‘Bed and Breakfast’ Fundraising Campaign
Ensuring Every Child has a Bed to Sleep in and Breakfast Each Morning
Supporting our ‘Bed and Breakfast’ campaign will help the most disadvantaged young people in our school communities across the West Midlands to thrive both academically and personally. Join us in shaping a brighter future for children.
Welcome to the Windsor Academy Trust family of schools.
Thank you for taking the time to read this brochure and for considering our request for corporate support.
Established in 2011, with Windsor High School and Sixth Form in Halesowen, the Windsor Academy Trust (WAT) family has grown to 15 successful schools across the West Midlands, collectively serving 10,000 students aged 2 to 18, driven by 1,300 committed, inspiring and talented staff.
Children are – and always have been – at the centre of everything we do. Our moral purpose is to unlock the academic and personal potential of young people - and it matters deeply to us that all children thrive, not just those in our schools.
We are committed to fostering strong partnerships within the community, ensuring that every child receives the support and opportunities they need to thrive.
About the Windsor Academy Trust Community Foundation
Big Move 3 of our strategy - Civic Leadership - recognises that schools and students thrive best when communities do. Part of our role as a family of schools is to deliver civic impact. That is why last year we established a charitable fund; the Windsor Academy Trust Community Foundation.
Managed in partnership with the Heart of England Community Foundation, the WAT Community Foundation aims to support those in our communities who need it most through trust-wide fundraising efforts. By prioritising innovative projects that create lasting change for young people and their families, the Foundation seeks to maximise our collective impact.
To continue to fund our community projects, we require diverse income streams and as a member of the local community, your support is valued and appreciated.
The Bed and Breakfast Campaign
Children learn more effectively when they have a good night’s sleep and a healthy breakfast in the morning. A bed and breakfast also supports school attendance, which positively impacts academic outcomes and life chances.
The reality of bed poverty – children and families without access to adequate and safe sleeping arrangements – is a critical issue that often goes unnoticed. Yet, its impact on the health, education and overall wellbeing of young people is profound. By focusing our efforts on this cause, we aim to bring about a positive change in the lives of those affected.
Join us in making a tangible difference in our pupils’ lives.
The Windsor Academy Trust Community Foundation has launched the Bed and Breakfast Campaign, an initiative aimed at tackling bed poverty and ensuring every child across our school community has their own bed to sleep in and a nutritious breakfast each morning.
Partnering with reputable bed providers, including Zarach and Emmaus UK, our aim is to guarantee that every child who does not have their own bed in one of our 15 schools receives one through the Foundation. Additionally, we are striving to ensure breakfast can be provided free of charge to all children in our schools.
Barnados: https://www.barnardos.org.uk/research/no-crib-impact-cost-living-crisis-bed-poverty
11% of children have had to share a bed or sleep on the floor in the last 12 months, an estimated 894,000 children in the UK
20% said they felt tired the next day during lessons at school, an estimated 176,000 children in the UK
13% felt tired the next day during physical activities like sports, an estimated 119,000 children in the UK
Our Previous Fundraising Success
Windsor Academy Trust staff and students run over two marathons in two days to raise funds for charitable foundation’s ‘Bed and Breakfast’ campaign.
In May 2024 staff and students across Windsor Academy Trust’s family of schools embarked on a journey of strength, unity and determination, taking part in a two-day running challenge, achieving just over two marathons in two days and a 5km fun run, to raise funds for the Windsor Academy Trust Community Foundation’s ‘Bed and Breakfast’ campaign.
Academy Trust family take on the formidable challenge of running between each of the trust’s 15 schools. Colleagues joined for different legs of the run, with some completing the full 54 mile route
Dawn Haywood, CEO of Windsor Academy Trust, commented: “We recognise that schools and students thrive best when communities do and the Windsor Academy Trust Community Foundation is an important part of this as it will enable us to do more in the communities our schools serve. It was truly heartwarming to witness the enthusiasm and determination of all our WAT a Run participants and the event exemplified the unity of our family of
WAT a Run has raised almost £25,000 for the WAT Community Foundation. These funds are now being used to deliver beds to families within our local communities who need them.
Support the Windsor Academy Trust Foundation
If you’ve been thinking about how your organisation might get involved in initiatives that benefit local communities, we’d love to talk to you. There are a number of ways to get involved:
Charity of the Year
By choosing the WAT Community Foundation as your Charity of the Year, you help raise our profile and drive funding efforts. To get in touch to discuss becoming a charity partner, please contact Claire Gething cgething@windsoracademytrust.org.uk
Sponsor WAT a Run 2025
WAT A Run 2025 will take place on Saturday 17th and Sunday 18th May 2025. We are looking for main sponsors for the event. If your business is able to support us, please contact Martin Lopez mlopez@windsoracademytrust.org.uk
One-off Donation
You can make a one off donation to the WAT Community Foundation via the following link: https:// heartofenglandcommunityfoundation. enthuse.com/cf/windsor-academy-trustwat-a-run
How we can support you
• Improve your community relations, brand identity and showcase your commitment to social responsibility.
• Boost employee morale and attract new talent.
• Raise the profile of your organisation with key stakeholders.
