Premier Look Book
Premier Networking Meeting November 19, 2014 Topic: 2014 Legal Update from Demco Law Guest Speaker: Lars Neste, Demco Law Hosts: Mary Snyder & Barbara Cahill, Premier Executive Directors
On November 19, more than 95 Windermere agents attended the Premier Properties breakfast at the Broadmoor Golf Club in Seattle’s Madison Park neighborhood. Agents came together to discuss the luxury real estate market, share their new Premier listings, and to hear about recent legal updates that could impact their clients. One of the most exciting parts about this month’s breakfast was a presentation of changes that are being made to the Premier Properties brand. Entitled “Elevate and Simplify”, Windermere has just completed research on how to best refresh the look of our Premier marketing in order to better meet the needs of our luxury clientele. Extensive research revealed that Premier Properties has a valuable, recognizable brand which could benefit from an evolutionary change to keep it fresh and modern. The result is an updated Premier Properties logo, tagline, and associated marketing materials. These changes will start to go into effect on December 1. Lars Neste, an attorney with Demco Law Firm, P.S., spoke with agents about various aspects of real estate law. He provided updates about legal disclosure practices and legalities impacting foreign real estate buyers; a timely topic given the substantial growth in this segment of the market over the past year.
Exposure to Luxury Buyers in 200+ Countries.
John Doe | $1,250,00 | MLS #123456 | Sammamish, WA
Exposure to Luxury Buyers in 200+ Countries.
Featured Premier Listings November Premier Breakfast
Deirdre Doyle & Amy Sajer | $1,440,000 | MLS #708562 | Seattle, WA John Doe | $1,250,00 | MLS #123456 | Sammamish, WA
Heidi Ward | $2,798,000 | MLS #714647 | Seattle, WA
Exposure to Luxury Buyers in 200+ Countries.
Heidi Ward | $1,900,000 | MLS #717255 | Seattle, WA
Tere Foster & Moya Skillman | $3,199,000 | MLS #715445 | Woodinville, WA
Tere Foster & Moya Skillman | $3,588,000 | MLS #716086 | Renton, WA
Matt Gallanar | $2,397,500 | MLS #713984 | Mercer Island, WA
Exposure to Luxury Buyers in 200+ Countries.
Heidi Bright | $2,250,000 | MLS #706380 | Kirkland, WA John Doe | $1,250,00 | MLS #123456 | Sammamish, WA
Kelley Rose | $4,580/month | MLS #717812 | Belleuve, WA
Randy Wells | $739,000 | MLS #201424940 | Spokane, WA
Margo Allan | $2,798,000 | MLS #713429 | Issaquah, WA
Exposure to Luxury Buyers in 200+ Countries.
A New Look for Windermere Premier Properties Brand We are excited to announce that Windermere’s Premier Properties program has recently undergone a brand refresh. As you may know, the luxury market is evolving; high-impact visuals and cleaner lines are the future for this type of marketing. But before we made any changes, we conducted a study that enabled us to measure the level of equity we had in the existing Premier brand. We were also able to receive feedback on new versions of the logo and program tagline. Based on all of this, we learned that there was enough equity in the existing brand that only evolutionary changes should be made, not an entire re-branding effort. The result is a refreshed look that we’ve entitled “Elevate and Simplify.” In addition to an updated logo and tagline, there will also be a new look for the Premier marketing pieces. New Custom Xpress templates will be available in early January and Windermere Living will debut its new look in the 2015 spring issue. We will make new Premier signage available as well, but will not require immediate changes. The new Premier logo will be available for use the first week of December, and rebranded marketing materials will be made available in the weeks that follow. If you have questions about the newly refreshed Premier brand or any John Doe | $1,250,00 | MLS #123456 | Sammamish, WA aspects of the program, please contact premier@windermere.com.
About Windermere Real Estate Windermere Real Estate is ranked the largest independent real estate company in the Western U.S. with over 300 offices and 7,000 agents serving communities in Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Mexico, and soon Colorado. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Celebrating its 25th anniversary this year, the Windermere Foundation has contributed more than 26 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.
Exposure to Luxury Buyers in 200+ Countries.