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“Sundays at the Sarnoff” Zoom Event Talks about Toscanini
The great conductor Arturo Toscanini had resigned from the New York Philharmonic and retired to his native Italy when RCA president David Sarnoff proposed creating a symphony orchestra, led by Toscanini, for radio concerts. The
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maestro was initially uninterested in the proposal, but Sarnoff prevailed, and the NBC Symphony Orchestra debuted, with Toscanini on the podium, on Christmas Day, 1937.
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cultural programs to the radio network’s offerings. “In a statement to the press, he says the radio network had ‘an obligation to foster the love of good music.’ So, he did a lot of things to try and create more high-level music at NBC,” said Pierri. “Part of that was an attempt to give NBC a symphony orchestra, in 1937. By then, RCA was trying to make a recovery from the Great Depression, and they doubled down on cultural programming.” A full symphony orchestra was created. “Sarnoff didn’t know Toscanini personally at that point,” Pierri said. “By that time, Toscanini had retired from the New York
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The relationship of Toscanini and Sarnoff, and the 17year history of the orchestra, are the focus of a “Sundays at the Sarnoff” Zoom event Get the best reach at the best beingrate! presented Sunday, November 29 at 1:30 p.m. by the Sarnoff Collection at The College of New Jersey (TCNJ). The talk will trace • Postcards the history of Toscanini’s • 8.5″time x 11″ with the orchestra, relaying anecdotes and show• Flyers ing some of the collection’s • Menus artifacts and photographs. • Booklets “ To s c a n i n i a n d D av i d Sarnoff were friends,” said etc... Florencia Pierri, curator of the collection. “They sent We can accomodate each other gifts over the almost anything! years, some of which are very strange. I love that we have Toscanini’s house keys. We have a conductor’s baton that he used, some of his Reach 11,000 homes in Princeton and surrounding towns. records, and photographs, autographed portraits, and coins. for Weless did a pop-up exTown Topics puts you in front of your target customer hibit a while ago which told than what it would cost to mail a postcard. the story of how he was conCustom Design, Printing, melissa.bilyeu@ vinced by Sarnoff to come Please contact to reserve your sPace now! Publishing andus Distribution out of retirement to lead the witherspoonmediagroup.com orchestra, as well as how his career transitioned from raTown Topics is the only weekly paper that reaches EVERY HOME IN PRINCETON, making it a tremendously valuable product with unmatched exposure! dio to television. We played toWn toPIcs neWsPaPeR • 4438 Route 27 noRth • KInGston, nJ 08528 • tel: 609.924.2200 • Fax: 609.924.8818 • www.towntopics.com some of his old records. We won’t be able to play them We can accomodate We can accomodate this time around. This talk is just a fun little music history almost anything! almost anything! lesson.” The Sarnoff Collection was originally established Reach over 15,000 homes in Princeton in 1967 by RCA as the David Sarnoff Library in West and beyond! Windsor, growing to include a museum, archives, and liTown Topics puts you in front of your 5 brary. The more than 6,000 target customer for less than what it artifacts related to 20 th cenwould cost to mail a postcard! tury developments in communication were donated to TCNJ in 2010. At the same time the library and archival holdings, which include Sarnoff’s papers and memoramelissa.bilyeu@ bilia related to the histories of RCA and the RCA Labowitherspoonmediagroup.com ratories, were transferred to the Hagley Museum and Library in Wilmington, Delaware. W hen Sar nof f became 4438 Route 27 North, Kingston, NJ 08528-0125 president of NBC in 1926, 609-924-5400 he wanted to add more
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MUSIC HISTORY: Arturo Toscanini with the NBC Symphony Orchestra, which he led from 1937 until 1954. The orchestra was the idea of David Sarnoff, president of RCA.
