WILLIAM SPEED 105 Greenways Crescent, Shoreham By Sea West Sussex, BN43 6HR Mobile 07875277353 | 01273275481 will.speed87@gmail.com
The Logo and Characteristics This logo was designed to reflect what I think the Centro Hungaro Cultura needs to communicate, as well as to look professional yet approachable. The logo is composed of three basic elements, with each one being treated with equal importances. The logo needs to be readable and it is as the logothe initails ‘CHC’ but presented in a more interesting way as the H is reversed which is more enganing as the audience will have to give it further thought. The colouring of the logo reflects the Hungarian flag. However, the logo also works well in black and white. The last eliment is the circles; these were choosen to give a friendly apprearance of a comfortable enviroment that the hungarian cultural centre wishes to promote, the logo is designed to interest younge people as it based on contemporary design elements rather than a traditional one.
Colours
% 68
% 61
Y6
7% K 90% #03
3% K 53% #3 Y6
8
02 02
83 A 3
87 %
M
Y 10
0% K53%
#0 0 6 F2 F
0% K31% #A F 1 Y 10 11 6
0%
% 00 1
M
Green C 0%
R ed C
M
%
M
74
Black C 60 %
Grey C
Font used
Helvetica Regular
7pt abcdefghijklmnopqrturtuvwxyz 1234567890ÒoeéèàùúÑÌ@ /?!;,:(){}«»
12pt abcdefghijklmnopqrturtuvwxyz 1234567890ÒoeéèàùúÑÌ@ /?!;,:(){}«»
18pt abcdefghijklmnopqrturtuvwxyz 1234567890ÒoeéèàùúÑÌ@ /?!;,:(){}«»
Helvetica was chosen because it is a clear and complimentary font. That does not draw attention away from the logo.
Poster Example
Logo Broken Apart
This shows how the logo works and has been put together. The broken down logo shows each part individually.
Poster Example
Web Example
As the logo will be used in a variety of media, I have included an example of how the logo could appear on a business card in the standed size of 8.9 cm x 5.1 cm.The size of the address is 7pt in Helvetica regular. There is an a4 letter head layout. The letter type address is in 7pt.
Print Example
WILLIAM SPEED 105 Greenways Crescent, Shoreham By Sea West Sussex, BN43 6HR Mobile 07875277353 | 01273275481 will.speed87@gmail.com
WILLIAM SPEED 105 Greenways Crescent, Shoreham By Sea West Sussex, BN43 6HR Mobile 07875277353 | 01273275481 will.speed87@gmail.com
WILLIAM SPEED 105 Greenways Crescent, Shoreham By Sea West Sussex, BN43 6HR Mobile 07875277353 | 01273275481 will.speed87@gmail.com