Share Bordeaux's good news stories

Bordeaux winemakers are increasingly sensitive to the need for fresher, more fruit-forward red wines and are making adjustments in the cellar to meet market demands: for instance, less oak and careful management of acidity to keep the wines fresh. It’s also not uncommon to spot amphorae in Bordeaux wineries, their role in emphasising the grapes’ fruit flavours being well recognised.

Bordeaux has an impressive sustainability story to tell too. In 2022, 75% of the Bordeaux vineyard had some sort of environmental accreditation with a 43% increase in organic/in-conversion estates being recorded between 2013 and 2020. Certified biodynamic estates are currently less common, but numbers are rising perceptibly.

Bordeaux’s dry whites reflect the nature of their terroirs. Benefiting from the freshness of the Atlantic Ocean and strong westerly winds, they offer unique characteristics with their liveliness and natural fruitiness. The 12 AOCs are planted on a wide variety of Bordeaux soils, resulting in an exceptional range of styles. Wines can be lively and fruity, or they can be structured and generous.

Bordeaux’s new reds are challenging some of the region’s oldest perceptions. Fresh and fruit-forward, they combine historic varieties, unexpected blends and modern practices, to offer earlier-drinking, single-variety or vegan wines. This evolution of Bordeaux’s style is a reflection of the region’s response to changing consumer preferences. Crafted to drink when young, but still with great ageing potential, the modern wines of Bordeaux are the result of innovative winemakers exploring new styles.

Unexpected styles include Bordeaux’s light, fruity and elegant rosé wines – and Crémant which, although a century-old tradition, has met with record success in recent years. With its delicate bubbles and freshness. It is the perfect choice for any celebration

In short, there are plenty of great reasons to be both selling and drinking Bordeaux wine. Getting involved in Bordeaux Wine Month in 2023 is your chance to share the joy and boost the profit line.

“Over the past six years Bordeaux Wine Month has gone from strength to strength and has proven to be popular with retailers and consumers alike,” says Cécile Huvé, UK Marketing Manager at the Bordeaux Wine Council.

“Bordeaux Wine Month is a fantastic opportunity to get creative and showcase the diverse range of wines coming from Bordeaux to customers in a fun, engaging way. As well as this, each year we receive excellent feedback from participants, with several retailers reporting an increase in their sales, sometimes doubling compared to the same period the previous year.”