Creative Campaign OVERVIEW: Copywriting campaign project to develop creative materials to market the city of Sao Paulo, Brazil.
CREATIVE BRIEF
OBJECTIVE: Increase tourism traffic to Sao Paulo and build consumer awareness of the city’s offerings
TARGET AUDIENCE: Men and women 24-36, college education & above
MESSAGE: Sao Paulo is an all-inclusive travel destination with a tremendous amount of attractions for all individuals and all interests. “Sao Paulo has BIG portions”
TV SPOT – :30 2 Think of a bustling metropolis
1 Think of serene escapes
3 Think of clean lines
6 Think artistic haven
5 Think quaint cafes
4 Think not so everyday beauty
9 Think endless nights
8 Think vibrant culture
7 Think Big: Sao Paulo