wokroom #3 at white trade show
man ss’15 ilano
wokroom #3 white trade show June 21-23, 2014 Via Tortona 27 milan
WOKROOM BRANDS SPECIAL GUEST DIALOGUE WITH...
welcome to wokroom
We’re proud to welcome you to the third edition of the special area “Wokroom” in White tradeshow. WOKROOM was born inside the walls of Wok Store, a concept store based in Milano. attracted by our spirit, in 2013 White Trade Show of Milano started collaborating with us. The WOKROOM, to be inaugurated in June, brings a mix of avant-garde designers coming from all over the world, already devoted to international success with buyers and press, and yet “emerging” for their stylistic language. Thanks to the very positive feedback from our exposing brands and the media, WOKROOM has become a crucial menswear event in Milano. When we first launched WOKROOM to the WHITE trade show in 2013 we saw it as an opportunity for brands to offer their strong image, character, and capacity to answer the needs of experienced retailers.
Welcome to our special area WOKROOM at WHITE.
READY T
TO WEAR
The brand’s signature style is formed from an investigation into the technological versus the traditional; performance fabrics, tailoring and sportswear detailing form the basis of the look.
MATTHEW MILLER
Andrea Crews is the precursor of the playful and eco-friendly fashion. Its studio-shop in Paris is a meeting and creative place, its collections are sold in more than thirty prestigious concept stores worldwide. IT is also a creative agency that proposes to other brands energetic artistic direction
andrea crews
l’Animâle is a real mentality, the opportunity to act as one thinks best, listening to none, walking on instinctively. In short, it’s being natural and according to the essence of man, which acCording to sciences, is coming from the “animal” species.
l’Animâle
shallowww Shallowww takes inspiration from the shallow iconography of internet and its semiology, symbols, textures and patterns. The brand wants to translate the 2.0 aesthetic and the digital imagery that surrounds us to textile production through embroidery, silkscreen and digital printing.
Zßrich based men’s Fashion label which stands for useful, smart and technical high-class pieces with a sporty touch. There is always a lot of love, color, humour and positivity involved in his designs.
JULIAN ZIGERLI
ORJAN ANDERSSON is a street and fashion jean brand with a handsome and clean Scandinavian look featuring the right edge of cool. Following the success of Andersson’s first denim line, Cheap Monday, it was sold to the high street corporation that controls H&M, Weekday and COS.
ODEUR
founded by Petter Hollstrรถm in Stockholm in 2006, as a brand experiment. The collections are developed drawing from a wide range of inspirations. Elements incorporated are always present in our direct surroundings, filled with musical, contemporary art, film and architectural references.
WELLNESS Wellness works with close ties to todays endless cascade of digital influence, where the garments also take part of projects beyond the physical grounds. IT develops limited theme-base collections, which involve a constant feedback loop between everyday elements and their neo-atmospheric implantation.
TWENTYSETTE a young and contemporary brand of T-shirts and sweatshirts with digital printing produced exclusively in Italy. The concept is to create a clothing line suitable for all mixing street style and refinement of luxury fashion.
ACCESSO
ORIES MEN
buddy This Made in Japan high-quality sneakers is built with the concept of “make happy�, to be your buddy. the first silhouette, the Corgi, features a clean low-top suede upper with white laces, contrast stitching, and a solid white rubber sole.
HĂŚrfest is a brand dedicated to creating products through a reductive aesthetic. it believes trends come and go, but quality materials, balanced proportions, and attention to detail will always stand the test of time.
HÆRFEST
Eastpak has been making bags that inspire people to move since 1952. From a manufacturer of military-issue packs and duffels for the US army to a leading lifestyle brand for people who live, work and play in the city.
Eastpak
a contemporary Spanish brand with the idea of reinterpretating classic bags, accessories, and other small leather goods for a modern lifestyle. Influenced by travel, office culture, utility, movies, and an appreciation for the old, we continue to focus on designing essential items for everyday and every journey.
steve mono
ACCESSORI
IES woMEN
Arielle de Pinto introduced chain crochet to the worlds of contemporary art and fashion. Combining vintage elegance with modern sensibility and intuitive, selftaught jewelry techniques, the signature aesthetic and unmistakable visual identity was quickly recognized and has garnered her a dedicated international following.
arielle de pinto
Lika hats LIKA hats by Lisa Cestaro was founded in 2005 and has always been experimenting with new ideas pushing beyond the limits of fashion with the strong sense of innovative Italian design. The hats are contemporary and feminine with a well-defined conceptuality.
sara lasry The pieces of sara lasry jewelry are characterized as easy to carry even by people who do not usually wear jewelry, because they are small, subtle without symbols, to suit the person who already has her style.
SPECIAl
GUEST
Nasir Mazhar grew up on the East end of London, trained as a hairdresser and costume designer for theatre before launching his own label. He is widely considered AS one of the emerging talents from London, receiving praise for his innovative re-invention of the baseball cap, with it’s unique signature box peak. With sponsorship from NEWGEN and the British Fashion Council, his label has become a fixture for Men and Women’s fashion week schedules.
Each season, he draws on his creativity and influences from hip-hop, grime, Tokyo, fantasy, Africa, and fetish, resulting in urban dreamscapes with sports and streetcar connotations. With all the recognition and fame he has received, he’s been consistently worn by style icons such as Rihanna, Lady Gaga, and Tinashe, and as a result been stocked in stores all over the world
dialogue
e with...
Hello there! can you tell us about yourself and your customers? Hi, I’m Mattia, a 33-years-old Italian boy that opened an independent store, Glue Clothings, 4 years ago in the heart of Ravenna, Italy. Glue is a concept store that sells both women and men clothing and is focused on new and fresh brands mostly from Northern Europe but not only. I am constantly searching for new brands to help new fashion realities. my customers range is wide, from the teenager that comes in for a t-shirt or a sneakers to an adult that prefers a shirt or a pair of trousers, or something more particular. The target is from 20-60 years old women and men
what’s your point of view on menswear? I think men today pay a lot of attention to their clothes, like women use to do. Designers collections are much more structured, composed by very versatile streetwear-ish clothing. Personally I prefer basic and minimal garments with a high quality, sewed to last forever.
What do you expect to see for this Spring Summer 2015? Sincereley I just follow my heart when I buy something, but for the SS15 I just hope that the street trend will leave more space to a clean and simple clothing.
MATTIA PULINI OF glue clothings
and what about ‘made in italy’? First thing that comes into my mind is Giorgio Armani’s blue :) that is synonymous of classic and tradition. But I have to say that the new designers are moving in a different, new direction, away from the usual thought, a new vision that is, in my opinion, very interesting.
Hey Rune, please let us know more about you and your boutique! I’m the Buying and Marketing Manager at the Henrik Vibskov Boutique. Born in South Korea and brought up in Denmark. I have a BA in fashion management and worked in buying, branding, design, retail and marketing for brands such as Hugo Boss and Armani. and now Im buying for our two boutiques and webshop. The HENRIK VIBSKOV BOUTIQUE has been open since 2006 in Copenhagen and New York April 2011. Both stores reflect the unique universe of Henrik Vibskov a multitude of twisted yet tantalizing universes created in relation to each collection. HENRIKVIBSKOVBOUTIQUE.COM aims to reach out globally to all corners of the world with a range of local and international designers, artists and creators such as; Yohji Yamamoto, Comme Des Garcons , Walter Van Beirendonck, Issey Miyake, Chalayan, Juun.j, Bernhard Willhelm, Anne Sofie Madsen, Asger Juel Larsen, KTZ, Nasir Mazhar.
rune park OF henrik vibskov boutique
What about menswear and ‘made in italy? menswear is about The new radicals! A new generation of designers who stir up the Fashion. while ‘made in italy’ for me is A long history of arts and crafts when designing and manufacturing high-end glamour and quality products.
who are your customers? Passionate fashion and art lovers from all over the world with a unique, playful and avant-garde taste.
what do you expect from ss‘15?
I’m Expecting A mix of madness in genderless silhouettes and distorted pop colors and prints where craft and unique designs are essentials.
VIALE COL DI LANA 5/A MILANO +39 0289829700 INFO@WOK-STORE.COM WWW.WOK-STORE.COM
WOKROOM AT WHITE TRADE SHOW andrea crews arielle de pinto buddy eastpak Hærfest julian zigerli l’Animâle paris lika matthew miller odeur orjan andersson sara lasry shallowww steve mono twentysette wellness
participate the next wokroom by sending an email to wokroom@wok-store.com
www.wok-store.com