WOKROOM #5 AT WHITE TRADE SHOW
JUNE 20 - 22, 2015 VIA TORTONA 27 MILANO
We’re proud to welcome you to the fifth edition of the special area “Wokroom” at White Trade Show. WOKROOM was born inside the walls of Wok Store, a concept store based in Milano. Attracted by our spirit, in 2013 White Trade Show of Milano started collaborating with us. The WOKROOM, to be inaugurated in June, brings a mix of avant-garde designers coming from all over the world, already devoted to international success with buyers and press, and yet “emerging” for their stylistic language. Thanks to the very positive feedback from our exposing brands and the media, WOKROOM has become a crucial menswear event in Milano. When we first launched WOKROOM to the WHITE trade show in 2013 we saw it as an opportunity for brands to offer their strong image, character, and capacity to answer the needs of experienced retailers.
Welcome to our special area WOKROOM at WHITE Trade Show.
VFILES SPORT PLUS
VFILES SPORT PLUS is the inhouse line from VFILES, born out of demand for a brand that embodies the VFILES reach across music, tech, art, fashion, design and popular culture.
vfilessportplus.vfiles.com
EASTPAK Eastpak has been making bags that inspire people to move since 1952. From a manufacturer of military-issue packs and duffels for the US army to a leading lifestyle brand for people who live, work and play in the city. Since 2000, Eastpak forms part of the VF portfolio of international brands, ensuring that the same commitment to quality that made Eastpak famous lives on in its range of stylish and functional backpacks, shoulder bags, travel gear, and accessories.
www.eastpak.com
DA.INKE DA.INKE was founded by a group of young artists who share the same vision of fashion and the world. The inspiration goes around the continents: dreamt in London, developed between New York and Berlin, and assembled in Italy. DA.INKE is the Made in Italy with the creative development without borders, was launched on Spring Summer 2015 at Pitti Uomo and the Premium Berlin.
www.dainke.com
ASSK ASSK was launched in Paris in 2012 by Australian born duo Agatha Kowalewski and Sarah Schofield. The duo, with previous experience ranging from Christian Dior to Louis Vuitton to Versace, mine a gap in the Parisian market for affordable yet high quality clothing with a strong penchant for unique prints and graphics. ASSK made their runway debut at VFILES MADE FASHION S/S ‘14 with a hit collection that drew on neo-realtree prints and oversized bombers. ASSK clothing is produced with high quality manufacturing in Paris.
assk.vfiles.com
RETROSUPERFUTURE
Founded in Italy in 2007, RETROSUPERFUTURE® has established itself as one of the eyewear trend leading companies, producing its line of SUPER by RETROSUPERFUTURE® sunglasses. Founded by Daniel Beckerman, SUPER has become highly popular for its eclectic collection of colorful acetate sunglasses. Since its inception, SUPER’s goal was to develop high quality eyewear, characterized by its distinctive yet wearable design.
retrosuperfuture.com
DEPRESSION
Black, Genderless, Morbid. Started in 2006, Andrew Loh and Kenny Lim draws ideas from gothic, punk and street styles, while throwing Chinese cultures and characters in the mix. Totally disinterested in the wholesome people of the world, DEPRESSION wishes only to dress and drape the dark, brooding urchins from the streets.
www.depression.com.sg
MYAR MYAR is born out of an obsessive observation with what people are wearing on the street and the manner in which it all connects back to army clothing. Army life is about belonging to a group with a unique set of values and commands. MYAR, anagram of ARMY and also the founder’s initials, brings together different individuals from all walks of life under one common passion for vintage army gear; to the point that it becomes a dress code.
instagram: @joinmyar
ALPHA INDUSTRIES
Alpha Industries started off making military clothing in 1959, in a rented factory in Knoxville, Tennessee. Alpha’s outstanding quality quickly gained a reputation with the US Defense Department. Our reputation spread to civilians, propelled by youth subcultures, and the brand became a style of street wear: a special look that came from outside the normal world commercial brands.
www.alphaindustries.de
BORDERLINE DISCIPLINE
BD was born from the idea of telling the stories of all people met in the world. It represents the hub of Italian design and northern Europe pureness of details. BD is more a state of mind than a brand. Borderline Discipline is a philosophy. It’s the emblem of contemporary worldwide generation: complex and always at the border. BD is a joke, a game. It is light and young. BD is up to you, it belongs to you.
www.borderlinediscipline.com
BRISTON
BRISTON is a young Lifestyle French watch Brand with a “British Premium Sport Chic”. The idea was to create a watch brand with a true timepiece style, affordable, with a premium spirit and material. BRISTON could be defined as the best compromise between a Swiss Luxury “garde-temps” and an accessory chic, smart & trendy.
www.briston-watches.com
BETON x CIRE Some waves on the tarmac… BETON CIRE goes from the coast to the town. To begin, the brand has chosen to adapt the authentic “Brittany Miki”. Halfway between a bonnet and a cap, unisex and timeless, the original sailor’s hat is made by hatmakers in France. BETON CIRE has created a denim version for a look definitely urban. The hat exists in several colors, making it iconic in its range.
betonxcire.com
SORT OF LOOSER Nowadays turns out to be very difficult to propose something new and original in the world of clothing. Our object is to offer an innovative product that goes beyond its conventional function, becoming a melting pot among Art, Design and Streetwear. The name “Sort of Looser” itself explain better than anything else the essence and vision of the brand: the misspelled word “Looser” first identifies the style and fit of our items, which are loose, and secondly introduce this word, that has always had a negative connection, in a sarcastic way.
sortoflooser.com
REBEL YUTHS
Rebel Yuths is a fashion brand launched in 2014 by Damier Johnson, an African Italo based artist as he would prefer to be called, rather than a fashion designer. Rebel Yuths is inspired by pop art, afro pagan ceremonies, street urban weirdos, cartoons, internet and the virtual world of avatar.
rebelyuths.com
Viale Col di Lana 5/a Milano +39 0289829700 wok-store.com info@wok-store.com
WOKROOM #5 AT WHITE TRADE SHOW
ALPHA INDUSTRIES ASSK BETON X CIRE BORDERLINE DISCIPLINE BRISTON DA.INKE DEPRESSION EASTPAK MYAR REBEL YUTHS RETROSUPERFUTURE速 SORT OF LOOSER VFILES SPORT PLUS
contact us at: editor@wok-store.com to join the next edition!