Wilfords Brochure

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Welcome


Wilfords London is an independent estate agency based in the heart of Kensington. We sell and rent Central & West London's finest properties, offering you a bespoke service and outstanding results. Founded in 2011, Wilfords have continued to grow through word of mouth. The majority of our client relationships are built through recommendation. We offer a bespoke service, providing informative, succinct and efficient property advice. Our offices are conveniently located in the centre of London, close to Kensington High Street. If you have any questions relating to the services that we provide, please do not hesitate to get in touch. We look forward to doing business with you. Kind regards,

Geoff Wilford Founder & Director

Simon Welfare Co-founder & Director



Reasons To Choose Wilfords


1/

Record Prices


At Wilfords we consistently achieve precedent prices for our clients’ property. Whether it’s a family house, studio flat or anything in between, our experience and processes are designed to ensure that you make the most from your home.


When you appoint Wilfords you get a Senior Director as your point of contact within the company. We coordinate viewings and make sure you’re kept up to date with progress, something that a lot of our larger factory competitors struggle to do. It’s all part of our focus to provide a superlative service.


2/

Service


3/

Genuinely Happy Clients


Wilfords' past clients are our best advocates. Take a look through our client testimonials for recent reviews. Wilfords is owned and run by its founding partners who work full time within the business. The passion for our own business combined with a strong independent brand is generating referrals from old and new clients alike. We are proud of what we are building, brick by brick. www.wilfords.com/client-testimonials


Successful sales and rentals start with an accurate valuation. Set the bar too high and you’ll lose out on potential interest, too low and you’ll lose money. Obvious, yes, but you’d be surprised how many agents get it wrong. When you appoint Wilfords, you’ll get someone with many years experience in your area making sure your valuation is spot on.


Accurate Valuations

4/



97.6% Of Asking Price 5/

Wilfords achieved 97.6% of the asking price for our clients to date. How? We treat every instruction with unrivalled attention that you can’t get elsewhere.


6/

Our Stylish Office


Our Kensington office is located on Holland Street, just north of Kensington High Street and running west off Kensington Church Street. Our relaxed gallery style office attracts hundreds of buyers and tenants through our doors every month. Just another way to help your property achieve maximum exposure.


We love our job, which is why so many potential buyers and tenants register with us, as well as referring us to their friends and family. This is another contributing factor as to why we consistently have significant numbers of buyers and tenants for every property listed on our books. We’ve also cultivated relationships with search and acquisition agents and corporate relocation agents over many years. We reach out to them, while dozens of other search agents contact us on a weekly basis.


7/

Qualified Buyers & Tenants


8/

Exposure

We’ve created a state of the art, stylish website at wilfords.com We advertise on all of the major internet property portals, including Rightmove, Primelocation, Zoopla and OnTheMarket. In fact, the websites Wilfords advertise on receive millions of hits per day. In addition, we advertise in the Financial Times and Sunday Times Home supplement. Talk to our founding partners about the best marketing strategy tailored for your property and needs.



Wilfords consistently attracts foreign, as well as domestic buyers and tenants. We analyse where people are located when they log onto wilfords.com each week, and are experienced at communicating with clients based in all four corners of the globe. Currently 42% of our sales applicants are international, with 58% being domestic.


9/

Global Reach


Where Discretion Is Key 10/

We offer maximum exposure for those clients who require it, however we also understand that some of our clients prefer a low-key, under the radar, off-market sale. We have vast amounts of experience when it comes to off-market transactions, bringing this type of transaction to a satisfactory conclusion.



We constantly monitor the local market, as well as a plethora of economic indicators. This way we make sure we’re aware of activity that could affect the value of your property. Whether it’s a change in supply, a recent sale, or a shift in the economic or political land, we’ll be sure to let you know where you stand.


Market Knowledge 11/



12/

Comfort

Wilfords people are the best at what they do. If the ‘inevitable’ happens, we’ll be there to man the fort. Broken chains, financial fall-throughs, tricky tenants or gazundering, we’ve seen it all and know how to best manage and deal with it, giving you comfort and peace of mind that you’re in safe hands.


Quick Out The Blocks

13/


At Wilfords we like to make things happen quickly. That’s why we’re contactable 12 hours a day, 6 days a week, in person, on the phone, by email, text or instant message. We also offer viewings on Sunday if convenient for you. If we miss a call it’ll be returned as soon as possible, and you’ll never see us dragging our feet when it comes to getting your property on to the market.



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Property Portfolio


Sales

W11

St Marks Place, London


Designed and finished to the most exacting of standards, this home has been lovingly restored with style and attention. A grand and well presented house, arranged over four floors, the property is located in a quiet tree-lined residential street close to the major shopping, restaurant and entertainment areas of Notting Hill, Portobello Road and Westbourne Grove.

£3,750,000 – Sold


This elegant, late 19th Century property is built from the signature Dutch style red brick of Knightsbridge. A superb two bedroom apartment, this unique location allows residents to gain immediate access to the plethora of world-class amenities within the local area.

£2,550,000 – Sold


Sales

SW1X

Pont Street, London


A spectacular lateral apartment with quadruple aspect and a total of sixteen sash windows maximising natural light and offering far reaching views. The apartment has been exquisitely designed throughout, comprising over 1,600 square feet of luxurious living. The property also retains numerous original features, such as five restored fireplaces.

£2,500,000 – Sold


Sales

W11

Ladbroke Terrace, London


Sales

W2

Hyde Park Gardens, London A stunning fourth floor apartment within a grand white stucco fronted Grade II listed building. This exclusive property boasts a large roof terrace with panoramic south-facing views directly over Hyde Park and London's iconic skyline.

£4,300,000 – Sold



Sales

SW3

Bywater Street, London


An elegant and stylish townhouse, located on this desirable cul-de-sac off the world famous Kings Road in Chelsea. Arranged over four floors, this stunning three bedroom property combines contemporary detail alongside traditional features.

£2,600,000 – Sold


An imposing and spacious three bedroom apartment, situated on one of Holland Park’s most prestigious streets. This immaculately refurbished property boasting a large open plan kitchen and dining area, as well as a private landscaped courtyard with ancient olive trees, box hedging, floodlights, parking for two cars and electric gates.

£1,700,000 – Sold


Sales

W14

Addison Crescent, London


Sales

W1D

Archer Street, London


This superb penthouse level apartment has received a very high-end refurbishment, featuring an environmentally sensitive design with an individually led aesthetic. The flat is comprised of an extremely bright and spacious, south east facing, open plan reception room with fireplaces, dining area and kitchen.

£2,000,000 – Sold



Sales

NW10

Wrentham Avenue, London Completed to the highest standard, this beautifully designed red brick family house spans across three floors and has been extended in recent years. Designed by HVR Interiors, this handsome period house in Queens Park includes a spectacular south facing garden. Comprising over 2,500 square feet of luxurious living, the property embraces the perfect balance between period charm and contemporary style.

£1,950,000 – Sold


Lettings

W11

Westbourne Grove, London


A truly stunning three bedroom apartment, offering lateral living space, a large south facing roof terrace and an enviable location on Westbourne Grove. This luxurious property has been recently refurbished to the highest standard. Boasting hardwood floors throughout, and with access through its own entrance, the first floor benefits from a double size reception room leading to a huge, private roof terrace through an electric sliding glass door.

£3,200 pw – Let


Lettings

W14

Warwick Gardens, London A substantial family home, beautifully refurbished to the highest standard, offering excellent reception space and six bedrooms, close to the green spaces of Holland Park. This magnificent period house is set back from the road and offers over 2600 sq ft of living space. The property comprises a bespoke eat in kitchen and dining space on the ground floor, with a further formal reception room on the first floor. There is a wonderful master bedroom suite on the second floor and three further spacious bedrooms on the top floor. The lower level offers an informal reception space as well as access to a large lawned garden.

£3,500 pw – Let



A gorgeous two bedroom cottage, totally refurbished throughout and perfectly situated on a quiet mews in Kensington. The cottage consists of a large and exceptionally bright reception and dining area on the ground floor. This leads onto a new, open plan kitchen with integrated appliances and central island. There are two bedrooms upstairs, with plenty of storage.

£995 pw – Let


Lettings

W8

Gregory Place, London


A stunning, architect designed, two bedroom, split level apartment on a quiet, tree lined Notting Hill street. This uncompromised property is arranged over three floors of a fantastic period building. Entered on the first floor, there is an abundance of natural light as well as a bespoke, Italian, hand made kitchen. Finally, there is a panoramic, decked roof terrace at the top of the apartment perfect for sunny days and entertaining.

£1,400 pw – Let


Lettings

W2

Alexander Street, London


Lettings

SW10

Edith Terrace, London


A beautifully designed one bedroom apartment, situated on the first floor of a period building, close to the world famous Kings Road in Chelsea. The property has been recently remodelled, now offering generous proportions and designed to incorporate all modern luxuries. Key features include an open plan kitchen with a Corian worktop, hardwood flooring and a huge walk in wardrobe in the bedroom providing plenty of storage.

£550 pw – Let


This wonderful family home, arranged over five floors, is situated on a premier garden square in the heart of Chelsea. The property is entered on the ground floor with a formal, double reception room leading into a sunny conservatory. Downstairs, there is a large kitchen and family dining area leading to a pretty west facing garden. The house comprises of five bedrooms in total, as well as three bathrooms.

£2,300 pw – Let


Lettings

SW3

Paultons Square, London



Founding Partners


Founding Partners


Founding Partners

Geoff Wilford Founder

Simon Welfare Co-founder & Director

Geoff, a resident of Kensington, has 15 years experience at the top end of the property market. Since starting his career in Central London in the late 1990's, Geoff has worked for some of the industry’s big names. Geoff founded Wilfords in 2011 and has gained a reputation as one of the most in-demand agents locally. Passionate about selling property, he is exceptional in the execution of transactions. A genuine people person, he offers a personal level of service and continuity throughout each transaction.

Simon, who lives in Kensington, has amassed a wealth of knowledge in the Central London property market over the past 13 years. He specialises in rentals and has worked with thousands of satisfied clients across Central and West London, finding high quality corporate tenants who pay top prices. Simon has the knowledge and experience to ensure your tenancy runs smoothly and your property asset becomes a high-yielding, long term investment.

DDI: +44 (0)20 7361 0408 Mobile: +44 (0)7896 961 777 Email: geoff@wilfords.com

DDI: +44 (0)20 7361 0404 Mobile: +44 (0)7712 830 236 Email: simon@wilfords.com



Client Testimonials


Client Testimonials


Client Testimonials

We love our job, which is why so many potential buyers and tenants register with us, as well as referring us to their friends and family. "Genuinely nice people, doing what you need them to do, really well! Thanks for all your help!" S. Holloway – London

"Simon has always been a joy to work with. He acts in a very professional yet jovial manner, and is very personable as well as a real gent, something that lacks in many of the local agents. He is also somebody that takes care to remember the little details, and puts forward a comprehensive offer." M. Scott – London I highly recommend Simon Welfare and Wilfords to anyone who is seeking a professional prompt service; they are extremely hard working, professional, and sensitive to your needs. There aren’t enough words to thank him and his staff. We were under severe stress and pressure yet once we met Simon he took all that stress on and made the process extremely easy. Thank you again." R. & D. Velez – London

"I would like to congratulate you and your colleagues on your first year trading at Wilfords London. My wife and I instructed you on the sale of a property in Holland Park and the whole business was conducted by you and your office in an extremely efficient, professional and courteous manner – thankfully to a very satisfactory "Thank you so much for going that extra conclusion. As a resident of Kensington mile for us and finding us our perfect and Chairman of the Bullingham Mansion home. We really appreciate all your hard Owners Association, I would have no work and your hands on approach." hesitation in recommending you and your firm for my property transaction E. Kambas – London to my friends and colleagues. I wish you well and every success for the future." "Geoff and his team were not only extremely Michael Stables – London, W8 professional but also very knowledgeable in regard to the type of property I was trying to sell. As we all know the property "Geoff Wilford brought all his experience of market is a very difficult one both for buyer fourteen years to make sure that the deal and seller. Geoff dealt with all the hurdles went through – he was always available, and problems so smoothly and with such was picking up the phone in his office on a expertise that I slept easily at night in the Saturday and also displayed lawyerly skills knowledge that I was in exceptional hands in bringing all parties together. I very much doubt any of the bigger agencies would have and he made me confident that I would be able to sell my property at the proper value. spent the time or energy on making sure Ultimately, and within a very good timeline, the deal happened. Wilfords out performed I did so. Thanks Geoff, you are worth your all the other agencies in true individual weight in gold." boutique style." Mr. A. Morris – Hyde Park Estate Mr. C. – London, W14


Wilfords London 6 Holland Street London W8 4LT +44 (0)20 7361 0400 info@wilfords.com www.wilfords.com

Design ideasfactory.co.uk Map Laurence Barnett Marketing Ltd. +44 (0)20 8906 4488 Wilfords are proud to be associated with the following regulatory bodies:




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