What is Voice Search? & How to Optimize it That Benefits Your Business?

What is V ice search?

it That

Your

Optimize Content for Featured Snippets and Rich Answers

Google Featured Snippets raise your company's visibility. Given that Featured Snippets are usually the best (richest) response to a search query. Snippets are short, precise sentences pulled directly from your website or blog. They engage your audience without requiring them to visit your website.

Focus on Contextual Search Queries

Contextual Search prioritizes the context of the moment of search behavior when evaluating and ranking results. It considers the user's purpose and context to provide the most relevant set of results. If you want to make your web app voice search-friendly, you must optimize its content for contextual search queries.

Write Considering your Customers

Great voice search web content should answer your customers' questions. When writing blog posts, social media updates, and web pages, always keep your audience in mind. Knowing how to help your readers allows you to create more appealing content.

Including FAQs on every page is a great way to improve the voice search functionality of your website. This section makes it easier for your clients to find the information they need.

Write Naturally in Content & Keep It Simple

People can distinguish between natural and artificial writing. Therefore, whenever you create content for your website, use language that your audience will understand. Even search engines prefer straightforward explanations. For voice searches, they typically choose brief and straightforward responses.

Target Conversional or Long-tail Keyword Ideas

When typing a query, people frequently focus on a single word, but when using voice search, they ask for something in a whole question. Thus, concentrating on long-tail keywords in your niche increases relevant traffic and raises conversion rates.

Schema Markup

Websites with schema markup and structured data appear more frequently in voice search results. When search crawlers understand the information on your website, it will be ranked for relevant search queries. Therefore, make sure your web pages have schema markup.

Make your Web App Mobile-friendly

Smartphones and voice searches are inextricably linked. Making your website Siri and Alexa-friendly also makes it more appealing to mobile users. Because mobile is the future of search, including voice searches. And a mobile-responsive website is the best SEO practice that should not be neglected.

Optimize for Local Search

Voice searches are primarily used for local search results and shopping. As a result, make sure your content is optimized for local search results. And for that. ensure the address and phone number for your business are accurate on Yelp, Apple Maps, and Google My Business.

Reduce the Website Loading Speed

For a website to rank higher on SERPs, its loading time is crucial. Nobody likes to wait around for long. Therefore if a website takes more time to load than that, users will leave and visit another. Hence, improve your website's page loading speed to attract more visitors and leads.

Over the last decade, voice search has emerged as a significant player in the SEO industry. If you're a small business trying to increase web traffic & leads, you'll need to put in a lot of effort to break into this crucial market. A capable digital marketing company can help you if you need any help optimizing your site for voice search. Our SEO experts at Windzoon offer a wide range of Digital Marketing Services. To use our services or learn more about us, please go to windzoon.com and request a quote.