFORMATION SYSTEMS

13

MARKETING

17

OPERATIONS MANAGEMENT

24

ORGANIZATIONAL BEHAVIOUR

30

STRATEGIC MANAGEMENT

32

FINANCE

35

ACCOUNTING

43

ECONOMICS

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