3 minute read
THE BURNING QUESTION
There’s a Welsh word for fizz
Pefriog, the Welsh word for sparkling, has been mooted as a blanket name for sparkling wine produced in Wales.
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Andy Mounsey, owner of Velfrey Vineyard in Pembrokeshire, said Welsh wine should be showcased with a name that utilises the language and helps to promote Wales’ burgeoning industry.
Mounsey, chairman of the Welsh Vineyards Association, said giving Wales’s sparkling wine a bespoke name would bring advantages to the industry.
He said it was unclear why sparkling wine from Wales does not already have a brand identity like other countries, given that the nation is now home to 32 vineyards.
BBC, October 16
Djokovic launches two estate wines
Serbian tennis player Novak Djokovic has entered the world of wine, releasing two labels to market with his familyowned winery.
Djokovic Syrah 2020 and Djokovic Chardonnay 2020 are set to appear in wine shops and on restaurant wine lists in Serbia.
The famous tennis player, a teetotaller, was originally reported to have planted vineyards and built a winery on five hectares of land in the Šumadija wine region in 2016.
Wines from the estate are now being released for the first time, but will only be available in Serbia for the time being.
The Drinks Business, October 24
?THE BURNING QUESTION
How much time do you spend maintaining your website?
�I probably spend at least an hour or two a day and I definitely think it's worth it because it is your second shop front. Having a good up-todate website is incredibly important. It shows that you’re active and that gives customers confidence that any enquiries they have will be responded to. As the marketing director I’m responsible for most of the content, uploading the product images and writing the copy, but I also get the other guys to do some writing too, just to give it a bit of variation.” Ellie Buckley H Champagne winner H
Noble Green Wines, Hampton Hill, London
�It’s being tweaked daily with stock, pictures, new tags and tasting updates. Layout and positioning does not change much as we need to give customers continuity. Small sharp bursts work for us as you can fall down lots of rabbit holes. It is all worth it as the key is to continue to create our personality. We can help, offer advice and our aim is for our customers to feel part of a tangible community. A good website will reflect your ethos and values.”
Alan Irvine The Scottish Gantry, Stirling
�At the start of lockdown I spent a huge amount of time getting the website in shape and that really paid dividends. Over the last 18 months, we have seen online activity slow down and less time was needed. We revamped it this year and the newer, fresher-looking version has just gone live and already attracted more business. It takes more of my time to load content, products and events but it’s a necessity as we gear up for Christmas. Ticket sales have really taken off online.”
Michael Boniface No 2 Pound Street, Wendover
�I don’t spend as much time maintaining it as I would like. It’s a difficult area for small indies like ourselves. We don’t have a dedicated team member to look after online sales, marketing etc so trying to compete with the big online companies isn’t an option. Where we do have success online is with tasting tickets, gift cards, group enquiries and customers using our site as a landing page to then find us. Taking our online sales to another level would require a large investment, which is something that’s on the cards for 2023.”
