What is the difference between SEM, SMM & SEO? Taking your business online is just not enough. To bring users or customers to your website, you need online promotion i.e. digital marketing. There are many ways to promote your website on the Internet out of which SEO, SEM & SMM are the most common phrases to be used for the same. Dig deep down to know more about it. SEM • SEM stands for Search Engine Marketing. It is the power of the Search Engine like Google that can reach all customers at the time and proper place. Being one of the best ways to improve your business online to compete with the competitor and promote your products, it’s an easy way you can use to get your website on the top result in SERP. SMM • As a Marketer, Make sure to create excellent campaigns and track your results. Advertisers set a particular budget for campaigns. It’s an easy way you can use to get your website on the top result in SERP. SEO • SEO stands for Search Engine Optimisation. SEO is formed from multiple different components, and knowing what they're and the way they work is vital to understanding why it is therefore necessary. SEO is critical as a result of it making your website a lot visible, which means that additional traffic and additional opportunities to convert prospects into customers. Above are some of the important differences in SEM, SMM and SEO.