MANIFESTO COFFEE ROASTER Bra nd i ng, Pack ag i ng, Ident it y
MANIFESTO COFFEE ROASTER Bra nd i ng, Pack ag i ng, Ident it y
CONCEPT Ma nifesto C of fee Roasters is a sma l l cof fee roast i ng busi ness created i n Sout hwest Michiga n. A close f riend a nd I sta r ted t he compa ny f rom our col lege dorm room a nd a re current ly i n t he process of bui ld i ng our busi ness st rateg y. T he logo a nd pack ag i ng is desig ned to ref lec t t he idea ls of our compa ny; to cra f t a simple, wel l-made produc t, f rom a complex process.
DEVELOPMENT
ALTERNATIVES
COLORS & TYPEFACES
VERLAG BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
MINION PRO ITALIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#000000
#CDC9C2
#8C3 702
APPLICATION
CR E ATE CO. CREATE CO. Bra nd i ng & Ident it y
CREATE CO. Bra nd i ng & Ident it y
CONCEPT Create C o. is a f urniture compa ny t hat specia li zes i n t he use of rec ycled apple crates. T he restored crates a re selvaged f rom a loc a l fa rmer i n t he Sout hwest Michiga n a rea . T heir mission is to help susta i n t he loc a l economy whi le g iv i ng money for ever y item sold to help bui ld a n or pha nage i n Sout h A meric a .
DEVELOPMENT
ALTERNATIVES
COLORS & TYPEFACES
FUTURA BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CENTURY GOTHIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#000000
#F2EFE8
#868F6D
APPLICATION
TH E GOODS THE GOODS Bra nd i ng & Ident it y
THE GOODS Bra nd i ng & Ident it y
CONCEPT The Goods is a loca l business recent ly established in Sout hwest Michiga n. The bra nd chosen was a ha nd rendered design t hat encompasses a classic, hometow n genera l store atmosphere. It was ev ident t hat t he client was wa nting a v intage, yet timeless, logo. Wit h t his in mind, I ha nd drew t he lettering, giv ing t he compa ny a n origina l, one-of-a-k ind t y peface. It ’s objective is to clea rly state t he objective of t he compa ny whi le mainta ining a simple, yet informative design.
DEVELOPMENT PROCESS
ALTERNATIVES
COLORS & TYPEFACES
NEVIS BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TW CEN MT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#000000
#FFFFFF
#F2E48F
APPLICATION
CL AIR ESDA S DA ELEMENTARY E LE M E NTARY SCHOOL EAUE AU CLAIRE SCHOOL Bra nd i ng & Ident it y
EAU CLAIRE SDA ELEMENTARY SCHOOL Bra nd i ng & Ident it y
CONCEPT Eau Claire SDA School is a loca l elementa r y school in need of a new bra nd a nd identit y. The proposed logo a nd identit y captures t he orga nic learning env ironment where students a re encouraged to lea rn t hroug h t he curricu lum a nd by obser vation of nature.
DEVELOPMENT PROCESS
VARIATIONS
COLORS & TYPEFACES
NEVIS BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CENTURY GOTHIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CENTURY GOTHIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#808285
#004D4C
#E7B513
APPLICATION
IDENTITY Col lection of Logot y pes and Mark s
BERGLIN BIKES Bi ke Ma nufac turer
IAMBAND Ba nd L ogo
DAVE’S CLIPS Ba rber Shop
KRISTIN & JON Outdoor T hemed Wedd i ng
CCO. Furniture C ompa ny
CREATE CO. Furniture C ompa ny
J WOLFER Prev ious Persona l Ident it y
MICHAEL H. Ent repreneur
IAMBAND & GARAGE VOICE I l lust rat ion
IRON & WINE I l lust rat ion
COLLECTIVE I l lust rat ion & Ty pog raphy
build an experience not obtainable without
bring about new ideas and memories for many. My attempt in constructing my exhibition is
development of design and music. As a member of the band, IAMBAND, I have been given the opportunity to connect my creative abilities to both the design and musical side of this project.
To show how these people have progressed my thoughts and abilities, I have redesigned 100 of Each record holds a memory of a moment that intent is not to outdo or compare my design through my interpretation of the album. As a result, the culmination of these experiences result in my band’s LP, Collective.
A
I
R
W
A
Y
R
E
C
O
R
D
S
P
R
E
S
E
N
T
S
F
S
F
I
N
T
A
E
R
S
W
E
A
P
R
Y R
S
E
D
C
R
O
O
R
C
D
R
E
S P E
A
Y
R
W
S
R
E T
A
I
N
F
S
F
A
I
R
W
A
Y
R
E
C
O
R
D
S
THE BEACH BOYS Endless Summer
P
R
E
S
E
N
T
S
TELL ALL YOUR FRIEN DS