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Exam Code: M2080663 Vendor: Liferay Exam Name: IBM Digital Marketing Optimization Sales Mastery v1 Cert Name: IBM Mastery/IBM SWG Sales Mastery/
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IBM M2080-663
Exam Name: IBM Digital Marketing Optimization Sales Mastery v1
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Question: 1 Name three benefits of the CSO Suite: A. Market positioning: reduction in Average Handle Timer dispute resolution B. Customer conversion, reduction in Average Handle Time, customer training C. Cross-sell / up-sell, call avoidance, reduction in Average Handle Time D. Improve site content, call avoidance, fraud forensics
Answer: B Explanation: Reference: http://www-304.ibm.com/industries/publicsector/fileserve?contentid=243509 (slide 13)
Question: 2 Of the four brands that compose IBM Enterprise Marketing Management (EMM), which two make up the bulk of EMM's DMO capabilities? A. Unica and Coremetrics B. Unica and Tealeaf C. Coremetrics and DemandTec D. Coremetrics and Tealeaf
Answer: D Question: 3 What is the product family that enables you to seamlessly integrate online customer experience data with other business application? A. CSO Suite B. CBA Suite C. CX Mobile D. cxConnect
Answer: D Explanation: Reference: http://www-01.ibm.com/common/ssi/cgibin/ssialias?infotype=AN&subtype=CA&htmlfid=897/ENUS213-096&appname=USN Page |2 Page |2
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(see cxconnect integration solutions)
Question: 4 Which applications do the CX Mobile support? A. Native Apps and Mobile Site B. HTML5, Hybrid Apps, and Native Apps C. HTML5, Hybrid Apps, Native Apps, Mobile Site D. HTML Native Apps, and Hybrid Apps
Answer: C Explanation: Reference: http://public.dhe.ibm.com/common/ssi/ecm/en/zzd03162usen/ZZD03162USEN.PDF (page 1, see feature highlights)
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