RISE News HIGHLIGHTS FROM
Lessons learned from AEP, strategies to compete with national plans, customer tips from Disney, and so much more
+ Study: Email, SMS text soar as effective health care consumer engagement channels in 2020, reflecting urgency of COVID-19 communications + AEP Medicare Readiness Summit: 10 sessions to supercharge your sales, marketing communications, and retention strategies
Nº6 - Spring 2021
THE LATEST NEWS Top 3 tips for Medicare marketing and sales in a post-pandemic world
Avalere: Enrollment in MA plans with supplemental benefits for chronic illnesses tripled in 2021
Regulatory roundup: Nearly 1 in 3 American seniors lack knowledge about their Medicare options; Study examines changes in Medicare spending during COVID-19; and more
2021 Medicare shopping and switching: Frustration with dental benefits, customer service issues, and new supplement benefits may predict enrollment changes
Health care leaders welcome Becerra’s confirmation as HHS secretary
Regulatory roundup: New bill would allow audio-only telehealth services to count toward MA risk adjustment; MA satisfaction hits new high;
House bill would expand telehealth coverage to include audio-only for MA members
Study: Agents play a big role in Medicare plan selection but the current model may limit MA plan choice
Designing Medicare Advantage health plan benefits for our changing times
The intersection of depression and health plan satisfaction: How MA plans can improve satisfaction in an unsatisfied population Engagys
RISE Radio Episode 3: How RISE evolved durijng COVID and what the future holds
READ OUR ENTIRE COLLECTION OF INSIGHTS AND ARTICLES
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MA&E COMMUNITY NEWSLETTER
Letter From the Editor
THE NEXT FRONTIER:
RISE’S ADVISORY BOARD TO FOCUS ON COMPLIANCE, BENCHMARKING OF KPI As we ramp up from spring toward summer,
hope for the pandemic to recede looms more realistically in front of us with the upswing in COVID vaccination levels in America. Spring practice for baseball is picking up, and the product development engines are humming and picking up momentum toward the filing date for the annual CMS bid deadline. All-in-all, there is reason to be optimistic again. For the Medicare member acquisition & experience (MA&E) community, the lessons of last year’s AEP have been digested and are being factored into the strategies and plans for 2021. Our annual flagship conference (The Medicare Marketing & Sales Summit or MMS) in February was a terrific success, and despite the fact that we were unable to meet face-toface in Las Vegas as originally planned, our attendance was really strong. We found that, in addition to the loyal returning attendees from past years, we also welcomed a new crop of attendees who were “first timers” with us. Many of them came from the rank-and-file levels of the companies, perhaps since the virtual event made it easier to attend. This resulted in a deepened exposure and strengthening of the overall bench, which we are noting for our future event planning. Stay tuned for upcoming ideas to pick up on that notion and create some additional momentum for future conferences. The MA&E advisory board met a month after the MMS conference to debrief and explore directions for the RISE
organization, services, and programming ideas for the future. In the meeting, we pointed at two issues where RISE wants to focus some concentrated attention for your benefit: • The Joe Namath commercials–This “cowboy” style lead generation campaign put a stain on the integrity of Medicare marketing for the whole industry, while it intensified a compliance spotlight that RISE will amplify through an industry collaboration strategy led by our advisory board. • Benchmarking of key performance indicators–This will also be a collaboration effort spearheaded by RISE and the advisory board on behalf of our local, communitybased MA plan constituency. It is an intensification of our focus on assisting community plans’ ability to perform and successfully compete in a marketplace increasingly dominated by a handful of national brands Stay tuned for news on these developments, as well as potential invitations to get involved and make contribution to these efforts. Also, we are revitalizing our sales user groups and our marketing user groups, so you and your staff will have them available as ongoing resources. Best wishes and kind regards, Kevin Mowll RISE Medicare Member Acquisition & Experience Community Chair CLICK TO SEE OTHER ARTICLES
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Highlights from the 2021 Medicare Marketing & Sales Summit: Lessons learned from AEP, strategies to compete with national plans, customer tips from Disney, and so much more
If you missed this year’s virtual summit, we’ve got you covered. Here’s a recap of what we learned during each day of the jam-packed conference.
Friday highlights: Customer service lessons from Disney Following the afternoon workshops on product design and member engagement, main conference attendees were invited to join our virtual networking session, chat with one another, and enjoy a keynote presentation by “customer service guru” Louie Gravance. A former Disney Institute professor, Gravance showed us why he is often referred to as “the guy who can make the Disney service concepts work outside of Disney.” He dazzled us with a presentation on how to create superhero service moments by maximizing every transaction, practicing team training techniques, and following an action plan for performance assessment. While the word “Disney” is not listed in the dictionary as an adjective, Gravance said people understand what a Disney experience is and isn’t. The same, he said, is true for any organization you work for. The goal when you want to create a service culture, he said, is to think about the story you want to tell, the language and behavior you use to tell it, and then offer recognition when the story is told.
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“Every transaction is an emotional reaction,” Gravance explained, noting it’s our responsibility to help create a culture and great moments in the health care industry.
His advice: If the customers in front of you need to be served, serve them. Do what’s important in the moment. “Service is a superpower and transcends your experience,” he said. But that doesn’t mean that when you reignite your service culture, you’ll hit a home run every time you take the bat. “We typically ask people to deliver service aiming for the head as opposed to the heart,” he said. “Think of broader issues. Instead of person to person, think about moment to moment.” While it may be difficult to stay focused on intentions when we must handle tasks every day, Gravance urged attendees to take a step back and think about the great service moments they experienced or gave to customers. “I bet you’ve never gone home and stopped to realize the emotional impact you may have had on someone that day,” he said, noting that “service is indeed a superpower that you can arm your teammates with and create magical moments in any industry, especially those in health care.”
Monday highlights: Deft research’s 2020 AEP shopping study, lessons learned
The conference jumped into an energetic keynote with Customer Care Expert Dean Lindsay, who shared what it takes to rise to next level service in 2021. Lindsay discussed the value in positioning your products and services as progress rather than change; the six Ps of progress all customers, clients, members, and co-workers desire; and the role self-optimization plays in success. We then heard from Deft Research’s George Dippel, executive vice president, client service, who provided a deep dive into the outcomes of the research firm’s 2020 AEP shopping study that surveyed 3,478 seniors in December 2020. Dippel’s annual
presentation is a highlight of the conference and he did not disappoint. Among the key findings: • Seniors were hesitant to switch carriers during the pandemic. Nearly a quarter of respondents said they were more likely to stay loyal to their carrier or type of coverage due to COVID-19, with hardly anyone indicating that it will push them to change. • However, members who had been COVID-19 positive or were exposed to it were more likely to switch plans within the same insurer than those who did not contract COVID-19. Dippel expects that seniors dealing with an infection after the 2020 AEP may contribute to pent-up switching demand during the 2022 AEP, maybe as early as the 2021 OEP. • Carriers and plans that sent COVID/Flu kits to their members got a boost in loyalty and brand enhancement. Dippel said that carriers may see a benefit in similar forms of outreach in the future, such as post-surgery wellness kits or preventive screening prep kits. • Those who switched into a new 2021 MA plan were more likely to report access to many supplemental benefits than non-switchers were. Top benefits were telehealth, eyewear allowance, hearing aid allowance, and over-the-counter pharmacy allowance. • Members in their first year with a plan were two times more likely to switch out than those with one to five years, and about three times more likely to switch out than those with more than five years. Dippel said this indicates the need to apply retention efforts to new members, especially as the industry distances itself from face-to-face selling. Continuing the AEP conversation, we heard from panelists about the lessons they learned from 2020 AEP during COVID19. Todd Rau, director of Medicare for Indiana University Health Plans, Matt Miles, director of health plan sales and marketing for CHRISTUS Health Plan, and Heather Rollins, department vice president of individual and small group sales at Blue Cross and Blue Shield of Kansas City (Blue KC), shared how they differentiate themselves in the current market landscape, and how they pivoted quickly when they were unable to meet with potential members face-to-face and came up with other ways to interact with them, such as at the end of driveways, Zoom meetings, and kiosks in stores. Strategies that helped build brand loyalty: Blue KC sent members branded masks and hand sanitizer and called them on their birthdays to wish them a Happy Birthday, check on their wellbeing, and see if they needed anything. Next, we heard from Keith Brophy, director of business lab product team, Advantasure, and Duane DiFranco, M.D., vice president of Medicare stars and clinical performance, Blue Cross Blue Shield of Michigan (BCBSM), as they discussed how to capitalize on member data for a streamlined marketing approach. Brophy and Dr. DiFranco shared an inside look at CLICK TO SEE OTHER ARTICLES
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the successful approach Advantasure and BCBSM took to guide members and prospects to the plan that suits them best using converging techniques between AI learning, behavioral science, and member and clinical data; micro-segmenting for targeted communication; and a persuasive platform with multiple digital “nudges” that resonate with the member.
Tuesday highlights: How to compete against the nationals, regulatory changes to monitor
During an exclusive bonus session over lunch, Kathleen Ellmore, managing director, Engagys, discussed the results of the RISEEngagys annual survey on health care consumer engagement practices. The survey, now in its fifth year, drew 100 responses from health plans (see p. 8 for more on the study). Among the findings: • Plans report an increased emphasis on member engagement and consumer-centric roles. But risk adjustment has taken a backseat, perhaps because it is becoming less of a standalone activity, Ellmore noted. • Executive participation continues to grow along with budgets for consumer engagement. • The top departmental priorities for 2020 were the ability to increase multi-channel capabilities, capture and act on social determinants of health (SDoH), and improve collaboration with providers. • Plans report the most success with SDoH interventions involving behavioral health, transportation, and food insecurity. • The main challenge to meeting engagement goals is the lack of resources to execute on strategy Those resources include budget, current environmental factors, provider engagement, and staffing. Delegates then split into three concurrent tracks for the afternoon: Marketing, Sales, and Innovative Strategies. Industry experts discussed hot-button topics including marketing Medicare during COVID trauma; technology, tools, and strategy to guarantee success; lessons on improving digital marketing performance during difficult times; how to capitalize on digital marketing for the “younger” age in’s; how to boost online enrollment through member engagement and guidance; and marketing strategies for “late to retire” membership. We reunited for a state of the industry address as stakeholders across the spectrum weighed in on Medicare marketing and sales in a post-pandemic world. The panel discussed strategies to stand-out from the crowd, including social media integration, niche community marketing, and print advertising; marketing tools that have come back from the dead, such as QR codes and radio; and new tools that will be carried into the future, including virtual bingo nights and doc talks, online enrollment tools, and weekly team huddles. After a busy day, delegates, speakers, and vendors were invited to enjoy on-camera networking in the virtual lobby for the face-to-face networking experience we all know and love at a RISE event. 6
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Our first session of the day took us back to the new future with Leadership and Communication Expert Marilyn Sherman, who spoke about the shift to lifestyle COVID has caused, coping skills for the new future, and how to achieve a front row seat in both your professional and personal lives using the S.E.A.T. strategies: • See the outcome you desire • Energy focused toward your vision • Attitude of positivity • Tenacity at full capacity
Through compelling stories of courage, compassion, and kindness, Sherman reminded us of the role our leadership plays in not only our own lives but others. “When you change your seat, you change your life,” she said. “More than that, when you change your seat, you have an opportunity to change someone else’s life.” We learned how to compete with the national health plans thanks to Steven Selinsky of Health Alliance Plan, Jim Myers of ATRIO Health Plans, and Heather Rollins of Blue Cross and Blue Shield of Kansas City (Blue KC), who shared the successful strategies their organizations used this year to differentiate themselves. For Myers, that meant a marketing campaign that demonstrated to seniors that the organization loved Medicare and the beneficiaries they served. That message was also spread via a team of member ambassadors. “I heart my Medicare became the essence of who we are,” he said. “It was very simple and attention-getting.” Selinsky said his organization doesn’t try to duplicate the benefits that national plans offer, instead it focuses on the ties it has to the communities it serves and being a trusted partner and adviser to members. Part of that strategy was a consumer awareness campaign around Medicare fraud, an effort that got the attention of
local press. Rollins said Blue KC makes sure the benefits it offers remains consistent year to year and tresses its ties to the local community. The regional health plan also focuses on member engagement and contacting members to check on their wellbeing throughout the year. During onboarding, Blue KC also works with members to make sure they understand their benefits and know how to access them.
Next, we learned about regulatory changes from CMS that impact sales and marketing during a panel discussion moderated by Renee Mezzanotte, exec VP of DMW Direct. Deborah Marine, J.D., a compliance officer with SummaCare, provided an overview on agent and broker oversight; the big changes CMS released in 2018 for the 2019 AEP; and marketing issues to watch out for, including the difference between provider-initiated activities and plan-initiated activities, nominal gifts, and educational events versus sales/ marketing events. Her message: The CMS changes mean the burden is on the plan to get it right with a lot less guidance about the right interpretation. Kortney Cruz: VP Medicare sales & marketing for Independence Blue Cross, offered five tips to ensure compliance during a socially-distanced AEP: • Ensure your team understands CMS’ Medicare Communications and Marketing Guidelines (MCMGs) • Plan and lay the groundwork with all internal stakeholders but particularly legal and compliance • Monitor constantly • Provide support to frontline staff • Be transparent After networking opportunities in the virtual lobby, delegates could choose to participate in two of eight roundtable discussions. Topics included: • Marketing to care givers • A new way to view your ANOC + EOC • Maximize visibility through Facebook, YouTube, and Webinars • Innovative strategies for outside sales agents • See well. Be well. How vision health impacts overall wellness for your seniors • Preparing for the new normal with a hybrid enrollment approach
• Member engagement and satisfaction strategies to improve retentivon • Tactics to engage members throughout their lifecycle to improve outcomes The afternoon continued with three concurrent tracks on marketing innovations, sales innovations, and sale success and product design. Topics throughout the tracks included advanced web techniques to optimize SEO, improve user experience, and boost visibility; how to maximize member experience and satisfaction through in-home outpatient treatment; how to create the right supplemental benefit mix to stay ahead; how to maximize ROI through your marketing mix pre- and postpandemic; closing gaps to re-engage members before time runs out; and key techniques to gain new enrollees from Medicare Supplement membership. We joined back together for an interactive “Guys, we messed up…” discussion filled with transparencies and lessons learned from industry specialists and fellow attendees. During the open mic forum, peers and panelists shared their unsuccessful strategies that have become learning tools. “It’s okay to fail,” said Jotham Cortez, sr. director, sales operations, Essence Healthcare. “Sometimes we think it has to be perfect, and it really doesn’t. We can have grace for ourselves, our teammates, our stakeholders.”
We ended the day with a state of the industry address with Laura Aiello, director of business development and strategic partnerships, LifeStation, Blue Cross KC’s Heather Rollins, and Hank Osowski, managing partner, Strategic Health Group. Osowski said that the health care industry historically has been slow to respond to issues compared to other industries. But he has been proud of the way health plans pivoted quickly this year to ensure their most vulnerable members had access to care and rapidly adopted telehealth technologies. Rollins agreed, and said that the biggest lesson COVID-19 has taught us is the need to be flexible in everything we do. “Any interaction, any strategy, any creation or solution, you have to be flexible.” ◆
Editor’s note: Virtual was great but next year we are headed back to Vegas to meet in person! Save the date to join us for the Medicare Marketing & Sales Summit 2022, February 21-22, 2022 at Caesars Palace in Las Vegas. CLICK TO SEE OTHER ARTICLES
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Study: Email, SMS text soar as effective health care consumer engagement channels in 2020, reflecting urgency of COVID-19 communications By Engagys
Engagys and RISE presented results, insights from fifth annual survey of health care consumer engagement practices during the virtual RISE Medicare Marketing & Sales Summit. Findings revealed from a joint survey by Engagys and RISE showed immense change in the 2020 consumer communications practices of health care organizations. The most abrupt change, a substantial rise in use of email and SMS text, proved highly effective in prompting consumer action. “In a year unlike any other, this study reveals a monumental shift in how and why health plans and other organizations are communicating with their members,” says Kathleen Ellmore, co-founder and managing director of Engagys. “We all have the shared experience through the COVID-19 pandemic of adapting how we communicate. Health care organizations are no exception, and 2020 appears to have been a breakout year for use of more efficient digital channels and personalized messages. In many ways, this was expected, as the body of evidence is strong to support this move. Nonetheless, it is stunning to see such big moves in a single year. Going forward, increased focus on member experience may give health plans 8
MA&E COMMUNITY NEWSLETTER
a pathway to differentiate in ways that have yet to be seen in this industry.” More emphasis on engagement In 2020, health care entities responded to a need for greater emphasis on outbound consumer engagement programs. More than half (58 percent) of respondents reported prioritizing member experience issues in 2020 versus fewer than half (46.7 percent) in 2019, a 26 percent increase. This finding reflects the heavier weighting of member experience in Medicare Star Ratings. Nearly half (48.6 percent) of the respondents reported improved consumer satisfaction scores because of work based on consumer engagement initiatives, and just one in three (33.3 percent) respondents said quality scores improved due to consumer engagement initiatives. In contrast, emphasis on risk management declined in priority, with fewer than one in three (27.3 pecent) of respondents reporting prioritization of risk management issues in 2020, whereas considerably more (40.7 percent) did so in 2019, a 33 percent percent decline.
Greater use—and more success with—digital channels Propelled by greater effectiveness, flexibility and speed of deployment, digital channels such as email and SMS text gained momentum in 2020, potentially a reflection of the urgency to communicate critical information with consumers during the COVID-19 public health emergency. Respondents reported that email and SMS text messaging were considerably more effective in moving members and consumers to action in 2020 than other channels of communication. Text messaging has made the largest gains in this regard, with its ability to inspire action increasing by 154 percent from 2019 to 2020. Email also posted a substantial 107 percent increase in effectiveness in 2020 as compared to 2019. Meanwhile, use of slower, more costly traditional channels, such as outreach by a call center or direct intervention by a nurse or care coach, began to plateau. A bright spot for trust? Interestingly, eight of 10 communication channels for which respondents assessed the ability to move members to action posted at least a slight uptick in 2020, whereas nearly the opposite was true in 2019. That is, seven of the 10 were judged to have been less effective in 2019 than in 2018. Given widely reported declines of trust in public health resources, this could be a hopeful indication that consumers were willing and eager to turn to health care entities for sound information in a time of crisis–and as a validation for digital channels as trustworthy. Social determinants of health Social determinants of health (SDoH) programs became more important in 2020, reflecting the heightened awareness of the role that SDoH’s present as barriers to health outcomes. To measure these types of programs, organizations looked at member-centric outcomes versus cost in 2020. Additionally, respondents indicated that their most consequential SDoH programs were those that addressed behavioral health. The number of members helped, and clinical outcomes were equally cited as top measures of SDoH program success, each by 45.8 percent of respondents. Cost was cited least, by only 8.3 percent of respondents, as a measure of success. When asked what challenges SDoH programs were successful in addressing, two in three (65 percent) respondents cited behavioral health. Nearly as many (60 percent) cited transportation and a smaller proportion (50 percent) cited food. Consumer engagement measurement
rates and improvements in quality. Cost was the least-cited metric. Two in three (67.6 percent) respondents cited response rate as an engagement program measurement. The same proportion (67.6 percent) of respondents cited quality as an engagement program measurement. Half of respondents cited clinical outcomes (52.9 percent) or ROI (50 percent) as an engagement program measurement, yet cost was measured the least with just under one in four (23.5 percent) respondents citing cost as a measurement. Looking ahead When asked about communication priorities, respondents said they expect 2021 messaging to center on health concerns arising from the pandemic. Plans report that driving highrisk members, those who have deferred care and members with gaps in screenings, back into care is most important. Communications on evolving pandemic-related issues, such as educating those who have been vaccinated about the need for ongoing precautions, is a second priority. Encouraging members to seek preventive screenings and educating on use of telehealth services are seen as equally important third priorities. Also in 2021, respondents indicated that respect for individual communications preferences and personalized communications will be areas of increased focus. Initiatives capturing communication preferences from members and consumers and those that leverage personalized communications were cited as areas of increased focus going forward. Survey methods The Fifth Annual Survey of Healthcare Consumer Engagement Practices was executed in November 2020 and garnered responses from nearly 100 health care entities, including Humana, Blue Cross Blue Shield, UnitedHealthcare, Kaiser Permanente and CVS Health. The titles of respondents represent 18 percent C-level, 15 percent VP level, 26 percent director level, 24 percent manager level and 15 percent analyst level. The results were presented at the RISE 2021 Medicare Marketing and Sales Summit, a live-streamed virtual event. ◆
About Engagys Engagys is the leading health care consumer engagement consulting and research firm. With decades of experience in health care and having deployed hundreds of marketing and engagement projects, Engagys has driven significant value in revenue generation, consumer behavior change and more.
In 2020, health care entities most commonly measured the results of consumer engagement efforts by tracking response
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AEP Medicare Readiness Summit: 10 sessions to supercharge your sales, marketing communications, and retention strategies
Get your sales, marketing, member communications and enrollment teams ready for a successful AEP! This year’s annual conference will run June 21-22 as a livestreaming virtual event and will feature sessions that address strategies for member acquisition and retention and best practices for onboarding. Here is just a sample of the hot-topic sessions we’ve planned:
Become your broker’s go-to plan This session will help you get maximum exposure for your plan. Speakers will provide strategies to help your plan rise to the top of brokers’ list and become the “go-to” choice. You’ll also learn how to best position compensation, brand, product package, member experience, and cost. Speakers include Dustin VanDuine, director of new business sales, Health Alliance Plan; Heather Rollins, department vice president, individual and small group sales, Blue Cross and Blue Shield of Kansas City; and Tracy Bryant, VP senior products, Healthmarkets Insurance Agency.
Learn new sales models for a changed market and changed customers Larry Baca, vice president, sales & marketing, Inter Valley Health Plan, will offer strategies to adapt to the new market and help ensure sales agents understand their impact to member acquisition and retention. You’ll also learn how to alter sales strategies for smart, tech-savvy boomers to retain membership through the OEP.
Address the evolving role of field agents This session will offer tactics to help you stay connected with your community through a variety of virtual and in-person channels. Speakers will help you take community engagement to the next level by recognizing when educating prospective members is more effective than a hard sell. They’ll also offer brand awareness strategies to use while building relationships with senior centers, assisted living, sponsorships, and fundraisers. Speakers include Barbara Sandoval, manager, Medicare field sales, Providence Health Plan, and Fred Van De Bogart, manager, Medicare field sales, Capital District Physicians’ Health Plan.
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Digital marketing strategies for small to midsize and regional health plans Learn how to target and engage digital leads and convert the “tire kickers” in this session, which will be led by Health Alliance Medical Plans’ Charles Joujoute, manager of consumer sales, and Kate Murphy, strategic products and marketing program manager. The two have the expertise to offer marketing (outreach) and sales (closing) tips to bring more qualified digital leads to your door and address lessons learned when competing with national plans.
Put the customer journey at the center to increase member stickiness This session will help you promote the lifetime value of a customer among sales agents for better member retention. You’ll learn how to support sales with an understanding of sales behaviors and habits to improve customer excellence, Star ratings, and CAHPS scores. Speakers will also discuss out-of-the-box strategies, such as cobranded partnerships with hospitals for value-add to your organization and the beneficiary. Speakers include Steve Selinsky, vice president of product, marketing, and community outreach Health Alliance Plan, and Todd Rau, director, Medicare markets, Indiana University Health Plans.
An AEP like no other: Study plans that grew during the recent AEP This panel discussion will take a deep dive into strategies that paid off after virtual replacements for in-person seminars bombed. You’ll hear from plans that climbed above the noise from national carriers and EMOs to sign beneficiaries in their region. You’ll leave the session with a greater understanding of team, customer, and agent pain points and how to close those gaps and grow membership. Brooke Ivey, chief sales officer, Bloom Insurance Agency will moderate the session. Panelists will include Gary Melis, clinical pharmacist, Network Health; Charles Joujoute, manager of consumer sales, Health Alliance Medical Plans; and Anna Morgan, project specialist, Priority Health.
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from the ground up to improve sales. You will also learn what factors to consider when deciding to go narrow and deep or broad and thin and how to optimize partnerships with field marketing organizations for best results.
Technology spotlight: 2020’s impact on the approach for 2021 Tom Sass, senior director, consumer markets & corporate sales operations, BlueCross BlueShield of Western New York, will lead this session to identify which 2020 marketing and sales campaigns allowed for the personal touch in a virtual environment to quantifiable effect. You’ll learn how to implement the right tools for account managers to continue opening a new world all at lower overhead. Sass will also discuss how virtual plans and benefits in general will continue to evolve as beneficiaries grow more comfortable with virtual communications and technology.
Lunch and learn workshop: Make training safe, logical, fun, and memorable Christie McMullen, best-selling author, Learning Can Stick, will explore how to turn any interaction into a safe place where people feel comfortable to learn, grow, and listen, regardless of the topic. You’ll learn new ways to ensure people remember what you say, design an action plan for inspiring team motivation and improving sales results, and have fun while doing it.
Keynote presentation: Manage stress to optimize success Amy Sanchez, executive coach and CEO, Swim Against the Current, will present a keynote that explores ways to shift energy management and optimize motivation and productivity, how to integrate time to recharge, seamlessly, into your busy day, and flip the switch on unconscious thoughts to increase your energy. ◆
The RISE AEP Medicare Readiness Summit will take place June 21-22 as a live-streaming virtual event. Click here for the complete agenda, list of speakers, and registration information.
Join Jamie Benedict, chief strategic growth officer, MediGold, and David Milligan, senior vice president, sales, SCAN Health Plan, for a session that compares and contrasts the effectiveness of different distribution models during the recent AEP. You’ll learn how to revise or rebuild an optimal sales channel model CLICK TO SEE OTHER ARTICLES
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UPCOMING EVENTS
Medicare Sales User Group Meeting
LEARN MORE ABOUT USER GROUPS
May 27, 2021 12:30 pm – 2:00 pm EST
The RISE Women in Health Care Leadership Summit June 14-15, 2021 A Live-Streaming Virtual Event
RISE AEP Medicare Readiness Summit
VISIT THE EVENT WEBSITE
VISIT THE EVENT WEBSITE
June 21-22, 2021 A Live-Streaming Virtual Event
Medicare Marketing User Group Meeting
LEARN MORE ABOUT USER GROUPS
June 24, 2021 12:30 pm – 2:00 pm EST
Medicare Product Design Master Class 2021
VISIT THE EVENT WEBSITE
September 21-22, 2021 InterContinental Chicago Magnificent Mile
The 6th Annual CMS Bid Boot Camp
VISIT THE EVENT WEBSITE
January 2022
Medicare Marketing & Sales Summit 2022
VISIT THE EVENT WEBSITE
February 21 - 22, 2022 Caesars Palace, Las Vegas
QUESTIONS? REACH OUT TO OUR TEAM
Ilene MacDonald Editorial Director imacdonald@risehealth.org
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Tricia Rosetti Content Marketer trosetti@risehealth.org
Tracy Anderson Marketing Coordinator tanderson@risehealth.org
Debbie Weidrick Graphic Designer dweidrick@risehealth.org
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