Social messaging radio roll-out

The CoE-HUMAN hosted a seminal 11-episode radio serial, entitled “Live your Best Life”, which raised awareness about the importance of preconception health for current and future generations in Africa. It was broadcast across Africa’s biggest radio station by listenership, Ukhozi FM, and Jozi FM, a prolific radio station in Soweto, Johannesburg. Both were recorded in isiZulu, with an English recording for international audiences.

Listenership on Jozi FM – 414 000 per week.

Listenership on Ukhozi FM – Ukhozi FM is one of the biggest radio stations on the planet and the largest in Africa with its listenership in constant access of 7.7 million over the past decade (overall stats, not per show – information not available).

The episodes on gender-based violence, suicide and depression attracted the most responses from listeners via the accompanying Facebook page, indicating a demand for more knowledge particularly among youth. To meet this demand, we partnered with award-winning NGO R-Labs, to create a series of digital nano-courses for youth available on a data-free platform, giving young people opportunities to learn and earn rewards (airtime, electricity) while doing so.