MARKETING ROADMAP

Communications Strategies

PAID MEDIA + ON THE GROUND

Front-line communications with the community to inspire and educate with Montana Waters message . This can include signage, swag and paid media placements communicating about our water .

EARNED MEDIA + PUBLIC RELATIONS

Build on relationships with media outlets in the area . Sending out press releases and media advisories increases the likelihood that local media outlets will report on your efforts .

Owned Media

Owned media includes everything from social media channels, websites and email newsletters . Deliver messages for seasonal tips and tricks to create a healthy environment for individuals and our water .

PARTNERS + AMBASSADORS

Tap into the local community to ignite a conversation about clean water in Montana . Build relationships with leaders, private and nonprofit organizations and explore opportunities to extend our reach .