POSTER DESIGN
POSTER DESIGN
In the Mood for Love This movie took place in Hong Kong, 1962. Story is about two main characters moved into the same neighborhood; after they discovered that their spouses were having an affair, they become each other’s soul mates. As their friendship grew, they were determined not to fall in love with each other as their unfaithful mates did.
花 樣 年 華
In the mood for love
THE WEINSTIEN COMPAMY AND BLOCK 2 PCITURE PRESENT IN ASSOCAIATION WITH STUDIO CANAL A JET TONE FLMS PRODUCTION A WONG KAR WAI FILM TONY LEUNG MEGGIE CHEUNG COSTUNE “IN THE MOOD FOR LOVE” CASTINGBY ALICE CHAN PAMELA THUR-WEIR DESIGNER CHANG SUK-PING MUSICBY MICHEAL GALASSO WILLIAM CHANG SUK PING DIRECTORBY CHANG LIN-WAI EDITORBY WONG YU-GONG STYLISTBY CHANG SUK PING DIRECTORARTBY WONG KAR WAI & LAWRENCE BLOCK PRODUCE BY WONG KAR WAI STUDIO B L K 2 泽东 F I L M
PRODUCTION
POSTER DESIGN
VICTIMS Victims is a film by a student director Danny Tseng. The story is about an established police detective, is sent to investigate a carjacking that involves a woman being murdered, which brings him back to his dark past.
BOOK COVER DESIGN
BOOK COVER DESIGN
Miyazaki
Storybook In Spirited Away, Ponyo and Howl’s moving castle, the main characters and the people around them are able to transform into something else. Base on the idea, I designed the book cover forces readers to read the book from the back to give western readers to experience the transformation and open the book from the left to right. The patterns in each book are related to the story itself and the second layer of each book also reflects what the story is about.
BOOK COVER DESIGN
SYSTEM DESIGN
SYSTEM DESIGN
un
UNFOLD Network ID This assignment was to create a TV network that has not been done before. I created a network introduces sustainable design throughout the world. Unlike other network, Unfold will not only introduce the latest technology but also reveal the designers’ thought processes and their inspirations.
SYSTEM DESIGN
Business Card Letterhead
&
To continue the unfold idea; the business card was designed to be pull out from the side.
Letterhead
SYSTEM DESIGN
& ENVELOPE
The envelope was designed to be able to re-mail. Once the envelope was mailed out from unfold, the recipient can flip the envelope over and mail it to someone else.
PACKAGING DESIGN
PACKAGING DESIGN
L’eau Flavor Water
L’E AU means water in French. The design of the package is eco-friendly and everything is made out of biodegradable material. It is an idea to reduce the usage of plastic. There is a seed in each bottle of flavored water. After the water is consumed, the customer can plant the whole package into the soil and the seed will growth into a plant. The varieties of seed are Lemon, Peppermint, and Orange and they are inserted in the bottles according to the flavor of the bottles of water.
PACKAGING DESIGN
PACKAGING PACKAGING DESIGN
Kandi
Organic Herbal Tea
The packaging design is for Kandi Organic tea. The design concept is the idea to play with similar pronunciation from the word “candy�. Use vibrant color and the twist top to reflect the slight sweetness in the herbal tea. In each box of Kandi Organic tea, there are 15 packs of tea bag wrapped individually. The individual tea packaging can be reuse as a little tray when the tea bag is soaked in the water. Each color of the packaging also represents the meaning of the three flavors.
PACKAGING DESIGN
BRANDING DESIGN
NEPALADE LOGO COLOR
BRANDING DESIGN
Nepal Ade
NEPALADE + HUE
Re-branding for Nepal Child Welfare Organization-CWS
B/W
This name was chosen to provoke a sense of childhood within many Americans. The idea stems from a childhood memory of hot sweltering summers and lemonade stands. Our parents told us that we had to earn our money and learn the worth of a dollar, a journey of discovering that every little bit counts. Nepal+ade aims to connect Americans from a grass roots level to Nepal. Ade is the idea of giving a little bit, as in some change for a refreshing cup of lemonade. As well as sounding like “aid” as in giving. Together these words infuse the essence of childhood and the rich colorful spirit of the charity’s cause. This campaign included viral video, online vira, interactive website, mobile application and product collaborations. The idea of this project is to educate, unify, and empower disadvantaged children of Nepal through three steps- awareness, understanding, and participation
HUE
BRANDING DESIGN
HUE
TYPEF
NEPALADE + HUE
DISPL
hue
hue
ABC abc 012
hue ABC
abc 012 Nepalade blends the innocence of childhood memories with the rich colorful spirit of a worthwhile cause. With “hue� we aspire to shape a campaign that embodies our core of humanity, unity, and empowerment. The campaign creates an awareness through the use of viral campaigning, partner products, and rich vibrant branding which invoke the idea of colors as a means of expression to take away sorrow, sadness, and overall make life itself more colorful. We aim to create an experience and message that transcends the beauty of life, through pigment and illumination.
hue
hue
hue
NEPALADE + HUE
hue
ABC abc 012
SECON
hue
hue
hue
hue
ABC abcd
BRANDING DESIGN
HUE VIRAL VIDEO
BRANDING DESIGN
HUE PRODUCTS
hue
BRANDING DESIGN
$21.00
+
hue
$21.00 is an average monthly school fee for a child studying in a private school in Nepal. press hue to make your donation today :)
go
fav
hue+
hue+
hue
This app would be available through the hue and Nepal ade website. A user would download it to use as a type of currency converter. For instance a US dollar amount would be converted into its equivalent value for Nepalese children. The app can also scan hue branded products and give information about where and how the donations are applied.
scan enter amount
hue +
fav
SMART PHONE APP
hue
This product is part of hue, it will donate $.25 to Nepalade. This amount will help a child to go to school. press hue to learn more.
scan
fav
hue
fav
hue
ADVERTISING DESIGN
ADVERTISING DESIGN
National Geographic Inspire your vision
Inspire Your Vision
Inspire Your Vision
INSPIRE YOUR VISION
Inspire Your Vision
Print advertising campaign for National Geographic, associate daily use items with global issue, that includes economics, environment, and human rights.
ADVERTISING DESIGN
Long’s
Horseradish Makes good better
Magazine interactive print campaign for Long’s Horseradish.
EXPERIMENT TYPEFACE DESIGN
EXPERIMENT TYPEFACE DESIGN
H E Y
is a lantern typeface design. This assignment was about to design a typeface that can be made from anything. I was always interested in furniture and how they can be made into so many different shapes, yet functional. So I created my typeface into a lighting device. It can be displayed as an installation piece and also be lighted as a lantern.
LOGO DESIGN
LOGO DESIGN LOGO DESIGN
GREENLEAF LANDSCAPES GREENLEAF LANDSCAPES
tree
cafe
GREENLEAF LANDSCAPES
GREENLEAF LANDSCAPES
un
Thank you!!
...and if you wish to see something will move (motion works) please check http://vimeo.com/user4843591 online portfolio is available on http://www.behance.net/winnih