Will Dixon Real Estate Your Guide to Selling your Home
Will Dixon Real Estate “Your Friend in Real Estate”
Thank you for the opportunity to help you sell your home. I understand that selling a home is a major decision. My goal is to take you through the home selling process, making it as efficient, stress-free and successful as possible. The purpose of this Home Selling Guide is to help you understand the process of marketing and selling your home and to help you understand the importance of pricing and staging your home to make it the most attractive in not only price but appearance. In order to best serve you, I will need to spend time with you learning more about your unique needs, both in your home and of your real estate sales professional. My goal is that you will be delighted with your home selling experience. Please feel free to call on me at any time, ask questions and share your concerns with me. Again, thank you for allowing me to help you select your next home.
Thank You in advance for your business, Will Dixon
Prudential Kahler REALTORS®
About Will Dixon
When you hire Will Dixon Real Estate you are hiring a full service REALTORŽ that will be attentive to all of your real estate needs. Let’s meet Will! Will Dixon - Broker Associate: I have been in the Rapid City business community since 1985; owning and operating a jewelry retail and repair business from 1985 to 2004 and a real estate professional from 2004 to present. I have lived in Rapid City since 1972 so I consider Rapid City my home. I have been married to my wife Pam for 22 years and have 3 children. I am very active in the community serving as a Boy Scout Leader, soccer coach and a baseball coach. I am also a member of my church parish council. This past year I was also elected as a local director for the Black Hills Association of Realtors. I am very passionate about my real estate career. I treat all of my clients as friends, by doing this they feel comfortable with me. This turns the sometimes uneasy feeling of buying a home into an enjoyable one. I have had numerous awards in the past 7 years as a real estate agent, including multimillion dollar producer in all my years as an agent and top producer in sales and volume for Prudential Kahler in 2007.
Will Dixon Broker Associate
HOW I CAN HELP YOU
I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me Your needs, interests and objectives will be my top priority. I will want to learn what is important to you, so I can help you attain your real estate goals. I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions. I will work for your best interests at every stage of the home selling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction. Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or e-mail) so I can keep you up-todate on the progress of the transaction.
It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs and refer me to your friends and family.
Work Schedule: I am in the office Monday thru Friday from 8:30-5:00. I am also available on weekends by appointment. I am also available by cell phone, text message or email any time. If I don’t answer my phone please leave a message, I will get back to you as soon as possible.
UNDERSTANDING YOUR EXPECTATIONS The following questions will help me understand what is most important to you in the sale of your property.
1. Communication. How important is regular communication with your real estate professional? What information is important to you? How often do you want to be contacted and what is your preferred way of staying in touch?
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2. Motivation. Why are you considering selling your property at this time? How far along are you in the homeselling process (just exploring the possibility of selling, or definitely committed to putting your property on the market)?
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3. Time frame. Is there a certain date by which the sale of this property needs to close? How flexible are you on this time frame?
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4. Relocation assistance.Will you need information or assistance in moving to a new area?
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5. Homeselling decisions. Are there any other individuals who will be involved in your property sale decision? May I please have permission to speak with them?
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6. Price. Do you have specific expectations as to the selling price of your property? If so, what do you base this figure on? Do you anticipate a certain amount of net proceeds from this sale?
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7. Marketing Plan. Are there specific activities you expect to see included in the marketing of your property?
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8. Previous homeselling experience. Have you ever sold a house before? If so, how many and how recently? Was the experience a good one?
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10. Concerns.Were there any unsatisfactory features of your previous homeselling experiences that you hope to avoid this time? If you are selling your first house, are there any problems or concerns you are worried about?
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Rapid City Real Estate Market: Trend, Analysis & Statistics Commentary 5772 Part 1: MARKET SUMMARY 3rd Quarter, 2010 Data: Rapid City, South Dakota Historical Home Price Appreciation Last Quarter 2.11% Last Year 1.5% Last 5 Years 12% Last 10 Years 54% Last 20 Years
Annual Home Price Appreciation Rates 1993 6.39% 1994 10.98% 1995 1.94% 1996 7.38% 1997 5.60% 1998 2.35% 1999 2.89% 2000 10.41% 2001 6.55% 2002 6.94% 2003 5.01% 2004 7.74% 2005 6.45% 2006 5.92% 2007 2.05% 2008 1.37% 2009 0.41% Real Estate Appreciation, Rank & Percentile Last Quarter 2.11% Rank: 49 of 381 (87th Percentile) Last Year . . . . . . . . . . . . . . . . 1.5% Rank: 30 of 381 (92nd Percentile) Last 5 Years 12% Rank: 78 of 381 (79th Percentile) Last 10 Years . . . . . . . . . . . . 54% Rank: 96 of 381 (75th Percentile)
Home Price appreciation rates for Rapid City, SD are shown above for five time periods. For example: Rapid City appreciated 2.11% in the Last Quarter. At that rate, the Rapid City Real Estate Market was ranked 49th out of 381 metropolitan areas for Real Estate Appreciation. Rapid City was in the 87th percentile. So Rapid City, SD performed better in the Last Quarter than 87% of the 381 metropolitan areas covered in ForecastChart.com.
We are very fortunate to live where we do. Where other cities in the country are depreciating, Rapid City is keeping its head above water.
AGENCY RELATIONSHIPS When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in South Dakota, so that you understand these important issues. There are four kinds of agency relationships:
Single Seller’s agent A “seller’s agent” represents the interests of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs.
Single Buyer’s agent A “buyer’s agent” represents the buyer during the home buying process. The buyer’s real estate professional (agent) has a fiduciary responsibility to represent the buyer’s best interests including reasonable care, loyalty and confidentiality.
Disclosed Limited Agent A “disclosed dual agent” represents the interests of both the seller and the buyer, during the same transaction. A limited agent has responsibilities to both seller and buyer and must act in the best interests of both parties.
Appointed agent An appointed agent works on behalf of the seller or buyer and owes the same duties to the client as a single agent. The agent acts solely on behalf of the client and may only share confidential information with the responsible broker or agents named in the agreement.
FROM OFFER TO COMPLETED SALE When our marketing efforts bring a purchase offer, I will: Negotiate the agreement Explain the offer to you and answer your questions. Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you. Prepare an Estimate of Net Proceeds based on the proposed price and terms. Negotiate through the buyer’s agent, and handle possible counteroffers, to reach a final agreement that is favorable to you. Complete the transaction Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have. Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward. Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing. Accompany the buyer and buyer’s agent during their final walk-through of the property. Assist you in handling details required for the completion of the transaction. Communicate with you on a regular basis so that you can stay informed and as worry-free as possible. Follow up after the sale closes Confirm that all your real estate-related needs have been met, and provide information on service providers you may require. Offer relocation assistance, if moving to a new area. Help you locate a new home if remaining in this area.
Company Resume
Prudential Kahler, REALTORS(R) is a full service real estate company dedicated to satisfying the diverse real estate needs of clients and customers throughout Rapid City and the surrounding areas. Our sales associates respond with the highest level of skill and sensitivity to the preferences of our buyers and sellers in every transaction. Prudential Kahler, REALTORS(R) holds nearly 20% of the entire Black Hills Market. With over 25 firms competing, we believe that is quite an accomplishment. Prudential Kahler, REALTORS(R) draws strength from powerful alliances with professional organizations. We are affiliated with the following groups: Prudential Real Estate Affiliates, Prudential Referral Network, National Association of Realtors, South Dakota Association of Realtors, Black Hills Association of Realtors, Rapid City Multiple listing Service and Employee Relocation Council. Many companies have tried to imitate our success, but they just can't duplicate our people. We are committed to serving you with honesty and integrity. We stand committed to these ideals because we're not in it for the fast sale. We want you to be our customer FOR LIFE!
Preparing Your Home With buyers, first impressions count. A small investment in time and money will give your home an edge over other listings in the area when the time comes to show it to a prospective buyer. Here are some suggestions that will help you to get top market value: General Maintenance Oil squeaky doors Tighten doorknobs Replace burned out lights Clean and repair windows Touch up chipped paint Repair cracked plaster Repair leaking taps and toilets Spic and Span Shampoo carpets Clean washer, dryer, and tubs Clean furnace Clean fridge and stove Clean and freshen bathrooms The First Impression Clean and tidy entrance Functional doorbell Polish door hardware Curb Appeal Cut lawns Trim shrubs and lawns Weed and edge gardens Pick up any litter Clear walk and driveway of leaves Repair gutters and eaves Touch up exterior paint
The Buying Atmosphere Be absent during showings Turn on all lights Light fireplace Open drapes in the daytime Play quiet background music Keep pets outdoors The Spacious Look Clear stairs and halls Store excess furniture
The Danger of Overpricing When setting a price why not ask for the moon? Make no mistake we want to get the best possible price for your property. However, when a home is priced too high the following may happen: It attracts lookers, not legitimate buyers. It implies that you aren't a motivated seller. It reduces the number of showings. It helps the competition look better (helping sell their houses before yours). If it doesn't appraise at the higher price it could jeopardize the buyers ability to secure a loan. You may ultimately have to drop the price below the market price to sell. It will take more time and effort to sell your home. Remember, time is money!
Determining Salability of your Home 1) Do you have a mortgage on your home?
Yes or No
2) Do you have a second or line of credit on the home?
Yes or No
3) Are you current on all mortgage payments?
Yes or No
4) Are there any liens or judgments against you or the property?
Yes or No
5) Have you owned the home for more that 2 years?
Yes or No
Marketing Plan We are committed to offer the highest standards of professional service to all our customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed. Prepare CMA to establish fair market value Prepare and sign listing contract Prepare a proceeds of sale, if requested Place your property on the MLS Place a lock box on property if requested Hold an office caravan if requested Phone all of my potential buyers Introduce the property at sales meeting Advertise property through monthly publication, Internet, MLS, personal website, agency website, Blink X video, Google Base, Home debut .com, Homes .com, Live deal .com, Trulia .com, Yahoo video Yahoo Real Estate Classifieds, You Tube, Zillow.com Fliers, Single Property Sites and virtual tours Websites & MLS Hold open house if requested (1 per month) Arrange showings for other agents Give progress reports to seller (residential listings only) Review marketing strategies Present all offers and help negotiate offer Negotiate all offers with buyers agent Finalize the closing details
My Resume Experience Licensed broker associate with Prudential Kahler Realtors Prudential Kahler Realtors “Rookie of the Year” 2004 4.3 million dollars in transactions 2005 4.5 million dollars in transactions 2006 5.5 million dollars in transactions 2007 3.8 million dollars in transactions 2008 4.1 million dollars in transactions 2009 Top producer in units sold 2006 & 2007 Top producer in volume 2007 Agency’s Monthly Top Producer 13 times 2006-2010
Education Graduate St. Martin’s Academy 1982 Graduate of Kahler School of Real Estate 2004 Required continuing education National Association of Realtors “Code of Ethics” training Prudential Real Estate “e” certified House Values certified professional Prudential Fine Homes International approved Agent
Professional Affiliations National Association of Realtors South Dakota Association of Realtors Black Hills Association of Realtors Personal Affiliations and Hobbies Leader with the Boy Scouts of America Eagle Scout All Sports, participating and watching Family oriented Ale Riders homebrew club
Sellers Served In The Last Few Years Mark & Tami Deahl Barry & Chrissy Clark Casey Cornell Troy Ritchie Terry Lehmkuhl Rich and Robin Whipple Phil Nordstrom Jason Roe Don & Jodi Bruckner Dan Friendshuh Bracken Robinson Brian & Renee Martin Kraig and Michelle Kerns Joe and Destiny Ortiz Carlos and Particia Gamboa Mike and Teri Farland Adam Fuchs Tom and Lynn Hehn Kevin Alleger Andy McCumber Sandra Peters Dean Riggert Les Heard Marshall and Bailey Ziemanski Scott Baltes Nina Davis Peter Velazquez Dr. Ron & Margaret White Steve and Toni Vela Dean and Lyz Awe Keith and Sherry Garner Wes and Fawn Janis Barb Stucker Will and Amber Heltzel Jon and Randi Hodina Chris and Karla Kendrick Karen Mechaley Floyd and Samantha Savageau Melanie Ewing
REAL ESTATE PROFESSIONAL
36%
Testimonials "Will is a class act among realtors. He sets the benchmark with his website and the diligence with which he cares for his clients. He stays in close contact and produces for them detailed and informative monthly marketing service reports. He also prepares and provides a closing service report once the home is sold. Will is the realtor to go with all of your real estate buying and selling needs." Mark A. Beck, Rapid City, SD "I want to say that it indeed was an awesome experience working with Will as our realtor. I'm so glad our son recommended you. You are a very caring individual who goes way beyond what is expected. You keep on top of things to make things happen. Our home was sold in a short time, and we want to thank you from the bottom of our hearts for a job "super done" We would recommend you to anyone we know who is buying or selling a home. Thanks a million Will, we appreciate you." Jim and Betty Adelman, Rapid City, SD Being an out of town owner/seller would seem to be a slight problem, but not with Will. He handled our real estate transaction fluently and kept us informed at all times. I would recommend Will Dixon and his agency for any real estate transactions you may have in the future. Chuck & Elaine Thuringer, Huron, SD Thank you for being very professional when selling my home and helping me buy the new home. You found answers to the questions I had and I appreciated you getting back to me in such a quick time. You made sure all the t's were crossed and the i's dotted. You made me feel more comfortable as a single person when signing all of the documents. Thank you for being there every step of the way. You are one in a million! Wendy Whipple, Rapid City, SD Will really went the extra mile to help us find our house. We made an offer on one house and ended up in another and he was extremely helpful through the process. He helped us sell our old house as well and it only took about a week. He was very prepared in helping us to establish a sell price. I would recommend will to anybody buying or selling a home. Thanks Will. Mike and Amy Beck, Rapid City, SD