BORDEAUX WINE MONTH

Bordeaux Wine Month returns this September, giving indies across the UK the chance to promote their wines from this iconic region. The campaign is all about boosting sales, at the same time as increasing consumer knowledge – and showcasing the broad and unexpected range of styles that today’s Bordeaux has to offer. A nice way to surprise regular but also new customers!

In 2022, 91 UK wine merchants took part. Participants used Bordeaux Wine Month to showcase a diverse selection of wines. Bordeaux delivers, after all, everything from crisp dry whites to fresh and fruity rosés, luscious sweet wines and world-class reds.

In-store tastings across the country promoted Bordeaux wine in all its guises and demonstrated that – as everyone knows – the chance to try before you buy is the guaranteed way to grow sales.

Read more overleaf about how to get involved.