Is Exclusivity Possible Today?

Is Exclusivity Possible Today?

Being exclusive is not as easy today as it once was years ago. The media has made it almost impossible to be exclusive about anything because everything is shared in real time and most companies that want to be successful can be found on the Internet.

Part of the attraction of exclusivity is to be different, to stand out from the crowd. Today you can order just about anything you want from just about every corner of the world, so it isn't hard to stand out and be different. However, it is still a challenge to do this with some sort of class and grace.

People want to be involved in exclusivity. That's why the civil rights groups are so active and why platforms like Facebook have realized such success. People want to be a member of a group that limits those who can join it. They want to own things that not everyone has access to. There is a certain challenge and pride that come with trying to reach those levels and maintain them. In fact, Facebook's very foundation was built on that by creating a social network that was originally created for exclusive colleges. It's also the reason that people with 'new money' are generally not treated as well as people with 'old money', because money is not always the determining factor when it comes to being exclusive.

Consider some of the most famous jewelry companies that made original pieces and would not even make them for just anyone. The age of industrialization meant that almost anything could be mass produced while the age of technology gave just about everyone access to items that were previously off limits to the general population.

In 1997 Matt Conable decided to make exclusivity a new reality in a completely different form when he founded William Henry. He saw the potential for a whole new line of men's luxury items and decided to turn tools into limited luxury items for men.

Men are known for their use of tools and so William Henry offers luxury tools in various forms, but more than that, they limit the amount of items they create and the creations themselves carry an artisan quality that can't be replicated. While most companies focus on selling as many items as they can, made as cheaply as possible and sold for as much as they dare to push the bar, William Henry sells quality, and with it, exclusivity.

Every piece made by William Henry is made for the customer so that the piece is ingrained with elements of the personality of the owner. Every customer is treated as if they are members of an elite group, which they are. You won't see their items mass produced. In fact, the very idea of making collections that number beyond the hundreds is a completely foreign concept to William Henry.

Exclusivity is still as attainable as it always was, but you have to look beyond the overwhelming amount of items that are mass produced today and instead start looking for pieces that represent who you are as an individual.