Increase sales and maybe win a prize in the process

Taking part in Bordeaux Wine Month is a great way to increase in-store footfall and grow sales of Bordeaux wines.

• You will receive a digital toolbox that will support and amplify your individual marketing efforts

• A comprehensive publicity and point-ofsale pack will be sent to all participants

• There will be social media and digital assistance for your campaign

• You will get £250 cash to put towards your Bordeaux promotion.

Criteria

Indies who sign up for Bordeaux Wine Month will be asked to:

• Have impactful, easily visible displays, focused on Bordeaux wines in-store. These visual promotions should extend to your online presence too

• Hold at least three tastings of Bordeaux wines for customers, during two weeks in September 2023

• Include at least four different Bordeaux wines in each tasting. The wines chosen should include a dry white, and a young, accessible red priced under £30

• Ensure a minimum of 60 attendees across the three tasting events.

You could win!

Being a part of Bordeaux Wine Month means you are in with a chance of winning one of these great prizes:

• The winner of the Best Independent Merchant campaign in 2023 will be presented with an all-expenses paid educational trip to the Bordeaux wine region in 2024

• Four runners-up will receive £250 in cash towards new Bordeaux listings

• £250 cash for new Bordeaux listings will go to the merchant who makes the best use of digital media.

Joe Gosling of Bottles Wine Shop in Worcester was the overall winner of last year’s campaign.

“At Bottles Wine Shop we've taken part in Bordeaux Wine Month twice and have always had an excellent experience with it," he says. "We were provided with a superb array of POS including posters, vinyl decals, information booklets and printed tote bags among many other materials. There is also access to a fab educational app run by Bordeaux Wine School that I have referred customers to if they want to learn some more about a fascinating part of the wine world.

“We found it highly beneficial for driving sales, as customers can sometimes find wine from Bordeaux a little intimidating. The promotion placed gentle focus on the region, allowing us to run tastings (both on-barrel and larger events) and engaging social media, leading to increased interest.

“Customer feedback was great, with many saying they'd be willing to try Bordeaux wines more regularly and in a greater variety. It certainly helped that we could smash the myth that all Bordeaux was only purchasable at premium prices. A lot of people were surprised that you could find excellent quality at reasonable prices.”