Spring/Summer Trend Forcast 2017
By William Major
Table of Content
What We Wear From the World Wide Web
A Bigger Shoe is Better
Print is your Personality
Fashion Illusions
Trend Report & Summary
WHAT WE WEAR FROM THE WORLD WIDE WEB
N
ow that technology is available everywhere,it has resulted in a new trend in fashion. Internet Chaos has emerged into a fashionable look and can be seen all over social media, magazines, and the runway or the streets of Tokyo. This embryonic trend is specifically a look created from a combination of; whimsical colors everywhere: hair, makeup, garments and accessories. Familiar characters, nostalgic logos, food and animals printed anywhere on the ensemble. Combined with these crazy colors. This sophisticated look can be classified as casual avant-garde with pop cult influences from; movies, art, pop music, and the famous Japanese Harajuku trend famous in to 90’s.This is one of designer Jeremy Scotts main looks featured during his Art Basel 2014 fashion show, and famous celebrities and models like Miley Cyrus, Lady Gaga, and Mazurbate have added this look to their wardrobe. WWW.WWW could possibly be developing as a result of goods being at the tip of consumers hands thanks to the World Wide Web. Now the most fashionable consumers like bloggers, celebrities, and models, have started to wear garments and accessories that reflect who they are as a consumer and their personal interests.
Color Forcast & The Look
Color Color is one of the main concepts of the trend, and it’s all about the bright hues. Your choice of colors could give an entire feel to your look. Also color tone can make and entire look depending on what type of vibe you want to radiate.
Fabrics, Silhouette Because this trend is mainly limited to casual looks the textiles used are not sumptuous. The garments used to achieve the look are mainly fast fashion and composed of cotton blends with digital print, and dye finishings.
Target Market Lifestyle:
Still in the fringe stage this trend is closely tied to and mainly seen in the EDM ( Electronic Dance Music) community or music festival lifestyle. The age ranges from teens to adult. This demographic could have no income or just beginning their first job after college or could still be in college with no income. They enjoy music and art and it is apart of their lifestyle.
A Bigger Shoe is Better
P
eople desire a more comfortable shoe, and this means a bigger shoe, and now trendsetter and shoe designers alike are using this as a way to push more heavy and bulky shoe shapes. In many social standard women have desired a smaller foot for a more petite and feminine look, and it appears now this desire is slowly fading. Many shoes have become socially acceptable to wear casually or formally; Celebrities and famous people have opted out of wearing a formal shoe to events and have begun to wear fashionable tennis shoes that share similar price points as luxury shoe brands. In streetstyle fashionista have began to wear extremely thickset shoes with stocky soles, while your average college girl would choose to wear some wedges or a congress boot style with a thick wooden soles. This is a perfect medium for people who enjoyed past shoe trends like fashionable Flats and the classic stiletto. This trend could be the result of athletic shoes becoming fashionable, and now consumers are choosing more stocky shoe shapes on every level.
Trend Leaders: Consumers Looks & Concepts Common to this trend: Japanese Street Style, Career Casual, Unisex, Business Athletic, Club Kid, Health Goth, Sport Punk
2017 SS Shoe Shapes & Silhouettes & Color
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Prints your Personality
rints have never been more popular in fashion and the ability to produce these wide varieties of prints have never be easier. More and more prints have been appearing all over: Runway, accessories, textiles, and home decor. Some prints are famous to specific brands like the famous Gucci and Louis Vuitton motifs, and Versace’s mosaic style prints. With this overload of prints everywhere, consumers, brands, and innovators have begun to have signature prints that reflect who they are and what they represent as a brand. Fashionistas enjoy minimal to chaotic looks when it comes to composing a look with prints. This trend has a youthful and conventional mood with a very wide target market that ranges from trendy teens to conservative grandparents.
T
extile manufacturer and brands are leading this trend by a long shot. Bigger brands are always looking for newer and innovative textiles. When searching for these textiles, trendy prints are at the top of the list. When big brands display their prints on the runway, all the smaller brands and stylists following their leads. This can be achieved by borrowing a similar color scheme from a floral print scene on the runway and used as another floral print. Familiar shapes seen in prints on the runway can lead to a trendy type of print. Technology has made printing on garments simpler and it is a more environmentally friendly option. Fashion manufacturers could also be the blame for this trend; By choosing more environmentally friendly options it has led consumers to choose more environmentally friendly options as well. Consumers have the option of wearing an inexpensive printed fur garments instead of an actual animal pelt.
2017 SS Print Forcast
Bandanna
Camouflage
Newsprint
Ocean Life
Geometrics Lifestyle & Message
D
epending on the print, its wearer could be expressing a part of their lifestyle. Someone who enjoys wearing floral prints could enjoy the spring or summer as their favorite season, possibly have a vegetarian or vegan diet, or maybe enjoy gardening as a hobby. Consumers who like to wear cat prints, may have a pet cat, love animals, or have a Leo astrological sign.
Native American
Fashion Illusion
D
esigners and consumers both have been expressing their like for garments and accessories with dual appearances. This is appearing on the runway, and on shoe & accessories design with brands like JumperFromPaper . For example, a garment illusions can appear on an A line skirt giving it the appearance of a pleated surface design, when in actuality there are lines printed on the surface giving it the appearance. Fashion illusions could be a creative solution to manufacturers cutting costs in garment production, or is it fashions form of propaganda that is flooding the news. This trend is on the fringe and is led by brands and fashion innovators. This is strongly influenced by the Trompe Loeil art style, which means to deceive the eye, and appears to be the leading concept of the trend.
Optical Illusion Prints
Surface Design
Texture Prints