BIZ BITES

B iz B it ES

BEHIND THE NUMBERS | SOUND OFF | THE DIGEST | C-SUITE CONVO

GARBAGE

BARREL: In a shot from the documentary Journey to a New Earth, a surfer rides through the barrel of a wave carrying ocean-polluting rubbish. The eight-episode series, which aligns with the initiative A New Earth Project, aired on Earth Day.

Founded by Wes Carter, the president of Wilmington-headquartered Atlantic Packaging, the initiative brings together water advocacy groups with brands and organizations in the supply chain.

“After hearing well-known surfers share their personal stories of how they’ve observed the rise in plastic pollution in the oceans, there was a big moment when I realized a lot of the plastic waste was coming from packaging, a supply chain that I’m part of,” said Carter, himself a surfer. “This was the catalyst for A New Earth Project and is at the heart of this strategic collaboration.”

photo c/o A New Earth Project