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Jacobs Music is Shutting its Doors, But Hopes to Relocate Soon
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Jacobs Music Company is closing its longtime Lawrence store. But all is not lost for area musicians who have purchased pianos and performed in the store’s recital hall for the past few decades. Plans are underway to find a new location. “The area around us is kind of decaying, and many
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of our neighbors are leaving,” said Senior Vice President Bob Rinaldi of the store on Brunswick Pike that has sold pianos and hosted recitals since the 1980s. “So we’re thinking to move a few miles north of 95. We don’t know where yet. We’re contacting agents now.” In the meantime, a store-
TOPICS Of the Town
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end, what appeared to be a really bad thing turned out to be kind of inspiring.” With the sale underway and precautions in place at the Lawrence store, only one family or customer are allowed in at a time. Masks, gloves, and sanitizer are on hand, and plexiglass panels are in place. Sales have been brisk, despite worries about social distancing. “Business has been extraordinary,” said Rinaldi. What some of us don’t realize is just how meaningful the piano is to people. Now that people have more time to play the instrument, they actually want a better one. A lot of parents are looking for pianos for their kids.
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closing sale is underway, by appointment only. Jacobs Music is the exclusive dealer representative in the area for new, pre-owned, and facGet the best reach at the best rate! tory-restored pianos made by Steinway & Sons at their factory in Queens, N.Y. The Lawrence store is a branch • Postcards of the main Jacobs location which was • 8.5″inxPhiladelphia, 11″ established in 1900. Other • Flyers branches are in Cherry Hill • Menus and Shrewsbur y ; and in West Chester, Doylestown, • Booklets and Ephrata, Pa, etc...The pandemic is a major reason for the closure. “It’s We can notaccomodate easy as a retailer to pay almost rentanything! when there’s no revenue being generated,” said Rinaldi. “The thought is, why pay rent if it’s not going to be a great environment in the fall?” Reach 11,000 homes in Princeton and surrounding towns. Due to damage suffered at the flagship Town Topics puts you in front of your target customer for lessstore on Philadelphia’s Chestnut Street than what it would cost to mail a postcard. during May 30 demonstraCustom Design, Printing, melissa.bilyeu@ tions following the killing Please contact us to reserve your sPace now! Floyd, there are of George Publishing and Distribution witherspoonmediagroup.com more pianos than usual at the Lawrence location. The Town Topics is the only weekly paper that reaches EVERY HOME IN PRINCETON, making it a tremendously valuable product with unmatched exposure! plan is to keep them out of toWn toPIcs neWsPaPeR • 4438 Route 27 noRth • KInGston, nJ 08528 • tel: 609.924.2200 • Fax: 609.924.8818 • www.towntopics.com Philadelphia, for now. “It seemed that the damWe can accomodate We can accomodate age done was just an intent to vandalize. S omebody almost anything! almost anything! threw a brick through the w i n d o w,” s a i d R i n a l d i . “Three pianos were damaged, but nobody stole anyReach over 15,000 homes in Princeton thing. What was strange was and beyond! that at the restaurant next door, a digital piano was Town Topics puts you in front of your 5 pulled out into the street target customer for less than what it and set on fire.” would cost to mail a postcard! Following the riots, Rinaldi’s daughter saw on Twitter that someone was inside the store, playing Beethoven on a piano. So she shared it on social media. “What’s inmelissa.bilyeu@ teresting is that the inspiration was obviously there for witherspoonmediagroup.com somebody to make music,” Rinaldi said. “The next day at 6 a.m., we went to clean up the mess, and there were residents of the area already 4438 Route 27 North, Kingston, NJ 08528-0125 cleaning up and picking up 609-924-5400 shards of glass. So in the
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DON’T STOP THE MUSIC: Jacobs Music is hoping to find a new location to continue selling Steinway pianos and hosting recitals by the local music community.
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ervaluable that reaches product EVERY with HOME unmatched IN PRINCETON, exposure! making it a tremendously valuable product with unmatched exposure!
38 Fax: Route 609.924.8818 27 noRth• •www.towntopics.com KInGston, nJ 08528 • tel: 609.924.2200 • Fax: 609.924.8818 • www.towntopics.com
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