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How to use the Power Networking PROTOCOLS

Do your research 昀椀rst. Think about the person that you make contact with and list what you have to offer and present it 昀椀rst. For example, make a mutually bene昀椀cial introduction; share your expertise or excellence. Provide valuable information, but all must be helpful to the person with whom you are trying to build a relationship.

Lead with a thank you…and/or a compliment. Thank them for their time, for taking the call, for their email or letter. Thank them for sharing, listening, referring, responding to an email, letter, or call. Said another way, open the call with enthusiasm and positive reinforcement.

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Making a proper introduction. Learn and use the FraserNet 20 second “sound bite” formula. Discover those things you have in common (such as a fraternity, sorority, personal referral,hobbies, colleagues and friends, etc.).

Build rapport. Add value 昀椀rst; help them with their wealth, health, or children. Be clear and concise on why you’re making the contact and what you’re seeking. Don’t force people to guess your agenda or request something they cannot and/or are not prepared to do. Give the relationship time to grow.

Follow-up with a thank you note. Let your contact know what occurred (resulted) if they recommended a course of action or a referral.

Please remember PowerNetworking is not a job fair, but a business fair, it is a place where you build new relationships. How do you build new relationships? “You find common ground/ bonds and build trust over time. The higher the trust the more willingness a person has to share their resources, opportunities, and key contacts. Yes, it is through loving, giving, and serving relationships, that things get done. Opportunities will present themselves only after a strong and trusting relationship has been built. So in the relationship building, PowerNetworking world, slow is good and fast is bad.” –

George C. Fraser

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