TAPPING THE POWER OF SOCIAL MEDIA AND THE INTERNET

A recent NAR report said that 77% of buyers use social media in their home search, but only 16% of agents use social media in their marketing endeavors. Our research shows that most agents, only 1% out of that 16%, actually know how to use social media properly and effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:

• Providing pre-market information to potential buyers currently searching with the “Coming Soon” campaign

• Adding a virtual property tour added to our YouTube channel with descriptions crafted to enhance search engine optimization

• Boosting “Target Market” paid advertisements on social media featuring the property tour video, and generating over 50,000+ views, comments, likes, and shares

• Creating cookies and pixeling on the backend to capture target audience and go after buyers who are searching

• Posting weekly updates on online syndications such as Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, Craigslist, BB Lux Homes, Oodle, HotPad, and many more to keep your home in top spots

• Paid listing enhancements to keep your property in prime position on these sites

• Having backend access to major real estate sites to create unique, attractive postings that are more accurate than MLS information

• Creating paid advertisements through Adwerx (Adwerx technology identifies and analyzes online consumer behavior to target potential buyers looking in your area, even if they are hundreds of miles away)

• Using Facebook analytics, we create weekly Facebook advertising campaigns, using the Facebook algorithm, exclusively targeted to people who exhibit behaviors suggesting that they may be interested in buying

• Creating Instagram posts about your home to reach the millennial market

• Promoting your home’s virtual tour through contests and giveaways on social media

• Showing virtual tours, photos, and written descriptions on our website to enhance search engine optimization

• Constantly analyzing online traffic data to tweak your campaign in order to increase traffic and conversion rates

• Posting local and out-of-area Craigslist advertisements twice per week.

• Responding immediately to online interest or inquiries by phone or by sending a video response via text or e-mail

• Targeting and marketing to potential buyers to determine who is the most likely buyer, and who is willing to pay the highest price both locally and out-of-area.