BACK IN THE DAY
SPINNING A TALE FOR THE AGES FASCINATING STORY OF MEPPS FISHING LURES FEEDS IMAGINATION ANDREA ZANI
It’s not often this magazine can combine elements of multiple regular features into one grand story, but that’s just the case here. Back in the Day, Taste of Wisconsin, Readers Write, Travel Resources — this story mixes elements of all three of those regular departments, even including a recipe, plus a fun fishing component to boot. Ultimately, Back in the Day seemed the most appropriate way for us to label this tale, given the amount of interesting Wisconsin history packed into the piece. Longer than usual, it takes the place of a few of the magazine’s regular features. For now, we hope you enjoy this special “Readers Write Back in the Taste of Travel Wisconsin Resources” combo. It all started with a letter … I read Anne Sayers’ story regarding state-based outdoor gear manufacturers (Travel Resources, Spring 2021) and was reminded of perhaps the most famous of them all: Mepps spinners from Sheldons’ Inc., in Antigo. Ah, the memories of, as a kid, using a Mepps on Boulder Lake while staying at Echo Valley Resort. That was big-time fishing! Try one once and you’ll always keep a few in your tackle box — and one on your line. Ron Skarie, Franklin
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Anglers have known for years that selecting the right fly is the crucial first step to a good day on the water.
Squirrel tails, with the hair tied and dyed, are the not-so-secret of success to Mepps fishing lures from Sheldons’ Inc., in Antigo.
