1
Sophomore Po Instructors: Richard Wilde/ Gail Anderson/ Richard
2
Volume 1
rtfolio
Mehl/ Mike Rimbaud
Bio Bin Jin/ Designer Bin Jin is a New York based graphic designer who is currently studying full time at School Visual Arts. He uses his talent and experience with to develop designs created to enhance product logo, brands and other interesting visual media.
3
+
+
+
+
+
+
Content Poster P08. Logo + Manhattan P18. Quote + Poster P26. Wood Type + Poster P34. Factory + Poster
Branding P44. Moe’s+ Coffee Bean P54. Flower+ logo
Visual Literacy P68. Shapes+ Landmarks P74. Line + Road Signs P82. Shape + 16 images
+
+
+
+
+
+
+
+
+
+
ts Photo P90. Shoe + Alphabet
+
Book P98. Car Design + Magazine P106. Taxi + Book cover
+
+
+
+
+
+
PO 6
OSTER 7
LOGO+ MANHATTAN
+
+
+
+
+
+
+
Manhattan Neighborhoods
Challenge Used the illustrator free transform tool to distort type to for his remake of New York City map.
Solution Used different variations of typeface to create logos for each Manhattan neighborhood based on research and images that represent that region.
+ 8
Color palette
MU RR AY
9
+
+
+ 10
+ 11
12
+
+
+
+
+
+
+
+
+ 13
14
15
+
16
+ + 17
QUOTE+ POSTER
+
+
+
Designer Quote poster
Challenge Chose designers from the list and created posters based on their quotations.
Solution Researched works of designers and used their designs as motifs for posters.
+ 18
+
BRUCE MAU
BRUCE MAU
BRUCE MAU
19
m
er
nn
a
pf
Z a
A U
M
H
B R E
U C
R
B
E
U C
A U
M
e ov ton ol up o d nL r. t s lle r he ue al -E tte ot r, d ic Le e an ve atom e on owe an es, s im H eir enc ter d t th fer let ar dif me a h so ve ing y. ha iev ac ach tim in e ild eW ad ar rb Ba
U
B R
C E
A U
M
R U
B
C E
A U
M
So ch me ea g p et bo dr tt u So le nk st me of fro w m ud yi get ine a . ng d le run tt k er fo by rm s.
lli
ne
g Vi
go ud y
e
ild
o im
re de ric
eW
d ra
a rb
Ba
s as -M
-f
A U
M
RA N D
E
R.
O R C M A U
R C
e ov ol o s d r. e t
AU L
B U E
B U
ton up nL
20
go ud y
e ov ton ol up o nL s d r. e t lle -E er he du al t t o t r, ic Le e an ve atom e on owe an es, s im H eir enc ter d t th fer let ar dif me a h so ve ing y. ha iev ac ach tim in
e
ild
eW
ad ar
rb
Ba
lli
ne
re de ric
C
g Vi
-f
go ud y
lli
ne
g Vi
re de ric
o m
si
-f
as -M
U
o
m
si
as
-M
TO IS TH U IMP YO IS SE OR O U IS W YO TA N U R F A RO HA R H T CO M T A D N M A I S PU CO TI D. TE W NG R G O U PE IS H RA ES TO PA R. U L RA N D H
nn
er m a
pf
Z a
M A U
U
A U
M
R
A U M
A U M
IT
U
E
R
E
So ch me ea g p et bo dr tt u So le nk st me of fro w m ud yi get ine a . ng d le run tt k er fo by rm s.
y.
B
R
C
B
C
B
E
R B
E C U
21
+ 22
+
+
+ + 23
24
— Fredericgoudy Goudy - frederic 25
WOOD TYPE+ POSTER
+
+
+
+
+
+
+
Studying Wood type
Challenge Used wood type vector to create 5 different types of posters.
Solution Applied wood type application for online quote with hero color for each poster to create various moods.
+ 26
27
28
+
+ 29
+
+ 30
+
31
32
33
FACTORY+ POSTER
+ Self-Portait Poster
Challenge Used typeface and imagery in a visually original way to show clients individuality.
Solution Applied himself as a “factory� to demonstrate his creative process.
+ 34
+
+
+
+
35
36
+
37
+
+ 38
+
39
40
+
+
+
+
+
+
+
+
+ 41
42
BRAN
NDING 43
MOE’S+ COFFEE BEAN
+
+
+
+
+
Moe’s Cafe School cafe located both in east and west side SVA buildings. Cafe has a legacy of over ten years, but its design is too classic for an art school.
Challenge Redesigned logos to express the sensibility or identity of cafes to make the brand more memorable.
Solution Combined the letter “M” and image of a coffee bean with a painted texture application to give the logo a more enhanced artistic feeling.
+ 44
+
++
+ + + + + 45
selected
+ Logo
M
+
Moe's Cafe + Font
Museo Sans Rounded 100 Museo Sans Rounded 500 Museo Sans Rounded 700 Museo Sans Rounded 1000 + Color Palette
C=62% M=60% Y=77% K=66%
48
C=35% M=51% Y=100% K=16%
C=0% M=0% Y=0% K=0%
49
50
+ 51
+
+ 52
small
medium
large
+
+ 53
FLOWER+ LOGO
+
+
+
+
+
+
+
Parsons Flower
Challenge Chose a suitable shop for before and after project in which the logo developed had an identity appropriate to the venue.
Solution Found a Flushing, NY area floral shop for design based on client interview.
+ 54
55
+ Sketching ideas
56
ted c e l se
57
+ Logo
+
+ Font
Avenir Next Medium Avenir Next Medium Avenir Next Medium Avenir Next Medium + Color Palette
C=36% M=28% Y=27% K=0% 58
C=2% M=9% Y=93% K=0%
C=0% M=0% Y=0% K=0%
+ Pattern
59
+
60
+ Before
+ + After
61
62
63
+
64
+
+ 65
VISUAL
66
LITE
L
ERACY 67
SHAPES+ LANDMARKS
+
+
+
+
+
+
+
Circle, Square Triangle
Challenge Used not only circles, square and triangle as a base to create 18 different design solution possibilties revolving around a single theme.
Solution Drew a landmarks based on the look of the shape to create 18 different well known places around the world.
+ 68
69
++ +
+
+
Big Ben London Bridge Stonehenge
+
+ Inca Pyramid
Colosseum
Easter Island Statue of Liberty Christ the Redeemer
70
Windmill
+ +
+
+
+
Temple of Heaven The Great Wall
+
Taj Mahal
Pyramid St Petersburg Russia’s, Church
Tai Pei 101
Sydney Opera House
71
+
+
+
+
+
+
+
72
+
+
+
+
+
+
+
73
LINES+ ROAD SIGNS
+
+
+
+
+
+
+
Road Sign
Challenge Created abnormal road signs based on the actual title that was given.
Solution Used trendy style to illustrate each road sign to fit each title in a fresh yet uniform looking way.
+ 74
+
+
+ 75
76
+
77
EPIC LAND + PARK SIGNS
Pyramid Valley
Volcano Area
78
Labyrinth Ahead
Rattlesnake Area
Wall Street District
Bermuda Triangle
EPIC LAND: The world biggest amuesment park located in New York. This park has 8 different themes include sky, egypt, culture, safari, modern, western, mystery, nature.
Peacock Crossing
Hot-air Balloon Landing
Totem Pole Park
Cactus Plantation
Watermelon Farm
Sunflower Farm
79
+
80
+
+
+
+
+
81
SHAPE+ 16 IMAGES
+
+
+
+
+
+
+
Vantage Point
Challenge Draw 16 different perspective of one abnormal shape.
Solution Finding images around neighborhood, create 16 different graphic shapes.
+ 82
83
+
+
+
+
16 SOLUTIONS
+ 84
+
23
85
+
+
+ +
+ + + + 86
+
+
+
+
+ + + +
+
+
+ 87
88
PH
HOTO
89
SHOE+ ALPHABET
+ Founding type
Challenge Found type in the real world and used different perspectives to view the subjects.
Solution Outlined concept for “find the alphabet on the sole of a shoe” project.
+ 90
+
+
+
+
91
+ + +
+ 92
+
+ + + 93
+
94
+ 95
96
B
BOOK
97
CAR DESIGN+ MAGAZINE
+
+
+
Guider Magazine
Challenge Chose topic of a magazine based on designer interest which doesn’t exist in any bookstore, yet.
Solution After reviewing my work and noticing my developing sensibility, I created a magazine that I would like to read.
+ 98
+
+
+
+ 99
+ Logo
+ Font Helvetica Neue Regular Helvetica Neue Condenced Bold FranklinGothic URW Book FranklinGothic URW Medium
+ Color Palette
C=62% M=60% Y=77% K=66%
100
C=14% M=24% Y=70% K=0%
C=0% M=0% Y=0% K=40%
101
102
+
+
+ 103
+
+ 104
+
+ 105
TAXI+ BOOK COVER
+ book cover
Challenge Redesigned several book covers that subtly work as a group.
Solution Chose travel as a theme combining a car pallet to represent a country in a unique series of work.
+ 106
+
+
+
+
107
108
+ 109
+ 110
+ 111
112
+
+
+ 113
+
114
+
+
+ Thank You
+ + 115
116