2016–2018 2016–2018
A compilation of winny rahel’s design work in the past two to four years — fill with some of her favorite works during her diploma and her full-time as a brand designer.
Illustration - Publication - Visual Identity
Portfolio
CV
014
Thinking Process
019
An Example
020
Illustration
021
Publication
022
Visual Identity
2016–2018 2016–2018
001
A compilation of winny rahel’s design work
Content
A compilation of winny rahel’s design work
Education and career experiences.
2016–2018 2016–2018
Curriculum Vitae
WORK EXPERIENCES
Adobe Illustrator
2016 Founder of pinsandpuns I’ve learned how to innovate, produce, sell and advertise a product to a selected target market and also working together as a team.
Adobe Photoshop
Adobe Indesign
Adobe XD
Adobe After Effect
Curriculum Vitae
Sidekick Studio, Singapore As an illustrator, I’ve learned how to illustrate a proper illustration with balance of simplicity and detail, especially for UI UX. More importantly, I learnt to critically understand the need of a client. 2017–2018
Egghead Branding Consultant, Jakarta As a brand designer, I am in charge of developing brands and creating products such as website design, packaging, brand guidelines etc. Also, I take much focus in understanding more about proper analytical research and brand strategies.
2018–2019
Egghead Branding Consultant, Jakarta In the beginning of February I was moved to the marketing team. I am in charge of social media and off-line marketing – creating content and art direction for designers while being in charge of office activities and events.
2019
Cuatrodia Creative, Jakarta In July, I moved to Cuatrodia as a Junior Art Director. I help to analyze briefs, create design rationale and art directions for graphic designers in response of either new projects or existing.
2019
CONTACT E. winnyrahel@gmail.com P. +62 812 9085 6414
A compilation of winny rahel’s design work
SOFTWARE SKILLS
Singapore and Indonesia continuing my passion in integrated design — endlessly collecting data and research, finding practical and creative ways to create design solution that communicates.
2016–2018 2016–2018
Hi! My name is Winny Rahel. Born on the 20th of January ‘97 and currently based in Jakarta. I took my Diploma at Lasalle College of the Arts Singapore from 2015–2017. I then continue to work both in
A compilation of winny rahel’s design work
Before starting any projects, I usually have a ‘guide’ to help me approach the project appropriately so I don’t get lost or distracted in the middle of the project. It’s also helpful to document the project so that the documentation can be use for learning and growing purposes in the future.
2016–2018 2016–2018
Thinking Process
Mindmap
Understand Before starting in any project, the very first step that I do is to fully understand what the client wants and what he/she needs. This is the part where questions will be crucial, as the right question might lead to a promising foundation. Research Using the foundation, I begin to do research. There are many ways of researching, but I mostly do Desk Research. Sometimes, depending on the project need, quantitative or qualitative research technique will be used.
Thinking Process
Observe
Explore
Feedback
Mindmap To sharpen and make the ideas clearer, I start to draw mindmaps. Once the mindmaps are drawn, I select potentials keywords to use them in the process. Observe Before continuing too deep, usually I observe and learn from existing competitors or similar project that has been done. It’s very important because as designers we have the ability to build semiotics. It can benefit the brand to gain audience more easily.
A compilation of winny rahel’s design work
Research
2016–2018 2016–2018
Understand
007
Feedback To me, great ideas can come from anywhere. And it usually come from integrated ideas that came from different perspectives. In this step asking feedbacks or opinions from other people can help us see points that can be improve.
Not forgetting that some projects does not have much time to jump from one point to the other – as it is only a ‘guide’ being flexible and thinking priority-based also help during this matter.
Illustration – Publication – Visual Identity
Conclusion Although the thinking process are firstly approach in order, sometimes going back and forth each point can also help sharpen and improve the existing idea.
2016–2018
Explore When the idea is lock, I start to explore many options and alternatives. There are always room for exploration. But to know that it is enough, I close it with the next step.
Thinking Process
A compilation of winny rahel’s design work
An example of a thinking process that is applied to one of my project; Funding Societies.
2016–2018 2016–2018
An example
009
Research I then begin to research what types of illustration that is suitable for the project. Remembering that the key objective was to create an illustration that is friendly but not childish so it can still build a trusted perception.
2016–2018
I keep some of the references to communicate with my boss and client so that they know what to expect.
Illustration – Publication – Visual Identity
Understand Funding Societies is a peer-to-peer lending company. The illustration(s) purpose for this project is to add a friendly yet trusted approach for the brand. The illustrations will then be applied in it’s application an websites.
Thinking Process – An Example
010
Dropbox
Observe I found out from a quick research that most digital and Online brands are now using illustration for communicating their products. Using this objective find, I can justify the type of illustration that we are approaching.
2016–2018
Mind-map In the mind-map process, I try to take note of a few words that define the brand. These keywords will then help to visualize the illustration for asset purposes. Illustration – Publication – Visual Identity
Technology. People. Smart-phone. Digital Money. Application. Connecting. Friendly.
Thinking Process – An Example
011 2016–2018
Feedback After the end of the process, the client wasn’t too happy with the illustration with the comment that it seems a little bit to childish for their brand.
Illustration – Publication – Visual Identity
Explore I then start to explore a few sketches, and try to draw some assets for the brands.
Thinking Process – An Example
012 2016–2018
Explore Then, I start to sketch a few more sketches with a new principles applied.
Illustration – Publication – Visual Identity
Observe I understand their concern as they are a financial brand which is quite sensitive to be Online. So the illustration has to be more trustworthy. So I begin to observe other finance technology brands. One of them is Wealthfront; I observed that their illustration had more rigid and stiff body. And I think it definitely made the illustration less fun and childish.
Thinking Process – An Example
013
After
Before
After
I learned that there are actually no bad designs or illustrations, but there are only good design and illustrations that are used for the wrong project or approach.
2016–2018
Before
Illustration – Publication – Visual Identity
Conclusion In the end, the client and I are on the same page and the illustrations seem to be more clearly and going the right direction. Here are some of the before and after illustrations.
Thinking Process – An Example
001 2016–2018
Now, we are jumping in to my Portfolio section. Here, I include four illustration projects, which are: (1) Funding Societies – web and app (2) Rumah Adat – personal project (3) Wellnez – brand illustration (4) Soekarno Hatta – content & asset illustration
Illustration – Publication – Visual Identity
Illustration
002 2016–2018
Bolt is now available for download in the app store.
Illustration – Publication – Visual Identity
This work was done during my freelance job with Sidekick Studio in 2017. The branding itself was by Raj and with his help for the art direction I manage to develop characters to help visualize the brand through UI UX for their website and app.
Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
003 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
004 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
005 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
006
This work is a personal self-project. The task was to create all 35 illustrations of the traditional houses in Indonesia.
2016–2018
This is an ongoing project.
Illustration – Publication – Visual Identity
Indonesia has so many cultures and traditions, one of them is houses. Each province has different traditional houses and in total there are 35 provinces.
Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
007 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
008 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
009
I art directed the branding and did a few set of illustrations to help communicate the brand to the audiences, while my partner did the logo.
2016–2018
We also did the first few posts on their instagram and created templates for them to have consistent content on their own.
Illustration – Publication – Visual Identity
Wellnez was a freelance project that I took with my partner. It is a platform to bridge coaches and people who wants to live a healthier lifestyle. It is digital based.
Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
010 Illustration – Publication – Visual Identity 2016–2018
we dream for a better place where being healthy is a lifestyle.
Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
011
Imagining our founders living in this era; Soekarno might be in TED, living his passion as a speaker, spreading powerful words through the internet.
2016–2018
And Hatta might be creating beautiful music in his uptight studio, sharing it to world to hear.
Illustration – Publication – Visual Identity
Soekarno-Hatta was a project for Cuatrodia’s social media during Indonesia’s Independence Day – we got an idea to connect the Special Day with current social media technology.
Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
012 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
013 Illustration – Publication – Visual Identity 2016–2018 Funding Societies – Rumah Adat – Wellnez – Soekarno-Hatta
014 2016–2018
This section includes one project, which is: (1) Grain Magazine
Illustration – Publication – Visual Identity
Publication
Grain Magazine
015
Grain does not only introduce the sub-cultures to the readers but also give insights inside the sub-culture itself – nothing is sugar coated. Only research and based on evidence. Grain is printed using high quality material and printing
2016–2018
techniques and only one copy.
Illustration – Publication – Visual Identity
GRA IN
Grain was a publication project during my diploma. The brief was for us to create a magazine based on a sub-culture. I talked about ‘hippies’ for this magazine.
Grain Magazine
Grain Magazine 2016–2018
Illustration – Publication – Visual Identity
016
2016–2018
Illustration – Publication – Visual Identity
017
2016–2018
Illustration – Publication – Visual Identity
018
019 2016–2018
This section includes seven projects, which are: (1) Bidadari – brand concept and visual identity (2) Egghead – visual development and implementation (3) Republic Avocado – brand concept and visual identity (4) Singapore’s Backyard – visual identity and marketing tools (5) Top Clinic – visual identity
Illustration – Publication – Visual Identity
Visual Identity
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
020
Before developing the visual, we look at the brands’ identity and we position the salon as a ‘heaven’ where all the ‘bidadari’ on earth came to rest and regain their beauty.
2016–2018
After the concept we develop the visuals from legends and stories about ‘bidadari’.
Illustration – Publication – Visual Identity
Bidadari was a women’s salon at Bintaro. Bidadari came to us without any visual identity and brand concept whatsoever.
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
021
Exploration
Development
In the legends, Bidadaris
Using geometric shape I
Adding a women-like
are usually found at a
re-created the scenery.
shape in front of the
waterfall deep inside the
Using gold color like a gold
scenery to connect it
forest, just like this image.
foil book cover. (You know
with it’s business, that is
it’s a good story if it’s in
women salon.
2016–2018
gold foil)
Illustration – Publication – Visual Identity
Inspiration
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
022 Illustration – Publication – Visual Identity 2016–2018 Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
023
I did a quantitative research and approach a mood-board based on it. I develop colors that can be use for the brand with a concept of ‘different but one’ as Egghead contains people from different backgrounds but work together as a team to create amazing brands.
2016–2018
The colors are then implemented to their marketing tools such as website, social media, business cards etc.
Illustration – Publication – Visual Identity
Egghead did not have a consistent visual – they are always changing and it can be a problem for their brand position.
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
024 Illustration – Publication – Visual Identity 2016–2018 Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
2016–2018
Illustration – Publication – Visual Identity
025
026 2016–2018
The characters are then used to communicate to the customers and give a more friendly and east to approach mood for the brand.
Illustration – Publication – Visual Identity
Republic Avocado came without a visual and only a name. Using the name itself we expand the visuals making characters for the brand and creating an avocado country.
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
027 Illustration – Publication – Visual Identity 2016–2018 Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
2016–2018
Illustration – Publication – Visual Identity
028
029 2016–2018
There are many supporting facts about positive impact of nature in one’s life and to solve this problem I created a yearly event where participants will ‘island-hop’ and spend their weekend for nature.
Illustration – Publication – Visual Identity
Singapore’s Backyard was a project during my diploma. It covers a problem that exists in the modern society where people tends to spend time to the mall or cities, embracing technology but forgetting nature.
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
030 2016–2018 Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
033 2016–2018
The logo itself is implemented to the brand’s identity as a super-graphic.
Illustration – Publication – Visual Identity
Top Clinic is a beauty clinic that specializes in plastic surgery. The most known process of plastic surgery includes cutting open, reconstructing and involves physical transparency from patients. Using this process, the visual are then developed.
Bidadari – Egghead – Republic Avocado – Singapore’s Backyard – Top Clinic
2016–2018 2016–2018
A compilation of winny rahel’s design work
Thank you for your time. With this portfolio I hope to be able to join and work together creatively with your team in creating design solution that communicates.
2016–2018
Thank You.