Wiley Academic Catalog Business, Finance & Economics 2015 by Wiley India

2015

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BUSINESS / BUSINESS ANALYTICS BUSINESS

BUSINESS ANALYTICS

E-Commerce: Fundamentals and Applications

Big Data and Analytics, w/cd Acharya NEW

Chan

Table of Contents • Types of Digital Data • Introduction to Big Data • Big Data Analytics • The Big Data Technology Landscape • Introduction to Hadoop • Introduction to MongoDB • Introduction to Cassandra • Introduction to MAPREDUCE Programming • Introduction to Hive • Introduction to Pig • Jasper Report using Jasper soft • Introduction to Machine Learning

Table of Contents • Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems • Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS ISBN: 9788126514694 |

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Business Process Reengineering & Change Management Dey Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering ISBN: 9788177225365 |

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Business Law for Managers Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business. ISBN: 9788177225358 |

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ISBN: 9788126554782 |

` 499

Big Data Black Book DT Editorial Services

NEW

Table of Contents • Getting an Overview of Big Data • Exploring the Use of Big Data in Business Context • Introducing Technologies for Handling Big Data • Understanding Hadoop Ecosystem • Understanding MapReduce Fundamentals and HBase • Understanding Big Data Technology Foundations • Storing Data in Databases and Data Warehouses • Storing Data in Hadoop • Processing Your Data with MapReduce • Customizing MapReduce Execution • Testing and Debugging MapReduce Applications • Understanding Hadoop YARN Architecture • Exploring Hive • Analyzing Data with Pig • Using Oozie • NoSQL Data Management • Understanding Analytics and Big Data • Analytical Approaches and Tools to Analyze Data • Exploring R • Reading Datasets and Exporting Data from R • Manipulating and Processing Data in R • Working with Functions and Packages in R • Performing Graphical Analysis in R • Integrating R and Hadoop and Understanding Hive • Data Visualization-I • Data Visualization with Tableau • Social Media Analytics and Text Mining • Mobile Analytics • Finding a Job in the Big Data Market ISBN: 9789351197577 |

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Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst Abbott Table of Contents • Overview of Predictive Analytics • Setting Up the Problem • Data Understanding • Data Preparation • Itemsets and Association Rules • Descriptive Modeling • Interpreting Descriptive Models • Predictive Modeling • Assessing Predictive Models • Model Ensembles • Text Mining • Model Deployment • Case Studies ISBN: 9788126550388 |

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Forthcoming Title The Business Law Book Kapoor

Prices are subject to change without prior notice.

BUSINESS ANALYTICS Microsoft Business Intelligence Tools for Excel Analysts Alexander Table of Contents • Leveraging Excel for Business Intelligence • Important Database Concepts • PivotTable Fundamentals • Introduction to Power Pivot • Loading External Data into Power Pivot • Creating Dashboards with Power View • Adding Location Intelligence with Power Map • Using the Power Query Add-In • Leveraging SQL for Business Intelligence • Essential SQL Server Concepts • Introduction to SQL • Creating and Managing SQL Scripts 1 • Calling Views and Stored Procedures from Excel • Understanding Reporting Services • Browsing Analysis Services OLAP Cubes with Excel • Using the Data Mining Add-In for Microsoft Office • Delivering Business Intelligence with SharePoint and Excel Services • Publishing Your BI Tools to SharePoint • Leveraging PerformancePoint Services ISBN: 9788126550357 |

` 599

An Introduction to Multivariate Statistical Analysis, 3ed

Mastering Data Mining: The Art and Science of Customer Relationship Management Berry Table of Contents • Setting the Focus • The Three Pillars of Data Mining • Case Studies ISBN: 9788126518258 |

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Understanding the Predictive Analytics Lifecycle Cordoba Table of Contents • Problem Identification and Definition • Design and Build • Data Acquisition • Exploration and Reporting • Modeling • Actionable Analytics ISBN: 9788126552795 |

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Anderson Table of Contents • The Multivariate Normal Distribution. • Estimation of the Mean Vector and the Covariance Matrix. • The Distributions and Uses of Sample Correlation Coefficients. • The Generalized T2-Statistic. • Classification of Observations. • The Distribution of the Sample Covariance Matrix and the Sample Generalized Variance. • Testing the General Linear Hypothesis: Multivariate Analysis of Variance • Testing Independence of Sets of Variates. • Testing Hypotheses of Equality of Covariance Matrices and Equality of Mean Vectors and Covariance Matrices. • Principal Components. • Cononical Correlations and Cononical Variables. • The Distributions of Characteristic Roots and Vectors. • Factor Analysis. • Pattern of Dependence; • Graphical Models. ISBN: 9788126524488 |

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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Baesens Table of Contents • Big Data and Analytics • Data Collection, Sampling and Preprocessing • Predictive Analytics • Descriptive Analytics • Survival Analysis • Social Network Analytics • Analytics: Putting It All to Work • Example Applications ISBN: 9788126550890 |

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Big Data, Data Mining and Machine Learning Dean Table of Contents • The Computing Environment • Turning Data into Business Value • Success Stories of Putting It All Together ISBN: 9788126550906 |

` 699

Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data Ellis Table of Contents • Streaming Analytics Architecture • Analysis and Visualization ISBN: 9788126552160 |

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Data Smart: Using Data Science to Transform Information into Insight Foreman Table of Contents • Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of

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BUSINESS ANALYTICS Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R ISBN: 9788126546145 |

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Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business

Microsoft Big Data Solutions Jorgensen Table of Contents • What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together • Moving Your Big Data Forward ISBN: 9788126548767 |

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Frank Table of Contents • Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model ISBN: 9788126548606 |

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Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Franks Table of Contents • What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and Methods • What Makes a Great Analysis? • What Makes a Great Analytic Professional? • Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery ISBN: 9788126545698 |

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Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer ISBN: 9788126542581 |

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Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity Kaushik Table of Contents • The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.

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ISBN: 9788126542451 |

Also useful for Management Information Systems / Operations Management

Data Mining Methods and Models Larose Table of Contents • Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building • Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing ISBN: 9788126507764 |

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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Laursen Table of Contents • The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future. ISBN: 9788126544127 |

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Also useful for Management Information Systems / Operations Management Prices are subject to change without prior notice.

BUSINESS ANALYTICS Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses

Linoff

Minelli

Table of Contents • What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Mining Using Classic Statistical Techniques. • Decision Trees. • Artifi cial Neural Networks. • Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining. ISBN: 9788126534722 |

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Table of Contents • What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics ISBN: 9788126544691 |

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Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software Murray Table of Contents • Desktop • Tableau Server • Case Studies ISBN: 9788126551392 |

` 999

Also useful for Management Information Systems

Data Mining Using SAS Enterprise Miner Matignon Table of Contents • Introduction. • Sample Nodes. • Explore Nodes. • Modify Nodes. • Model Nodes. • Assess Nodes. • Scoring Nodes. • Utility Nodes. ISBN: 9788126535668 |

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Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed Mcfedries Table of Contents • Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis ISBN: 9788126544004 |

` 499

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Modeling for Insight: A Master Class for Business Analysts Powell Table of Contents • Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem • Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc. ISBN: 9788126547111 |

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Fundamentals of Business Analytics Prasad Table of Contents • Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead ISBN: 9788126532032 |

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Also useful for Management Information Systems / Operations Management

BUSINESS ANALYTICS Mining of Massive Datasets Rajaraman Table of Contents • Data mining • Large-scale file systems and map-reduce • Finding similar items • Mining data streams • Link analysis • Frequent itemsets • Clustering • Advertising on the Web • Recommendation systems ISBN: 9781107448247 |

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Too Big To Ignore: The Business Case for Big Data Simon Table of Contents • Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts ISBN: 9788126543250 |

Big Data: Understanding How Data Powers Big Business Schmarzo Table of Contents • The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi cations • Launching Your Big Data Journey • Call to Action ISBN: 9788126545452 |

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Data Mining for Business Intelligence Shmueli Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

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Also useful for Management Information Systems / Operations Management

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics Stubbs Table of Contents • May You Live in Interesting Times • Understanding Culture and Capability • Making It Real • Making It Happen ISBN: 9788126552146 |

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Analytics and Dynamic Customer Strategy: Big Profits from Big Data Tanner Table of Contents • Big Data and Dynamic Customer Strategy • Big Data Strategy• Big Data Culture ISBN: 9788126551613 |

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Google Bigquery Analytics Tigani Table of Contents • BigQuery Fundamentals • Basic BigQuery • Advanced BigQuery • BigQuery Applications ISBN: 9788126551064 |

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Siegel Table of Contents • Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target and the Police Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look inside Chase’s Prediction of Mortgage Risk (modeling) • The Ensemble Effect: Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) • Afterword • Ten Predictions for the First Hour of 2020 • Appendices • Five Effects of Prediction • TwentyOne Applications of Predictive Analytics • Prediction People--Cast of “Characters” ISBN: 9788126547999 |

` 599 Prices are subject to change without prior notice.

BUSINESS ANALYTICS / COMMUNICATIONS Business Intelligence

Practical Data Science with R

Vercellis

Zumel

Table of Contents • Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and methods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis. ISBN: 9788126541881 |

Table of Contents • Introduction to data science • Modeling methods • Delivering results ISBN: 9789351194378 |

EXCLUSIVE TITLE

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Big Data Analytics: Turning Big Data into Big Money Ohlhorst NEW

Marketing Analytics: Data-Driven Techiniques with Microsoft Excel Winston

Table of Contents • What is Big Data? • Why Big Data Matters • Big Data and the Business Case • Building the Big Data Team • Big Data Sources • The Nuts and Bolts of Big Data • Security, Compliance, Auditing and Protection • The Evolution of Big Data • Best Practices for Big Data Analytics • Bringing It All Together

Table of Contents • Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing ISBN: 9788126548620 |

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Data Points: Visualization That Means Something Yau Table of Contents • Understanding Data • Visualization: The Medium • Representing Data • Exploring Data Visually • Visualizing with Clarity • Designing for an Audience • Where to Go from Here ISBN: 9788126550845 |

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Visualize This: The Flowingdata Guide To Design, Visualization and Statistics Yau Table of Contents • Telling Stories with Data. • Handling Data. • Choosing Tools to Visualize Data. • Visualizing Patterns over Time. • Visualizing Proportions. • Visualizing Relationships. • Spotting Differences. • Visualizing Spatial Relationships. • Designing with a Purpose. ISBN: 9788126550838 |

Visit us at www.wileyindia com

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` 799

ISBN: 9788126554645 (Exclusively Distributed by BSP Books)

Forthcoming Titles Hadoop Security Lakhe

Business Intelligence and Data Warehousing

Shinde

COMMUNICATIONS Business Communication: A Practice Oriented Approach Kalia NEW Table of Contents • Understanding Business Communication • Interpersonal Communication • Designing and Delivering Oral Presentations • Fundamentals of Business Writing • Drafting Business Messages • Writing Effective Reports • Cross-Cultural Communication • Communicating Through Technology • Employment Communication ISBN: 9788126554799 |

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COMMUNICATIONS / ENTREPRENEURSHIP EXCLUSIVE TITLE

Management Communication, 3ed

Communication Skills - I (As per syllabus of WBSCTE) Kogent NEW

Bell Table of Contents • Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success. ISBN: 9788126529452 |

Table of Contents • Comprehending a Text • Note Taking • Writing Technical Paragraphs • Writing Technical Reports

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ISBN: 9789351194637 (Exclusively distributed by Techno World)

Soft Skills for Managers

Forthcoming Title

Kalyana Table of Contents • Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management ISBN: 9788177225686 |

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Soft Skills for Young Managers Rao Table of Contents • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power ISBN: 9788177223774 |

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Integrated Business Communication in a Global Marketplace Stuart Table of Contents • Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to your Publics • Internal Communication: Messaging within your Company • The Importance of Effective Communication in the Workplace • Issues of Organizational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead ISBN: 9788126513451 |

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Soft Skills

Chauhan

ENTREPRENEURSHIP

Patterns of Entrepreneurship Management, 4ed Kaplan NEW

Table of Contents • Getting Started As An Entrepreneur • Special Topics: Social Entrepreneurship Technology Entrepreneurship • Funding The Venture • Building and Exiting ISBN: 9788126555642 |

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Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed Manimala Table of Contents • Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms • Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research ISBN: 9788177224603 |

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Prices are subject to change without prior notice.

ENTREPRENEURSHIP / HUMAN RESOURCE MANAGEMENT Entrepreneurship and Small Business, 3 Asia-Pacific ed rd

Schaper

Fitz-Enz

Table of Contents • The nature of small business and entrepreneurship • Getting into business. • Selected topics ISBN: 9788126531165 |

Predictive Analytics for Human Resources

` 699

Table of Contents • Where’s the Value? • Getting Started • What You Will Need • Data Issues • Predictive Statistics Examples • Predictive Analytics in Action • Predicting the Future of Human Capital Analytics ISBN: 9788126552153 |

` 999

Also useful for Business Analytics

Entrepreneurship, w/cd Trehan Table of Contents • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising ISBN: 9789350040263 |

` 499

HUMAN RESOURCE MANAGEMENT Human Resource Management, 11ed, ISV DeCenzo NEW Table of Contents • Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • Labor-Management Environments ISBN: 9788126553785 |

` 599

Strategic Human Resources: Frameworks for General Managers, 3ed Baron Table of Contents • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

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Human Resource Management Gupta Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management ISBN: 9788177228212 |

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Training & Development (Indian Text ed) Janakiram Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases ISBN: 9788177227253 |

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Industrial Sociology Mathur Table of Contents • Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946 ISBN: 9788177228465 |

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HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS Human Resource Management, w/cd Raju Table of Contents • Fundamentals of Human Resource Management • Special Topics in Human Resource Management ISBN: 9789351194309 |

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Performance Management, w/cd Rao Table of Contents • Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management ISBN: 9789350042892 |

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of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard • Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy ISBN: 9788126515899 |

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Employee Engagement (Hardback) Sengupta Table of Contents • Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement ISBN: 9788177226713 |

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Also available in Paperback ISBN: 9788177229134 |

Strategic Human Resource Management, w/cd Rao Table of Contents • Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage • HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management ISBN: 9789351192589 |

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Strategic Human Resource Management, 2ed Schuler Table of Contents • Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management • Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A QuarterCentury Review of Human Resource Management in the US: The Growth in Importance

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Human Resource Management, w/cd Sengupta Table of Contents • The New Brand Ambassadors • The New Age HRM • Human Resource Planning • Job Analysis • Recruitment • Selection • Reliability & Validity in Selection • Performance Management Systems • Competency Based Performance Management • Learning Process & Trainers • Employee Training & Development • Compensation & Benefits • Performance-based Compensation • Workplace Health & Safety • Industrial Relations • Women Workforce & HR • Human Resource Automation, Audit & Accounting • Social Media Applications in Managing Human Resources • Talent Management • Employee Engagement • Business Cases Comprehensive Case Studies ISBN: 9789350043196 |

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INTERNATIONAL BUSINESS Elements of International Business Chary Table of Contents • Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126506941 |

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INTERNATIONAL BUSINESS / MANAGEMENT International Business, 8ed Czinkota Table of Contents • Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations ISBN: 9788126534074 |

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MANAGEMENT Coaching: The Art of Developing Leaders Babu Table of Contents • Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

International Management, 4ed Mead

ISBN: 9788126534791 |

Table of Contents • Introduction • Cross-Cultural Management • International Management • Conclusions ISBN: 9788126529759 |

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Also useful for Management

Global Trade in the New Millennium (Hardback) Parthasarathy Table of Contents • Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and PhytoSanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development through Global Economic Governance ISBN: 9789350040997 |

` 449

Also available in Paper back ISBN: 9789350040119 |

` 349

Global & Transnational Business: Strategy and Management, 2ed

` 479

Knowledge Management Debowski Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A humanistic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and managing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management ISBN: 9788126514502 |

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The Little Book of Leadership Gitomer Table of Contents • Leadership Insight. • Mental Leadership. • Resilient Leadership. • Reality Leadership. • Coach Leadership. • Situational Leadership. • Measurement Leadership. • Opportunity Leadership. • Guts Leadership. • Personal Leadership. • Celebration Leadership. • Next-Level Leadership. • Legacy Leadership. ISBN: 9788126536474 |

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Stonehouse Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends ISBN: 9788126515233 |

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International Management Behavior, 6ed Lane Table of Contents • The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship ISBN: 9788126535996 |

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` 559

MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS Summer Internship Simplified

Introduction to Management, 10ed, ISV

Mishra Table of Contents • Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats ISBN: 9788177225372 |

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Principles and Practices of Management, w/cd Nerkar Table of Contents • Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication and Coordination • Power, Politics and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization ISBN: 9789350042502 |

` 399

Pandey Table of Contents • Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management

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Introduction to Management Pithadia Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

` 349

ISBN: 9788126523160 |

` 679

Forthcoming Titles International Management Behavior: Global and Sustainable Leadership, 7ed Lane

Introduction to Management, 12ed, ISV

Schermerhorn

MANAGEMENT INFORMATION SYSTEMS

Disaster Management

ISBN: 9788126549245 |

Schermerhorn Table of Contents • Introducing Management. • Management Learning Past to Present. • Environment and Organizational Culture. • Ethics and Social Responsibility. • Global Dimensions of Management. • Information and Decision Making. • Planning Processes and Techniques. • Strategy and Strategic Management. • Designing Organization Structures. • Human Resources Management. • Managing Innovation and Change. • Individual Behavior. • Motivation Theory and Practice. • Teams and Teamwork. • Communication and Collaboration. • Leading and Leadership Development. • Control Processes and Systems. • Operations Management and Services.

MIS: Management Information Systems in Business, Government and Society De Table of Contents • Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

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Management Information Systems Joshi Table of Contents • Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology • Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams ISBN: 9789350040072 |

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MANAGEMENT INFORMATION SYSTEMS Essentials of Business Processes and Information Systems Magal

Shrivastava

Table of Contents • Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes. ISBN: 9788126521753 |

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Forecasting: Methods and Applications, 3ed Makridakis Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the LongTerm • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations ISBN: 9788126518524 |

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Harnessing Green IT: Principles and Practices Murugesan Table of Contents • Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems ISBN: 9788126539680 |

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Management Information Systems, w/cd Parimi Table of Contents • Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in Project Management • Information System Security and Control • General Technological Knowledge ISBN: 9789350043059 |

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Computer Applications in Management, w/cd Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 • Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

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Computer Applications in Management Singh Table of Contents • Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System • The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus • Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT ISBN: 9789351192442 |

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Information Technology for Management: Transforming Organizations in the Digital Economy, 7ed Turban Table of Contents • IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration. • E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts. ISBN: 9788126526390 |

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MANAGEMENT INFORMATION SYSTEMS / MARKETING Introduction to Information Technology, 2ed

The Impact of E-Marketing on E-Buyer Behaviour, w/cd

Turban

Amin

Table of Contents • IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals

Table of Contents • Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies

ISBN: 9788126509683 |

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Forthcoming Title

ISBN: 9789350043202 |

Strategic Management of Information Systems, 5ed ISV

Pearlson

` 449

Marketing Management Anand

MARKETING Marketing Research Sathyapriya NEW Table of Contents • Marketing Research • Marketing Research Process • Research Design • Sampling Design • Data Collection Methods • Measurement Scaling • Field Work and Data Preparation • Introduction to SPSS • Basic Data Analysis, Basic Data Analysis • Establishing Hypothesis and Testing • Determining Association among Variables • Determining Dependent Independent Relationship • Decision Making Models • Data Reduction Techniques • Brand Positioning Methods ISBN: 9789351197751 |

ISBN: 9789350042489 |

Marketing Research, 10ed Aaker Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence

Customer Relationship Management, w/cd

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Table of Contents • Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM ISBN: 9789350044544 |

Store Operations Agarwal Table of Contents • Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management ISBN: 9788177225167 |

` 359

Bhasin

` 349

ISBN: 9788126531189 |

Table of Contents • Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion-Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

` 399

Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) Capon, Singh Table of Contents • Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers • Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market

Prices are subject to change without prior notice.

MARKETING Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions • Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India ISBN: 9788126548514 |

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Chopra Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends

` 329

Sales Management: Concepts and Cases, 10ed , ISV Cron Table of Contents • Early Management Thought. • The Scientific Management Era. • The Social Person Era. • The Modern Era. ISBN: 9788126526383 |

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Service Management and Marketing: Customer Management in Service Competition, 3ed Gronroos Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships ISBN: 9788126512874

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Hoyle Table of Contents • Introduction to Event Marketing. • Event Promotion, Advertising and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events and Expositions. • Marketing Corporate Meetings, Products, Services and Events. • Marketing Festivals, Fairs and Other Special Events. • Trends in Event Marketing. ISBN: 9788126524679 |

Marketing Management

ISBN: 9788177228427 |

Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions

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Global Marketing Management, 5ed Kotabe Table of Contents • Globalization. • Global Economic Environment. • Financial Environment. • Cultural Issues and Buying Behavior. • Political / Legal Environment. • Global Marketing Research. • Global Segmentation and Positioning. • Global Marketing Strategies. • Global Market Entry Modes. • Global Product Development. • Marketing Products and Services. • Global Pricing. • Communicating with the World Consumer. • Sales Management. • Global Logistics and Distribution. • Export / Import Management. • Planning, Organization and Control of Global Marketing Operations. • Marketing in Emerging Markets. • Global Marketing and the Internet. ISBN: 9788126534128 |

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Consumer Behaviour and Marketing Communication: An Indian Perspective Kumar Table of Contents • Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management • Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying ISBN: 9789351191827 |

` 395

MARKETING Customer Relationship Management: Concepts & Application

Customer Service in Retailing, (Indian Text ed)

Kumar

Table of Contents • Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function

Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships. ISBN: 9788177226225 |

` 449

International Marketing (with casebook) Lascu Table of Contents • Introduction to International Marketing • The International Marketing Environment • International Marketing Strategy Decisions • Managing the International Marketing Mix • International Marketing Strategy: Implementation ISBN: 9788177223705 |

` 399

Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Lindquist Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics ISBN: 9788177223835 |

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Marketing Research, 8ed, w/cd McDaniel Table of Contents • The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression • Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research. ISBN: 9788126529353 |

Mishra

ISBN: 9788177223712 |

` 279

E-Marketing Mohapatra Table of Contents • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services ISBN: 9788126542000 |

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Research Methodology Ramamurthy Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

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Research Methods for Business: A Skill Building Approach, 5ed Sekaran Table of Contents • Scientific Investigation. • The Research Process: The Broad Problem Area and Defining the Problem Statement. • The Research Process: Theoretical Framework and Hypothesis Development. • The Research Process: Elements of Research Design. • Measurement of Variables: Operational Definition. • Measurement: Scaling, Reliability, Validity. • Data Collection Methods. • Experimental Designs. • Sampling. • Quantitative Data Analysis. • Quantitative Data Analysis Part 2: Hypothesis Testing. • Qualitative Data Analysis. • The Research Report. ISBN: 9788126531318 |

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` 739 Prices are subject to change without prior notice.

MARKETING Customer Relationship Management

Cases in Retail Management Srinivasan Table of Contents • Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys - Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor • Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

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Zikmund Table of Contents • The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems. ISBN: 9788126528059 |

EXCLUSIVE TITLES

International Marketing Siddiqui Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

` 349

E-Marketing in Digital Age: Text & Cases, 2ed, w/cd

International Marketing Research, 2ed

ISBN: 9789351192428 |

` 395

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International Marketing Research, 2ed Craig

Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Craig Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International ISBN: 9971513862 |

$6.50

(Exclusively distributed by CBS Publishers & Distributors)

Sople Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing & Globalization of Business • Legal & IPR Issues in Online Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness

` 469

Essentials of Marketing Research, 2ed Kumar

Essentials of Marketing Research, 2ed Kumar Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

$7.50

(Exclusively distributed by CBS Publishers & Distributors)

MARKETING / OPERATIONS MANAGEMENT International Marketing: International Consuming Globally, Thinking Marketing: Globally Consuming McAuley Globally, Thinking Table of Contents Globally • Trading Places: An Overview of the World Economy

• Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of McAuley Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising ISBN: 9812532358 |

$ 5.50

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Marketing Research, 11ed, ISV

Aaker

Marketing Management, 2ed

Excel Models for Business and Operations Management, 2ed Barlow Table of Contents • A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management ISBN: 9788126509515 |

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Game Theory: An Introduction Barron Table of Contents • Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games. ISBN: 9788126523191 |

Anand

Marketing for India’s Managers: Current and Future

Capon

OPERATIONS MANAGEMENT Project Management - Best Practices: Achieving Global Excellence, 3ed Kerzner NEW Table of Contents • Understanding Best Practices • From Best Practice to Migraine Headache • Journey to Excellence • Project Management Methodologies • Integrated Processes • Management Support • Training and Education • Informal Project Management • Behavioral Excellence • Measuring Return on Investment on Project Management Training Dollars • The Project Office • Six Sigma and the Project Management Office • Project Portfolio Management • Global Project Management Excellence • Introduction • Value-Driven Project Management • Effect of Mergers and Acquisitions on Project Management ISBN: 9788126555154 |

` 999

Project Management 2.0 Kerzner NEW Table of Contents • Project management 2.0 • A peek into the future of Project management • Understanding success And failure • Value-driven Project management • Growing importance of metrics With pm 2.0 • Project management Methodologies: 1.0 versus 2.0 • Project governance • Role of project manager in Strategic planning and Portfolio management • R&D project management • Problem solving and Decision making • Need for project Management • Using the pmo to spearhead Pm 2.0 ISBN: 9788126555161 |

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Applied Business Statistics, 7ed Black Table of Contents • What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions • Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation • Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2 ISBN: 9788126537075 |

` 789

Modern Production/Operations Management, 8ed Buffa Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

` 669

` 999 Prices are subject to change without prior notice.

OPERATIONS MANAGEMENT Project Management: Planning and Control Techniques, 4ed Burke

` 529

Managing Quality, 5ed Dale Table of Contents • The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques ISBN: 9788126522460 |

` 529

International Logistics David Table of Contents • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure ISBN: 9788177224306 |

` 399

Beginning R: The Statistical Programming Language Gardener Table of Contents • Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear Modeling) • More about Graphs ISBN: 9788126541201

` 649

Visit us at www.wileyindia com

Gopalan

Table of Contents • Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. • Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing. ISBN: 9788126521647 |

Project Management Core Textbook, 2 Indian ed Table of Contents • The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project ISBN: 9788126550807 |

` 749

Operations, Strategy and Technology: Pursuing the Competitive Edge Hayes Table of Contents • Operations Management Confronts a New Millennium. • Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge. ISBN: 9788126531158 |

` 659

Production and Operations Management Jain Table of Contents • Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning • Materials Management • Inventory Management • Production Planning and Control • Production Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management ISBN: 9789350045091 |

` 449

Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Kerzner Table of Contents • Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for success • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and estimating • Cost control • Trade-off analysis in a project environment • Risk manage-

OPERATIONS MANAGEMENT ment • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office • Managing crisis projects • The rise, fall, and resurrection of iridium: a project management perspective ISBN: 9788126538874 |

` 679

Information Technology Project Management, 4ed, ISV Marchewka Table of Contents • An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis ISBN: 9788126543946 |

569

Also useful for Management Information Systems

Project Management, w/cd

Operations Management, 5ed, ISV Meredith Table of Contents • Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling ISBN : 9788126542543 |

` 629

Fundamentals of Quality Control and Improvement, 3ed Mitra Table of Contents • Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design ISBN: 9788126544097 |

` 679

Marwah Table of Contents • Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case Studies ISBN: 9788177229721 |

` 449

Supply Chain Management (Theories & Practices) Mohanty Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning ISBN: 9788177221916 |

` 399

Project Management: A Managerial Approach, 8ed

Supply Chain Management (Indian Case Studies)

Meredith

Mohanty

Table of Contents • Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information Systems • Project Control • Project Auditing • Project Termination ISBN: 9788126537082 |

Description Indian Cases in Supply Chain Management Theories and Practices brings forth a blend of industrial and academic experience to cover theoretical as well as practical aspects of the subject. ISBN: 9788177225808 |

` 199

` 739

Prices are subject to change without prior notice.

OPERATIONS MANAGEMENT Statistical Quality Control, 6ed Montgomery

Russell

Table of Contents • Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling ISBN: 9788126525065 |

` 669

Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed Powell Table of Contents • Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • Short-Term Forecasting. • Nonlinear Optimization. • Linear Programming. • Network Models. • Integer Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation. ISBN: 9788126526918 |

` 839

Also useful for Management

Rajaram

` 399

Operations Research : Principles and Practice, 2ed Ravindran Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming

ISBN: 9788126537044 |

Supply Chain Management: A Global Perspective Sanders Table of Contents • Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.

` 629

Total Quality Management

` 619

Table of Contents • TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit • Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries ISBN: 9789350043172 |

` 399

Also useful for Operations Management

Software Engineering Project Management, 2ed Thayer Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets ISBN: 9788126508358 |

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` 779

Suri

Table of Contents • Unit-1. Introduction to Quality Management • Unit-2. Principles and Philosophies of Quality Management • Unit-3. Statistical Process Control and Process Capability • Unit-4. Tools and Techniques for Quality Management • Unit-5. Quality Systems Organizing and Implementation

ISBN: 9788126512560 |

Table of Contents Part One: Operations Management. • Introduction to Operations Management. • Quality Management. • Statistical Process Control. • Product Design. • Service Design. • Processes and Technology. • Capacity and Facilities. • Human Resources. • Project Management. Part Two: Supply Chain Management. • Supply Chain Management Strategy and Design. • Global Supply Chain Procurement and Distribution. • Forecasting. • Inventory Management. • Sales and Operations Planning. • Resource Planning. • Lean Systems. • Scheduling.

ISBN: 9788126536351 |

Total Quality Management

ISBN: 9788177226232 |

Operations Management, 7ed

` 769

ORGANIZATIONAL BEHAVIOR / STRATEGIC MANAGEMENT ORGANIZATIONAL BEHAVIOR Organization: Contemporary Principles and Practices, 2ed Child NEW Table of Contents • The Broad Picture • New Internal Forms • New Network Forms • Achieving Effective Organizations • Designing Organizations For The 21st Century ISBN: 9788126555468 |

` 529

Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd Gupta Table of Contents • · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9789351192459 |

` 449

Organizational Behavior: A Strategic Approach, 2ed Hitt Table of Contents • The Strategic Lens • Individual Processes • Groups, Teams and Social Processes • The Organizational Context ISBN: 9788126523948 |

` 679

Organizational Behavior

Organizational Behaviour, w/cd Raju Table of Contents • Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams • Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management • Communication and Knowledge Management • Stress and Stress Management ISBN: 9789351191810 |

` 395

Organizational Behavior, 12ed, ISV Schermerhorn Table of Contents • Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1 ISBN: 9788126541270 |

` 609

Organizational Behavior Sultan Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management ISBN: 9788177228526 |

` 299

Joshi Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior ISBN: 9788177227987 |

` 349

STRATEGIC MANAGEMENT Contemporary Strategy Analysis: Text and Cases, 8ed Grant NEW Table of Contents • The Tools of Strategy Analysis • Business Strategy and the Quest for Competitive Advantage • Corporate Strategy ISBN: 9788126554508 |

` 579

Prices are subject to change without prior notice.

STRATEGIC MANAGEMENT Strategic Market Management: Global Perspectives Aaker Table of Contents • Strategic Market Management: An Introduction and Overview • External and Customer Analysis • Competitor Analysis • Market/Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options • From Silos to Synergy -- Harnessing the Organization ISBN: 9788126548927 |

and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management ISBN: 9789350044995 |

` 429

Strategic Retail Management Srinivasan Table of Contents • Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing The Future

` 529

ISBN: 9788177226706 |

Also useful for Operations Management

Also useful for Marketing

International Strategy: Context, Concepts and Implications

Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed

Collis Table of Contents • The Context Facing Multinational Firms • Conceptual Framework: What is Different about International Strategy? • Managerial Implications ISBN: 9788126552429 |

Tidd Table of Contents • Managing Innovation • Context • Search • Select • Implement • Capture

` 549

ISBN: 9788126534050 |

Strategic Management Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process

` 499

Strategic Management and Business Policy, w/cd Singh Table of Contents • Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization • External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy Implementation • Structural and Behavioral Implementation of Strategy • Functional

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` 719

Strategic Management

Saloner

ISBN: 9788126515684 |

` 399

Trehan Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management

ISBN: 9788177228229 |

` 299

Forthcoming Titles Strategic Management of Information Systems, 5ed, ISV

Pearlson

Strategic Management & Business Policy

Pithadia

FINANCE FINANCE Investment Management, (Security Analysis and Portfolio Management) Desai NEW Table of Contents • Landscape of Investment • Risk and Return • Fundamental Analysis • Stock Valuation • Bond Valuation • Technical Analysis • Efficient Market Hypothesis • Portfolio Analysis and Construction • Portfolio Evolution and Revision • Introduction to Derivatives • Basic Market Concepts and Mechanics • Stock Futures • Stock Index Futures • Stock Index Futures Trading Strategies • Options • Option Trading Strategies • Interest Rate Derivatives • Foreign Currency Derivatives • Accounting and Taxation of Futures and Options ISBN: 9789351194286 |

` 499

Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website Fairhurst NEW Table of Contents • What is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126555390 |

` 799

Also useful for Business Analytics

Financial Management Kapil NEW Table of Contents • Introduction to Corporate Finance • Tools of Corporate Finance • Aspects of Corporate Financial Structure • Dimensions of Investment • Dimensions of Financial • Understanding the Financial Market • Strategic Dimensions for Value Creation ISBN: 9788126554768 |

` 579

Financial Institution Advantage & The Optimization of Information Processing Keenan NEW

Forex Management Shah NEW Table of Contents • International Financial Environment • Exchange Rate Behaviour • Exchange Rate Risk Measurement • Exchange Rate Risk Management • Assets and Liability Management ISBN: 9789351194866 |

` 449

Financial Derivatives: A Case Study Based Learning Sharma NEW Table of Contents • Fundamentals of Options • Binomial Option Pricing Model • Black-Scholes Option Pricing Model • Advanced Option-Based Hedging Strategies • Currency Options • Interest Rate Options • Futures and Forward Contracts • Currency Forwards and Futures • Interest Rate Futures • Swaps ISBN: 9789351197935 |

` 349

Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach Sharma NEW Description An Excel Based Approach is primarily designed for learners who want to pursue a career in the field of financial management. It is an ideal introductory book for the learners who are new to the subject. In addition, it is also an indispensable reference book for the professionals exposed to this field. ISBN: 9789351197942 |

` 399

Market Models: A Guide to Financial Data Analysis Alexander Table of Contents • Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets. ISBN: 9788126523702 |

` 599

Table of Contents • Financial Institutions as Information Processors • Strategic Hardware and Software Management • Data, Models and Information • Model Risk Measurement • The Return on Analytic Assets • Data Risk Measurement • A Higher Level of Integration • A Strategy for Optimizing the Information Processing Complex ISBN: 9788126554805 |

` 899 Prices are subject to change without prior notice.

FINANCE Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd

Applied Corporate Finance, 3ed

Arzac

Table of Contents • The Foundations. • The Objective in Decision Making. • The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments. • Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.

Table of Contents • Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring. ISBN: 9788126524129 |

` 629

Marketing of Financial Services Bapat Table of Contents • Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning • Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management ISBN: 9789351191001 |

` 399

Risk Management in Banking, 3ed Bessis Table of Contents • The Financial Crisis. • Business Lines, Risks and Risk Management. • Financial Products. • Valuation. • Risk Modeling. • Regulations. • Asset Liability Management (ALM). • Funds Transfer Pricing Systems. • Dependencies and Portfolio Risk. • Market Risk. • Credit Risk: Standalone. • Credit Portfolio Risk. • Capital Allocation. • Risk-adjusted Performance. • Credit Portfolio Management. • Conclusion and Financial Reforms. ISBN: 9788126551835 |

` 999

Security Analysis and Portfolio Management Bhatt

Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies ISBN: 9788177224870 |

` 399

Also useful for Operations Management

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Damodaran

ISBN: 9788126537884 |

` 729

Corporate Finance Theory and Practice, 2ed Damodaran Table of Contents • Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects • Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis with Inflation and Exchange Rate Risk • Project Interactions, Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks, Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance • Back to First Principles • Solutions to Odd-Numbered Questions and Problems ISBN: 9788126511150 |

` 729

Damodaran on Valuation, 2ed Damodaran Table of Contents • Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts ISBN: 9788126518852 |

` 699

FINANCE Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed Damodaran Table of Contents • Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or StartUp Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools • Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion ISBN: 9788126536009 |

` 779

The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit Table of Contents Hit the Ground Running Valuation Basics. Value More than a Number! • Power Tools of the Trade. • Yes, Virginia, Every Asset has an Intrinsic Value. • It’s all relative! From Cradle to Grave --Life Cycle and Valuation. • Promise Aplenty. • Growing Pains. • Valuation Viagra. • Doomsday. Breaking the Mold --Special Situations in Valuation. • Bank on It. • Roller-Coaster Investing. • Invisible Value. • Conclusion Rules for the Road.

` 350

International Finance: A Casebook Desai Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance ISBN: 9788126510832 |

Desai Table of Contents • Corporate Restructuring • Mergers and Acquisitions • Theories of Mergers • Takeover and Defense Tactics • Accounting for Mergers and Acquisitions • Laws for Mergers and Acquisitions • Regulatory Framework of Takeovers in India • Clauses of Listing Agreements of NSE and BSE • Securities and Exchange Board of India Guidelines (Delisting of Securities) • Valuation of Target Companies • Divestitures and Equity Carve-outs • Financial Restructuring (Share Buyback) • Strategic Alliances • Joint Ventures • Employee Stock Ownership Plan (ESOP) • Leveraged Buyouts • Cross-border Mergers & Acquisitions • Financing Mergers & Acquisitions • Due Diligence for Mergers & Acquisitions • Case Studies ISBN: 9789350043165 |

` 629

` 449

Financial Management Dhagat Table of Contents • Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return Analysis • Management of Cash and Marketable Securities • Case Studies ISBN: 9789350040225 |

Damodaran

ISBN: 9788126536481 |

Mergers and Acquisitions, w/cd

` 399

Modern Portfolio Theory and Investment Analysis, 8ed Elton Table of Contents • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model. • The Correlation Structure of Security Returns: MultiIndex Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures. • Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited. ISBN: 9788126528141 |

` 629

Prices are subject to change without prior notice.

FINANCE Excel Data Analysis, 3ed Etheridge Table of Contents • Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets. • Illustrating your Ideas. • Customizing Excel. ISBN: 9788126542697 |

` 499

Project Financing: Asset-Based Financial Engineering, 2ed Finnerty Table of Contents • What is Project Financing? • The Rationale for Projects? • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability. • Designing Security Arrangements. • Structuring the Project. • Preparing the Project Financing Plan. • Discounted Cash Flow Analysis. • Financial Modeling and Project Evaluation. • Using Real-Options Analysis to Evaluate a Project. • Sources of Project Funds. • Managing Project Risks. • Issues for the Host Government. • Case Study: The Indiantown Cogeneration Project. • Case Study: The Tribasa Toll Road Project. • Case Study: The Euro Disneyland Project. • Case Study: The Eurotunnel Project. • Conclusion.

` 699

Getting Started in Commodities Fontanills Table of Contents • What is a Commodity? • How the Commodity Markets Work. • Commodity Trading in the Stock Market. • Commodity Trading in the Index Markets. • Fundamental Analysis of the Commodity Markets. • Technical Analysis of the Commodity Markets. • Elliott Wave Trading for Commodities. • Options Trading in the Commodity Markets. • Money Management: Staying in the Game. • Psychology 101: Winning the Mind Game. • Trading Commodity-Related Growth Stocks. • Seasonal Commodity Patterns. • Brokers and the Online Revolution. • Putting It All Together. ISBN: 9788126551743 |

` 749

Behavioural Finance Table of Contents • Foundations • Asset Pricing • Corporate Finance • The Professions

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` 619

` 769

Also useful for Strategic Management

Strategic Financial Management, w/cd Goel Table of Contents • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance ISBN: 9788177222524 |

` 369

Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently In Excel • Formulas, Functions, Relative and Absolute Addressing • Naming Cells and Ranges • Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis— The Excel Easy to Use Statistics Add-in • Naming Cells—for Meaningful Decision Making and Modeling • What-if Analysis and Goal Seek • Sensitivity Analysis—One- and Two-way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets—Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 • Group and Outline Data • Subtotals • Pivot Tables • Data Mining Using Pivot Tables • NPV and IRR—Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek—More than One Changing Cell? Use the Solver • The Solver Add-In—Optimizer ISBN: 9788126542581 |

Forbes

ISBN: 9788126529360 |

Gaughan Table of Contents Background. • Introduction. • History of Mergers. • Legal Framework. • Merger Strategy. • Hostile Takeovers. • Antitakeover Measures. • Takeover Tactics. • Going Private Transactions and Leveraged Buyouts. • Leveraged Buyouts. • Topics in Going Private Transactions. • Employee Stock Ownership Plans. • Corporate Restructuring. • Corporate Restructuring. • Restructuring In Bankruptcy. • Corporate Governance. • Joint Ventures and Strategic Alliances. • Valuation. • Tax Issues. ISBN: 9788126531660 |

Also useful for Business Analytics

ISBN: 9788126531288 |

Mergers, Acquisitions and Corporate Restructurings, 5ed

` 699

Also useful for Business Analytics

FINANCE Direct Taxation A.Y. 2015-16, 3ed Goyal Table of Contents • Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains of Business or Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off, or Carry forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Source • Returns of Income and PAN • Advance Tax and Interest • Taxation of Individuals, HUF and Firms • Introduction to Wealth Tax • Tax Planning ISBN: 9789351197003 |

` 499

Commercial Banking: The Management of Risk, 3ed Gup Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services ISBN: 9788126510443 |

` 629

Risk Management and Financial Institutions, 3ed Hull Table of Contents • Banks • Insurance Companies and Pension Plans • Mutual Funds and Hedge Funds • The Credit Crisis of 2007 • How Traders Manage Their Risks • Interest Rate Risk • Value at Risk • Volatility • Correlations and Copulas • Basel I, Basel II, and Solvency II • Basel 2.5, Basel III, and Dodd--Frank • Market Risk VAR: The Historical Simulation Approach • Market Risk VAR: The Model-Building Approach • Credit Risk: Estimating Default Probabilities • Counterparty Credit Risk in Derivatives • Credit Value at Risk • Scenario Analysis and Stress Testing • Operational Risk • Liquidity Risk • Model Risk • Economic Capital and RAROC • Risk Management mistakes to Avoid ISBN: 9788126536344 |

` 739

Investments: Principles and Concepts, 11ed

Portfolio Theory is Universal. • Portfolio Selection for All Investors. • Asset Pricing Principles. • Common Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide Issue. • What Happens If Markets Are Efficient--Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors. • Understanding Derivative Securities: Options. • Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept. ISBN: 9788126526376 |

` 679

Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed Jorion Table of Contents • Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management ISBN: 9788126544080 |

` 1499

Advanced Credit Risk - Analysis and Management Joseph Table of Contents • Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis ISBN: 9788126544257 |

` 599

Corporate Governance Khurana Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions ISBN: 9788177228090 |

` 329

Jones Table of Contents • Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. •

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FINANCE Futures, Options and Swaps, 5ed Kolb Table of Contents • Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American Option Pricing. • Options on Stock Indexes, Foreign Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options. • Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications. ISBN: 9788126523665 |

` 699

Corporate Governance, 4ed Monks Table of Contents • What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis. ISBN: 9788126524907 |

` 679

Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know Narayanan Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

Understanding Microfinance Panda Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

Parameswaran Table of Contents • An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

` 659

Fundamentals of Financial Derivatives, 3ed Parasuraman Table of Contents • Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives • Test Yourself on Your Conceptual Understanding ISBN: 9788126547395 |

` 569

Fundamentals of Corporate Finance Parrino Table of Contents • Foundations. • Valuation of Future Cash Flows and Risk. • Capital Budgeting Decisions. • Financing Decisions. • Business Formation, Valuation and Financial Planning. • Valuation and International Decisions. ISBN: 9788126530069 |

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` 349

Also useful for Strategic Management

ISBN: 9788126519446 |

Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives

` 529

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Corporate Governance: Principles, Mechanisms & Practice Parthasarathy Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance • Companies in

FINANCE Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group • Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd. ISBN: 9788177227130 |

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Equity Asset Valuation, 2ed Pinto Table of Contents • Equity Valuation: Applications and Processes • Return Concepts • Discounted Dividend Valuations • Free Cash Flow Valuation • Residual Income Valuation • MarketBased Valuation: Price and Enterprise Value Multiples • Private Company Valuation ISBN: 9788126551804 |

` 1099

Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor Table of Contents • The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model. ISBN: 9788126525157 |

` 649

Financial Engineering, Risk Management & Financial Institutions, w/cd Rao Table of Contents • Financial Engineering & Risk Management • Financial Institutions ISBN: 9789351194293 |

` 499

Commodity Derivatives: Markets and Applications Schofield Table of Contents • An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio. ISBN: 9788126546053 |

` 999

Working Capital Management, w/cd Sekhar Table of Contents • Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises ISBN: 9789350042403 |

` 499

Financial Analysis and Modeling using Excel and VBA, w/cd Sengupta Table of Contents • Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA. ISBN: 9788126531820 |

` 819

Also useful for Business Analytics

Financial Management, 2ed, w/cd Shah

International Financial Management Sathye Table of Contents • Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective ISBN: 9788126533466 |

Table of Contents • Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions • Financial analysis, planning and forecasting • Special topics in financial management ISBN: 9788177229028 |

` 499

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FINANCE Financial Services

Analysis of Financial Time Series, 3ed

Shanmugham Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services ISBN: 9788126519903 |

` 569

Multinational Financial Management, 9ed, ISV Shapiro

` 779

Risk Management and Insurance Perspectives in Global Economy Skipper Table of Contents • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy ISBN: 9788126515936 |

Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126548934 |

Table of Contents • Environment of International Financial Management. • Foreign Exchange and Derivatives Markets. • Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management. ISBN: 9788126536931 |

Tsay

` 699

` 779

Professional Financial Computing Using Excel and VBA Tung Table of Contents • Financial Engineering and Computing • The GARCH (1, 1) Model • Finite Difference Methods • Portfolio MeanVariance Optimization • Newton--Raphson Method • Yield Curve Construction Using Cubic Spline • Binomial Option Pricing Model • The Black--Derman--Toy Model • Monte Carlo Option Pricing • Portfolio Value-at-Risk • The Hull--White Mode • Credit Metrics Model • KMV-Merton Model ISBN: 9788126550999 |

` 1199

Fundamentals of Risk and Insurance, 9ed Vaughan

Corporate Governance and Accountability Solomons Table of Contents • Defining corporate governance • Enron: a case study in corporate governance failure • Corporate governance reform in the UK • The role of boards in corporate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corporate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible investment • The future of corporate governance and accountability ISBN: 9788126513925 |

` 499

Table of Contents • Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liability Insurance ISBN: 9788126513062 |

International Financial Management, w/cd Verma Table of Contents • An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis ISBN: 9789350043042 |

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` 679

` 399

FINANCE / ACCOUNTING Fixed Income Securities: Valuation, Risk and Risk Management

Forthcoming Titles Investments: Principles and Concepts, 12ed, ISV

Veronesi

Jones

Table of Contents • Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time

Advanced Financial Management

ISBN: 9788126531714 |

` 819

Premalatha

Multinational Financial Management, 10ed

Shapiro

ACCOUNTING Corporate Fraud Handbook: Prevention and Detection, 4ed

Managerial Accounting

Wells

Table of Contents • Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.

Table of Contents • Introduction to Asset Misappropriations • Skimming • Cash Larceny • Check Tampering • Register Disbursement Schemes • Billing Schemes • Payroll and Expense Reimbursement Schemes • Inventory and Other Assets • Bribery • Conflicts of Interest • Accounting Principles and Fraud • Financial Statement Fraud Schemes ISBN: 9788126550456 |

` 1199

The Analysis and Use of Financial Statements, 3ed, w/cd White Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables ISBN: 9788126510221 |

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Corporate Financial Reporting and Analysis, 3ed Young Table of Contents • An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting • Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory • Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions ISBN: 9788126547401 |

Balakrishnan

ISBN: 9788126526444 |

` 899

Cost Accounting Bhatia Table of Contents • Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis • Budgetary Control • Marginal Costing • Decision Making with Marginal Costing ISBN: 9789351191902 |

` 495

Accounting for Managers, w/cd Goyal Table of Contents • Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget • Capital Budgeting ISBN: 9789351190301 |

` 395

` 1199 Prices are subject to change without prior notice.

ACCOUNTING Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 1, Financial Planning, Performance and Control, (Participant Kit) IMA

Accounting for Non-Specialists Jones Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting ISBN: 9788126512638 |

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Table of Contents • External Financial Reporting Decisions • Planning, Budgeting and Forecasting • Performance Management • Cost Management • Internal Controls ISBN: 9788126553495 |

` 39,999 (Set Price)

Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 2, Financial Decision Making, (Participant Kit) IMA Table of Contents • Financial Statement Analysis • Corporate Finance • Decision Analysis • Risk Management • Investment Decisions • Professional Ethics

Financial Accounting, 7ed, ISV Kimmel Table of Contents • Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture ISBN: 9788126551262 |

ISBN: 9788126553495 |

` 39,999 (Set Price)

Accounting for Managers, w/cd Jain Description It provides theoretical and practical knowledge of management accounting. The book is intended primarily for students pursuing management, CA and CWA courses. The concise and accessible style of the book is also suitable for managers to achieve operational excellence and enhance their decision-making capabilities. Moreover, the book serves as a guide for practitioners and research scholars undertaking dissertation or internship projects. The book encompasses the three major branches of accounting, namely financial accounting, managerial accounting, and cost accounting. ISBN: 9789350043134 |

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Managerial Accounting, 5ed Jiambalvo Table of Contents • Managerial Accounting in the Information Age • Job-Order Costing for Manufacturing and Service Companies • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing • Capital Budgeting and Other Long-Run Decisions • Budgetary Planning and Control • Standard Costs and Variance Analysis • Decentralization and Performance Evaluation • ONLINE ONLY -- Statement of Cash Flows • ONLINE ONLY -- Analyzing Financial Statements: A Managerial Perspective ISBN: 9788126552689 |

` 679

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` 859

How to Pass the CPA Exam Stephanie Table of Contents • Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A Countdown Plans • Appendix B Packing for the Exam Trip ISBN: 9788126544066 |

` 699

Wiley CPAexcel Exam Review 2015, Auditing and Attestation Whittington Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553211 |

` 14999 (Set Price)

ACCOUNTING / ECONOMICS Wiley CPAexcel Exam Review 2015, Business Environment and Concepts

Microeconomics, 4ed

Whittington

Table of Contents • Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior • Special Topics

Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview

Besanko

` 719

ISBN: 9788126553228 |

ISBN: 9788126532063 |

Wiley CPAexcel Exam Review 2015, Financial Accounting and Reporting

Essential Mathematics for Economics and Business, 2ed

` 14999 (Set Price)

Whittington Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553242 |

` 14999 (Set Price)

Wiley CPAexcel Exam Review 2015, Regulation Whittington Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553235 |

` 14999 (Set Price)

Forthcoming Title

Table of Contents • Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equations • Solutions to progress exercises ISBN: 9788126509188 |

` 679

Applied Econometric Time Series, 3ed Enders Table of Contents • Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index. ISBN: 9788126543915 |

Management Accounting – Concepts & Strategic Costing Decisions

Singh

ECONOMICS Economics of Strategy, 6ed, ISV Besanko Table of Contents • Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics ISBN: 9788126540716 |

Bradley

` 519

Introduction to Econometrics, 4ed Maddala Table of Contents • Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics ISBN: 9788126534159 |

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ECONOMICS Macroeconomics: Understanding the Wealth of Nations, 2ed Miles Table of Contents • What is Macroeconomics? • The Language of Macro The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems ISBN: 9788126516414 |

` 579

International Economics: Trade and Finance, 11ed, ISV Salvatore Table of Contents • International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System. ISBN: 9788126552344 |

Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies ISBN: 9789350043035 |

Managerial Economics: Analysis, Problems, Cases, 8ed Truett Table of Contents • Introduction, Basic Principles and Methodology • Revenue of The Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of The Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal and Regulatory Environment of The Firm ISBN: 9788126512539 |

Welch Table of Contents • Introduction to Economics • The Macro economy • The Micro economy • The International Economy

Managerial Economics, 6ed, ISV Samuelson

ISBN: 9788126544349 |

` 769

Managerial Economics, w/cd Singh Table of Contents • Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic

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` 549

Economics: Theory and Practice, 7ed

` 739

Table of Contents • Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand. • Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis. Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information. • Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

` 429

ISBN: 9788126512621 |

Forthcoming Titles Applied Econometrics Using the SAS System

Ajmani

Microeconomics, 5ed, ISV Besanko

` 649

HOTEL MANAGEMENT HOTEL MANAGEMENT

Purchasing: Selection and Procurement for the Hospitality Industry, 8ed

Food and Beverage Service Axler Table of Contents • Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server. • Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking. ISBN 9788126542659 |

` 469 Hotel Front Office Management, 5ed

Feinstein Table of Contents • The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System. • An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures. • Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items. • Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment. ISBN 9788126537266 |

Hospitality Marketing Management, 5ed

Bardi

housekeeping

Table of Contents • Introduction to hotel management • Hotel organization and the front office manager • Effective interdepartmental communications • Property management systems • Systemwide reservations • Revenue management • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospitality • Promoting in-house sales • Security • Executive

ISBN 9788126537242 |

` 499 Introduction to Management in the Hospitality Industry, 10ed Barrows

Table of Contents • Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry ISBN 9788126537259 |

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Reid Table of Contents Part One: Introduction to Hospitality Marketing. • The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers. • Understanding the Behavior of Hospitality Consumers. • Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. • Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising. • Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing. ISBN 9788126537273 |

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Prices are subject to change without prior notice.

SUBJECTWISE LISTING ISBN

AUTHOR

TITLE

PRICE QTY.

Chan Dey Goel Osterwalder Kapoor

E-Commerce: Fundamentals and Applications pg. 1 ` 619 Business Process Reengineering & Change Management pg. 1 ` 399 Business Law for Managers pg. 1 ` 349 ` 599 Business Model Generation The Business Law Book TBA

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MIS: Management Information Systems in Business, Government and Society pg. 11 ` 649 pg. 11 ` 379 Management Information Systems pg. 3 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 3 ` 649 pg. 4 ` 699 Data Mining Techniques: for Marketing, Sales and Customer Relationship Management, 3ed pg. 12 ` 379 Essentials of Business Processes and Information Systems pg. 12 ` 679 Forecasting: Methods and Applications, 3ed pg. 19 ` 569 Information Technology Project Management, 4ed, ISV pg. 12 ` 579 Harnessing Green IT: Principles and Practices pg. 12 ` 349 Management Information System, w/cd pg. 4 ` 629 Fundamentals of Business Analytics, w/cd pg. 12 ` 499 Computer Applications in Management, w/cd pg. 5 ` 739 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Computer Applications in Management pg. 12 ` 499

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Information Technology for Management:Transforming Organizations in the Digital Economy 7ed pg. 12 ` 659 ` 679 Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/cd pg. 12 ` 669 Introduction to Information Technology, 2ed, w/cd Strategic Management of Information Systems, 5ed, ISV TBA

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Excel Models for Business and Operations Management, 2ed pg. 17 ` 549 Game Theory: An Introduction pg. 17 ` 569 pg. 17 ` 789 Applied Business Statistics, 7ed, ISV pg. 17 ` 669 Modern Production / Operations Management, 8ed pg. 18 ` 529 Project Management: Planning and Control Techniques, 4ed Managing Quality, 5ed pg. 18 ` 529 pg. 18 ` 399 International Logistics pg. 18 ` 649 Beginning R: The Statistical Programming Language Management Guide to Quality & Productivity, 2ed ` 299 pg. 18 ` 749 Project Management Core Textbook, 2 Indian ed, w/cd pg. 18 ` 659 Operations, Strategy and Technology: Pursuing the Competitive Edge pg. 18 ` 449 Production and Operations Management pg. 3 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd pg. 18 ` 679 Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed ` 999 Project Management - Best Practices: Achieving Global Excellence, 3ed NEW pg. 17 ` 999 Project Management 2.0 NEW pg. 17 ` 529 Quality Control Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 3 ` 649 pg. 19 ` 569 Information Technology Project Management, 4ed, ISV pg. 19 ` 449 Project Management, w/cd pg. 19 ` 739 Project Management: A Managerial Approach, 8ed pg. 19 ` 629 Operations Management, 5ed, ISV pg. 19 ` 679 Fundamentals of Quality Control and Improvement, 3ed pg. 19 ` 399 Supply Chain Management (Theories & Practices)

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Organization: Contemporary Principles and Practices, 2ed NEW pg. 21 ` 529 Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd pg. 21 ` 449 pg. 21 ` 679 Organizational Behavior: A Strategic Approach, 2ed pg. 21 ` 349 Organizational Behavior Organizational Behaviour, w/cd pg. 21 ` 395 pg. 21 ` 609 Organizational Behavior, 12ed, ISV pg. 21 ` 299 Organizational Behavior

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Market Models: A Guide to Financial Data Analysis, w/cd pg. 23 ` 599 pg. 24 ` 629 Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Marketing of Financial Services, w/cd pg. 24 ` 399 Risk Management in Banking, 3ed pg. 24 ` 999 pg. 24 ` 399 Security Analysis and Portfolio Management pg. 24 ` 729 Applied Corporate Finance, 3ed pg. 24 ` 729 Corporate Finance Theory and Practice, 2ed pg. 24 ` 699 Damodaran on Valuation, 2ed pg. 24 ` 779 Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed pg. 24 ` 350 The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit pg. 24 ` 629 International Finance: A Casebook Investment Management, (Security Analysis and Portfolio Management) NEW pg. 23 ` 499 pg. 24 ` 449 Mergers and Acquisitions, w/cd Financial Management pg. 24 ` 399 pg. 24 ` 629 Modern Portfolio Theory and Investment Analysis, 8ed Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website pg. 23 pg. 26 ` 499 Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 26 ` 699 Project Financing: Asset-Based Financial Engineering, 2ed Getting Started in Commodities pg. 26 ` 749 pg. 26 ` 619 Behavioural Finance pg. 26 ` 769 Mergers, Acquisitions and Corporate Restructurings, 5ed pg. 26 ` 369 Strategic Financial Management, w/cd pg. 26 ` 699 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Direct Taxation A.Y. 2015-16, 3ed pg. 27 ` 499 pg. 27 ` 629 Commercial Banking: The Management of Risk, 3ed ` 299 Comdex Computer and Financial Accounting with Tally 9.0 Course Kit, w/cd pg. 27 ` 739 Risk Management and Financial Institutions, 3ed pg. 27 ` 679 Investments: Principles and Concepts, 11ed pg. 27 ` 1499 Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed Advanced Credit Risk - Analysis and Management pg. 27 ` 599

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Financial Management NEW pg. 23 ` 579 Financial Institution Advantage & The Optimization of Information Processing NEW pg. 23 ` 899 pg. 27 ` 329 Corporate Governance pg. 28 ` 699 Futures, Options and Swaps, 5ed pg. 28 ` 679 Corporate Governance, 4ed Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 28 ` 349 pg. 28 ` 529 Understanding Microfinance Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives pg. 28 ` 659 pg. 28 ` 569 Fundamentals of Financial Derivatives, 3ed, w/cd pg. 28 ` 729 Fundamentals of Corporate Finance pg. 28 ` 429 Corporate Governance: Principles, Mechanisms & Practice pg. 29 ` 1099 Equity Asset Valuation, 2ed Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed, w/cd pg. 29 ` 649 Financial Engineering, Risk Management & Financial Institutions, w/cd pg. 29 ` 499 pg. 29 ` 729 International Financial Management Commodity Derivatives: Markets and Applications pg. 29 ` 999 pg. 29 ` 499 Working Capital Management, w/cd pg. 29 ` 819 Financial Analysis and Modeling using Excel and VBA, w/cd pg. 29 ` 499 Financial Management, 2ed, w/cd Forex Management NEW pg. 23 ` 449 pg. 30 ` 569 Financial Services pg. 30 ` 779 Multinational Financial Management, 9ed Financial Derivatives: A Case Study Based Learning NEW pg. 23 ` 349 Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach NEW pg. 23 ` 399 Risk Management and Insurance Perspectives in Global Economy pg. 30 ` 699 Corporate Governance and Accountability pg. 30 ` 499 pg. 30 ` 779 Analysis of Financial Time Series, 3ed Professional Financial Computing Using Excel and VBA, w/cd pg. 30 ` 1199 Fundamentals of Risk and Insurance, 9ed pg. 30 ` 679 pg. 30 ` 399 International Financial Management, w/cd pg. 31 ` 819 Fixed Income Securities: Valuation, Risk and Risk Management pg. 31 ` 1199 Corporate Fraud Handbook: Prevention and Detection, 4ed pg. 31 ` 769 The Analysis and Use of Financial Statements, 3ed, w/cd pg. 31 ` 1119 Corporate Financial Reporting and Analysis, 3ed Investments: Principles and Concepts, 12ed, ISV TBA Advanced Financial Management TBA Multinational Financial Management, 10ed TBA

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Aaron Strout Adam Fowler Anna Kennedy Ashok Som Bernard Marr David Burkus Dawna Jones Dirk Zeller George B. Bradt James Cateridge James Eade Jeff Sauro Jeffrey Sampler Jesse Feiler Jonathan Margolis Larry Payne Laura Fitton Lillian Pierson Martin Cohen Peter F. Drucker Peter H. Gregory Pietra Rivoli Rich Karlgaard Richard Rohr Rowan Gibson Roy Barnes Sean V. Bradley Veechi Curtis

Location-Based Marketing for Dummies ` 499 NoSQL for Dummies ` 499 Business Development for Dummies ` 499 The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ` 599 Key Performance Indicators for Dummies ` 499 The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas ` 499 Decision Making for Dummies ` 499 Successful Time Management for Dummies, 2ed ` 499 The New Leaders 100-Day Action Plan, 3ed ` 699 Film Studies for Dummies ` 599 Chess for Dummies, 3ed ` 499 Customer Analytics for Dummies ` 499 Bringing Strategy Back ` 499 iOS Programming with Swift for Dummies ` 499 Guerrilla Marketing for Dummies ` 499 Yoga All-In-One for Dummies ` 499 Twitter for Dummies, 3ed ` 399 Data Science for Dummies ` 499 Critical Thinking Skills for Dummies ` 399 The Five Most Important Questions You Will Ever Ask About Your Organization ` 299 Getting An Information Security Job for Dummies ` 299 The Travels of A T-Shirt in the Global Economy, 2ed ` 699 The Soft Edge: Where Great Companies Find Lasting Success ` 599 Falling Upward: A Spirituality for the Two Halves of Life ` 499 The 4 Lenses of Innovation: A Power Tool for Creative Thinking ` 699 Customer Experience for Dummies ` 499 Win The Game of Googleopoly: Unlocking the Secret Strategy of Search Engines ` 499 Creating A Business Plan For Dummies ` 499

BUSINESS / SELF HELP BOOKS 9788126553532 9788126553549 9788126546435 9788126552641 9788126550227 9788126550241 9788126553075 9788126548606 9788126533671 9788126536481 9788126551699 9788126552702 9788126552719 9788126552726 9788126552696 9788126550159 9788126550166 9788126550234 9788126550272 9788126551712 9788126552207 9788126550258 9788126550265 9788126551705 9788126541591 9788126514533 9788126507023 9788126551682 9788126533053 9788126544875 9788126535002 9788126507498 9788126536474 9788126533602 9788126536443 9788126509065

John E. Flaherty Robert P. Miles Robert G. Hagstrom Philip Kotler Denise Lee Yohn John Cross Alexander Osterwalder Malcolm Frank Alexander Osterwalder Aswath Damodaran Rahul Sarogi Ben Stein Josh Linkner Kathryn D. Cramer Patrick Lencioni Madan Birla Anil K. Gupta Jason Thibeault Derek Lidow Christoph Lueneburger Robert K. Wysocki Kit Yarrow Hardi Meybaum Annie Tsai Bob Seller Brian Tracy Brain Tracy Patrick C. Flood Micheal Burchell GMAC Dov Seidman Michael Marquardt Jeffrey Gitomer Ken Fisher Napoleon Hill Patrick Lencioni

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Peter Drucker: Shaping the Managerial Mind--How the World’s Foremost Management Thinker Crafted the Essentials of Business Success ` 599 The Warren Buffett CEO: Secrets from the Berkshire Hathaway Managers ` 499 The Warren Buffett Way, 3ed +Website ` 599 Winning Global Markets: How Businesses Invest and Prosper in The World’s High-Growth Cities ` 699 What Great Brands Do: The Seven Brand-Building Principles That Separate The Best from The Rest ` 599 The Little Black Book for Managers: How to Maximize Your Key Management Moments of Power ` 399 Value Proposition Design: How to Create Products and Services Customers Want ` 699 Code Halos ` 599 Business Model Generation ` 599 The Little Book of Valuation: How to Value a Company Pick a Stock and Profit ` 350 Investing in India: A Value Investor’s Guide to the Biggest Untapped Opportunity in the World ` 599 How to Really Ruin Your Financial Life and Portfolio ` 250 The Road to Reinvention: How to Drive Disruption and Accelerate Transformation ` 599 Lead Positive: What Highly Effective Leaders See, Say and Do ` 599 The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) ` 599 Unleashing Creativity and Innovation ` 350 The Silk Road Rediscovered ` 599 Recommend This!: Delivering Digital Experiences That People Want to Share ` 599 Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises ` 599 A Culture of Purpose: How to Choose The Right People and Make The Right People Choose You ` 599 Effective Project Management: Traditional, Agile, Extreme, 7ed ` 699 Decoding The New Consumer Mind: How and Why We Shop and Buy ` 599 The Art of Product Design: Changing How Things Get Made ` 599 The Small Business Online Marketing Handbook ` 499 Forbes Best Business Mistakes ` 299 Change Your Thinking Change Your Life ` 399 Create Your Own Future ` 399 Change Lessons from The CEO: Real People, Real Change ` 699 The Great Workplace: How to Build It, How to Keep It and Why It Matters ` 599 Disrupt or Be Disrupted: A Blueprint for Change in Management Education ` 899 How: Why How We Do Anything Means Everything, Expanded ed. ` 595 Leading with Questions ` 299 Little Book of Leadership ` 399 Markets Never Forget ` 399 Napoleon Hill’s Golden Rules: The Lost Writings ` 299 Overcoming The Five Dysfunctions of a Team ` 349

BUSINESS / SELF HELP BOOKS ISBN 9788126544073 9788126533633 9788126536450 9788126533664 9788126533763 9788126536467 9788126533596 9788126535866 9788126534678 9788126533657 9788126533619 9788126533640 9788126535842 9788126506767 9788126534258 9788126533626 9788126540815 9788126535859 9788126534692

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Rawdy McLean David Meerman Scott David Gebler Jennifer Aaker Brian Solis Robert Spector Stephen Drotter Nancy Flynn Amy Lyman James M. Kouzes Nitin Pangarkar Claire Diaz-Ortiz Tim Clark Patrick Lencioni Stephen Lambert Bill Roedy David Sibbet David Langton David Sibbet

Play A Bigger Game ` 199 Real-Time Marketing & PR ` 399 The 3 Power Values: How Commitment, Integrity and Transparency Clear The Roadblocks to Performance ` 499 The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change ` 299 The End of Business As Usual: Rewire The Way You Work to Succeed in The Consumer Revolution ` 399 The Nordstrom Way to Customer Service Excellence, 2ed ` 299 The Performance Pipeline: Getting The Right Performance At Every Level Of Leadership ` 399 The Social Media Handbook: Policies and Best Practices ` 499 The Trustworthy Leader: Leveraging The Power of Trust to Transform your Organization ` 399 The Truth About Leadership: The No-Fads, Heart-Of-The-Matter Facts You Need To Know ` 299 High Performance Companies: Successful Strategies from The World’s Top Achievers ` 349 Twitter for Good: Change The World one Tweet at a Time ` 299 Business Model You: A One-Page Method for Reinventing Your Career ` 699 Death by Meeting ` 449 Undercover Boss: Inside The Tv Phenomenon that is Changing Bosses and Employees Everywhere ` 399 What Makes Business Rock: Building The World’s Largest Global Networks ` 399 Visual Leaders: New Tools for Visioning, Management & Organization Change ` 599 Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design ` 399 Visual Meetings: How Graphics, Sticky Notes & Idea Mapping can Transform Group Productivity ` 499

Wendy Abraham Dodi-Katrin Schmidt Paulina Christensen Susana Wald Jon Chappell John Haydon Jamie Carger Michael Becker Stephen J. Genco Janine Warner Aliza Sherman Jan Zimmerman Leslie Poston John Morgan Georg Feuerstein Stephan Bodian Mike Bryant Dummies Jerry Kovarsky Amrutur V. Srinivasan Jesse Stay Gary Mccord Maggie Hamand Colin Beveridge John Steventon Frank Ryan Roger Burghall Sharat Sharan Amine Bouchentouf Eriko Sato Andrew Kaufman Greg Holden David Semmelroth Ray Anthony Muehlhausen Stefan Thomas Kate Burton Karen Dietz Amy Lupold Bair Susan J. Getgood Carolyn Abram Paul Dunay Joel Elad Laura Fitton Kyle Lacy Shiv Singh

Chinese for Dummies, 2ed ` 499 French for Dummies, 2ed, w/cd ` 499 German for Dummies, 2ed, w/cd ` 399 Spanish for Dummies, 2ed, w/cd ` 399 Guitar All-In-One for Dummies, 2ed ` 599 Facebook Marketing for Dummies, 4ed ` 499 Facebook All In One for Dummies, 2ed ` 599 Mobile Marketing for Dummies ` 399 Neuromarketing for Dummies ` 499 Social Media Design for Dummies ` 499 Social Media Engagement for Dummies ` 399 Social Media Marketing All-in-One for Dummies, 2ed ` 499 Social Media Metrics for Dummies ` 349 Lean Six Sigma for Dummies, 2ed ` 499 Yoga for Dummies, 2ed ` 399 Meditation for Dummies, 3ed, w/cd ` 399 Self-Hypnosis for Dummies, w/cd ` 499 Piano and Keyboard All In One for Dummies ` 599 Playing Keyboard for Dummies ` 499 Hinduism for Dummies ` 499 Google+ Marketing for Dummies ` 499 Golf for Dummies ` 599 Creative Writing Exercises for Dummies ` 499 Teacher’s Skills Test for Dummies ` 299 Djing for Dummies, 3ed ` 499 Willpower for Dummies ` 149 Lean Six Sigma Business Transformation for Dummies ` 499 Webinars for Dummies ` 449 Arabic for Dummies, 2ed ` 499 Japanese for Dummies, 2ed, w/cd ` 499 Russian for Dummies, 2ed ` 499 Starting An Online Business for Dummies, 7ed ` 499 Data Driven Marketing for Dummies ` 499 Innovative Presentations for Dummies ` 449 Business Models for Dummies ` 399 Business Networking for Dummies ` 299 Business Skills All-in-One for Dummies ` 499 Business Storytelling for Dummies ` 499 Blogging for Dummies, 5ed ` 499 Professional Blogging for Dummies ` 349 Facebook for Dummies, 5ed ` 399 Facebook Marketing for Dummies, 2ed ` 349 LinkedIn for Dummies, 2ed ` 349 Twitter for Dummies, Pocket ed ` 99 Twitter Marketing for Dummies ` 349 Social Media Marketing for Dummies, 2ed ` 349

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BUSINESS / SELF HELP BOOKS ISBN

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Krista Neher Mathew Sweezey Ruth Mortimer Dayna Rothman James D. Underwood John Marrin Craig Gygi Ken Lloyd Jessica Pryce-Jones Victoria Pynchon Joan Pastor Allen Elkin Rhena Branch Gail Evans Gillian Burn Susan Chritton David F. Carr Judy Apps Lori Randall Stradtman John B. Arden Shamshah Alidina Tracy Packiam Alloway Elizabeth Kuhnke Florian Rustler Jeni Purdie Kate Burton Katherine Lockett Christina Schlachter Patrick Sherratt Joshua Waldman Kennedy Elizabeth Kuhnke Mark Phillips Sarah Jarvis Ed McCarthy Cash Elizabeth Clark Roger Henderson

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TITLE

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Visual Social Marketing for Dummies ` 499 Marketing Automation for Dummies ` 499 Marketing for Dummies, 3ed ` 349 Lead Generation for Dummies ` 449 Competitive Intelligence for Dummies ` 449 Leadership for Dummies ` 499 Six Sigma for Dummies, 2ed ` 399 Performance Appraisals & Phrases for Dummies ` 199 Running Great Meeting & Workshops for Dummies ` 299 Success as a Mediator for Dummies ` 399 Success As An Introvert for Dummies ` 399 Stress Management for Dummies, 2ed ` 399 Boosting Self-Esteem for Dummies ` 349 Counseling Skills for Dummies, 2ed ` 399 Personal Development All-In-One For Dummies, 2ed ` 499 Personal Branding for Dummies ` 349 Social Collaboration for Dummies ` 449 Voice & Speaking Skills for Dummies, w/cd ` 399 Online Reputation Management for Dummies ` 399 Improving Your Memory for Dummies ` 499 Mindfulness at Work for Dummies ` 499 Training Your Brain for Dummies ` 299 Body Language for Dummies, 2ed ` 499 Mind Mapping for Dummies ` 499 Life Coaching for Dummies, 2ed ` 499 Confidence for Dummies, 2ed ` 249 Work / Life Balance for Dummies ` 349 Critical Conversations for Dummies ` 249 Passing Exams for Dummies, 2ed ` 299 Job Searching with Social Media for Dummies ` 349 Job Search Letters for Dummies ` 399 Persuasion & Influence for Dummies ` 349 Guitar for Dummies, 3ed, w/cd ` 399 Pregnancy for Dummies, 2ed ` 349 Wine for Dummies, 5ed ` 399 Psychology for Dummies, 2ed ` 399 Flirting for Dummies ` 199 Dadâ&#x20AC;&#x2122;s Guide to Pregnancy for Dummies ` 349

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