What to do?
Selected works of Kuan Wei Liao 2015 – 2018 AKA William Liao
What to do?
Selected works of Kuan Wei Liao 2015 – 2018 A.K.A William Liao
© 2018 ALL RIGHT RESERVED No portion of this book may be used or reproduced in many manners without permission from William Liao.
What to do?
00 Creating
table of contents Project 01
Bringing type loves together. Project 02 Making the old into new for whiskey fans. Project 03 Shining a light on those who suffer from OCD. Project 04 Celebrating the spirit of the harvest festival. Project 05 Providing drivers with a smarter way. Project 06 Riding horse with your dear fellas. Project 07 Stepping up your sneaker game. Project 08 Looking back what I have done for logos.
PROJE CT 01
PAPER N SCREEN
What to do?
01 Bringing
type lovers together. Objective Design materials for a three-day hypothetical typography conference including a book, poster, and tickets. Solution This conference is about how reading comprehension differs between book and screen by pairing typeface with colors. The goal is to improve reading comprehension and help designers make decisions about typography and color depending on the format.
Term
Course
Fall 2017
Typography 4
Instructor
Project
Ariel Grey
Paper n screen
01/08
WHAT TO DO ?
Before anything else, preparation is the key to success. — Alexander Graham Bell
W IL L IA M L I AO
WHAT TO DO ?
01/08
PROJE CT 01
PAPER N SCREEN
13
W IL L IA M L I AO
WHAT TO DO ?
01/08
PROJE CT 01
PAPER N SCREEN
15
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01/08
PROJE CT 01
PAPER N SCREEN
21
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WHAT TO DO ?
01/08
PROJE CT 01
PAPER N SCREEN
25
PROJE CT 02
SONOMA COU NTY
What to do?
02 Making the
old into new for whiskey fans. Objective Create one evolution label and one revolution package for an existing whiskey company. Solution Sonoma County Distilling Company, founded in 2010 as one of the first two hundred distilleries in the United States. I upgraded the current label by using bold type to make the product category more clear. I created the other label for a high-end whiskey by using vintage elements for a more exclusive look.
Term
Course
Spring 2017
Packaging 4
Instructor
Project
Thomas McNulty
Sonoma County
WHAT TO DO ?
02/08
In order to succeed, we must first believe that we can. — Nikos Kazantzakis
W IL L IA M L I AO
WHAT TO DO ?
02/08
PROJE CT 02
SONOMA COU NTY
31
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WHAT TO DO ?
02/08
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02/08
PROJE CT 02
35
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WHAT TO DO ?
02/08
PROJE CT 02
SONOMA COU NTY
37
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02/08
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02/08
PROJE CT 02
41
PROJE CT 0 3
OCD
What to do?
03 Shining a light on those who suffer from OCD. Objective
Create a publication and a card set for the Anxiety and Depression Association of America (ADAA). Solution ADAA founded in 1979. It is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depressive, obsessive-compulsive, and trauma-related disorders through education, practice, and research. I used typography and illustration to inform the audience what it is like to have OCD.
Term
Course
Spring 2017
Visual Systems 2
Instructor
Project
Sean McGuire
OCD
03/08
WHAT TO DO ?
Attitude is a little thing that makes a big difference. — Winston Churchill
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WHAT TO DO ?
03/08
PROJE CT 0 3
OCD
47
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03/08
PROJE CT 0 3
OCD
49
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03/08
PROJE CT 0 3
OCD
55
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WHAT TO DO ?
03/08
PROJE CT 0 3
OCD
57
PROJE CT 04
AMIS
What to do?
04 Celebrating
the spirit of the harvest festival. Objective Create two table wine labels and one high-end label for an existing winery Shu-Sheug Valley. Solution The Amis “Harvest Festival� is the important annual festival for indigenous tribes in Taiwan. The main purpose of the festival is to bless successfully harvested crops gathering to celebrate. I created the wine labels based on the symbols of the Amis, such as the totem to represent the hospitality of the Amis people.
Term
Course
Spring 2016
Packaging 2
Instructor
Project
Christine George
Amis
04/08
WHAT TO DO ?
Success is where preparation and opportunity meet. — Bobby Unser
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WHAT TO DO ?
04/08
PROJE CT 04
AMIS
65
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04/08
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04/08
PROJE CT 04
AMIS
69
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04/08
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04/08
PROJE CT 04
AMIS
73
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WHAT TO DO ?
04/08
PROJE CT 04
AMIS
75
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WHAT TO DO ?
04/08
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04/08
PROJE CT 04
AMIS
79
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WHAT TO DO ?
04/08
PROJE CT 04
AMIS
81
PROJE CT 05
CAR LAB
What to do?
05 Providing
drivers with a smarter way. Objective Create a convenient monitoring automobile application for a hypothetical new tech company, Car Lab. Solution Car Lab helps empower drivers with knowledge about themselves and their cars so they can be safer and drive smarter. Unlimited car monitoring can save drivers a trip to the mechanic for minor issues. I created this application with a simple user interface to make it easy to use.
Term
Course
Spring 2016
Graphic Design 3
Instructor
Project
Shadi KashefiZadeh
Car Lab
WHAT TO DO ?
05/08
Self-belief and hard work will always earn you success. — Virat Kohli
PROJE CT 05
CAR LAB
89
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05/08
PROJE CT 05
CAR LAB
91
PROJE CT 05
CAR LAB
93
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WHAT TO DO ?
05/08
PROJE CT 05
CAR LAB
95
PROJE CT 06
PBIEC
What to do?
06 Riding horse
with your dear fellas. Objective Create a revised of a user manual and merchandising for Palm Beach International Equestrian Center (PBIEC). Solution PBIEC is considered the most recognizable equestrian sporting venue in America today, hosting hunter jumper horse shows year-round. The goal was to bring a new look to the equestrian industry. I designed with a modern and simple logo to attract new member.
Term
Course
Spring 2016
Strategies for Branding
Instructor
Project
Thomas McNulty
PBIEC
WHAT TO DO ?
06/08
Success is steady progress toward one's personal goals. — Jim Rohn
W IL L IA M L I AO
WHAT TO DO ?
06/08
PROJE CT 06
PBIEC
101
PROJE CT 06
PBIEC
103
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06/08
PROJE CT 06
PBIEC
105
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06/08
PROJE CT 06
PBIEC
109
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06/08
PROJE CT 06
PBIEC
111
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06/08
PROJE CT 06
113
PBIEC
COMPETITION COMPETITION
Competing horses of allCompeting levels fromhorses 4 yearof olds all levels to 4 star. from 4 year olds to 4 star.
PROJE CT 07
SNK R
What to do?
07 Stepping up
your sneaker game. Objective Create publication including magazine, website and an application for an existing street brand. Solution SNKR is a publication that delves deep into sneakers and the sneakerhead culture and collectibles. This issue is about latest trends in Nike’s designs over the prior year. I focused on attracting readers attention through bold color and an organized layout.
Term
Course
Fall 2016
Visual Systems 1
Instructor
Project
Julia Lemke
SNKR
WHAT TO DO ?
07/08
I do the very best I know and I can; and I mean to keep on doing so until the end. — Wernher von Braun
W IL L IA M L I AO
WHAT TO DO ?
07/08
PROJE CT 07
SNK R
119
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07/08
PROJE CT 07
SNK R
121
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07/08
PROJE CT 07
SNK R
123
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07/08
PROJE CT 07
SNK R
127
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Sketch
07/08
WHAT TO DO ?
9 41 AM
100%
Sketch
9 41 AM
100%
Sketch
100%
SNKR
SNKR
SNKR
9 41 AM
HUARACHES
AIR FORCE 1
ROSHE
HUARACHES
AIR MAX
Sketch
9 41 AM
100%
SNKR
Sketch
9 41 AM
100%
Sketch
100%
SNKR
SNKR HUARACHES
9 41 AM
SNKR
WHERE TO BUY
ABOUT US www.nike.com
www.bait.com
Shirow
March 3, 2016
The Nike Air Huarache Menʼs Shoe updates a track staple for everyday wear with Dynamic Fit technology. Signature details pay tribute to Tinker Hatfieldʼs ʼ91 original, including a color blocked heel cage and Neoprene sleeve. WHERE TO BUY
www.hbs.co m
SNKR was founded on 2011/11/11 with a simple goal to create a premium retail activation friendly environment for the elite consumers from different product categories and bring them under one roof and cross sell the limited edition products from footwear sneakers, apparel brands, and collectibles. SNKR has evolved quickly from a retailer to partnering with the best brands in the industry to work on countless collaborations and exclusive special makeups for its consumers. SNKR is also the USA halo activation and licensing partners for global giants such as Microsoft, Sony, Universal Pictures and Dreamworks.
PROJE CT 07
129
SNK R
Sketch
9 41 AM
SNKR
100%
PROJE CT 08
LOGOS
What to do?
08 Looking back
at the logos that I have done.
08/08
WHAT TO DO ?
I love doing logos. I've been a graphic artist all my life. — Tim Allen
W IL L IA M L I AO
WHAT TO DO ?
08/08
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08/08
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08/08
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08/08
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08/08
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08/08
What to do?
Thank you all for being in my life. TO MY FAMILY There are no better words to use today than "thank you," Mom and Dad. You have given me the greatest gift of all: an education, the best legacy that parents can pass on to their child. Thank you so much for believing in me. You are the best parents in the world, and I owe my success to you.
TO MY INSTRUCTORS Mary Scott, Thomas McNulty, Ariel Grey, Christine George, David Hake, Sean McGuire, Amy Broadbent and Julia Lemke, Without your helpfulness and directness, school would have been more challenging. Thank you for being a part of my graphic designer life.
TO MY FRIENDS Thank you all of my friends at Academy of Art University, Thank you guys for always supporting and encouraging me. You are the true friends and I want you to know how much I love and appreciate you. You are the best.
DESIGNED BY William Liao
PHOTOGRAPHY William Liao & Digital Studio PRINTING Giant Horse BINDING The Key Printing & Binding TYPEFACE San Francisco Pro SOFTWARE Adobe Creative Cloud