Content What is SEO Types of SEO SEO techniques Off- Page and On page SEO Off – page techniques On – Page factor How search Engine works Crawling and Indexing Search engine in the market Keywords in SEO Benefits of SEO Important SEO ranking factors
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SEO stands for “search engine optimization.� It is the method or technique of increasing the quantity and quality of traffic to our website through organic search engine results.
Types of SEO
White Hat SEO - White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.
Black Hat SEO - Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience.
Off Page & On Page SEO Off Page SEO – It refers to techniques that can be used to improve
the position of a web site in the search engine results page (SERPs). Off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. On Page SEO – It refers
to changes you can apply on your website so that it is optimized for search engines in short we can make our website Search Engine Friendly.
Off Page SEO Techniques
On-Page SEO Factors
Crawling means that Google bot looks at all the content/code on the page and analyzes it. Indexing means that the page is eligible to show up in Google’s search results.
Search Engine in the market
These are the words and phrases that searchers enter into search engines, also called "search queries." In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. There are some paid and free tools available in market that helps you to find the right keywords for your business.
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Benefits of SEO The Results are Low Cost (In Comparison to Ad words and PPC). Definite Increase in Traffic. Higher Brand Credibility, People Trust Google. Better ROI (Return on Investment) than Normal Ads. 250 Million Websites on the Web, SEO Makes You Stand Out.
SEO Ranking Factors An Accessible URL Page Speed (Including Mobile Page Speed) Mobile Friendliness Domain Age, URL and Authority Optimized Content Technical SEO User Experience (RankBrain) Links Social Signals Real Business Information
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