Topics of the Town

IN PRINT. ONLINE. AT HOME.

One-Year Subscription: $10 Two-Year Subscription: $15

Subscription Information: 609.924.5400 ext. 30 or subscriptions@ witherspoonmediagroup.com princetonmagazine.com

· Newsletters Witherspoon Media Group Custom Design, Printing, Publishing and Distribution For additional info contact: melissa.bilyeu@ witherspoonmediagroup.com · Brochures · Postcards · Books · Catalogues · Annual Reports Witherspoon Media Group Publishing and Distribution Weekly Inserts only 10¢ Get the best reach at the best rate! Weekly Inserts only 10¢ per household. Get the best reach at the best rate! WEEKLY INSERTS START AT ONLY 10¢ PER HOUSEHOLD. Get the best reach at the best rate! • Postcards • 8.5x11” flyers • Menus • Booklets • Trifolds • Post its 5 • TOWN TOPICS, PRINCETON, N.J., WEDNESDAY, OCTOBER 21, 2020 TO THE MOON AND BACK: The Lawrence Hopewell Trail’s annual moonlight ride has been transformed this year, thanks to the pandemic, into a virtual trip to the moon. Participants have multiple options that include more than biking. • · Newsletters · Brochures We can accomodate almost anything! •Postcards •8.5″

LHT Annual Full Moon Ride · Postcards •FlyersReach over 15,000 homes in Is a Bit Longer This Year Yet another organization into something much bigger, The annual Full Moon Bike · Books Princeton and beyond! For additional info contact:•Menus has turned a casualty of the pandemic into a positive opportunity. Administrators of the Lawrence Hopewell Trail (LHT) have transformed the longer, and more informal. The 2020-2021 Journey to the Moon invites cyclists, runners, dog walkers, skaters, and even treadmill usRide drew about 500 people last year. “Every year, it’s gotten bigger,’ said Markoe. “It’s a great event and people love it. Of course, this · Catalogues · Annual Reports •Booklets etc... Town Topics puts you in front of your target customer for less than what it would cost to mail annual Full Moon Bike Ride, ers to log as many of the year we weren’t sure we a postcard!a popular event since 2013, 238,000 miles it would take could do it. So we decided to travel to the moon, on or off the trail. The initiative was launched on October 2, the first of this month’s two to call it off. But then somebody came up with this idea of a virtual trip to the moon. And it has really taken off.” For additional info contact: melissa.bilyeu@ We can accomodate almost anything! full moons, and the night the event would have been held Participating in the fivemonth event is free. Those witherspoonmediagroup.com if not for COVID-19. It runs taking part can log their miles through March 1, 2021. using the Journey to the Moon TOPICS Of the Town 609-924-5400 4438 Route 27 North, Kingston, NJ 08528-0125 Reach 11,000 homes in Princeton Reach 11,000 homes in Princeton and surrounding towns. Continued on Next Page miles/), and view the Journey to the Moontracker (lhtrail. org/moon-miles-tracker) to

Featuring gifts that are distinctly Princeton

NEW PRODUCTS ADDED WEEKLY!

Town Topics puts you in front of your target customer for less Town Topics puts you in front of your target customer for less Allowing that the 238,000-mile journey might be a big daunting to accomplish, distance will be than what it would cost to mail a postcard.than what it would cost to mail a postcard. recorded in “LHT miles” — equaling 22 miles each, or the actual length of the trail. That makes the virtual jour- Please contact us to reserve your sPlease contact us to reserve your sPace now! ney 10,818 LHT miles.

“We’re not sure you can 4438 Route 27 North, Kingston, NJ 08528-0125 cover 238,000 miles by walking your dog,” said Ruth ALWAYS CELEBRATE BEAUTY AND LOVE. Town Topics is the only weekly paper that reaches EVERY HOME IN PRINCETON, making it a tremendously valuable product with unmatched exposure!Town Topics is the only weekly paper that reaches EVERY HOME IN PRINCETON, making it a tremendously valuable product with unmatched exposure!Markoe, LHT board member. “So we’ve made this toWn toadjustment. But having said PIcs neWsPaPeR • 4438 Route 27 noRth • KInG toWn toPIcs neWsPaPeR • 4438 Route 27 ston, nJ 08528 • tel: 609.924.2200 • Fax: 609.924.8818 • that, since we announced 4438 Route 27 North, Kingston, NJ 08528-0125 this a week ago on social 609-924-5400 media, people have already racked up 1,400 miles.”

Being fit and being outdoors are the goals of the initiative. “Plus, we want to keep the trail in people’s minds,” said Markoe. “We hope people will get out, get exercise, and hopefully take part in a real Full Moon Ride next year.”

Everyone, all ages and fitness levels, is welcome to take part. Groups are encouraged. “The LHT also hopes to inspire participants to reach out to friends and family around the world, joining the community in its efforts to ‘Journey to the Moon.’ With Halloween around the corner, participants are encouraged to log miles in costume,” reads a press release for the event.

The LHT is a key member Handcrafted diamond bands by Hamilton artisans in a variety of shapes and sizes.of the 800-mile bike and pe- We are here to help you commemorate life’s important occasions.destrian Circuit Trails that connect people to jobs, communities, and parks in the Greater Philadelphia region. It runs through public and private land in Lawrence and Hopewell townships, and is run by the Lawrence Hopewell Trail Corporation, 92 NASSAU STREET, PRINCETON. 609.683.4200 a nonprofit that depends on SHOP ONLINE AT HAMILTONJEWELERS.COM community support. uploader (lhtrail.org/moon-