Montana Tourism Economy

According to the University of Montana’s Institute for Tourism and Recreation Research (ITRR):

The tourism industry works to promote and preserve the qualities that make Montana a great place to live, work and play .

Travelers add to the lifestyle many Montanans enjoy . Better air service results in competitive airfares, and the quality and quantity of restaurants, retail shopping, special events, recreation opportunities and attractions are increased .

What residents of Montana enjoy now is far more than what the state’s population could support on its own .

Nonresident visitors spent $3.14 billion

in direct expenditures, which is new money for Montana’s economy .

11.13 million %

nonresident visitors traveled to Montana in 2020 . Visitor economy directly supports approximately 30,750 jobs

$776 million in worker salaries .