WHERE IT STARTS
GREATER WINSTON-SALEM, INC. | WINSTONSALEM.COM
WINSTON-SALEM, NORTH CAROLINA PHOTO: TOLD BY SHIFT
W-S
LIFESTYLE REIMAGINE THE POSSIBILITIES IN WINSTON-SALEM, NORTH CAROLINA.
QUARRY PARK CONNECTS TO THE SALEM LAKE TRAIL & GREENWAY, LONG BRANCH TRAIL, & MORE.
Winston-Salem offers big-city amenities in a place that’s small enough to make your mark. Our rankings for job growth outlook and safety are among the best nationwide. There are endless
sports, activities, entertainment, and community events to explore. The arts are all around you, from premiere museums to street murals. Between games at The Dash or attending RiverRun
International Film Festival, there is always something to do. You’re guaranteed to get moving with more than 3,500 acres of parks and recreation, and 25 miles of greenways and trails.
259 CLEAR DAYS A YEAR
20 MINUTE AVERAGE
STANDOUT RANKINGS FOR
WITH TEMPS AVERAGING
COMMUTE & 20 MINUTES
COST OF LIVING & MEDIAN
49-88 DEGREES
TO PTI AIRPORT
HOME VALUES
WEATHER ATLAS, WEATHER-US.COM
02
BAILEY PARK PACK A PICNIC, FIND A FOOD TRUCK, OR CATCH A CONCERT UNDER THE STACKS IN THE CITY CENTER
THINGS TO DO DOWNTOWN:
SHORT TRIPS (<100 MI):
75+ RESTAURANTS
PILOT MOUNTAIN
30+ BARS & BREWERIES
NC WINE COUNTRY
ARTS DISTRICT
NC SKI SLOPES
BAILEY PARK & INNOVATION QUARTER
RALEIGH
INTERNATIONALLY-ACCLAIMED EVENTS
CHARLOTTE
AROUND TOWN:
LONGER DRIVES (<350 MI):
WINSTON-SALEM DASH BASEBALL
ASHEVILLE, BILTMORE HOUSE & MORE
ACC & NCAA SPORTS
APPALACHIAN TRAIL
SALEM LAKE
NC BEACHES
OLD SALEM
WASHINGTON, DC
WORLD-CLASS GOLF
ATLANTA, GA 02
HOUSING
LINK APTS @ IQ
Putting down roots in WinstonSalem is easy with a wide array of neighborhoods and communities across Forsyth County and a variety of apartment options. One thing all properties have in
common is affordability. WinstonSalem stands out for cost of living and has a median home price less than half of a metro like Atlanta. (Census, 2018) Our communities are unique with individual
character. If center-city living is your dream, downtown has more than 2,700 apartment units with an additional 270 units currently under construction.
COST OF LIVING WINSTON-SALEM
90.5
RICHMOND, VA
93.9
#5
CHATTANOOGA, TN
94.7
BEST CITY FOR FIRSTTIME HOMEBUYERS
RALEIGH, NC
95.1
LIVABILITY, 2019
GREENVILLE, SC
95.4 97.9
ATLANTA, GA
102.4
#3
CHARLOTTE, NC
CHICAGO, IL BOSTON, MA WASHINGTON, DC
MOST AFFORDABLE CITY FOR DOWNTOWN LIVING
120.0 150.1
MSN, 2019
159.0
SAN FRANCISCO, CA COUNCIL FOR COMMUNITY & ECONOMIC RESEARCH, 2019
196.6
03
6
5
7
4
3
1
8
2
GREATER WINSTON-SALEM: 1
DOWNTOWN WINSTON-SALEM
2
CLEMMONS
3
LEWISVILLE
4
PFAFFTOWN
5
TOBACCOVILLE
6
RURAL HALL
7
WALKERTOWN
8
KERNERSVILLE
WHERE BUSINESS STARTS LOCATE IN WINSTON-SALEM - FIND YOUR PLACE IN A CITY WHERE INNOVATION DRIVES IMAGINATION.
In the heart of North Carolina is a city inspired by industry and driven by innovation – Winston-Salem. The birthplace of R.J. Reynolds, WinstonSalem has strong ties to its rich history in tobacco and textile manufacturing, which are woven seamlessly into the fabric of this future-looking North Carolina city.
Corporate giants like Hanesbrands, Garner Foods and Inmar Intelligence have built business empires here alongside Collins Aerospace, Caterpillar, Cook Medical, Corning, DeereHitachi and scores of other companies that maintain major operations here.
Visionary plans have breathed new life into Winston-Salem’s old brick factories and warehouses, which are now home to vibrant places to work, learn, shop, and enjoy. Reinvention is in our DNA.
Throughout Forsyth County, emerging and established companies alike benefit from low operating costs and room to grow, with plentiful Class A office space and prime developable land options.
At the center of this renaissance is an outsized arts presence and a full-stack entrepreneurial ecosystem, spurred by one of the country’s foremost innovation districts, the Innovation Quarter.
Residents feel right at home in a welcoming community with world-class arts and entertainment, a low cost of living, and plenty of room to explore.
BENTON CONVENTION CENTER
“
Winston-Salem offers a true sense of character and an inclusive community where people are generous and collaborative. It’s a place where doing business is easy and people are always supportive of innovative ideas and entrepreneurs.” CATHY PACE PRESIDENT & CEO ALLEGACY FEDERAL CREDIT UNION
PHOTO: VISIT WINSTON-SALEM
ENTREPRENEURIAL ECOSYSTEM As one of the nation’s leading cities for startups, Winston-Salem embraces new ideas and and a do-it-yourself mindset. A fully integrated entrepreneurial network supports dozens of startups with a proven track record of success.
500 W 5TH HOME TO COWORKING SPACE, A STARTUP INCUBATOR, AND COLLEGE & UNIVERSITY COURSES ON ENTREPRENEURIALSM
Homegrown companies like Swipeby, a restaurant-ordering app, and Updog Kombucha have soared to new heights in the Winston Starts accelerator. Other businesses like Delicious By Shereen, a middle-Eastern catering company, and Jenni Earle, a label featuring handcrafted organic bandanas, have found success through Forsyth Tech’s Small Business Center, the Enterprise Center, the Center for Creative Economy, and more. If you are embarking on a new business venture, know that you will find all the resources you need to succeed here.
QUICK LOOK #1
#4
CITY IN STARTUP GROWTH
BEST CITY TO START A SMALL BUSINESS
WALLETHUB, 2019
ZEN BUSINESS, 2019
$7.2M
30+
OVERALL REVENUE GENERATED BY WINSTON STARTS STARTUPS
COMPANIES IN THE ENTREPRENEURIAL ECOSYSTEM NETWORK
05
COMMUNITY STATISTICS POPULATION WINSTON-SALEM MSA
684K
+ 44K
41
TOTAL POPULATION
10-YR POPULATION GROWTH
MEDIAN AGE
310K
57%
$51K
TOTAL WORKFORCE
WHITE COLLAR JOBS
MEDIAN HOUSEHOLD INCOME
WORKFORCE WINSTON-SALEM MSA
CAREERS PIEDMONT TRIAD REGION EDUCATION & HEALTH SERVICES
TRANSPORT, TRADE & UTILITIES
PROFESSIONAL & PERSONAL SERVICES
MANUFACTURING
LEISURE & HOSPITALITY
24%
21%
15%
14%
11%
110,973
100,417
168,552
149,939
BLS, U.S. CENSUS AMERICAN COMMUNITY SURVEY, AND. ESRI FORECASTS FOR 2019 AND 2024.
78,523
07
MAJOR EMPLOYERS Atrium Health Wake Forest Baptist
Health Care
Novant Health
Health Care
Winston-Salem/Forsyth County Schools
Public Education
Truist
Financial Services
Wells Fargo
Financial Services
Reynolds American Wake Forest University Hanesbrands City of Winston-Salem Forsyth County AT&T Collins Aerospace Lowes Foods Stores Forsyth Technical College National General Insurance Salem Carriers Winston-Salem State University YMCA of NW NC Inmar, Inc. Flow Automotive Companies Deere-Hitachi Herbalife The Budd Group Hayward Industries PepsiCo WestRock Aon Consulting Cook Medical Truliant Federal Credit Union
Tobacco Manufacturing Higher Education Textile Mills Manufacturer Local Government Government Offices-County Communications Aircraft Components – Manufacturer Grocers-Retail Education-Technical College Insurance Transportation Higher Education Health Organization Promotions, Logistics & Data Analysis Automobile Dealers Construction Machinery Healthcare Supplements Landscaping Swimming Pool Equipment & Supplies Beverages Distribution Packaging & Logistics Risk Management Consultants Medical Device Manufacturer Financial Services UPDATED SEPT. 2019
08
PHOTO: WINSTON-SALEM STATE UNIVERSITY
EDUCATION
FROM PRE-K TO POST-GRAD, WINSTONSALEM OFFERS DIVERSE OPPORTUNITIES TO LEARN AND GROW Winston-Salem/Forsyth County Schools serves 55,000 students from Pre-K to 12th Grade across 80 schools. Public magnet and prepatory academies, as well as a virtual academy, are also available. Forsyth County has 30+ private K-12 schools, a Head Start program, and numerous choices for early learning and childcare. Our six local institutions of higher learning offer endless possibilities to achieve education and career goals. Forsyth Tech offers 71 associates degrees, 5 college transfer degrees, and 79 certificates that qualify students for work in a broad array of industries. Carolina University offers advanced degrees in faith-
based careers, education, law enforcement, and health sciences. Salem College is ranked the 13th Best Small College in the US, with roots dating to 1772. UNC School of the Arts is the #2 Best Small College in North Carolina, and a leading performing arts conservatory worldwide. Wake Forest University is a top30 school in the nation according to the U.S. News & World Report, with highly-ranked medical, law, business and divinity schools. Winston-Salem State University is the #1 public HBCU in the country, and top school for getting a job in North Carolina after graduation.
55K WSFCS STUDENTS
27K HIGHER EDUCATION STUDENTS
6 LOCAL COLLEGES & UNIVERSITIES
6,000 HIGHER EDUCATION DEGREES AWARDED PER YEAR
09
PHOTO: MICAH BROWN MEDIA
TALENT In Forsyth County, companies can draw from a regional labor force some 800,000 strong, with 2 million workers available within a 60-mile radius. Downtown investments, diversifying industry sectors, and a burgeoning entrepreneurial ecosystem attract a growing number of young professionals. The close proximity of colleges and universities to recruit from consistently
44%
replenishes the labor pool. Local workforce programs such as Forsyth Tech’s Aviation Center and apprenticeships program, as well as the school system’s Career Academies provide a strong, skilled workforce. The affordability and big city amenities of the area have coined it a perfect alternative to major metros with one of the nation’s top real estate markets (Realtor.com).
2M
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WINSTON UNDER 40 FOR YOUNG PROFESSIONALS
1,100+ ENGAGED MEMBERS
ASSOCIATE’S DEGREE OR HIGHER
WORKERS WITHIN 60 MILES
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