PERSONAS

WHO IS DOING WHAT TASK?

I WISH PEOPLE WEREN’T SO BUSY.

RELAX.

1 OR 2 SUGARS?

EMPLOYEE

HOW MUCH LONGER IS LEFT OF THE DAY?

HOW DO I MAKE THIS ESPRESSO?

I KEEP MESSING UP.

WHAT AM I SUPPOSED TO DO?

NAME: HUGO

HUGO IS A 22 YEAR OLD BARISTA, WHO HAS JUST FINISHED UNIVERSITY. THIS IS HIS FIRST JOB IN THE HOSPITALITY SECTOR AND HE STRUGGLES WITH MEMORISING RECIPES AND ORGANISING THE VARIETY OF TASKS HE UNDERTAKES IN THE DAY. DUE TO HOW BUSY EVERYONE IS AT THE CAFE, HE IS RARELY ABLE TO DIRECTLY ASK FOR HELP. HUGO KNOWS HE IS COMPETENT BUT DUE TO HOW NEW EVERYTHING IS, HE LACKS CONFIDENCE BUT IS DESPERATE TO GROW.

AGE: 22 OCCUPATION: BARISTA

Hugo

Thinks Feels Does Says

STRUGGLES MAKING MENU ITEMS DESPERATELY LOOKS FOR HELP WHEN HE CAN

TAKES DEEP BREATHS WHEN STRESSED PERSISTS THROUGH HIS WORK DAYS TRIES TO MEMORISE DAILY TASKS

Manager

ANXIOUS

STRESSED DISORGANISED

HELPLESS

NAME: ZAK

ZAK IS A 46 YEAR OLD CAFE MANAGER. HE IS IN CHARGE OF ALLOCATING DAILY TASKS AS WELL AS PLANNING WORKING HOURS FOR THE EMPLOYEES. HE FINDS THAT ORGANISING THIS IS UNECCESSARILY STRESSFUL AND DESIRES AN EASIER SOLUTION WHICH IS SIMPLE TO UNDERSTAND AND COMMUNICATE TO HIS EMPLOYEES. HE ALSO WANTS TO BUILD A BETTER RELATIONSHIP WITH AND BETWEEN HIS EMPLOYEES TO ENCOURAGE A HEALTHIER WORK ETHIC.

ISOLATED

AGE: 46 OCCUPATION: CAFE MANAGER