1 minute read
2022 IN FOCUS
We are pleased to report that WLT made significant progress in the second year of our 2021-2025 Strategic Plan, following through on our Vision to protect the world’s most threatened habitats and species for the future, and our Mission to help people across the world protect and restore their land to safeguard biodiversity and the climate.
In 2022 we met five of the nine Key Performance Indicators (KPIs) outlined in our Strategic Plan, down from the eight we met in 2021. Nonetheless, we remain confident that WLT is still on track to meet its 2025 strategic goals, particularly as last year’s KPIs were affected by circumstances including the ongoing cost-of-living crisis, and the implementation of a new Customer Relationship Management (CRM) system that demanded considerable investment of time and resources.
There is much to celebrate from 2022, such as the 351,834 ha of priority habitats connected thanks to the generosity of WLT supporters. A land purchase in South Africa’s Greater Ukuwela Nature Reserve, for example, means it can now serve as a wildlife corridor for over 1,200 species, including Painted Dog and Black Rhino (both Critically Endangered).
By ensuring that at least 70p of every £1 donated is directly sent to our partners, we were able to fund projects like the Manduriacu Reserve in Ecuador, the only known home of the Manduriacu Glass Frog – which along with many other projects helped to maintain key wildlife population levels in WLT-backed reserves at the required >98% level.
One 2025 target has already been achieved with the addition of 10 new WLT partners in 2022, taking our total number of active partners to 46. Although financial constraints will continue to pose a challenge to fundraising and donor acquisition, the expansion of the WLT partner network and the new opportunities this brings – together with the enduring and inspirational commitment of WLT supporters – will help us to scale up our impact for the planet even more in the years to come.
