WILLIAM VAN BEEK Design Portfolio // Spring 2017 1
About // Hi, my name is William van Beek, I’m a Product Designer Just because you can, doesn’t mean you should. For me designing great product solutions isn’t merely about creating aesthetic, innovative, useful, or honest designs; it’s also about asking the right questions from the beginning and along the way to make sure we are looking at the right problem in the first place.
I believe that in a world already filled with so much stuff, we need to make sure that what we are creating is relevant and truly addresses a need or solves a problem and adds value. For this reason, I believe in considered design above all else.
Through my experiences as a designer working in the Netherlands, Sweden, Norway, and Canada, I have recognized myself to be a calm, patient, reflective, and modest individual; however I excel at working in groups, collaboratively building up ideas, and always having something very considered to contribute.
social sustainability, if not being one of the primary objectives.
The aim of my career is to have a positive impact on the world. Ideally this would mean working on projects that at least have an underlying element of environmental and/or
Growing up on a dairy farm in rural Canada has made me a hard working individual with an easy-going and positive outlook, who is engaging and easy to get along with as a coworker. Having a dual nationality has helped keep my eyes open to different cultures and experiences, and enabled my love for travel.
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Curriculum Vitæ // Spring 2017 Experience
Designit
®
Education
Product Designer Jan. 2015 – Present (2+ years) Hardware & Software Solutions Technology Company, Ottawa, Canada Research & analysis, user observations, sketching, prototyping, UI and GUI design, concept development, 3D CAD and renderings. Product Design Intern Aug. 2013 – Dec. 2013 (4,5 months) Strategic Design Consultancy, Oslo, Norway Research & analysis, sketching, strategic design, 3D CAD. Industrial Design Intern Jan. 2013 – Jun. 2013 (5,5 months) Design Competence Centre, Örebro, Sweden Researching, digital sketching, and concept development. Industrial Designer Nov. 2007 – Jun. 2011 (3 years 8 months) Product Design Studio, Geldermalsen, the Netherlands Research & analysis, trend watching, sketching, concept development, model construction, 3D CAD, presentations, branding & logo development. Umeå Institute of Design
SCHOOL OF INDUSTRIAL DESIGN
BACHELOR OF INDUSTRIAL DESIGN
MFA Advanced Product Design
2011 – 2014
2001 – 2006 With High Distinction
Awards 2
william.v.beek@gmail.com
william.v.beek
linkedin.com/pub/william-van-beek/7/2a0/625
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Projects 46
26
5 OX1 Electric TwoWheel Tractor
37 GMG Yepp
Storytelling Hydrologic
48
50
18 Hydrologic Closed Loop Laundry System
28 Dispatch Mine Ambulance, Taxi, Utility
VDL Bus & Coach
Gazelle Bicycle Components
Personal Project Bicycle Rebuild
40 Safety+ Home Fire Safety
54
Atlas Copco Earth-Brick Road Paver
Design Portfolio // Winter 2017 // William van Beek 4
An Electric Two-Wheel Tractor for empowering small-scale farmers in developing regions and economies
In sponsored collaboration with
MFA Advanced Product Design UmeĂĽ Institute of Design
Thesis Project // 2014 5
Background Master’s Thesis Project To improve the future of agriculture for small scale farmers in developing regions and economies.
Context Predictions for the world in 2050 show us facing the critical issue of
“the Forthcoming Global Crisis in Agriculture”.
Global Trends and the Future of Agriculture •
Increasing Agricultural Demand: population growth; rising affluence; conversion of food crops to biofuels.
•
Increasing Production Challenges: extreme soil erosion; increasing water shortages; rising global temperatures; extreme weather events.
•
Production yields in the developed world have started to plateau; in some countries have even started to decline.
MFA Advanced Product Design Umeå Institute of Design
Thesis Project // 2014 6
Focus and Research Small Scale Agriculture
Research Field Trip to Brazil
•
Globally, over 500 million smallholder farmers, fishers, and agro-foresters supply food, fuel, and fibre to almost 2 billion of the poorest and most vulnerable people.1
•
1 week long research trip with field visits and first hand observations with small scale farmers in rural São Paulo state.
•
Initial research showed Brazil having great potential for improvements in small scale agriculture.
•
Planned through Bonsucro; organized in collaboration with WWF USA.
1 Smallholders must be part of the solution to the food crisis | Oxfam GB | Policy & Practice (2012). 2 What if the tractor had never been invented? Pethokoukis, J. (2012).
MFA Advanced Product Design Umeå Institute of Design
Thesis Project // 2014 7
Identifying a Product Design Opportunity Product Analysis:
Visiting primarily sugarcane farms, and not real small scale farms meant not identifying a strong design problem.
•
Sponsor feedback helped re-evaluate the project focus.
•
Re-examining problems and observations so far quickly revealed a product design opportunity to focus on.
A prevalent tool with room for improvement; two-wheel tractors are a prime means of bettering productivity and quality of life for small scale farmers.
•
No time or budget left for another field trip at this point.
•
Analysis, understanding, and evaluation done through tutoring, research, 2nd hand experiences, group brainstorming, scenario mapping, user testing.
MFA Advanced Product Design Umeå Institute of Design
Cultivating
Lifting
Tilling / Puddling
Powered Rotation
Seeding
Pulling / Dragging
No-Till Seeding
Lifting Ground Drive
Transplanting
Powered Rotation
Pulling / Dragging
Spreading Fertilizer
Lifting
Spraying Pesticides
Ground Drive
Irrigation Pumping
Powered Rotation
Crop Maintenance
•
Pulling / Dragging
Weeding (Mechanical)
Mowing / Cutting
Lifting
Reaping
Powered Rotation
Load Carrying
Pulling / Towing
Transportation
A Better Two-Wheel Tractor for Small-Scale Agriculture
Plowing
Harvesting
Sowing (Planting)
•
Mapping Critical Apps & Basic Functions Field Preparation
Failing, Learning, Correcting
Pulling / Towing
Thesis Project // 2014 8
Connecting the Dots Safety Concerns •
Traffic accidents associated with: braking; steering; nighttime visibility; driver experience level.
•
Exposed moving components: flywheels, pulleys, safety shields being removed.
Going Electric in Commercial Agriculture •
Developments in electric powered implements highlight their benefits.
•
Hybrid and electric tractors are being developed and tested.
Countries Shifting to Electric •
Ergonomic Issues • • •
RSI from vibrations of single cylinder engines. Noise exposure. Physical strength required to lift/ tilt and operate the tractor.
MFA Advanced Product Design Umeå Institute of Design
Developing regions like South Asia show a strong drive to convert to electrical transportation.
Electricity and Development •
Increased implementation of micro-power generation in decentralized, remote locations in developing regions.
•
Increased energy storage capacity could be a boon for residents.
Thesis Project // 2014 9
Ideation
MFA Advanced Product Design UmeĂĽ Institute of Design
Thesis Project // 2014 10
Further Sketch Explorations Group Brainstorming Sourced future Atlas Copco interns directing them in concept generation exercise.
MFA Advanced Product Design UmeĂĽ Institute of Design
Thesis Project // 2014 11
Rough Mock-Up Testing & User Feedback
MFA Advanced Product Design UmeĂĽ Institute of Design
Thesis Project // 2014 12
Final Design Greater Flexibility/Adaptability •
Farmers adapt the tractor to their needs; rather than adjust to it’s limitations.
Safer & More Inclusive •
Height adjustability for different needs.
•
Easier and safer wheel changing.
•
Reduced physical demands for operation, making it more inclusive for both genders.
Electric Power •
Electric motors reduce noise and vibrations.
•
Hub motors place weight where it is needed and allow for skid-steer operation.
•
Combined with micro-energy production (solar/wind), allows fuel independence and extra energy storage.
MFA Advanced Product Design Umeå Institute of Design
Thesis Project // 2014 13
Design Details
Handlebar slides forward or back to activate drive
Entire control console pivots for steering
Improved multi-position ergonomic grips
Simple air fins for air-cooling incorporated into the battery sides
Spring cotter pins used to simplify versatility of positioning elements on the tractor
Safety “deadman’s grip” required to engage vehicle drive
Wheel bogie control now located at rear
Simplified light guards are easy to re-position along the frame
Better detailed PTO interface (less massive)
Open flange frame profile with regular hole pattern provides a better interface for modding
MFA Advanced Product Design Umeå Institute of Design
Thesis Project // 2014 14
Wheel Changing & Bogies
Road wheels are used to get to fields
Wheels are changed on the side of the road
Many tractor wheels feature bolt-on split rims; allowing variability.
•
Height adjustable bogies make wheel changing quicker and safer by lowering the tractor to the ground.
MFA Advanced Product Design Umeå Institute of Design
Paddle wheels are used in muddy fields
Snap-on connectors are commonly used for tractor duals.
•
Wheel hub motors detach quickly from rims.
Simple pump action hydraulic jacks are reliable for lifting heavy objects.
•
Changing to paddle wheels, or other options becomes easier.
Thesis Project // 2014 15
Versatility and Adaptability •
Tractor frame with bolt-on points forms a platform for hacking.
•
Adds functionality, flexibility, and adaptability.
MFA Advanced Product Design Umeå Institute of Design
Thesis Project // 2014 16
Full Scale Model and Construction Made possible with the skilful and talented help of 2 fellow students.
MFA Advanced Product Design UmeĂĽ Institute of Design
Thesis Project // 2014 17
hydrologic A closed loop laundry system
In sponsored collaboration with
MFA Advanced Product Design UmeĂĽ Institute of Design
Strategic Design Project // 2012 18
Future Domestic Product Solutions for Whirlpool Strategic Design Project To imagine new product solutions to enhance the domestic experience in Scandinavia, 10 years into the future.
Context With the Global Water Crisis, demand and price are both increasing for water in urban areas. The future of laundry was identified as a strong design opportunity.
Water Pollution From Laundry •
Laundry machines lack grey-water filters.
•
The textile industry uses chemicals to create, dye, and process clothes, which remain present in new clothes.
•
10-94% of nonylphenol ethoxylates (NPE’s) enter the water system each time people do laundry, and stay there for years.
The EU categorizes NPEs as a “priority hazardous substance”; and that all emissions of them need to be phased out. In Sweden, most NPEs in water come from washing new clothes.
MFA Advanced Product Design Umeå Institute of Design
Strategic Design Project // 2012 19
Personas for the year 2022 To help create hypothetical scenarios and communicate design solutions to implement.
Persona (1)
Persona (2) Elin
name Elin born 1987 (35) status common-law boyfriend family boyfriend Lars (39), daughter Tine (5) son Mads (3) lives Aarhus, apartment occupation Oncologist hobbies yoga, triathlon, cooking, photography transport VW up / cargo bike notes hypersensitive to perfume/scented products
get-away vehicle
name Bjรถrn born 1995 (27) status single but looking family moved out from home 5 years ago lives Stockholm, just bought 1st flat (studio) occupation business analyst hobbies video games with friends , football, snowboarding, music, beer culture transport Tunnelbana / compact urban bike / walking notes Work is fast paced
Lars Tine
Mads
Home
MFA Advanced Product Design Umeรฅ Institute of Design
Bjรถrn
Work
Work
Home
Strategic Design Project // 2012 20
Brand Identity Common Core: A 3D formal abstraction communicating the design language that represents the brand, it’s attributes, and it’s products. In 3 groups, different versions were made.
Future Vision of the Common Core: Wood •
Shows inherent value through proportion, and dark colouring.
•
Utilized in handle for warm tactile quality, and connection to nature.
Glass •
Shows transparency and elegance.
•
Acts as a window as well as the UI (user interface).
White •
Pure, clean, simple, unobtrusive.
•
Present over the majority of body of the common core.
Metal
MFA Advanced Product Design Umeå Institute of Design
•
As if machined or forged, shows robust, high end professional feel.
•
Used only where the machine aspect is present.
Strategic Design Project // 2012 21
Concepting and Ideation
MFA Advanced Product Design UmeĂĽ Institute of Design
Strategic Design Project // 2012 22
Concept and Form Progression
3 - Concept evolved from wall hanging to free-standing
2 - Concept and form evolved from a built-in unit, to a machine that hangs on the wall
1 - Initial chosen direction quickly modelled in Solidworks to evaluate form; evolved mostly in 3D
MFA Advanced Product Design UmeĂĽ Institute of Design
Strategic Design Project // 2012 23
Final Design Closed Loop Water •
Free standing design shows it is explicitly not connected to water infrastructure.
•
Water inside runs through a series of filters and bio- filters, getting recycled in a continuous loop.
•
Prevents any harmful chemicals from entering the water system.
Split Function Washing •
Top unit refreshes clothes that are not truly dirty with steam and UV light.
•
Bottom unit acts as a more traditional washer for truly dirty laundry.
Free Standing / Wall Mount •
Either free-standing or wall mounted allows for more flexibility.
MFA Advanced Product Design Umeå Institute of Design
Strategic Design Project // 2012 24
Design Features Filtration Systems
Split Function Washing
Constructed Wetland Bio-Filter
Clothing Conditioner and dryer use steam cleaning and UV light sterilization
Water Use Reservoir
Transparent Glass User Interface
Slow Sand Filtering Buttons to open compartments Detergent Dispenser
Combination Washer / Dryer for dirty laundry
Carbon Filtering Removable Stand
MFA Advanced Product Design UmeĂĽ Institute of Design
Strategic Design Project // 2012 25
Storytelling Project A 60 second video to show the “big idea” behind a product in a time efficient, persuasive, and emotionally powerful way.
Click to Play Video
MFA Advanced Product Design Umeå Institute of Design
Storytelling Project // 2012 26
Process Storyboarding
After Effects Animations
Keyshot Product Renders & Animations + Live Action Filming
Green Screen Filming
Video, Sound, & Music Editing After Effects Video Editing
MFA Advanced Product Design UmeĂĽ Institute of Design
Mixing Video & Animation
Storytelling Project // 2012 27
DISPATCH A multipurpose vehicle for sub-surface mining
In collaboration with Design feedback from
MFA Advanced Product Design UmeĂĽ Institute of Design
The Mining Project // 2011 - 2012
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28
New Solutions for Sub-Surface Miners People-Centred Design Project Searching for new design opportunities for sub-surface mining, we went on a research trip to RenstrĂśm Mine in northern Sweden, we followed and observed professional miners in their daily tasks and operation of equipment and machines for an 8 hour work shift.
MFA Advanced Product Design UmeĂĽ Institute of Design
The Mining Project // 2011 - 2012 29
Background Mine Personnel Taxi •
Renström mine uses 4x4 civilian vehicles as taxis.
•
These taxis are not designed for the mine environment.
•
Lasts average 1 year in mine.
Mine Specific Vehicles •
Most existing vehicles are crude, inflexible, and fall short on meeting demands.
Multiple Needs in One Solution A need exists for a specialized solution suited to the mine for: personnel transport, emergency ambulance, service repair vehicle; all in one.
MFA Advanced Product Design Umeå Institute of Design
The Mining Project // 2011 - 2012 30
Ideation and Concept Development
MFA Advanced Product Design UmeĂĽ Institute of Design
The Mining Project // 2011 - 2012 31
Capacity Analysis
1600mm
User Testing
CAD Volume Testing
•
To determine the most compact yet comfortable package for the passenger compartment.
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Primary volumes were set on the chassis to evaluate passenger space, seating, placement of emergency stretcher.
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1600x1600x1900 mm passenger cells for 6 occupants facing each other was found to work efficiently.
•
Vehicle body was built around these basic volumes.
MFA Advanced Product Design Umeå Institute of Design
The Mining Project // 2011 - 2012 32
Final Design A specialized multi- purpose vehicle combining a standby ambulance, a utility vehicle, and a personnel transport.
Personnel Transport •
Cabin features a flexible interior with reversible seating and driving position.
•
Accommodates 11 passengers plus driver in a relatively compact package.
Utility Vehicle •
Seats flip up out of the way when hauling cargo as a utility vehicle.
•
An integrated ceiling mounted crane travels through the vehicle interior.
Ambulance
MFA Advanced Product Design Umeå Institute of Design
•
Seats fold flat to accommodate stretchers.
•
Channels in the seats fit runners on the stretcher, immobilizing it during transport.
The Mining Project // 2011 - 2012 33
Use Scenarios Utility Mode
MFA Advanced Product Design UmeĂĽ Institute of Design
Taxi Mode
Ambulance Mode
The Mining Project // 2011 - 2012 34
Interior Highlights
Utility Crane •
Mobile and flexible in its reach in and outside of the vehicle.
•
Travels the length of the vehicle on a rail built into the roof structure.
Driver Controls •
Mounted on a detachable steering wheel.
•
Integrated screen and thumb joysticks, allow for remote operation of the vehicle and crane.
MFA Advanced Product Design Umeå Institute of Design
Flexible Interior •
Seating can be adjusted to suit any needs.
•
Easily folds up, flat, or 180° (driver seats).
•
Back rests flipping around, or under the seats.
The Mining Project // 2011 - 2012 35
Design Features
Deep inset windows help prevent damage
Utility crane reaches out all sides of vehicle
Access through end window hatches
Headlights turn with wheels
Non-Pneumatic Tyre Technology
MFA Advanced Product Design UmeĂĽ Institute of Design
In-Hub Electric Motors
Batteries Built Into Chassis
Variable height ground clearance
Large sliding doors allow easy access for passengers and cargo
The Mining Project // 2011 - 2012 36
GMG // Yepp Re-establish GMG’s prominence in the market by re-designing their child bicycle seats. Project Role: Jr. Designer Project Responsibilities: Background research, concept design & ideation, sketch model construction, input on evolution, assisted with 3D CAD. Team Members: Joep Trappenburg Joline Karelse Albert Nieuwenhuis Fortu de Haas William van Beek
Bicycle Child Seat // 2007 - 2009 37
GMG 911 Bicycle child seat market leader in the Netherlands until the mid 1990’s.
GMG Yepp Complete product redesign. Released 2009.
Bicycle Child Seat // 2007 - 2009 38
Final Product
Bicycle Child Seat // 2007 - 2009 39
Safety+ An interconnected family of Home Fire Safety products
Click to Play Video
In sponsored collaboration with
MFA Advanced Product Design UmeĂĽ Institute of Design
Emerging Technology Project // 2012 40
Optimal Home Fire Safety Background Focused on home kitchen fires; insights through field studies, testing fire safety equipment, interviews, background research, and input from industry experts, were used to find design opportunities, and then combined with emerging technologies,
Critical Stages in a Fire Heat
heat heat
minutes 44 minutes
Phase 1 Until 4 mins: smouldering fire
Phase 2 4-9 mins: life-threatening smoke
10 minutes minutes 10
Time Phase time3 9-10 mins: “flash over”, abrupt fire spread, temperature can get over 1000 °C
1 5 % S tarts in Kitch the en
MFA Advanced Product Design Umeå Institute of Design
Emerging Technology Project // 2012 41
Background and Context Lack of Preparedness
Out of Sight Out of Mind
•
•
Looking directly at the context of the home and kitchen.
•
People do not want Fire safety products visible on display.
•
Most often they are tucked away, or not there at all.
Street interviews, and fire statistics research, showed that many people lack basic fire safety products in their homes.
MFA Advanced Product Design Umeå Institute of Design
Emerging Technology Project // 2012 42
Ideation and Concept Development Confusion and Apprehension •
Many fire safety products can intimidate by looking overly complex.
•
Lack of understanding how the experience of operating them will actually be.
•
Negative product associations.
Simplicity and Clarity •
help© remedies are a prime example of simple clear unintimidating products.
I have a fire
MFA Advanced Product Design Umeå Institute of Design
Emerging Technology Project // 2012 43
Weighted Sketch Models and User Testing
MFA Advanced Product Design UmeĂĽ Institute of Design
Emerging Technology Project // 2012 44
Final Design
Fire Extinguisher
Family of Safety Products •
A united product family identity.
•
Visually relate to each other; instead of disparate home safety products.
Interconnected Products •
Extinguisher base station communicates with the smoke detector.
•
Creates an easy access point to mute false alarms.
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Conditions people as ‘go-to’ touch point for fire incidents.
First Aid Kit
Domestic Aesthetic •
Simple, clean design fits the kitchen environment with other domestic products.
•
Retains safety product visibility while staying subtle.
•
Keeping home fire safety products in plain view becomes acceptable.
Smoke Detector
Carbon Monoxide Detector
MFA Advanced Product Design Umeå Institute of Design
Emerging Technology Project // 2012 45
VDL Bus & Coach Flagship coach and brand logo to help establish the new company identity. Project Role: Primary Designer on brand and identity.
Project Responsibilities: Research, concept design, 1:1 tape drawing on actual bus, logo design and development, logo surfacing and CAD, branding explorations.
Team Members: Rik de Reuver Gert-Jan van Breugel Eric van Stuivenberg Albert Nieuwenhuis Bas Kleingeld William van Beek
VDL Bus & Coach // 2009 - 2010 46
757,4
218
A
A 13,4
SECTION A-A
Industrieweg 8 4191 NV Geldermalsen Nederland T +31 345 652110 F +31 345 652238 www.vanderveerdesigners.nl albert@vanderveerdesigners.nl PRODUCT AND GRAPHIC DESIGN, CONSULTANCY
© Copyright 2009. without the permission of the owner. Alteration with CAD only.
client:
1028 VDL Logo
projection:
material:
dimensions:
-
-
finish:
remarks:
-
-
units:
volume [cubic cm]:
811.6
tolerances:
(conventional parts)
nominal value: from - uptil (mm) angles ±0,5 decimal degrees tolerance: (mm) Title (name of 3D CAD file):
VDL Bus & Coach
project name:
onlyNo No approved for production: for information
drawing status:
approved for prototype production:
0,5 - 6 ± 0,1
6 - 30 ± 0,2
30 - 150 150 - 300 300-2000 2000 - up ± 0,3 ± 0,5 ±1 ±2 Date:
Author: Project:
Revision:
VDL-logo_090116wb1028-e11
filename of drawing: description:
VDL-logo_090116wb1028-e11
VDL Coach logo
mm
scale:
1:1 paper size:
A0
VDL Bus & Coach // 2009 - 2010 47
Gazelle Brake lever and gear shifter design for exclusive Gazelle components. Project Role: Designer Project Responsibilities: Concept design and ideation, foam model construction, final form design development, 3D CAD. Team Members: Joline Karelse Fortu de Haas Albert Nieuwenhuis William van Beek
Bicycle Components // 2010 48
Brake Lever
Gear Shifter
Bicycle Components // 2010 49
Gazelle Primeur Special Tearing down a classic Dutch bicycle and rebuilding it with curated components.
Bike Rebuild, Personal Project // 2011 50
Creating the Perfect City Bicycle
Inspiration A clean and simple bike from Utrecht, the Netherlands; the ‘Joep’/’Ari’ fiets.
Bike Rebuild, Personal Project // 2011 51
Final Result
Photo: Bas Kleingeld
Bike Rebuild, Personal Project // 2011 52
Details
Photos: Bas Kleingeld
Bike Rebuild, Personal Project // 2011 53
CEB-RC2000
A pair of machines that create paved brick streets from local dirt as new bicycle infrastructure in developing regions.
•
SCS2000 a ground scraper with crushing and screening technology that processes dirt for bricks. • CEB-RC2000, a Compressed-Earth-Brick maker, that also lays the brick streets by workers.
Industrial Design Competence Center
50 hr Internship Project // 2013 54
50 Hour Project Premise •
Atlas Copco interns are tasked to create their own concept that fits the brand.
•
50 hours are budgeted to complete the project.
Inspiration •
Drawing mainly from Atlas Copco’s ‘Achieve’ magazine.
•
Infrastructure in the developing world, is noted as a key step toward global development and prosperity.
Creating Bicycle Streets First, before roads for cars, as the most egalitarian and democratic form of development - Enrique Peñalosa, Mayor of Bogota, Urbanized, 2011
Design Concept •
A compressed earth brick press combined with a brick street laying machine.
•
Create low-cost street infrastructure for bicycles.
•
Made from locally sourced materials, makes it easy to repair and maintain.
Industrial Design Competence Center
50 hr Internship Project // 2013 55
Concepting, Ideation, Quick CAD (SketchUp) for Underlays, Digital Sketching
Industrial Design Competence Center
50 hr Internship Project // 2013 56
Thank you
william.v.beek@gmail.com
william.v.beek
linkedin.com/pub/william-van-beek/7/2a0/625 57