9 minute read
MARKETING & INTERNET
Karen Clough ple still crave human interaction (especially during Covid-19), over 73,035 potential sales calls were received, whilst showroom visits were also significantly up.”
She continued: “You can’t stand still in our industry. We wanted to build on 2021’s momentum by investing £100,000 into our next digital marketing campaign. This will create new websites for all 27 firms in our network, and we’re also facilitating a major marketing event in Manchester in February to develop strategies for the next twelve months.”
Conservatory Outlet, which recently secured the ‘We Invest in People’ accreditation for the first time, focused on seasonal offers and specific dealer advantages, such as new products, showrooms, finance and living experience case studies. £100,000 Digital Marketing Investment Builds On Sales Boom For Conservatory Outlet
Individual customer brands were also strengthened, whilst social media campaigns explored Instagram more and split tested different Facebook approaches, including lifestyle animations and real-life video case studies.
A home improvement product supplier has pressed the button on an £100,000 digital marketing drive to help its UK-wide network of retailers enjoy a strong 2022.
Wakefield-based Conservatory Outlet is working with DigitalKOG to develop the latest lead generation focused websites that will be tailored to all 27 retailers that exclusively sell their conservatories, extensions, doors, windows, and orangeries.
These sites will feature enhanced product collections, improved navigation to support the customer journey and a clearer insight into company values, including what makes them different, quality standards, manufacturing processes and helpful guides. ‘careers’ section that will help the sector overcome the significant recruitment issues it is facing.
“The pandemic has really highlighted how important digital marketing can be to our business, with more than a third of our £28m sales generated through email or website enquiries for our network,” explained Karen Clough, marketing director of Conservatory Outlet.
“Last year, our collaboration with DigitalKOG and our retailers generated over 46,500 enquiries, a 7% rise on 2020 and a massive 150% increase on 2019. Website hits also registered 1.8million for the first time in our history, as more consumers decided to spend their time and disposable income on improving their homes. Karen went on to add: “We firmly believe that leads are best generated directly and exclusively for our individual customers, as opposed to being passed on from a central source. It’s all about building strong brands that make an impact in their own right.”
“The past two years have taught people that their homes are more important than ever, and for that reason they’re willing to spend on improving them.
“We believe this trend will continue. Although the industry has been hit with multiple significant price increases and extended lead times, people are still very willing to purchase… it’s all about buying from the right company, so trust and service are very important.”
New Apeer Installation Videos Manage Homeowner Expectations
installation process. “Homeowners invariably research everything when making a capital purchase for their homes but seldom will they understand just what the installation process for residential doors involves. Often they underestimate just how involved the process is and the potential for disruption, and few appreciate what a skilful operation it is,” explained Asa McGillian, managing director of Apeer. “Having seen the skill involved we believe that homeowners will also enjoy a greater sense of value for money and security when they realise the level of skill employed in the process.”
Following research amongst its retail installer network and a cross-section of homeowner customers, Apeer has produced a video that shows the process of removing an old residential door and fitting a new one. The production is aimed at managing the expectations of homeowners who may be deciding upon a replacement residential door, or having chosen one, to ensure they understand the The video has been produced as a full-length version at 3 minutes 15 seconds for viewing on YouTube, with shorter edits produced for sharing on the company’s extensive Facebook and other social media channels. Installers will be expected to encourage homeowners to watch the video as part of the sales process or in preparation of an installation. The shorter edit may be viewed here: youtu.be/HXjuxcWfsIc
Kömmerling’s Long-Term Commitment To Mainz 05
profine GmbH and specifically its Kömmerling brand, will remain on the Mainz 05 shirt chest until 2024. The system provider extended the contract as the main and shirt sponsor of the Bundesliga football club for another year at an early stage of the season.
The Kömmerling brand has been on the shirts of the team since 2015 and it is the longest commitment of a partner as main and shirt sponsor in the history of professional football at Mainz 05. The club currently sit in 7th place just one away from Europa League qualification with nearly half the season gone. Dr. Peter Mrosik, owner and CEO of profine, says: ‘Our cooperation with Mainz 05 is a very important component in the strategy of our Kömmerling brand and has been extremely successful to date. The response from our partner companies to this end customer marketing is also very positive. Like Mainz 05, Kömmerlingstands for sustainability, and we are also united by values such as responsibility, authenticity and team spirit.
He continued: ‘With the foundation `Kömmerling Better World Stiftung`, we also support the club in its ‘Mission Climate Defender’, because climate protection and the preservation of natural resources are also part of our self-image. All in all, our brand partnership is a success story that everyone involved can be proud of and that we are happy to continue writing together.’
and list of FAQ’s.
But the 3D garden room designer is the main feature on the site, allowing visitors to quickly build their prospective buildings and this platform is also available for their Design Partners, as part of a comprehensive support programme of marketing and training. Backend margins, costings and selling prices can be quickly added and adapted on this software platform too, says the company.
Ryan Crossley, director of Making Your Space commented: “We’ve taken considerable time to put together our marketing programme and that includes the website, home to all of our digital assets including the garden room designer. But the fact that we can offer our Design Partners an embedded option of this software development is a major plus for them, so they can actively market and promote the considerable sales opportunities for this new revenue stream.”
Making Your Garden Room Space Online
Making Your Space have just launched what the company describes as ‘the ultimate garden room portal for the trade’ at makingyourspace.co.uk, a site that’s packed with useful information and featuring a cutting-edge 3D design platform.
Making Your Space believes that with homeowners across the UK seeking additional living space for home offices, gyms or places to relax, the garden room market is set to explode in 2022 and beyond. Making Your Space is a trade only business supporting this emerging home improvement sector and their new website is proving a fundamental part of their marketing programme, thanks to the garden room builder and other useful content.
There are dedicated homeowner and trade sections on the site, while a gallery and several example builds are there to help inspire visitors. There is a full list of options for windows, doors, cladding and flooring carefully laid out, along with the finishing touches of lighting, heating and power detailed on the website and additionally, a news section
AluK Leading The Way With Website Refresh
AluK continues to lead the way with its online presence – launching its newly updated B2B website to support trade and commercial customers.
The website at: https://uk.aluk.com/ makes it easy for fabricators, installers and specifiers to access all the AluK content they need, with the emphasis very much on delivering the best customer experience.
Visitors can choose their customer type when they land on the site and they are directed straight to content tailored to their market. For fabricators, there is information on products, how to collaborate with AluK on projects and the types of customer support available.
Specifiers can use the site to access AluK’s digital learning platform to register for CPDs, access microlearning content, view inspirational projects, and find key technical information.
The site has been refreshed with new project case studies, news and blogs and reflects AluK’s ongoing investment in digital and online tools to help and support customers.
Alex Gallop, AluK’s marketing communications manager, said: “The pandemic massively shifted our marketing focus online, and we’ve concentrated on making our online presence as useful and user-friendly as possible.
“We’ve already delivered a new digital learning platform this year, a dedicated Marketing Academy for customers, a new website for our London Design Studio and a new website for homeowners and, as a result, we’re seeing record numbers of visits and engagement.”
Window and door hardware distributor, Carl F Groupco, has announced the launch of its new website. Carl F Groupco, based in Peterborough with depots in Cumbernauld, provides premium window and door fittings to fabricators across the UK, and a new fully responsive and bespoke website will allow for enhanced customer support for well-known hardware brands, such as FUHR, Roto, and Yale.
The new website combines all three of Carl F Groupco’s brands into one easy-to-access database, making the entire product portfolio available at the simple touch of a button. In addition to the core Carl F Groupco hardware range, access to both Carl F direct, a direct mail and e-commerce tool business, and SmartSecure, leaders in electronic multipoint door locking systems, means that finding your perfect hardware solution is hassle- and stress-free, from enquiry right through to completion, says the company.
Clare White, marketing manager for Carl F Groupco, commented: “It’s been important for us to bring together our three brands to provide our customers with a dedicated resource for all of their hardware and trade tool requirements. Aligning our brands will allow us to improve communication with our fabricator partners and concisely display our product offering, simplifying purchase decisions, access to product information and technical support.”
According to the company, the new site supports improved communication and transparency between Carl F Groupco and customers, to ensure their needs are always met, no matter the challenge. Users can get in touch through the straightforward contact form for quotes and support, or they can contact the team of experts at Carl F Groupco via email or phone, prominently displayed on the site. The new website helps to nurture the valued relationship between customer and Carl F Groupco.
www.carlfgroupco.co.uk www.smartsecure.co.uk www.carlfdirect.co.uk
