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Logo 1
Title Date
Internship Portfolio_2020 10/March/2020
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Designer
Wiphawee Maneengarm
Master
Service Design
School-Year
Domus Academy_Milano_2019-2020
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A short biographical profile
NOTE_BIOGRAPHY
FILE_PHOTO
My name is Wiphawee Maneengarm, a service and user experience designer with a background in Interior Architecture who has a strong believe in ability of design skills and creativeness. I wish I could apply these aspects and build a better future to our societies. I do believe that once you think you are full of knowledge, you will never learn anything since then. That is the reason why I never stop myself learning. I would be very pleasure if I could work with your company and experience new things together .
+39 3887882497 linkedin.com/in/wiphawee-maneengarm-13a102198 pround_2902@hotmail.com
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Makergreen
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Amunity
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Cari
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Shiseido
Type
User experience design
Type
Service design
Type
UI and experiences design
Type
experience and installation design
The Green Initiative, aims to promote the adoption & implementation of green rooftops, by renting out roofs to local businesses with green ventures.
The exercise matching service for female guests of premium gym to experience new way of exercise.
The interactive doll, improving the happiness of children in hospitals, ultimately improving the connection between parents and medical team.
The winning project of FAB compettition, in collaboration with Shiseido company and Domus Academy.
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MAKERGREEN FILE_PICTURE
Brief:
To design innovative platforms and experiences to invent novel usages for the roofs of the City of Milan.The Green Initiative, aims to promote the adoption & implementation of green rooftops, by renting out roofs to local businesses with green ventures.
In collaboration with
PLATFORMS AND URBAN REGENERATION
Role in the team - Research part - The system flows - Design for marketing ex. posters and instruction KIT.
research
ecosystem
Start with doing the research about the current green roof situation in Milan. ARUP has been trying to prevent the aggravation of UHI, educate, inform the citizens and create a network of green roofs.
This initiative is a collaboration between Commune di Milano, an agency & third party companies (such as green roof developers, experts, material suppliers.) roof owners and business owner and also has policies communication, digital platform and branding to support the ecosystem.
pain points
Digital platform
High installation cost
Inefficient policy
Roof owner
Meeting Community target engagement number
policies
solutions Business owner Collaboration Interactive Branding+ between two platform campaigning parties
Marketing
Targeted Branding Campaigning Digital Platforms
branding & Campaigning
initiative
PEOPLE Developers & Investors Designers
comune di milano
USER
The initiative works through
Phase_01
Phase_02
Phase_03
Phase_04
Discovery & getting ready
Onboard roofs
Match making
Made green
FILE_PICTURE
phase 2
phase 1
4 phases
At the events
Anyone who see the ADs
Details about the initiative
Targeted branding for R.O. & B.O.
Campaign info.
Interested roof owner
Register
Upload signed permission
Get the docs to get ready for roof check
Ready roof owner
Upload building + roof docs
Select date of roof survey
Agency survey
Approved Create roof profile
Get a KIT
NEED What they need to do to get involved
What they need to do to get involved
Not approved
Set up conditions of use
Roof is now active
Phases brainstorming
Mechanism brainstorming
Mechanism brainstorming
Group photo on final presentation day
phase 4
MakerGreen
phase 3
This PC > MSD > Makergreen > Photo Business owner
Discover the website
Search for roof
Get list of available roofs
Find a roof
Policy guide+ benefits
Discover through QR
Register Matching R.O. & B.O.
Download the APP
Select area
Rent a roof
E-contract
Pick a roof
Get the roof info + functions Enjoy the green roof
Citizens of Milan Discover specific QR
Visit website
Get the roof info + functions
FILE_PICTURE This PC > MSD > Makergreen > Branding_Campaigning MakerGreen
KIT for roof owner
Poster for roof owner
Poster for business owner
Poster for citizens of Milan
The website shows the benefits users would get from the initiative and also policies are displayed in the interactive and friendly way.
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amunity FILE_PICTURE
Brief:
Envision and design a service design solution aimed at offering premium innovative experiences to the guests of premium clubs.
In collaboration with
Role in the team Research part: - Site visit. -Interviews. - Online questionnaires. Ideastion part: -Insights. -Flow. -Experience map.
The future in the gym
Meet you twogather Meet your group Make you grow
research
FILE_PICTURE
We focused on primary research such as the interviews and questionnaires, from these, we could know the real data from the real users and come up with the most suitable solutions.
This PC > MSD > Amunity > Photo > Site visiting Amunity
1 Hotel Premium Gym VIU hotel
5 Premium Gym Ceresio 7 gym Virgin Active Anytime Fitness Milano ROMANS CLUB PRIME Milan
insights we found Gym Culture
Muscular Intense man atmosphere
This PC > MSD > Amunity > Photo > Ideation brainstorming
Physical and mental changes
Body conditions
Health problems
“ Amunity ” is the combination of 2 words ---
Amiche + Community,
represents the female community where they can feel comfortable like being with friends.
How might we.............. Make female members feel more comfortable and confident in the gym ?
our ideation Creating a community for female gym members in the premium gym through...
<
awareness
Feeling comfortable
<
Rising FILE_PICTURE
Building self-confidence
Feeling fear of gym Starting to know how to do exercise and setting a short term goal
Feeling comfortable Gym | 6 months
Feeling confident Gym experience | 1.5 years
Influencer
Motivating other people Gym | 3 years Rewarding - Sharing session - Receiving a exercise journey book - Becoming a role model in the gym and to motivate beginners.
<
<
Adventurer
Explorer
<
Beginner
functions & experience map Meet you twogather Matching exercise partner to overcome every obstacle in the gym.
FILE_PROTOTYPE This PC > MSD > Amunity > Poster & Prototype Amunity
Exercise journey book The app will compile every photo and data for an exercise journey book which is a reward for female influencers.
Beginner
<
Explorer
<
Adventurer
<
Influencer
Meet your group Make you grow Building your own group and holding events.
Meet you twogather Meet your group Make you grow
Experience map The Experience map shows how the matching feature works since the beginning until when the user becomes an influencer and receive a reward. We devided into 2 scenarios, first is the “Beginner” starting to experience our service, and another one is “Adventurer” becoming an “Influencer” and receiving the reward.
Amunity video
https://youtu.be/5n43NGdi_uc
This video is represented as a summary and the flow of our project from the starting points which are the painpoints throught the ideation phase and the final product. We hope to see better services provided to all the gyms in the future, not only for women but for every kind of user. And we hope this service could inspire other people to do more exerise with full of confidence.
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Cari FILE_PICTURE
Brief:
Setting the design problem in approximately the next 10-15 years and designing services to improve the experience of the users.
In collaboration with
the best companion Experientia
Role in the team - Research part - The dialog flows - VUI prototypes - Product designing - CJM - Experience prototypes ex. scenario videos
the hospital stay
PARENTS
How might we..............
An application on the phone.
help children in the hospital overcome their fear and anxiety during medical treatments ?
NURSE
We focused on our given context which is hospitals, and children as patients. They would be struggling with psychological and emotional issues during long stay in the Children’s Ward.
A dashboard for communicating with patient and parents
CHILD A physical product as a companion for a child to entertain themselves and communicate with parents and nurse.
Not only a product for a child, we also provided other touchpoints as devices for parents and nurses in order to create a seamless system of communication for every user.
Before using the service
The customer journey map shows the stages of a child patient’s experiences in the hospital from the beginning until after the stay. We found out the painpoints and opportunities to improve the hostipal experiences through our service and product.
Stage activities
Touch points
ECOSYSTEM
Awareness dad discovered her disease
searching for the hospital
medical data (physical & digital)
website word of mouth
During using the service
Consideration go to the hospital
making an appointment
playing game to distract herself from anxiety
phone call website email sms
game on ipad personal car
no medical data in the system - take long time to register
feeling anxious of going to the hospital
First approach to bad environment first arrive at the hospital
doing hospital treatments with dad being diagnosed
doctor’s office treatment room
video game on ipad therapy tools
After using the service
Use-beginning start using the service/toy remotely with dad
Extreme situation
dad has always been at the hospitl but heneeds to go away forsome hours (work)
oncological treatment: she has to stay some hours in the isolation room
patient room
patient room
patient room
our product
our product
our product
beginning of hospital admission
Use-awareness therapy at the hospital staying with dad communicating remotely with dad when he’s not with her
patient room our product treatment room
End of the therapy going back to “normal life”
home our product
Emotional experience
painful
Painpoints
Opportunities
limit her activity and everyday life
She and her dad already knew the sysptom
anxiety of being patient
lots of channels for searching hospital
easy to make an appointment bacause they knew very well about her disease
fear of the therapy fear of being separated from the familiar figure
can always play videogames and with her dad
unfamiliar environment (patient room) fear of the therapy can always play videogames and with her dad
unfamiliar environment (patient room) unfamiliar treatments’ tools fear of the therapy fear of being left in the hospital easier doing treatments because the child starts feeling relaxed doctor introduces the child tp use our product
loneliness during the stay while dad is going away
unfamiliar environment (patient room)
unfamiliar environment (patient room)
unfamiliar treatments’ tools
unfamiliar treatments’ tools
fear of the therapy
fear of the therapy
communicating/ playing remotely with dad
the hospital starts to be “familiar”
waiting for the next therapy
familiar and safe environment
FILE_PICTURE
Cari video
https://www.youtube.com/watch?v=puE9uBLfQvU
This PC > MSD > Cari > Image Cari
Cari system
Video Moodboard - Cari Project The device contains the necessary electronics to make wireless communications with both the parents’ phones, and the nurse’s digital medical interface. We created 4 scenario examples to show how the product works and connects to other devices. The first one is meeting Cari for the first time, calling command, receiving a game or other entertainment requests from parents’ device after the child’s boredom was recognized by the system and the last scenario is receiving a therapy reminder from the nurse.
Recommended for you
Scenario : Meeting Cari - Cari Project
Scenario : Calling Dad - Cari Project
https://www.youtube.com/watch?v=hXzVXjQzm8c
https://www.youtube.com/watch?v=7LMW89sMv78
Scenario : Game Request - Cari Project
Scenario : Alert and Reminder from Nurse
https://www.youtube.com/watch?v=UBgks69h3d4
https://www.youtube.com/watch?v=WB4FeFbL-3Q
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shiseido FILE_PICTURE
Brief:
Create an installation (2.5*2.5*2.0 m.) inspired by the brand values for the FAB party and must be â&#x20AC;&#x153;instragrammableâ&#x20AC;?and convince people to share the work on socia media.
In collaboration with
embrace your beauty Role in the team Concept. Sketch + design. 3D model making.
colour light
â&#x20AC;&#x153; YOU LOOK BEAUTIFUL IN EVERY COLOUR " CONCEPT Shiseido represents the diversity of people with confidence and innovation. The installation allows people to embrace themselves in every colour light.
FILE_MOODBOARD This PC > MSD > Shiseido > Moodboard Shiseido
sketch
Changeable lights and mirror are used to present the idea of embracing their beauty.
SKETCH_01
SKETCH_02
SKETCH_03
storyboard
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TAP LIGHT SWITCHES BY YOUR FOOT TO CHANGE THE LIGHT COLOUR
YOU_LOOK_BEAUTIFUL_IN_EVERY_COLOUR
YOU_LOOK_BEAUTIFUL_IN_EVERY_COLOUR
SHARE YOUR BEST PHOTO
TAKE PHOTO WITH THE MIRROR
ENJOY YOUR OWN COLOUR
This PC > MSD > Shiseido > Final production
Shiseido
Final production The final design was a bit changed because of the budget but the function remained the same. The outcome turned out very impressive and
â&#x20AC;&#x153;instragrammableâ&#x20AC;?
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linkedin.com/in/wiphaweemaneengarm-13a102198 pround_2902@hotmail.com
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