WD Design Portfolio
- Hi, I’m Will
An enthusiastic designer driven by creativity, with a passion for forward-thinking design that resonates at an emotional level. Skilled at using a human-centred design approach, focused on inclusion and empathy above all else. My work ethic as a designer enables me to produce high quality work with a creative, commercially relevant and logical outcome, motivated to always question the 'whys' the 'hows' and 'what ifs'.
0.50.40.30.20.1 Nestle user experience Hybrid working - accessories range Hybrid working - furniture range Phone games controller Sustainable pendant light
5 Weeks
BRIEF: Promote Nestles sustainable Cocoa Plan by designing an experience alongside a new consumer product. This in store experience consists of multiple individual factors that make the experience engaging and enjoyable from start to finish. The Nestle commendation was determined based on the educational and interactive experience, fully aligned with the key points of the brief. There are multiple factors that keep the customer engaged, educated and entertained when waiting for the experience. Visual screens around the waiting area display the cocoa farms and the farmers with live footage. Branding and promoting new KitKat releases was essential to keep the user entertained when waiting whilst also promoting additional parts of Nestle's brand; this was in addition to core aspects of the brief. The main experience is the VR immersive pod where the user gets to play 'Cocoa Run', an interactive game that takes them through the journey of the ethically sourced cocoa bean from farming and transport all the way through to the 'chocolatory'. At the end, the customer can create a customizable product, and personalize their own chocolate trays or pots with the amount of cocoa beans and information they found on their journey.
0.1
Nestle User Experience
User: Nestle in-store user experience
User
Walk in the store and head to the immersive VR ‘Cocoa Pod’. As you wait you can learn about the ethical sourcing of the cocoa beans through the live footage of the ethical cocoa farming, with the opportunity to purchase and try out the new KitKat releases from the KitKat dispensers. Then play ‘Cocoa Run’ by following the journey of the cocoa bean from the farm to the KitKat chocolatory, facing obstacles along the way. Whilst travelling the user needs to collect cocoa beans to unlock different design features; more beans means more options at the end of the game to create your own personalised KitKat chocolate dinner tray. Finally, collect your customised tray from the printing machine at the checkout and walk
Journey
... VR, Educational Pod ... Play ‘Cocoa Run’ ... Customize rewards ... Enter the immersive store Cocoa250Run+ + 20
Immserive, VR Experience Interactive / Educational Game Customizable Rewards Virtual reality pod with multi sensory features allowing the user to feel like they are exploring the cocoa farms themselves. The user has a full 360° view of their surroundings and can control their every move through interactive touch. The user gets to explore the cocoa farms, collecting Nestles sustainable cocoa beans along the way. The expedition takes you around the cocoa farms and the village to educate the user on the ethical lives and work conditions of the farming. The journey takes you from the farms, through transport and all the way to the shop. The more cocoa beans the user collects along the way in the game and the more they learn about the sustainable cocoa farming means they unlock more personalized features to customize their trays or pots. They can create their own designs with personal shapes, messages and pictures transferred from their phone + 800 Nestle awarded a commendation for my unique immersive experience, the educational aspect of their sustainable cocoa farming and the impressive product that comes with the experience.
Cocoa Run
+ 50
Commendation Awards
Views and interviews of Nestles cocoa farmers, showing their lives and how well treated they are, to highlight their new and improved cocoa plan
The main point Nestle highlighted in the brief was to promote their sustainable coca farming. These are all the ways I managed to incorporate promoting this feature into my shop experienced.
Customizable trays / pots the user designs after collecting the cocoa beans and learning as much as possible about the sustainable cocoa plan
Promoting Nestles sustainable cocoa farming by constantly reminding the user in the shop of why Nestle are an ethical, sustainable brand
Printer behind the desk to scan and print on the users designs they created inside the VR pod, so the user can walk out with a memorable product
Promoting Nestles Cocoa Farming
54321 2 3 4 5
KitKat dispensers displaying new Nestle releases whilst displaying views over their sustainable and ethical cocoa farms while they wait 1
12 Weeks
0.2
The Problem: Living in confined, shared urban apartments struggling with a lack of designated workspace means employees find themselves using makeshift empty workstations at their dining table or in their bedroom which are unequipped for work. This puts them at an immediate disadvantage; older demographics have the luxury of their own private home offices that provide the necessary equipment needed for a productive day at work. Young professionals also find themselves working on empty, demotivating hot desks in the office, driven by reduced company spending and employee practicality. These empty desks are daunting, and a demotivating environment which can have a negative impact on well-being, job satisfaction and productivity.
Employees looking to improve their hybrid working days at the desk by investing in a workstation setup that they can take to and from work and fill their ever-changing workstations with practical accessories. These items can improve employee comfort, organization and day to day working lives, as many struggle with the lack of consideration for employee well-being and insufficient equipment for long, productive working days.
Workstation Accessories
User: Young professional, hybrid worker
The Solution: The aim of this project was to maximise comfort, organization and job satisfaction at their ever-changing desks to allow these scattered employees to feel equipped for a productive, enjoyable day work. This means providing portable work related solutions that can help improve the employees quality of life and work either in the office or working remotely. These products improve productivity, motivation and employee well-being within the workplace resulting in a happier hybrid worker.
'85% of employees wanted to use a hybrid approach of both home and office working' (Office for National Statistics, 2020)
Due to a lack a of designated workplace and constantly feeling scattered, the consumer ideally wants to feel comfortable and familiar with their work environment. This means designing a workspace range that they can customize and tailor their choices towards their specific line of work as different job categorises require different needs. The set up should allow the employee to feel equipped through practical desk accessories that not only fill these empty stations but improve their job satisfaction, comfort and organization.
Consumer & Environment Analysis
Hybrid working is an increasing trend that most young professional employees enjoy and would prefer as the modern worker. They enjoy the bustling lifestyle of living in urban areas and socialising at work hence why they like the office. However, they also enjoy the remote working aspect as it provides greater convenience to carry out personal tasks that could further their career. It was made evident through market research that hybrid working is here to stay.
‘Employers have provided sufficient support for computer equipment for work (39%); software to support remote work (36%); home office equipment and furniture (22%), and financial support for the home office setup (18%) (N.F.Mendoza, 2021)
’71% of remote workers are improvising a workspace' (Michael Guta, 2021)
- Desk plant - Heater fan - Smart light COMFORT RANGE - Lap desk - With product casing - Adaptable charging HYBRID WORKING - Phone stand- Wire organization - Product casing - S,M,L PRODUCT SWAP OPTIONS - Tech storage - Mouse pad - Diffuser - Stationary trays - S,M,L CUSTOMIZABLE SET
Customize a familiar, personalized setup tailored towards your individual working needs. The workspace can symbolise a productive day at work and allow them to feel equipped / relaxed in places where they won't usually.
Dexigns WorkBuddy Comfort Organizational Storage MoreFurniture Your collection + ADD TO CART BUY NOW EXTRAS SHARE WITH YOUR FRIENDS PINTERESTTWITTER INSTAGRAMFACEBOOK STORAGE LAP DESK COLOURS
CUSTOMIZE YOUR SET Customize the set to your own personal aesthetic preference. You can mix ‘n’ match the colours of your selections to create a matching or varied design tailored to you. You can choose how many items you want and how large you need your storage to be to make the set highly portable and accessible in all working environments S M L XLSTORAGE:COLOUR: 9 PRODUCT STORAGE 6 PRODUCT STORAGE 3 PRODUCT STORAGE STATIONARY TRAYS S MXLL 12 PRODUCT STORAGE TECH STORAGE MOUSE PAD MAGNETIC CASE
CHARGERLIGHT HEATER SMART APP ToneBrightnessColourON/OFF DIFFUSER
Rigorous sketch models and CNC modelling with foam and wood was utilised to develop the concepts from 2D sketches to 3D physical forms. Modelling was used to refine the ergonomics, size and form of the modular blocks to conclude the ideal outcome for a compact range that easily slots together as a dynamic set. This resulted in these hand held adaptable blocks that can be easily moved around the desk, maximising flexibility around their ever-changing work environments
Adaptable Combinations
. . .
Model Testing & Ergonomics
Hybrid Working OFFICEHOME
DYNAMIC CHARGING
Make your unequipped, empty remote working station feel more professional and motivating with the necessary desk accessories to create a relaxing and productive day at work. Bringing a professional, office environment home was a key insight to prevent employees getting too comfortable, causing them to lose concentration on key tasks, highlighting the need for a productive, motivating environment they struggle to find at home.
Working in the office on empty hot desks is proven to be extremely demotivating and have a knock on affect on employee productivity and well-being. Therefore, the user can customize their set for this scenario by adding colour, multisensory experiences or even homely comforts to their hot desk. This in turn can boost morale and allow the user to feel more relaxed in this daunting environment which boost productivity and quality of work.
For the concept to appeal to the hybrid worker, the designs must be highly portable and address the current hybrid working problems in order to create a commercially viable, desired outcome for those who struggle with their unequipped stations.
MODULAR DESIGN
assistance.Alltechproducts can utilise the charging block due to them being equipped with wireless charging off the face of the charger. Micro USB ports are also in place with each block in-case the wireless charging block is being utilised and the user needs to plug the blocks into the USB ports available at the front of the charger
The portable, customizable casing that comes with the desk accessories easily fits within the user's bag ready for the commute. The space optimizing, compact storage system which is provided by the modular designs allows the user to have more than enough room in the bag to store the cases with additional space available for any additional work related items or clothes they may need for that day. If the user wants to take 3, 6 or 9 items into work that day they can.
Standardized measurements means the range is highly compact-able and portable meaning the user can swap blocks out within the storage cases without affecting the secure, uniformed system inside. It also means there are endless combinations and choices that can be made for different types of employees as different lines and categorises of work require different
PORTABLE
Young working professionals tend to live in urban apartments due to the bustling, sociable lifestyle it bring. This puts them at an immediate disadvantage when working remotely as they struggle to create a designated, practical workspace. Instead they work on makeshift workstations which are impractical for long, sedentary days at work due to their limiting conditions.
The Problem: These workers tend to struggle with the remote working aspect as it's difficult to 'switch off' when working in the communal, shared living room which is the same place they relax after work. Having work constantly on show can affect their motivation and morale as there is no clear divide between their home and working life. This can have a knock on affect on mental well-being and even reduce productivity.
8 Weeks
0.3
The Solution: The target user doesn’t have the space and luxury of a private home office with the necessary storage for an efficiency day of work. Therefore, they need a piece of furniture that is space optimizing and can practically replace an already existing item with homely functions (the drawers) whilst also providing a designated work surface for the employee to work on throughout the day (the desk). Not only can this dynamic workstation extend into a desk but it can slide shut and hide any work from the communal area, increasing that divide between home and work life. Once the station on open, it symbolises a productive day of work. When the station is closed it keeps work out of sight and out of mind, allowing the furniture to tell a story.
Dynamic Workstation
User: Confined apartment ( no designated workspace )
Environment
' UK living rooms have shrunk by a third, survey finds average lounge in new-build homes are now 32% smaller than equivalent homes built in the 1970s ' (The Guardian, 2019)
These shared, confined apartments don’t have the space for a large desk as it will take up much needed room. Instead they find themselves working on dining tables and other makeshift surfaces. Therefore, an extendible and retractable workstation with both homely and work features is required in order for it to blend in with the existing furniture and apply to both their working and leisure lifestyles, whilst simultaneously creating a convenient work surface equipped with storage and other necessities for a productive day of working remotely.
The
' Today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050 ' (United Nations, 2018)
Adaptable, extendible, retractable, dynamic, storage, space optimizing designs.
Sketch Refinement
It was made evident throughout research and consumer analysis that the final design needed to adapt around a confined, busy apartment with a desk that can expand and retract when its not being used. Work and home storage that can close off was also key to incorporate, as the consumer would need to replace an existing piece of furniture.
Scaled down models were built along with modelled laptops, iPads and equipment to understand how space optimization could be maximised. It was made apparent that although confined workstations were beneficial, they still came with issues, like being too small. This concluded that a customizable range of sizes needed to be made available to meet different apartment sizes.
Model Testing & Scaling
Analysing models and ergonomics was essential to understand how components would work together in physical form
The work station has a dynamic desk spin to allow the user to change their views around the apartment, to break up their long sedentary days. The desk can be located in the corner of the room to create a right-angled station, whilst also having the flexibility to be found in the middle of the room to allow for a full desk extension that doubles in size.
360 ° Desk Spin
Simple Assembly ... additional components
The 'IKEA' style desk comes with a simple visual assembly instruction manual, user to set up and screw the core components together which are listed on the page by. This flat-pack design makes it easier to stock during transport whilst costs on delivery making it a quick delivery time. Screws come inside the box simple screw driver to connect the joints listed above, which can all be explained chronological visual instruction manual describing the process.
manual, allowing the the right side of whilst also cutting box and require a explained within the DESKDESKHANDLEFRAMEDOWELSTOPSIDEDRAW
CUSTOMIZE YOUR DESK Everyone’s apartment has different aesthetics and differs in size and shape, meaning it is essential to have full customization to tailor your work station to your unique apartment conditions. 400 x 800 cm 300 x 800 cm 300 x 1000 cm 400 x 1000 cm S M L XLSIZE:COLOUR:
User: Gen Z gamer Phone gaming is a rising current trend; younger demographics are increasingly playing games on their phones due to improved graphics and game play which are constantly being invested into by brands.
The Problem: Market research showed that users don’t enjoy games as much on their mobile phones compared to games consoles, as there is not enough room on the screen to effectively display both the game and the control pads simultaneously. Whereas, game consoles played on TV have the freedom of a spacious screen display with a separate console that has a high performance rate and complete control over the intricacies of the game play.
4 Weeks
The Solution: This design is a compact, portable games controller that connects to the user's phone allowing them to game on the go, in any situation. The controller design comfortably fits round the edge of the phone to maximise the screen space, allowing the user to play games freely without any screen or button limitations that can be found on existing phone controllers on the market. No button features have been comprised, as providing the best, interactive experience was essential in order to appeal to the passionate target gaming market. This resulted in a high performance controller with all the necessary buttons and components to match the practical game play found on Xbox and Playstation controller, getting rid of that stigma around the impracticalities of phone gaming.
0.4
Phone Games Console
' In 2021, mobile was the top-grossing gaming segment, ahead of console and PC. While there were 1.7 billion mobile gamers worldwide in 2021, this number is set to surpass 2.2 billion in 2025 '
The main priority was to design a phone games console that improves phone game play whilst also providing the familiarity and professionalism provided by games consoles like Xbox and Playstation. Therefore, mimicking these desired control layouts whilst increasing the screen accessibility will be a driving factor within design development.
(Statista, 2021)
Video games are more popular than ever among Gen Z, and the market has experienced significant growth in recent years. Market research showed that phones are increasing in size and becoming more high tech with game play, resulting in a massive boom within the phone gaming market. However, although the game play is being invested into, controllers are not. Pioneering brands like Xbox and Playstation are constantly developing and improving their controllers as this is an important aspect in the gaming experience as this provides complete control over intricate game plays which in turn improve the enjoyment out of the game. This highlights the design opportunities and the gap in the market to bring the complexities and control found on dedicated consoles across into the phone gaming world.
Market Analysis
Throughout my project ideation and development phase, hundreds of sketches were carried out to gain a range of innovative ideas. These were the stand out concepts that were chosen, providing a great foundation for further development and as inspiration throughout 2D / 3D development.
Sketch Ideation
Attachable, fold-able, extendible, retractable, compact designs
Sketch
Development
Combining successful aspects from ideation and merging the most practical functions resulted in this refined concept. Through focus groups and concept reviews the market concluded that they wanted a highly portable design that mimicked the Xbox controllers as much as possible for a seamless transition between the two types of gaming.
Concept refinement meant sketching in context with details that explain the product visually
substrate materials that
games
all buttons
moulding.
buried internally.
that
The controller high strength through injection Inside it is equipped with a circuit made from epoxy fibreglass connect to the electrical outlet with non-conductive have layers of copper circuitry The phone produces pass through charging from the lighting port, powering up the controller connecting via bluetooth.
coated
is made from
PCB
(EACH CONTROLLER)
Technical Information Features Compact and portable design Low latency connection Play games that are supported by the phone and controller 360 view / pan around games Capture game clips & screen shots Pass through charging and audio Size & Weight Height: 140 mm Width: 100 mm Depth: 60 mm Weight: 4.90 ounces (138.5 g) Controls... Press to launch the controllers and respond with the phone and the game. Double - press to mute even while in game SELECT Press to select options on game play. Hold to access menu pages and phone home screen General Specs Lighting port Lighting port for pass through charging of your phone with standard lighting cable Headset jack 3.5mm headset jack for headsets with or without microphones No charging The controllers do not have a battery. It uses minimal power from your phone for long game play sessions
and
board
them
ABS Plastic manufactured
. . .
Option Buttons
Lighting Port
Interactive Touch Pads
Instead of having analogue sticks that can get knocked in the bag or even broken off, thereby reducing the portability of the controllers, this design has touch sensitive pads to control the movement and camera on the game. The left circle can control the person on the game whilst the right pad can control the camera to pan around, zoom in and out and have complete control over the view.
Each controller has its own additional button that can control the settings of the game and phone. Playstation and Xbox have these additional buttons to maximise the options on the console. Pressing and holding the each button can bring up different settings or apply options to the game, allowing the user to have complete control.
Comfortable Grip
Gaming Buttons
The controller is equipped with standard A,X,Y,B buttons to mimic the Xbox controls. This will provide a seamless transition between console gaming and phone gaming. The spacing and buttons and the colour ways are also the exact same so no unwanted difficulties will be found when playing the games
Each controller comes equipped with triggers at the back of the controller to mimic the current popular Playstation and Xbox controllers. This means the user has similar game play and can have complete control over the game with additional bonus buttons that adds complexity yet better control over the games.
The controllers have slots so the phone can fit securely into them without the phone slipping around inside. The left controller has a lighting port to connect the phone to the controller giving the console power to control the game. The right controller has and empty slot and fabric in-lining the secure the fit to the phone.
R1 / R2
The controllers have a long handle so the user can have a comfortable grip around their palm whilst having the space to a wrap their fingers around, creating an even tighter grip. The rounded bottom means the controller fits more securely in their hand and provides a buffer to avoid the controller slipping, allowing the user to move the phone around when gaming in tricky places.
All parts of the controller are fully customizable to meet the varied aesthetic preferences of the different demographics and genders. The website available will allow the user to design their own controller whilst providing the option to select what size controller matches their phone
Customizable Designs
The highly durable, fabric casing comes with the controllers so that they can stay undamaged when being carried around in bags or on journeys. Due to the controllers having no analogue sticks the controllers can store together in a compact manner without any difficulties
Features
The phone can comfortably slot into the gaps of the controllers allowing the user to move them around without the phone wobbling or falling out. You can select what type of phone you have and match the fit with the corresponding controller as Android and iPhones differ in size and shape.
In order for this controller to be commercially viable for the user, it was essential that these 3 aspects were addressed to maximise demand and customer satisfaction
Secure Phone Connection Portable Casing
The games controller easily fits within the user's hand as displayed in the image above. The long handles conveniently fit in the user's palm whilst providing enough room for their fingers to wrap round tightly resulting in a firm grip on the controllers. All buttons are spaced out carefully so that they are easily accessible and in reach at all times, meaning there are no restrictions when gaming.
In Situ
The adaptable, sleek design of this controller provides a modern aesthetic; it can be placed in any scenario without out looking outdated or out of place.
Restaurant Pendant Light
The Solution: This sustainable pendant light was designed with multiple features that not only reduce the restaurant's carbon footprint, but simultaneously improves the customer restaurant experience as a whole due do these sustainable features. An example of this is the smart app that connects to each individual light to controls the settings, helping create a different mood at each table. It is equipped with sustainable LED lights and a smart module to create time scheduling, mood settings and even brightness adjustment. All components are customizable to match the different restaurant aesthetics in order to increase the emotional durability of the design, therefore meaning the restaurant will want to keep the pendants longer without replacing them, which in turn minimises their wastage and carbon emissions. Weeks
User: Environmentally aware restaurant
4
The brief was to design a sustainable pendant light that can help improve the customer's environmental impact.
The Problem: Market research directed the project towards restaurant lighting as it was made evident that the hospitality sector produces a high rate of carbon emissions due to lights constantly being on throughout the day for the customers. This key insight highlighted that restaurant lighting was a major design opportunity as some are actively looking for innovative solutions to reduce their expenditure on electricity and reduce their carbon footprint.
0.5
Design Inspiration Subtle curves, contemporary design, single pendant, adjustable features, smooth edges.
ToneBrightnessColourON/OFF
Smart App
The smart app allows the restaurant manager to have easy access and control of the lights via their phone to adapt the settings throughout the day to meet customer requests. The app can control each individual light separately so that if a customer asks to have a dimmer, more subtle lighting just at their table, the waiter or manager can change that at a simple touch. The light is equipped with multiple settings that can change the mood at each table without affecting other lights around it, which would only emit more unnecessary energy. Time scheduling can be applied to allow lights to dim or even turn off throughout the day, therefore reducing their carbon footprint without affecting customers experience in the restaurant.
Each pendant light is equipped with these 3 sustainable aspects that will help reduce the carbon footprint. With a high ends aesthetic, adjustable features, long life expectancy and built in customizability, the restaurant owner will have an emotional attachment to the pendant giving it a long duration within the restaurant.
CUSTOMIZABLE COMPONENTS
WIFI MODULE Employees can control each light with the smart app on their phones connecting to the WIFI module, allowing them to create different moods in different parts of the restaurant.
LED LIGHTING
LED lighting is long lasting and can reduce the restaurant's carbon footprint as they require less energy. They convert 95% of their light into energy with only 5% of wasted heat
Each external component is customizable in colour to allow the restaurant to match their desired pendant aesthetic with the restaurant colour palette.
TIMEBRIGHTNESSCOLOURTONESCHEDULINGAMBIENCE
Sustainability
Technical Information Height CeilingWidth(cm)Depth(cm)(cm)rose (cm) Cable length Wight Packaging(kg) Dimensions Product Material Max watt LED Light bulb fitting Smart App INJECTION MOULDING 10404015 x 5 160 cm 452.0x 20 x 45 ABS Plastic 40 FullLEDWadaptability / control ADAPTABLE COLOURINGCEILING ROSEWH All parts are manufactured through injection moulding with fixed regulated moulds set out to minimise cost of production. All measurements will be standardized to make manufacture a faster, more efficient process with a reduced amount of time spent on production. Each component is made from ABS plastic to maintain and high quality, long lasting design with a high end aesthetic.
MATERIALCOLOURS PLASTIC DETAILSCABLES LED LIGHTING
Thank you. WillProductwill.dexter00@gmail.com07557642270dexigns._DesignerDexter