CUSTOM LISTING PRESENTATION
Will Fendon Properties Team
TABLE OF CONTENTS
Our Mission……………………………5 Why WFP………………………………6 Single agent vs. team………………..8 Why KW……………………………….10 Homes we’ve sold……………………11 Our marketing plan…………………..13 Staging ……………………………..15 Photography .………………………17 3D virtual tours …………………….19 Custom website ……………………21 Print marketing ……………………..23 Just listed/sold cards .. ……………25 Permanent flyers……………………27 Super booket …………….…………29 Virtual marketing……………………31 Partner sites…………………………33 Social media marketing……………35 E-marketing …………………………37 Agent to agent………………………39 Brokers/public open house…..……40 Weekly updates .……………………41 Pricing………..…………………………42 References………………………..……43 Testimonials…………………….………44 Team Bios ………………………………45 Questions for you………………………53 Next Steps………………………………54 How to reach us……..…………………55
ABOUT US We appreciate the opportunity to be your real estate professionals. Our team will work tirelessly to help you sell your property for the highest possible price, in the shortest amount of time, with the least amount of inconvenience. The following pages demonstrate the power of the Keller Williams model and include information about our awardwinning team including recent sales and testimonials, our marketing plan, as well as some questions for you. Thank you for the opportunity to be of service. We genuinely appreciate it! Will Fendon, Jennifer Raze, Jane Fendon, Chelsey Reid, Jill Burke & Kellie Mann.
OUR MISSION We are so driven to do a great job, we hope you will tell your friends and family about it. Maybe that’s why more than 50% of our business comes from repeat customers and referrals. We will work tirelessly for you as well and believe great service speaks for itself.
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WHY WILL FENDON PROPERTIES TEAM? As professional Portland real estate agents with over 32 years of collective experience, we know the city, current market trends and best practices to help you succeed. Our team is versed in all forms of real estate transactions. Our clients range from schoolteachers to small business owners, Fortune 500 executives, NBA and MLS athletes, Hollywood billionaires and more. We strive to deliver the same quality service to all! If you are new to Portland, we know the importance of providing comprehensive neighborhood tours, public and private school options, TriMet schedules and maps and understanding freeway traffic patterns (spoiler alert: there is traffic in Portland!) and the location of every microbrewery, Voodoo Donuts and Stumptown Coffee shop! In this demanding market, where inventory is low and bidding wars are common, we'll stop at nothing to find the right home or property for you. When all the traditional tools to find homes fail, we use other tactics like door-knocking, cold calling, targeted mailings, leveraging client connections and deep relationships with other Portland agents.
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“ � As professional Portland real estate agents with over 32 years experience, we will stop at nothing to help you succeed.
SINGLE AGENT vs. TEAM A single agent can only be in We leverage our collective one place at a time, take one 30+ years experience to call at a time and can only advise you on the value of reach out their single sphere property and how to of influence to find qualified structure an offer. buyers.
Each agent can market (and Working search with for)a homes team means using yourtheir saleown is being databases handled by and antraining. expert It’s listing never specialist a bad thing whose to have only job several is to people list and with sell differenthomes. perspectives working on your behalf.
The selling process is fraught with many details The selling process is and deadlines that can fraught with many details become difficult for one and deadlines that can agent to manage for become difficult for one multiple clients. More agent to manage for “hands on deck” means multiple clients. more marketing for your home.
In today’s hyperIn competitive today’s ultra-competitive market, a few and hours complex can make market, all the you difference. need an expert If you’re agent working to with advise an independent you on howagent to and handle they’re multiple in training offers,all day, qualify who’s buyers around andtomuch show you the house more!that just hit the market?
When you work with our team, your transaction will not be set aside while others are completed. You’ll get excellent customer service and administration staff and agents that work in harmony.
Working with a team Working with a team means there’s always means there’s always someone available to someone to respond to tend to your time-specific your time-specific needs! needs!
KELLER Keller Williams Realty is the largest real estate franchise in the world by agent count. With over 700 offices and 120,000 real estate professionals worldwide, KW has the network and systems to give our clients an edge in today's competitive real estate marketplace. KW was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting customers’ needs first. We have a long legacy of delivering unparalleled service to our clients. That’s why our company continues to grow throughout all the ups and downs of the real estate market.
WILLIAMS
HOMES WE’VE RECENTLY SOLD 3570 SW River Parkway, Portland 1515 SE Cochran, Gresham 18648 NW Cedar Falls Loop, Hillsboro 1705 Lee Street, Lake Oswego 21999 Circle Diamond Lane, Estacada 19392 Hazel Grove Drive, Oregon City 2539 Limerick Lane, West Linn 7750 SW Broadmoor Terrace, Portland 3570 SW River Parkway, Portland 1448 Buck Street, West Linn 4200 Upper Drive, Lake Oswego 878 10th Street, Lake Oswego 1525 Maple Street, Lake Oswego 12820 SW 134th Avenue, Portland 1890 Crest Drive, Lake Oswego
5764 N. Vancouver Street, Portland 4912 Lower Drive, Lake Oswego 4023 NE 7th Street, Portland 2275 Tannler Drive, West Linn 18385 Wood Thrush Way, Lake Oswego 13276 Deerfield Court, Lake Oswego 14514 Lower Drive, Lake Oswego 12329 NW Sargent Lane, Portland 21419 SW 92nd Avenue, Portland 623 NE Tillamook Street, Portland 14128 Goodall Rd, Lake Oswego 2911 SE 170th Street, Portland 3661 SW Baird Street, Portland 11853 Hazelnut Avenue, Oregon City 57195 NW Wilson River Hwy, Gales Creek
7 SE 188th St, Portland 9023 SW Waverly Drive, Lake Oswego 1094 Erickson Street, Lake Oswego 6120 Madison Avenue, Portland 531 7th Street, Lake Oswego 4314 SE 50th Avenue, Portland 4730 Coho Lane, West Linn 300 NW 8th Avenue, Portland 1319 SE 139th Avenue, Portland 111139 Berlin St, Wilsonville 3631 SW Admiral Street, Portland 1546 SE 31st Avenue, Portland 899 Parkmeadow Drive, Keizer 14034 Taylors Crest Lane, Lake Oswego 9830 NE Campaign Street, Portland
RELOCATION Our team has worked with many of the world’s largest relocation companies like Cartus International, Altair global and more. We have also successfully represented one of Hollywood’s best-known billionaires in the purchase of a penthouse condominium in Portland and a variety of other executives from Fortune 500 companies. Over the years, a high percentage of our clients have been people relocating to Portland from outside the area. Consequently, we understand the importance of providing comprehensive home and neighborhood tours, understanding public and private school options, public transportation options, freeway congestion patterns, alternate routes to the airport and so on. As a result of the nomadic nature of the professional sports business, we’ve also helped dozens of professional athletes that need to buy, sell and lease homes through our partnership with the Chris Dingman Group. The Chris Dingman Group has recognized us as their real estate team of choice when it comes to athletes from all over the world relocating to the Portland-Metro area. This year alone we’ve helped place 10+ professional athletes from the Portland Trail Blazers men’s basketball team and the Portland Timbers men’s soccer team, handling each client with white glove service and confidentiality.
OUR MARKETING PLAN Our marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to qualified buyers. We know there is more to a home than what meets the eye. Please be prepared to tell us about any additional improvements you’ve made to your home since you bought it. This includes any special features we should know about your home or neighborhood that could be incorporated into our marketing. In addition to entering your listing information into the Regional Multiple Listing Service (RMLS) and placing a For Sale sign out front (if desired), we have a 16-step plan to get your home sold.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
Help prepare your home and assist in room-by-room staging Professional photography with beautiful high-resolution images Produce HD video or 3D visualization for virtual tour and floor plan sketch (when applicable) Custom website for your property with its own dedicated URL Create custom property brochures and flyers Distribute Just Listed cards to your neighborhood Create a permanent flyer to display on the sign post outside your home Create custom property book with key information for buyers Display your home as a featured listing on the front page of WillFendonProperties.com Advertise your home on internet sites such as Zillow, Trulia, Realtor.com and more Create customized posts on our social media pages including sponsored Facebook ad Email marketing to our database and over 8,000 licensed real estate brokers Notify top local agents about your listing and present it to KW brokers Schedule your home for brokers’ open offered to all RMLS brokers Host open houses if desired and coordinate showings with other agents Provide you with weekly updates detailing our marketing efforts
STAGING Although it is not always necessary, we often provide a professional staging consultation and punch list of suggestions to help prepare your home for the market. This helps maximize the home’s appearance for professional photography, video and showings.
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Statistics show that staged homes sell faster and for more money. Staged homes give the perception that a home is well-maintained and stylish. Working with the flow of a home, eliminating personal effects and clutter, and arranging furniture and artwork to looks its absolute best is critical to the sale process.
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PHOTOGRAPHY Regardless of price point, we simply cannot overstate the importance of professional photography in today’s online marketplace. That’s why we partner with some of the best real estate photographers in the business.
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3D VIRTUAL TOUR Today it’s easier than ever before to experience a home without ever stepping inside. 3D virtual tours are so immersive, this technology allows potential buyers to see every room with a click of a mouse. To see a 3D tour from one of our recent listings, click here.
CUSTOM WEBSITE
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Along with the 3D virtual tour, we will also create a website for your home with it’s own unique URL that you can share with family and friends. These websites allow us to track how many visitors have visited the website, and also gives buyers additional information on the home they wouldn’t normally find within the RMLS. Check out one of our websites here: http:// 7925sw11thave.com/.
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PRINT MARKETING Leading-edge tech tools gives us the advantage in marketing your home to the greatest number of buyers for the quickest possible sale. Professional training through the Institute of Luxury Homes Marketing and Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry.
2052 NE 11TH AVE #6 • PORTLAND, OR 97212
$599,000
RESIDENCE
MLS# 16483300 Nestled in the Broadway/Irvington neighborhood, this contemporary home is close to an abundance of local restaurants and entertainment. The Pearl District, Lloyd Center and downtown are also conveniently close. The modern facade features clean lines and touches of color. On the rooftop a fantastic escape awaits, with gorgeous views of the city from the terrace--the ideal spot to host barbecues and gatherings during the summer months. The sleek architectural details of the outside is echoed throughout the interior spaces. Along the entryway, a nook provides a space for quiet, uninterrupted work. Follow the stairs into the light and bright living room where a sophisticated fireplace emits warmth during cool evenings. Take in the sunshine and relax on the balcony close-by. Modern appliances, beautiful cabinetry, and an intricate backsplash add elegance and style to the gourmet kitchen. Any budding chef will feel right at home!
Bedrooms: Bathrooms: Year Built: Square Feet: Garage:
SCHOOL Elementary: Middle School: High School:
Heating: Cooling:
Forced Air 95% Central Air
TAXES Property Taxes: HOA Dues:
Buyer to verify all.
VISIT THE HOME’S WEBSITE AT:
Licensed OR Broker
Irvington Irvington Grant
UTILITIES
www.2052ne11thAve6.mhom.es
Will Fendon
2 2.1 2010 1,833 1 Car - Attached
o: 503-336-7017 e: Office@WillFendonProperties.com w: WillFendonProperties.com
$5,486.63 $5,486.63
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JUST LISTED/SOLD CARDS Beautiful 4-color postcards will be distributed to your neighborhood to generate excitement.
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PERMANENT FLYER A weatherproof permanent flyer will be securely attached to the sign post in the front yard. The flyer will contain key information designed to prompt inquiries about the property.
2052 NE 11TH AVE #6 • PORTLAND, OR 97212
MLS# 16483300
RESIDENCE
Nestled in the Broadway/Irvington neighborhood, this contemporary home is close to an abundance of local restaurants and entertainment. The Pearl District, Lloyd Center and downtown are also conveniently close. The modern facade features clean lines and touches of color. On the rooftop a fantastic escape awaits, with gorgeous views of the city from the terrace-the ideal spot to host barbecues and gatherings during the summer months. The sleek architectural details of the outside is echoed throughout the interior spaces. Along the entryway, a nook provides a space for quiet, uninterrupted work. Follow the stairs into the light and bright living room where a sophisticated fireplace emits warmth during cool evenings. Take in the sunshine and relax on the balcony close-by. Modern appliances, beautiful cabinetry, and an intricate backsplash add elegance and style to the gourmet kitchen. Any budding chef will feel right at home! The master suite is accompanied by a second bedroom suite and a half bath. This home is truly a modern gem--don’t miss out!
Bedrooms:
2
Bathrooms:
2.1
Year Built:
2010
Square Feet:
1,833
Garage:
1 Car - Attached
SCHOOL Elementary:
Irvington
Middle School:
Irvington
High School:
Grant
UTILITIES Heating:
Forced Air 95%
Cooling:
Central Air
TAXES Property Taxes:
$5,486.63
HOA Dues:
$5,486.63
Buyer to verify.
Visit the home’s website at:
www.2052ne11thAve6.mhom.es Will Fendon Licensed OR Broker
o: 503-336-7017 e: office@willfendonproperties.com w: willfendonproperties.com TrueView Listing Marketing provided by MPowered Media. If your home is currently listed with a Realtor, this is not meant as a solicitation for your business.
Keller Williams Realty Luxury Homes International 16365 Boones Ferry Road, Lake Oswego, OR, 97035
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PROPERTY BOOK The property book is a marketing piece that stays at your home for the duration of the listing. Inside, buyers can find key information about such things as schools, annual property taxes, monthly HOA fees and more.
VIRTUAL MARKETING
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In today’s digital world, it’s imperative to create an online presence for your home. The National Association of Realtors estimates that nearly 90% of all consumers begin their search for a home online. For this reason, most of our marketing efforts are geared toward giving your property as much exposure online as possible. Your home will be featured on the front page of WillFendonProperties.com for the entirety of its listing.
GLOBAL REACH
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In addition to marketing your home on our own website, we’ll also display your home on our partner sites such as Zillow, Trulia, Yahoo, homes.com among others. When you list with us, you will have access to the KW Listing System, or KWLS. This proprietary system ensures your property is marketed online 24/7 through more than 340 of the most powerful online search portals like the ones listed to the right. Through our affiliation with Proxio, the international MLS and global network, we advertise your home to a worldwide network in 140 countries and instantly translate your listing into 19 languages and 55 currencies. It’s a huge marketing advantage that allows us to have a global reach and extended exposure far beyond the MLS.
SOCIAL MEDIA MARKETING Postcards, flyers, and local community papers are still standard tools for creating awareness. But traditional real estate marketing is far more effective when it’s integrated with social media tactics.
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Customized posts on our social media pages puts your home directly in front of our sphere of influence for maximum viability and exposure. Facebook users make up 71 percent of adults who use the Internet, resulting in a vast advertising opportunity for your property. Targeted Facebook ads and boosted posts for your home allows us to expose your home to a larger audience than our immediate sphere of influence. The Facebook ad platform offers a rich, diverse, and deep level of targeting options, allowing us to target potential buyers based on interests and behaviors, geographical location, income bracket and other factors.
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E-MARKETING A professional e-flyer will be mailed to our database of over 8,000+ brokers in the Portland-Metro area to build interest and announce your home is on the market. E-flyers will also be sent to our sphere of current and past clients, key vendors and industry affiliates to help spread the word!
AGENT TO AGENT
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We leverage our deep relationships with local real estate brokers, both in and outside of our company, to spread the word about your home. We constantly have agents reaching out to us for information on homes that may not have hit the market yet, or are new listings within our KW office. This can lead to a sale before your home even hits the market! When agents do show your home, we obtain feedback from them though a variety of means including automated email programs that survey them about price, condition and overall interest from their buyers. We will provide you with weekly updates including comments from prospective buyers and agents that have visited your home.
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BROKERS OPEN HOUSE We will host at least one Brokers’ Open House at your home to introduce it to the market. These are always held on Tuesdays and can help generate early interest in the broker community.
PUBLIC OPEN HOUSE According to a 2013 NAR profile of Home Buyers, driving through neighborhoods is still one of the top buyer activities. Consequently, we will host periodic public open houses until your property sells.
WEEKLY UPDATES
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We believe regular communication about this process is key. In fact, we would rather over-communicate, as we want to keep you in-the-know every step of the way. Please make sure to tell us how you would prefer to communicate with us: text, email, facebook, Snapchat or....? We strive to be genuine partners with you in this process from start-to-finish and are committed to providing timely communication and updates.
PRICING Your home will generate the most interest when it first hits the market. If it’s priced at market value, it will generate multiple showings, possibly even competing offers. If we start too high, we may miss the excitement and be forced to drop the price later, causing it to sell for less than it would have if priced correctly from the start. FACTORS YOU CAN’T CONTROL • Location • Competition • Market conditions FACTORS YOU CAN CONTROL • Property condition • Availability for showing • Terms and list price
ASK US FOR REFERENCES If you’d like to speak with some current or past clients, we will supply a list of references. We are deeply committed to all our clients and strongly encourage you to talk to them about their experiences with our team.
CLIENT TESTIMONIALS “Will and his team’s passion and attention to detail made our homebuying experience great. They worked hard to find us the perfect house, help us get a good deal, and make sure our moving experience went smoothly.” –Dan and Holly H. “It was a pleasure to work with Will and his team on the purchase of our condo. They were all professional and attentive to our needs. They went above and beyond in helping us with every step of this transaction. Their good humor made this an an enjoyable experience.” –Mary G. “The home buying process can be extremely stressful but picking the right agent to work with can go a long way in easing some of that stress. Will was more focused on helping our family find the right home than he ever was in closing a deal. I saw evidence of that every time we communicated. Customer service is almost a thing of the past these days and it was refreshing to work with someone that put my family’s need before his own. I would enthusiastically encourage anyone looking to buy or sell a home to work with the Will Fendon Properties team.” –Bryan G.
“Will made my condo buying experience truly fun and easy! After my move to the area and a not-so-fun condo selling experience elsewhere, I certainly wasn’t looking forward to buying a new condo. I went in expecting the worst and ending up with the best! From start to finish, everything was easy. Will seems to instinctively know who you are and seems to put himself in your shoes with ease. You can tell the entire team loves what they do and are there for you. When it was time to make an offer (on a Saturday night!), Will made it happen quickly. He is great with negotiations and advice as well. I just can’t say enough about the entire experience. Thank you Will and the team, I just love my new condo!” –Darcy A. “I highly recommend Will Fendon as a realtor. He was attentive to our needs. He was patient and made sure that we found a house that was the right fit for our family. His knowledge of the market was a tremendous help in our search for a new home. Will did a wonderful job and made a daunting process fun and successful!” –Robin B.
“Will Fendon and his staff from start to finish were professional and extremely knowledgeable about the market overall and in our specific neighborhood. Will's attention to the changing market conditions was invaluable and he consistently delivered thorough analysis and up to date status on where things stood that gave us a great deal of confidence especially since we were moving out of state and not always there locally. Beyond the analysis Will and his team were quick to answer our questions and often they went well beyond what was expected of them. Most importantly, they were so pleasant and it was a joy working with them.” -Audrey M. Will Fendon Properties uses creative marketing, a strong work ethic, and personalized customer service to accomplish success. Thank you for getting our house sold! It wasn't easy, but in the end we reached success! All the best to you and your team! Go get em'!” -Heather M. “You were always upfront and honest. I felt that the whole team works well together to get the job done. The team was always available to answer any questions.” –Jan C.
“From the moment we decided to sell our property, Will and his team were professional, positive, and productive. They generated an amazing level of interest which brought our buyers through the door. With tremendous diplomacy, and with our best interests in mind, they managed the negotiations and the escrow process seamlessly. Our experience couldn't have been better. Thanks so much for taking such great care of us!” –Jim and Bonnie T. “Thank you so very much for one of the most enjoyable experiences imaginable. I never thought I would say that buying and selling a home is fun but you truly made it that way. Your team allowed us time to work through what really mattered to us and were supportive and patient along the way, never trying to steer us in a particular direction or pushing for the sale. Just the opposite. Your encouragement to look at all our options and openness to the process really gave us the assurance and comfort that we were working with the right people. It was definitely meant to be when my wife and I met you at that open house. Funny how life can be. Thank you for everything!” –Kelly T.
WILL FENDON Prior to joining the Luxury Homes International Division of Keller Williams Realty, Will Fendon was Cascade Sotheby’s International Realty’s top-producing agent in Lake Oswego. He’s also a 7-time winner of the “Five-Star Professional” award for realtors based on survey results of past clients, peers and industry experts. In addition to serving on the Portland Metropolitan Association of Realtors Committee for Professional Standards and Grievances, Will is the former Chairman of PMAR’s Committee for Media and Public Relations, which coordinates communications to the public and nearly 8,000 licensed realtors in Portland. He is a Certified Luxury Home Specialist as well, with additional expertise in professional athlete and corporate relocation, new construction, land development and lifestyle properties. Will’s reputation for effective negotiating, finding creative solutions and genuine service stems from more than a decade of experience as a professional film and television writer, producer and media consultant for companies like NBC Television, MSNBC, Microsoft Corporation and WIRED Magazine, among others. His experience as a contributing writer to shows like “The Tonight Show with Jay Leno,” among others, helps him bring levity to the potentially stressful process of buying or selling property. When he’s not helping clients, Will relishes spending time with his family snow skiing, cycling, coaching youth lacrosse and playing drums and percussion with a variety of professional bands. He holds a Bachelor of Arts degree in English Literature and Business from Principia College and did graduate work at Columbia University’s Graduate School of Journalism before earning a Master of Fine Arts in Writing and Production from the prestigious American Film Institute in Los Angeles. 50
LICENSED BROKER 51
JENNY RAZE I am an experienced real estate broker practicing in the State of Oregon since 1996. I specialize in residential properties in the Portland Metro area. I also have a background in new construction, multi-family, investment properties and property management. You can count on me for reliable, informed and professional service. A member of the National Association of Realtors and a certified negotiation expert, I stay on top of the latest law changes, real estate trends, local market knowledge, technological advancements and new innovations in marketing. I recently won the “Five-Star Professional” award and was recognized for my professional excellence and leadership in the Real Estate industry. It is my goal to provide first class professional service, honest advice and the highest quality, most innovative and exceptional real estate service available. It is important to me to have excellent listening and communication skills. With my ability to create a unique, memorable and personal experience for each of my clients over the years it has helped me build a business of referrals and repeat customers. Portland has been my home since age five. I love this city and all that it has to offer. I received my Bachelor of Science from Oregon State University. In my free time, I enjoy renovating homes, interior design, playing tennis, golf and getting friends together for a “friendly” game of poker. I love working out, yoga, meditation and hiking in the gorge whenever I get a chance. I have recently discovered the exciting sport of Kite Boarding and enjoy taking lessons in beautiful Hood River. I feel fortunate to be a part of a volunteer organization called Trauma Intervention Program, where I provide emotional aid, practical support and resources to those involved in traumatic events and their families in the first few hours following a tragedy. Traveling is a passion of mine that I enjoy doing with my two teenage kids and husband. I’m always up for a good movie, going to the theater or reading a self help book. Cooking an interesting meal with a glass of full body Cabernet is one of my favorite ways to spend an evening and of course that includes a piece of delicious dark chocolate. 52
LICENSED BROKER 53
CHELSEY REID A 5th generation Oregon native, Chelsey’s family history runs deep: her ancestors built the first bungalow in Portland, started the Portland tradition “Lights on Peacock Lane,” and also built the oldest cabin on mt. Hood, an Oregon Historic National Landmark, that still stands today. Chelsey boasts an extensive marketing background, previously working as the Marketing Coordinator for the Woodburn Premium Outlets, as well as working for the largest Advertising agency in the country, The Richards Group, located in Dallas, Texas, where she managed accounts like ULTA Beauty, MetroPCS and Chuck E. Cheese. She also holds an Advertising degree from the University of Oregon. Chelsey got her start in real estate doing marketing for Cascade Sotheby’s International Realty where she oversaw the company website, events, and marketing plans for 500+ brokers. From there, Chelsey made the transition from the marketing department to the Will Fendon Properties team as a licensed agent. She brings her knowledge of the local community and building brands to the team, where she also helps with office management and assists with new buyers. When Chelsey is not doing real estate, she enjoys taking the boat out on Lake Oswego, camping along Oregon’s beautiful rivers, practicing yoga and playing competitive softball.
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LICENSED BROKER 55
JANE FENDON Jane Fendon brings more than 20 years of sales and management experience in the advertising industry to the Will Fendon Properties team. Always a top-producer, she excelled in sales for some of the world’s greatest publications such as Sunset, National Geographic, Outside and WIRED magazine, among others. Jane’s past clients include Lexus, Toyota, Acura, Honda, Porsche, Infinite, Microsoft, Intel, Canon, Johnson & Johnson, Lipton, Warner Lambert, UPS, AT&T and many more. Launching WIRED magazine’s sales office in Venice, CA, and landing some of the biggest advertisers in the world was a milestone for Jane. In her publishing career, she was awarded the “National Salesperson of the Year” award five times! After taking some time off to be a stay-at-home mom with twin boys, Jane got started in real estate at Cascade Sotheby’s International Realty, where she focused on marketing projects, special events and vendor relations. Jane’s experience and wisdom was one of many elements that lead the Luxury Homes International Division at Keller Williams to recruit the Will Fendon Properties team to join their new office in Lake Oswego. Jane has lived in Lake Oswego for 9 years and wants to use her experience to build the team’s business and contribute more to the local community and Portland. Jane holds a BA in Business, Marketing and Management from Eastern Illinois University. Her passion for adventure travel has taken her to more than 31 countries. She’s a longtime volunteer for Art Literacy, PTO Board activities, the Lake Oswego Foundation, Habitat for Humanity, Big Sister program and church service. At home, she’s devoted to raising her boys and spending as much time as possible with friends, family and her amazing husband, Will (who told her to say that). 56
BUSINESS DEVELOPMENT & SALES 57
JILL BURKE
I am a blessed mom of 2 amazing kids. My daughter Audrey is our oldest and loves horses. My son, Payton loves anything sports related. I have been married to my wonderful, hard working, husband for 18 years. Our favorite thing to do together as a family is to camp. We love the outdoors (hiking, biking, etc.) and have fun exploring new places. I graduated from college with a Bachelor’s degree in Liberal Studies and a minor in business. I tried teaching for a year, but I was really being drawn to the business world. I got a job running the engineering team and then eventually the global sales team at a local company, Warn Industries. After a few years, I realized I needed something new and I wanted to be more in control of my schedule, so I pursued real estate (was not more in control of my schedule) . I worked as a real estate Broker at Coldwell Banker for 4 years until I had my daughter and then wanted to stay home for a while. I absolutely loved real estate and it has always been my desire to get back into the industry. After a couple of part time jobs while raising small children, I realized I wanted to get back into the industry. I am a details person so I decided to go into the transaction coordination side in 2014 and it is perfect for me. I love the real estate industry and am so happy to be a party of it again!
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TRANSACTION COORDINATOR 59
KELLIE MANN Kellie Mann’s passion for remodeling homes and interior decorating inspired her to become a full time real estate professional nearly 10 years ago. As a listing and buyers’ specialist for the Will Fendon Properties team, her ability to spot a good investment property, “fixer” or dream home in Portland is a valuable asset to clients and explains why she has so many stark raving fans! Kellie’s clients value her sincerity and proven ability to negotiate effectively in today’s complex real estate market. Before real estate, Kellie’s poise and professionalism enabled her to excel as a marketing manager for top FM radio stations in Portland, where she regularly interacted with the biggest stars of music and television.In addition to being a devoted mom and community volunteer, she loves cooking, traveling and rooting for her husband in local cyclocross competitions! She holds a BA in Mass Communications from Linfield College.
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LICENSED BROKER 61
QUESTIONS FOR YOU Your answers to these questions will guide us in how to best serve you. We'll discuss them at our listing meeting: 1) How much do you currently owe on the home?
2) Do you have a second loan (i.e., home equity line of credit) on the property or other financial liens we should be aware of?
3) What is the most important thing you are looking for in your listing agent? 4) How many properties have you bought and sold? 5) How would you like to be communicated with? (please circle) Email Phone Text Other (explain)
OK SO WHAT HAPPENS NEXT? Once you decide to list with us, we will walk you through the necessary steps to get your home ready for the market. The list below is meant to be an overview of that process: PREPARING YOUR HOME FOR SALE • Prepare and complete listing agreement • Schedule photoshoot and installation of for sale sign • Complete sellers’ property disclosures • Provide extra keys and alarm codes to agent • Recommend improvements and/or staging to maximize your home's value • Place a lock box on your property, if needed COORDINATING YOUR SALE • Pre-qualify potential buyers • Present and discuss all offers with you • Negotiate your transaction with the other agent • Prepare and finalize the closing OTHER WAYS WE CAN HELP • Hand-pick a Keller Williams agent to help you find a home or property where you are relocating • Recommend a moving company • Provide you with a helpful moving checklist • Recommend preferred companies for related services
HOW TO REACH US WILL FENDON Licensed Oregon Broker will@willfendonproperties.com 503-336-7017
JILL BURKE Transaction Coordinator jill@rebrokerassist.com 503-307-9584
JENNY RAZE Licensed Oregon Broker jenniferraze@realtypdx.com 503-544-7935
KELLIE MANN Licensed Oregon Broker kelliemann@msn.com 503-819-4366
CHELSEY REID Licensed Oregon Broker office@willfendonproperties.com 503-336-7017
JANE FENDON Business Development & Sales jane@willfendonproperties.com 503-336-7016
Lake Oswego Office 16365 Boones Ferry Road Lake Oswego, OR, 97035 O: 503-336-7017 F: 503-336-7168
Northeast Portland Office 919 NE 19th Ave #100 Portland, OR, 97232 O: 503-548-4848 F: 503-548-4848
Southwest Portland Office 9755 SW Barnes Rd #560, Portland, OR 97225 O: 503-546-9955 F: 503-546-9955