g O F
E N G L A N D
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CONTENT 1. Introduction 2. Glyphs and Anatomy 3. Characteristics 4. Paragraphs 5. Family overview 6. Applications 7. Usage
Introduction
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Early interest in ART Began letter carving at 17 and studied at London’s Center school of Arts and Crafts Attended lettering classes by Edward Johnston, who later became his mentor British sculptor, typeface designer, artist and essayist
G
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L
Introduction
Originally released as Medal Type
G
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1928
HUMANIST SAN SERIF
MADE IN BRITAIN
ERIC GILL
S
A
N
S
STEMS FROM JOHNSTON
Introduction
5 6
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Gill Sans is called the “ Helvetica of England � The upper case of Gill Sans is modelled on the monumental Roman capitals like those found on the Column of Trajan in Rome, and the Caslon and Basketville typefaces.
Glyphs and anatomy
ABC D E FGHIJK L M NO P Q R STU V WXYZ Arms of the same length
Decended ‘J’
Calligraphic tail
0
1
2
3
4
5
6
7
8
9
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7 8
7 8
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a b c d f g h i j l m n o q r s t v w x y Two story
Oblique terminal
e k p u z
Flat-bottomed ‘d’
Eyeglass ‘g’
Flat-topped ‘p’
Sharp triangular-cut
Flat-topped ‘q’
Oblique terminal
!
#
$
%
&
*
)
?
@
Characteristics
9 10
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Characteristics
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1.Long decorative tail in the style of classic Roman letters 2. Long legs on uppercase R, a feature you can find in Gill Sans. 3. The crossbar of the lowercase t forms a triangle.4. The stem ends at the bowl in letters b, d, p & q. 5. A small bowl and large arm.
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Paragraphs
A page that is badly designed will be difficult and irritating to read. Whether you are reading in the office for work, or at home for pleasure, and no matter how interesting the actual content, if the book is uncomfortable on the eye then the enjoyment of reading is spoiled. The ability to fine-tune type requires an understanding of typographic detail.
LEFT ALIGNMENT
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Typography is known as an invisible art, because if a typographer has done a good job and produced a page that flows and is ‘easy on the eys’, he has done his job and the reader doesn’t notice. A page that is badly designed will be difficult and irritating to read. Whether you are reading in the office for work, or at home for pleasure, and no matter how interesting the actual content, if the book is uncomfortable on the eye then the enjoyment of reading is spoiled. The ability to fine-tune type requires an understanding of typographic detail. Beyond the straightfoward page design, the typographer-designer can enhance a page with added decorative touches, which can make a page more interesting to reader without making it difficult to read. These should be use discreetly and be approriate to the content. It is important to resist the temptation to overdo them. Remember that, especially if you designing a book, it isn’t just one page needs to flow, but all.
JUSTIFY
Beyond the straightfoward page design, the typographer-designer can enhance a page with added decorative touches, which can make a page more interesting to reader without making it difficult to read. These should be use discreetly and be approriate to the content. It is important to resist the temptation to overdo them. Remember that, especially if you designing a book, it isn’t just one page needs to flow, but all the pages.
14/ 16 PT
RIGHT ALIGNMENT
Family overview
A A A A Light/ Regular/ Bold/ Ultrabold
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Usage Gill Sans has been popular from its inception. In the year following its release, it was chosen to be the official font for the LNER railway system. Gill Sans would go on to appear on nearly everything associated with the company. In 1948, the newly created British Railways also opted to use Gill Sans for all printed media, including its timetables. Gill Sans continues to be a popular choice, as it has been featured prominently by the Church of England, which adopted the typeface in 2000 when publishing its series of books known as Common Worship. Saab Automobile uses Gill Sans in all its marketing and advertising materials, and also being the corporate typeface of the BBC (British Broadcasting Corporation) since 1997.
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DONT USE ALL CAPS FOR BODY TEXT. DONT USE ALL CAPS FOR BODY TEXT. DONT USE ALL CAPS FOR BODY TEXT. DONT USE ALL CAPS FOR BODY TEXT. DONT USE ALL CAPS FOR BODY TEXT. DON’T USE ALL CAPS FOR BODY TEXT.
Don’t stretch
Don’t
the font
MANY TYPE
or compress
USE TOO S I Z E AT O N C E
IF
YOU
Look after
GOODNESS
and
TRUTH
BEAUTY will take care of
ITSELF ERIC GILL An Essay on Typography
Spe
Application
o
moo oootioon
TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY TYPOGRAPHY
aking Speaking
Speaking Speaking Speaking Speaking Speaking Speaking
Speaking
Speaking
Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speaking Speakin Speaking Speaking Speaking Speaking Speaking SpeakingSpeaking Speaking Speaking Speaking
Speaking
Speaking
silence is golden
AT T R AC T I O N