Go Mobile Prospectus by Mark Fermor

The Go Mobile franchise prospectus

know people know sales know mobiles

++++++++++++

your opportunity your store your choice

Want to be No.1 in mobile?

Let us help you make the move to become your own boss! .

Helping you make the right choice

PUT CHANGE IN YOUR HAND Good things come in small packages. HTC One Mini holds the award - winning features of HTC One but has a compact 4.3” display screen and a slimmer build.

HTC ONE

HTC ONE MINI

Qualcomm® Snapdragon™ 600, quad-core, 1.7GHz

PROCESSOR

Qualcomm® Snapdragon™ 400, dual-core, 1.4GHz

4.7 inch, Full HD 1080p, 468 PPI

SCREEN SIZE

4.3 inch (10.9 cm), HD 720. 341 PPI

143g

WEIGHT

122g

32GB

INTERNAL MEMORY

8GB

2300 mAh 27 hours 500 hours

htc.com

SPEC

BATTERY TALK TIME (UPTO) STANDBY TIME

1800 mAh 8 hour 288 hours

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From your Go Mobile team:

Welcome Welcome to the Go Mobile Franchise Programme prospectus – Your personal guide containing everything you need to know about starting a business in the prosperous industry of mobile phone retailing. The industry is an exciting one. It offers countless opportunities to passionate, ambitious entrepreneurs, who want to start, or build upon, a successful business. Allow me to introduce myself – I’m Paul Sisson, owner and Chief Executive Officer of A1 Comms Ltd. Having worked in the mobile phone business for over 15 years, I have watched it evolve over time, which has ultimately helped me develop an extensive understanding of how the industry works. Whilst many things have changed since I first set out, one thing hasn’t - the value placed on quality of service. Founded in 1997 as a chain of high street stores based in the Derbyshire area, A1 Comms acquired Go Mobile in 2012, adding to its already successful web portfolio, already being the largest independent online retailer in the UK. The franchise rights to Go Mobile’s chain of retail stores were also acquired by A1 Comms and the strong links between these two brands allows us to provide a competitive solution for our customer’s telecommunication needs. By joining the Go Mobile franchise programme you’re allowing yourself access to a wealth of advice, experience and invaluable knowledge of the mobile phone retail business. We not only have the know-how on what it takes to run a successful high street store, we also have the business model and tools available for you to ensure your business runs smoothly and efficiently.

WHAT’S INSIDE: 02 YOUR POTENTIAL

Stop dreaming of owning your own business, we can help you do it.

03 YOUR ROUTE TO SUCCESS

Join the Go Mobile family.

04 STORE DESIGN

Make your store stand out on the High Street.

07 SYSTEMS TO POWER YOU

Making use of the industry leading EPOS System

08 PARTNER SUPPORT

Building strong relationships with your dedicated Account Manager

10 FEES AND COSTS

What do you get for your investment

13 FRANCHISE ESTATE

Go Mobile stores throughout the UK

“Enjoy reading how you can run a successful mobile phone business!” - Paul Sisson 1

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Here are some scenarios that may relate to your personal position:

Are you?…

A talented employee working for a mobile retailer, wanting to earn money for yourself, not the company? Perhaps you’ve worked in the mobile phone industry for several years and have dreamt about owning your own business? Well with our help, this is all possible! Many of our most successful franchise partners started in the industry, working as a shop manager or area manager with a big retailer. We are here to help with company set up, VAT registration, banking facilities, lease arrangements, locating a property and more. So forget whatever prevented you from taking that first step, it need not be a hindrance any longer.

A dealership owner, wanting to take your business to the next level? Perhaps you run your own independent mobile phone store but feel you’re constrained by poor branding, network commercials, handset availability and poor back end support. The consumer market is extremely competitive and we believe that our proposition can help you lay the necessary foundations to give you a firm standing in this competitive industry. We can liberate you from the restraints of a business model that doesn’t maximise opportunity with others, allowing you to sell a much broader selection of products and propositions. No doubt, you will have already heard of Go Mobile and A1 Comms. You might be aware of our incredible success in terms of growth and industry innovation. Why not join us?

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Your routes to success:

Choose the path to suit your needs SUCCESS FRANCHISE PARTNER

STRUGGLE IF YOU OPENED YOUR OWN INDEPENDENT STORE

(GO MOBILE FRANCHISE) Join the Go Mobile family. We have established respect and recognition throughout the industry, which is yours to take advantage of. You will gain access to the best commercial terms, our full range of mobile phones and deals, our industryleading connection systems and the quality of service and support we provide.

• We connect to all major UK networks

YOU WOULD HAVE TO PROVIDE • Your own store fit • Your own POS • Your own live demo handsets • Your own EPOS system

YOU WOULD HAVE TO ARRANGE

• We supply all major manufacturers

• Your own commercial terms

• Go Mobile store fit

• Account management

• Professionally produced POS

• Training

• Industry leading commercial terms

• Incentives

• Display handsets supplied

• Content transfer

• Full access to our retail portal • Franchisee events • Live demo handsets • Sponsored polo shirts • The Go Mobile magazine • Account Manager support • Best in class EPOS and stock management system freeing your time for sales and service • Retail incentives • Ready 2 Go content transfer • Handset trade in process • Bespoke localised POS • Multi channel on line support • Great commercial terms 3

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A trusted brand,

with top-end products and service,

deserves a premium-quality environment.

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A trusted brand with top-end products and services, deserves a premium quality environment.

LG L3 from

7.00*

By choosing Go Mobile, your store will benefit from our fresh and simple layout. Your store will stand out from the rest on the high street, not only for its array of products and quality of service, but also for its clean and aesthetically pleasing environment.

per month

Sony Xperia E from

10.50*

per month

Ask in-store today!

from

15.50*

*Subject to pay monthly subscription, credit clearance and eligibility to selected network tariffs for a minimum term. Monthly price(s) may rise in line with RPI. All offers, prices and availability are correct at time of print but are subject to change. A fair use policy applies to all unlimited offers. Product pictures are strictly for illustrative purposes only. For full terms and conditions ask in store.

• Virtual POS - announcing latest offers, service content and handset linked guidance – all managed from a central server.

per month

gm 400x1200_1309_prepaidBuster_ v1

Ask in-store today! *Subject to pay monthly subscription, credit clearance and eligibility to selected network tariffs for a minimum term. Monthly price(s) may rise in line with RPI. All offers, prices and availability are correct at time of print but are subject to change. A fair use policy applies to all unlimited offers. Product pictures are strictly for illustrative purposes only. For full terms and conditions ask in store.

• Contempory colours and design to create a warm environment befitting leading technology brands.

THE

AMAZING Z10 BlackBerry®

Operational efficiencies are also built into the design, including: in-store price ticket printing, maximizing flexibility; fully modular unit design to safeguard a fit that is able to keep up as the market evolves.

17.00 from

per month

The latest Bond phone in-store. *Pay monthly offers are subject to eligibility and minimum term contract. Monthly price(s) may rise in line with RPI. All offers, prices and availability are correct at time of print and subject to change. Unlimited offers are subject to a fair usage policy. Product pictures are strictly for illustrative purposes only. For full terms and conditions ask in-store.

gm 400x1200 Xperia T Bond 1306 v1

Sony Xperia T

Ask in-store today!

*Subject to pay monthly subscription, credit clearance and eligibility to selected network tariffs for a minimum term. The saving of £456 line rental, is for the whole duration of the fixed contract time frame and is based on the initial handset launch price. Monthly price(s) may rise in line with RPI. All offers, prices and availability are correct at time of print but are subject to change. A fair use policy applies to all unlimited offers. Product pictures are strictly for illustrative purposes only. For full terms and conditions ask in store.

gm 420x1200 BLACKBERRY Z10 1310 v2

• Clear sign posting and state-of-the-art merchandising to guarantee optimal customer navigation.

Free BoomBox when you buy the Xperia Z1

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Your store fit will include:

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Equipped with the latest cutting edge technology, the new LG G2 is a true powerhouse smartphone that delivers greater speed in a sophisticated, slim line design. With a unique rear key button that not only allows you to

control the phone in its most intuitive way, plus a near zero bezel and a full HD IPS display that allows you to consume media better than ever before, the G2 demonstrates premium design sophistication at its very best.

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Power to you:

Our EPOS system Go Mobile uses the industry leading EPOS system the best solution for provisioning connections to all UK mobile networks and a leader in this field. This innovative software has market dominance revolving around its core strengths which include: â&#x20AC;˘ Automation: take time-consuming admin tasks away from staff â&#x20AC;˘ Motivation: embed tools into the sales process to drive cross-sell and up-sell opportunity â&#x20AC;˘ Control: real-time visibility to performance in store and at head office With this software in place, you will be able to complete the end-to-end connection journey with confidence and efficiency. EPOS covers: pre-credit checks, tariff and value-added sales, attaining customer details, network approval and connection through GC23 compliant documentation. EPOS also powers other essential functions, back of house, such as: store audits, stock accuracy, configurable automatic stock replenishment based on sales and much more.

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Partner support:

We are here for you It’s not just the physical tools that Go Mobile can supply to ensure your business flourishes, we can also provide support at the frontend of your store and behind the scenes. Building strong relationships is an important element of a successful Go Mobile store, which is why you will receive a dedicated Account Manager who will be your contact point throughout the entire process, from your initial enquiry to running your own fully-fledged store. Wider support will be provided too, including an internal Partner Care Team to ensure all your stock requirements are met and that you have the latest handsets available for customers as well as the correct information to hand at all times.

A Customer Care Team can aid you by conducting market research calls and providing invaluable feedback to make sure that quality and service remain at the forefront of your business. Whilst a marketing team will be able to support your company’s growth further by helping you raise the profile of your new venture within the local community, and beyond. Whatever you need, the Go Mobile Franchise Programme can aid, assist and support you every step of the way because let’s face it, we all have one main goal to aim for… success!

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Finance:

Fee’s and Costs Start up Costs. Induction costs = £1,000 Store refit = £5,000 - £10,000 Legal fees =£1,500 Working capital = £5,000 - £10,000

What do you get? - Induction - Training - Shop Fit - Point of Sale - Monthly Magazine

- EPOS/ Stock Management System - Accessory range - Handset range - Dummy Handsets - Staff incentives - Excellent Commercials

OVERHEADS (AVERAGE PER MONTH) Rent = £1, 500 Franchise fee = £500 Rates = £150 Insurance = £50 Utilities = £250 Staff Wages = £2,000

Total £4,450

GROSS PROFIT (AVERAGE PER MONTH) New Connections Upgrades Pay as you go

£7,500

Accessories = £1,200 Ready 2 Go = £550

Total GP £9,250

Total NET GP £4,800

*All figures are for illustration purposes only and reflect an average across our stores. Store costs will be dependant on location and other factors.

Go Mobile:

Contact

Call our business development team for more details on 10

01327 304 411

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Sony XperiaT

Elegant design at a great price Plus

Sony special

Top lifestyle apps

Your easy guide t oâ&#x20AC;Ś

Great apps

HTC vs Apple

Our best value deals

Win an Xperia Z

Choosing a network

Issue 19

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Join the UKâ&#x20AC;&#x2122;s fastest growing franchises. Go Mobile, leading the way in selling mobiles.

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Our franchise estate:

Where we are already Abergaveny Alfreton Alton Arnold Banbury Barnstaple Bedminster Belper Bideford Bridgwater Bridport Brixham Bude Camborne Chard Chipping Norton Clevedon Daventry Dawlish Driffield Eastwood Exeter Exmouth

Falmouth Frome Gateshead Glossop Heanor Helston Honiton Ivybridge Keynsham Kingsbridge Launceston Liskeard Malton Monmouth Mutley Plain Nailsea Newport Newquay Newton Abbot Newton Abbot Okehampton Paignton

Plymouth Plympton Port Talbot Redcar Redruth Retford Ripley Ripon Ryde Salford Quays Saltash Shirley Sidmouth Sleaford St Austell Street Stroud

Sutton in Ashfield Swadlincote Swansea Taunton Tavistock Teignmouth Thornaby Thirsk Tiverton Tonypandy Torquay Totnes Truro Weston-Super-Mare Worthing

Go Mobile:

Contact

Call our partner care team for more details on

01327 304 411 13

The Go Mobile franchise prospectus

Helping you make the right choice