Cross-Country Content

Letter From the Editor:

Cross-Country Content

It’s been a busy few months at RISE. Just weeks after we returned from our annual Medicare Marketing & Sales Summit in Las Vegas, we headed to Nashville, where we hosted more than 1,400 attendees who represented 587 organizations across 46 states in the United States! Whew! Yes, the team was tired but left both events recharged and ready to act on all we learned. In this spring issue of our quarterly newsletter, you’ll find coverage of RISE Nashville, including excerpts from our keynote presentations and hot topic discussions (Spoiler Alert: social determinants of health was one of them). You’ll also read about Mark Dambro, M.D., this year’s recipient of the Martin L. Block Award for Clinical Excellence and Innovation, RISE’s most prestigious award. These two articles will give you a sense of what attendees learned at the event, and I’ll be writing more articles based on conference sessions in the upcoming weeks.

This issue features surprising research findings from Deft Research’s 2019 Medicare Shopping and Switching Study, which analyzed the responses of more than 3,500 seniors who either had a 2018 Medicare Advantage plan, a 2018 MedSupp plan, or an original Medicare only plan for 2018. George Dippel, senior vice president of client services, gave an overview of the findings at this year’s Medicare Marketing & Sales Summit and the trends uncovered may help your sales and marketing teams prepare for next year’s Annual Election Period.

You’ll also read my interview with Dr. Tiffany A. Love, who will be a featured speaker at our upcoming RISE National Women in Health Care Leadership Summit, April 29-30, in San Diego. Dr. Love, regional chief nursing officer for Coastal Health Care Alliance, is refreshingly honest about her rocky journey to the C-suite and offers thoughts on leadership development, diversity, and the need for women to support one another.

We hope you enjoy the spring quarterly newsletter and we welcome your feedback. Please let me know what you think about the stories in this issue and ideas for other topics you’d like to see covered in our fall 2019 publication.

To contact the editor, please email IMacDonald@risehealth.org